CHAPTER I - INTRODUCTION

1.1 .INTRODUCTION:

Corporate social responsibility means business and organization working
regularly and contributing positively to the communities. Their operation it
involves working with employees their families, the local community and the
society at large to improve their quality of life. Companies that operate in a social
responsible way and strengthen their reputations. It business reputation is
everything it deter the extent to which customers want to buy from you, partners
are willing to work with you and your standing in the community.
mway is an abbreviation for !merican "ay! and was coined in #$%$ by
company founders, &ay 'an ndel and (ichard )e'os. *hort, unique and easy to
remember, mway has been registered as a corporate name and trademark ever
since.
In the following decades, mway Corporation successfully established itself
as a leading multilevel marketing business, built on strong values and founding
principles that continue to sustain our company today. The business is built on the
simple integrity of helping people lead better lives.
Today, mway is a multibillion+dollar international business representing
freedom and opportunity to millions of people in more than ,, countries and
territories around the world. mway generates -* . $./ billion 0&anuary +
)ecember 12$3 in sales at estimated retail through this global product distribution
network. "e offer over 4 million 5usiness 6wners the inspiration to grow those
1

businesses, and we work hard to provide new and better ways for them to achieve
their life goals
mway is one of the world7s largest direct sales. 6rganization with
over 4 millions independent business owners 8I56**9 in over ,2 market and
territories world wide. It is a family : owned business with a strong emphasis on
family values. Its I56** are often couples may of there are raising families. They
therefore have a strong bond with children. These families are than happy to
partner with mway who as part of its corporate social. (esponsibility strategy
works with -;IC<=+ the united nation children fund.
s a family company. mway is committed to playing a part in
improving the lives of children in need across the globe. In this way the company
is able to show is commitment to the support of global demands. mway defines a
global cause as social issues affecting many people around the world engaged in a
struggle or fight that warrant a charitable response.
This study shows how mway is a business. That does more than
provide customer with good quality products. It shows the practical details of
mway7s global commitment and how it pays a key role in the communities in
which it operates.
mway is one of the world largest direct sales companies. It is a
global enterprise and is privately owned by the families that started the company in
#$%$. mway manufactures markets and distributes more than >%2 consumer
products. In the -? mway distributes a variety of products.
1.2. MULTILEVEL MARKETING:

@ave you ever recommended a movie book or restaurant or anything also
to a friend or the family member of course we all have. "e do this all the time. If
some one acts on your recommends that movies to heAshe recommends that movies
to some one also. It is quite obvious that this kind of word of mouth
2

recommendations occur in our daily life. Bou paid money to see the movie, and
also the people. The only people who got paid were theatre owners and
distributors while the advertising for them.
1.3. SELLING OF PRODUCT:
mway is the largest oldest and best known representative of
multilevel marketing. It is the most prominent member of the direct selling
association.
1.4. CONSUMERS:
@igher production leads to reduction in the cost of production.
Consumers are benefitted by the products available at chapter prices.
1.5. SERVICE TO CONSUMERS:
Cersonal selling helps the consumers in the following waysD
To induce the product in the market.
To inform the customers about the new product.
To suggest the customers how to use the product and how the
product can satisfy their needs.
To convert wants into needs.
1.6 Pr!"#$ %Pr&#':
nything that possesses utility is described as goods. product is
both what a seller has to sell and what a buyer has to buy. Thus, any enterprise that
has something to sell, as tangible goods or not, is selling a product. Ceople
purchase products, because they are capable of realing some benefits to the
purchase. product is one which satisfies the needs of customers. ccording to
Chilip ?otler, E Croduct is anything that can be offered to a market for attention,
acquisition, use or consumption that might satisfy a want or need. It includes
physical obFects, services, persons, places, organization and ideas.
3

lderson defines, Eproduct is a bundle of utilities consisting of
various product features and accompanying services.G *tanton defines, E product
is a set of tangible and intangible attributes, including packaging, colour, price,
manufacture7s prestige, retailer7s prestige, and manufacturer7s and retailer7s
services, which the buyer may accept as offering satisfaction or wants or needs.
Croducts or HoodsD
In marketing the term goods is used in synonym for products.
Consumer Hoods are meant for final consumption by consumers and not for sale.
They are of two types.
0a3 Convenience HoodsD Items, the consumer buys frequently, immediately and
with minimum shopping effort are convenience goods. =or instance, food
items, newspapers, drugs, soap, tooth paste, biscuit etc.
0b3 *hopping HoodsD There are goods purchased by the consumers, only after a
careful comparison+suitability, quality, price, style etc. =or example, clothes,
furniture, household appliances, fans etc.
Crice may be defined as the exchange of goods or services in terms money.
"ithout price there is no marketing in the society. The price of a product
influences the price paid for the factors of production+labour, land capital
and entrepreneurship. The price is a matter of vital importance to the buyer
and the seller.
<xchange of the goods or services takes place only when the prices are
agreed upon by the seller and the buyer. Crice can decide the success or
failure of a firm. Crices are important economic regulators. 5y transferring
to money economy from barter economy, the importance of price has been
4

increased. Crice is a primary source of revenue which, all firms try to
maximize by expanding markets.
#.I CUSTOMER SATISFACTIOND
Customer satisfaction is defined as the number
of customers, or percentage of total customers, whose reported experience
with a firm, its products, or its services exceeds specified satisfaction goals.
Customer satisfaction provides a leading indicator of consumer purchase
intentions and loyalty. Customer satisfaction data are among the most
frequently collected indicators of market perceptions. Their principal use is
to be twofold.
1.( CHAPTER SCHEME
The first chapter deals with Introduction
The second chapter deals with 6bFectives and (esearch Jethodology.
The third chapter deals with rea Crofile and Croduct Crofile.
The =ourth chapter deals with )ata nalysis and Interpretation.
The =ifth chapter deals with (esearch =inding, *uggestions and Conclusions

CHAPTER- II
O)*ECTIVES AND RESEARCH METHODOLG+
2.1: O)*ECTIVES:
To know the nature of mway business.
5

To study about the mway home care products.
To find out the satisfaction level of mway consumers.
To find out the problems faced by the consumer while using
mway home care product.
To provide proper suggestion K conclusion regarding the
research findings.

RESEARCH METHODOLOG+
2.2 RESEARCH DESIGN:
This chapter describes the research plan used to in this research.
It includes methodology EobFectivesG a brief description procedure, tool for data
collection, and method of data collection and description of data analysis.
2.3 METHODOLOG+:
(esearch methodology is a way to solve a problem in a
systematic manner. It has various steps that are generally adopted by a researcher
problem with logic behind them are explained in detail. The under mentioned
steps and procedures are followed in this study.

6

)eveloping the obFectives and indentifying the study area,
based on the rationable. 6f the study and the problem to be
solved by doing research.
Creparation of the questionnaire and collection of primary data
form the respondents.
nalysis the collected primary data through percentage analysis
and statistical procedures.
Creparing a detailed report by explaining the concepts of
research design discussion and findings.
2.4 STUD+ AREA:
langulam, area is selected as the study for collecting primary data on
amway products from the respondents. This place is situated in northern part of
Tirunelveli )istrict in Tamil ;adu. The researcher selected respondents from the
langulam rea in Tirunelveli )istrict as sampling procedure.
2.5 SAMPLING PROCEDURE:
*amples were selected according to convenience of the research and
sampling procedure was single random group type #22 respondents of langulam
area were selected as subFect in respective for the study.
2.6 PERIOD OF THE STUD+:
=ield work of the study was carried on by the research from )ecember
/2#2+ Jarch /2##. The research has used questionnaire for collecting data
regarding the opinion relating to the luxury goods.
2., TOOLS FOR DATA COLLECTION:
The researcher constructed a questionnaire as a tool for data collection
after the brief discussion with expects and reading books. The questionnaire
7

consists of the respondents ;ame, ge, income and so on as well as the enhancing
factor services of consumer. The questionnaire was standardized for its reliability
and validity by doing pilot study.
2.( METHODS OF DATA COLLECTION:
The research collected the data7s from two different sources.
Crimary data,
*econdary data.
2.- PRIMAR+ DATA:
Crimary data refers to those data which are gathered by observation,
measurement and count during the sources of investigation. Crimary data are those
which are collected for the first time.
The questionnaire method is used by the researcher to collect the
primary data. The researcher interviewed the respondents in person with the help
of questionnaire after explain the aim of this study. The respondents to be frank in
their opinion.
2.1. SECONDAR+ DATA:
*econdary data refers to those which have already been collected and
used by some agency for some purpose and are available for the study. *econdary
data are collected through some publications.
The secondary data have been collected from books, ;ewspapers,
internet and unpublished records.
8

The researcher collected the secondary data form the publications,
newspapers and internet.
2.11 DATA ANAL+SIS:
The data has been analyzed by using appropriate statistical techniques
such as percentage.
The research prepared the master table for the collected primary data.
Then they used tabulation, percentage analysis and statistical procedure to
interpret. The collected primary data. 5y this way the research design was framed
to collect the primary )ata.
2.12 LIMITATIONS OF THE STUD+:
The study is limited to in and around langulam rea
only and therefore the finding out cannot be extended to
other areas.
Time and cost are other factors limiting the study sample
of #22 respondents.
"hen we are going to collect questionnaire the
respondents in hung in their day to day work in their
home, so they are not responding properly.
The study is limited to mway home care products only.
9



CHAPTER-III
AREAPROFILE AND PRODUCT PROFILE
3.1 AREA PROFILE
langulam, is the western side of the Tirunelveli )istrict,
it is Taluk Centre, Junicipal Town, and lok sabha constitution. "e have chosen
this town as it is a Junicipal Town surrounded with a good number of Canchayat
'illages, have many dealers in mway distributors. They are marketing their
products in the town and in the nearby 'illages.
. langulam is a municipal Town with a total population
ratio of #22, with >L males and %> females. It has a average literacy rate of
langulam consist of more than #2 and more than educational institutions. There
are #> village Canchayat under langulam Taluk.
It is one of the fastest growing towns in Tirunelveli
)istrict. It acts as a trade center for the nearby villages. "ith continuous effort of
people to make it as a local hub, it is now act as center for entertainment, trade and
commerce.
10

The survey was taken from the people of langulam Town, and it7s in
nearby 'illages
PRODUCT PROFILE
3.2. COUNTR+/S NO 1 DIRECT SELLING COMPAN+
mway India is the country7s leading direct selling =JCH+company which
manufactures and sells world+class consumer products. It7s business
opportunity and all its products are covered #22 per cent Joney 5ack
Huarantee1. If not completely satisfied with the product, the consumer can
return it for a refund.
3.3. CORPORATE CREDENTIALS
mway India is a wholly owned subsidiary of -* . ,.> billion mway
Corporation, da, Jichigan, -*. mway Corporation is one of the largest
)irect *elling companies in the world. It has a presence in ,, countries K
territories.
11

<stablished in #$$%, mway India commenced commercial operations in
Jay #$$, and has emerged as the largest )irect *elling =JCH Company.
The Company has its headquarters in the ;ational Capital (egion of India +
;ew )elhi.
mway has invested in excess of -* . 4% million 0(s. #%# crore3 in India of
thisM -* . L million 0(s. /L crore3 is in the form of direct foreign
investment.
mway India has >%2 full time employees and has generated indirect
employment for #,L%2 persons at all the contract manufacturer locations.
The Company has provided income+generating opportunities to over
%%2,222 active independent mway 5usiness 6wners.
mway India provides free and unlimited training to all its distributors to
help them grow their business. mway India conducts over /$,222 training
sessions during an average #/+month period with an attendance of over #.%
million mway 5usiness 6wners and prospects.
mway India recorded a sales turnover of over (s. #>2I crore during &an+
)ec 2$.
mway India is a member of the Confederation of Indian Industries 0CII3
and =ederation of Indian Chambers of Commerce 0=ICCI3.
The "orld 5lind -nion presented an award and citation to mway India in
/224, for its peerless work for the blind child.
4.>. MANUFACTURING
12

lmost all mway India products are manufactured in the country through
seven third party contract manufacturers. To bring the identified contract
manufacturers7 production facilities and skills to international standard,
mway has invested in excess of -*. > million 0approx. (s #I croreN3. The
transfer of this state+of+the+art, world+class technology, has been free of cost.

4.%. PRODUCTS
t present, mway India offers over ##% products in five categories. They
are Cersonal care category, @ome Care category, ;utrition K "ellness
category, Cosmetics and Hreat 'alue Croducts.
"ith the exception of Cosmetics range 0rtistryN3 and some products in
;utrition and "ellness category, all mway India products and bottles are
manufactured in India.
The products match mway7s global quality standards. They carry a tamper+
proof seal and a O#22 per cent Joney 5ack Huarantee1. If not completely
satisfied with the product, the consumer can return it for a refund. mway
products are environment friendly, and are not tested on animals. mway
encourages the return of its used product bottles for re+cycling and to
prevent their misuse.

13

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3.6.1. A$$&$"!' CTM 6r Nr027 T O&73 S8&5
This Choto =rameN is the best way to capture your beauty in a frame and cherish
your memories of good times. It comes in sleek design and classy wooden finish.
Bou can also personalize it with a photo of your choice symbolizing memorable
times with someone special.
*tore your beauty essentials, Fewellery and accessories in this classy wooden finish
5eauty 5oxN.It will keep them safely while adding extra grace t your dressing
table. N Choto =rame without the picture K 5eauty 5ox without the content.
3.6.2.G7&4$'r T$9:24$'
Hlister multi+action toothpaste gently removes plaque and discoloration from teeth
while effectively fighting against cavities. Hlister infuses the confidence of fresh
breath and sparkling white teeth with regular brushing.
Pr!"#$ D'4#r&:$&5 Hlister Toothpaste contains *ylodent, a polishing agent
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certified by -niversity study, it also reverses the onset of cavity by remineralizing
teeth.
3.6.3.P'r452 D'!r&;&5< F20&73 T27#
Croduct )escription
14

;ew Cersona Talc now with deodorizing effect which provides superior sweat
absorption,prevents body odour K has a cooling effect.It comes with contemporary
K attractive packaging with an easy grip.It has added fragrances of *andalwood,
edarwood K (osewood along with (ose K &asmine to keep you smelling fresh
through the day.Ingredients*andalwood, Cedarwood, (osewood, &asmine and (ose
5enefits
Cools
(efreshes
)eodorizes
3.6.4 P'r452 Pr'0&"0 3 &5 1 S2:
Cersona, the 4 in # premium soap gives excellent germ protection, moisturises the
skin and is also a great deodorizer. It is a complete soap for the entire family.
Pr!"#$ D'4#r&:$&5 *tart the day with Cersona + the ideal soap to get that
refreshing confidence. ;othing can match the qualities that Cersona offers for the
entire family. It contains 1Clantaren1, a special corn and coconut derivative which
helps gently clean the skin.... naturallyP lmond oil in it provides for rich
moisturising, leaving the skin soft, supple and smooth. Triclocarban gives long
lasting germ protection. It also kills odour causing germs thus giving you a long
lasting deodorizing effect. Cersona has a lingering fragrance because of the unique
fragrant oils specially selected to keep the body odour+free, daylong.
3.6.5.P'r452 A072 H2&r O&7
15

The all ;ew Cersona mla @air 6il gives hair a rich natural shine. It is enriched
with the goodness of mla which helps enhance hair growth and strengthen hair
roots.
Pr!"#$ D'4#r&:$&5 Hive your hair the mla care with the Cersona mla @air
6il. This hair oil gives the long, thick and bouncing black look by strengthening
the hair roots and enhancing the hair growth. (egular use of Cersona mla @air oil
prevents dry scalp and conditions hair so that the hair looks healthy and nourished.
"ith premium ingredients like 'egetable 6ils, mla *eed 6il and Jineral 6il, it
ensures manageable soft and shiny hair.
3.6.6. S2$&5&="' A!>25#'! 2-&5-1 S920: 25! C5!&$&5'r
product that gives the convenience of two products in one. Its regular use
ensures strong, lustrous and healthy+looking hair. It is suitable for everyday use
and for all hair types including coloured and chemically treated hair.
Pr!"#$ D'4#r&:$&5 *atinique dvanced /+in+# *hampoo and Conditioner
reFuvenates, strengthens and protects in one use. Its naturally derived cleansers
from 6at, ?elp and *oap "ort gently clean the hair, making them look their best
while its light conditioners derived from Jeadow =oam *eed 6il condition the
hair making them upto >>Q smoother after a single use. The Ceramide Infusion
*ystem penetrates each hair shaft to restore vital Croteins and Ceramides, leaving
hair soft, manageable and luxurious.
-se Instructions)aily or as needed. Rather, rinse thoroughly and repeat if
necessary.
3.6., SA( D'7&#2$'
16

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cleaning of your woolens, silks and expensive clothes.
Pr!"#$ D'4#r&:$&5 This liquid laundry detergent gives your delicate apparels
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chiffons, wool, lingerie and hand knitted woolens. This concentrated formula saves
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irritating residue behind on the clothes.
(estrictions)o not spin dry.
-se Instruction=or @and "ashingD dd %ml of *,N )elicate to % litres of cold
water. "ork up suds. *oak soiled garments in the diluted solution for % minutes.
Hently squeeze out suds. (inse thoroughly in plain water but do not wring. )ry flat
away from sun and heat. =or Jachine "ashingD =ill machine with cold water. dd
#2ml of *,N )elicate per wash. gitate briefly. dd Clothes and let them soak
for % minutes. "ash them in a short gentle cycle and continue through cold water
rinse.
5enefitsD
S It cleans effectively even in cold water
S It is specially formulated to remove body oils and oily cosmetic stains from
precious delicate wear.
S It works best on silks, chiffons, wool, lingerie and hand knitted woolens.
3.6.(.G?H )!3 S920:
17

The protection enriched HK@ 5ody *hampoo combines the freshness of glycerin
and natural honey, which pampers your skin with rich creamy lather from head to
toe.
Pr!"#$ D'4#r&:$&5 Hentle HK@ 5ody *hampoo leaves skin feeling soft and
smooth, while the wholesome fragrance leaves a fresh, clean scent. (ich in
proteins, it gives a thick and creamy lather which deeply cleanses and conditions
the skin leaving it smooth and supple. This versatile product can be used as an all
over body cleanser as well as an effective hair shampoo. It rinses easily and is p@
balanced. HK@ makes the skin indulge in the ultimate bathing experience with its
fresh floral fragrance. The skin enFoys the touch of nature with HK@ 5ody
*hampoo.
3.6.-. G?H L$&5
Hetting a smooth radiant skin comes easy with llantion enriched HK@ 5ody
Rotion. <nriched with the goodness of Hlycerine and @oney, it deeply nourishes
and hydrates the skin making it glow with health.
Pr!"#$ D'4#r&:$&5 The goodness of nature has long been associated with
beautiful skin. HK@ Rotion contains the goodness of glycerine and natural honey.
It has been formulated with humectants that hold moisture close to the skin leaving
it thoroughly nourished and super hydrated while its mild floral scent leaves the
skin smelling fresh and fragrant. This lotion contains allantion, a proven
moisturiser which leaves your skin feeling smooth and soft. It is an ideal protection
throughout the year for hands, elbows and all over the body.
3.6.1.. LOC H&<9 S"!4
18

R6C @igh *uds is "orld1s Jost 'ersatile Julti+purpose Cleaner which can clean
any washable surface from floors to dishes to clothes. Cut it to work in the kitchen
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Croduct )escription
#. R.6.C. is a unique surfactant blend, which can be used to mop floors
0Jarble, 'inyl, Hranite etc.3, to clean sinks, worktops 0Corcelain K
Ceramic3, moulded plastic furniture, polished wooden fittings and varnished
surfaces.
/. It also removes stains from washable surfaces, launder washable daily+use
fabrics and wash utensils.
4. This India1s one and only multipurpose cleaner contains coconut oil
derivatives, making it gentle and mild on hands.
-se Instruction
#. =or floor cleaningD -se 4ml of R6C per litre of water
/. =or hard surface cleaningD -se Lml of R6C per litre of water
4. =or hand washing clothesD -se %ml of R6C per litre of water
>. =or dishwashingD -se #ml of R6C per litre of water
19

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20


CHAPTER -IV
DATA ANAL+SIS AND INTERPRITATION
T2@7' 4.1
DISTRIBUTION OF RESPONDENTS ON THE BASIS OF GENDER
S.NO GENDER
NO OF
RESPONDENTS
PERCENTAGE
#
/
Jale
=emale
>L
%>
>LQ
%>Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA
The above table describes that distribution of respondents on the basis of their
Hender, >LQ of the respondents are male and the remaining %>Q of the
respondents are female. It shows mway products are mostly used by the female
respondents.

21



CHART 4.1

DISTRI)UTION OF RESPONDENTS ON THE )ASIS OF GENDER
T2@7' 4.2
22

A<' 1&4' !'$2&74 6 $9' R'4:5!'5$4
S.N AGE NO OF
RESPONDENTS
PERCENTAGE
#
/
4
/2+/%
/%+42
bove+ 42
%4
4I
#2
%4Q
4IQ
#2
T$27 1.. 1..A
S"r#': Pr&02r3 D2$2

The above table shows as that age wise details of the respondents
%4Q of the respondents come under the category of age group between /2+/% .
4IQ of the respondents come under the category of age group between /%+42
.nd #2Q of the respondents come under the category of age above 42 years.The
study shows that young age respondents are mostly using mway products.



CHART 4.2
AGE BISE DETAILS OF THE RESPONDENTS
23


TA)LE 4.3
EDUCATIONAL QUALIFICATION OF THE RESPONDENTS
S.NO EDUCATIONAL
CUALIFICATION
NO OF
RESPONDENTS
PERCENTAGE
24

#
/
4
>
#2
th
std
T/
-H
CH
#>
#>
%#
/#
#>Q
#>Q

%#Q
/#Q
T6TR #22 #22Q
SOURCE : PRIMAR+ DATA
It illustrates the division of the respondents on the basis of their
educational qualification, #>Q of the respondents having educational qualification
of **RC,another #>Q of the respondent having educational qualification of
@r.*ec.%#Q of the respondents are -H degree holders. /#Q of the respondents are
belonged to CH degree holders.
Jost of the mway customer are degree holders.

CHART 4.3

EDUCATIONAL CUALIFICATION OF THE RESPONDENTS
25


TA)LE 4.4
OCCUPATION DETAILS OF THE RESPONDENTS
S.NO OCCUPATION NO OF
RESPONDENTS
PERCENTAGE
26

#
/
4
5usiness
"orkers
*@H
>#
%L
4
>#Q
%LQ
4Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA
bove table shows that the division of the respondents on the
basis of the occupation >#Q of the respondents are doing business, %LQ of the
respondents are considere as workers and 4Q of the respondents come under the
category of self+help group.The study shows that mway customers are mostly
belongs to working community.

CHART 4.4
27

OCCUPATION DETAILS OF THE RESPONDENTS
TA)LE 4.5
SHOWS PERIOD OF USING AMWAY PRODUCTS BY THE
28

RESPONDENTS

S.NO
+EAR

NO OF
RESPONDENTS
PERCENTAGE
#
/
4
>
5elow # year
/+4 years
>+% years
bove +L
/4
%/
#/
#4
/4Q
%/Q
#/Q
#4Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA

Table ;o >.% shows @ow long the respondents using mway products. =rom the
total population %/Q of the respondents using mway product for the periods
between /+4 years,/4Q of the respondent using mway products for the period of
less than one year,#4Q of the respondents using mway products for the periods of
more than L years and #/Q of the respondents using mway product for the period
between >+% years.

29

CHART 4.5
SHOBS PERIOD OF USING AMBA+ PRODUCT )+ THE
RESPONDENTS
TA)LE 4.6
CLASSIFICATION OF RESPONDENTS BASED ON USING
VARITES OF AMWAY PRODUCT
S.NO ITEMS

NO OF
RESPONDENTS
PERCENTAGE
30

#
/
4
>
5elow #2 items
#2 to /2
/2 to 42
bove +42
44
4L
//
$
44Q
4LQ
//Q
$ Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA
The above table shows that ;o of mway products used byu the
respondents. =rom the total population 4LQ of the respondents using #2 to /2
mway products, 44Q of the respondents. -sing less than /2 to 42 mway
product and finaly $Q of the respondents using more than 42 mway products.



CHART 4.6
CLASSIFICATION OF RESPONDENTS )ASED ON USING
VARIETIES OF AMBA+ PRODUCT
31


TA)LE 4.,
AMOUNT SPENT BY RESPONDENTS FOR PURCHASING
AMWAY PRODUCT

32

S.NO AMOUNT IN R4
NO OF
RESPONDENTS PERCENTAGE
#
/
4
>
5elow %22
%22 to /222
/222 to >222
>222 and above
#I
>/
4#
#2
#IQ
>/Q
4#Q
#2Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA

The above table shows that mount spent by the respondent per month for
purchasing mway product. >/Q of the respondents spent a amount between
(s.%22 to (s./222 towards purchase of mway products, 4#Q of the respondent
spent a amount between (s./222 to (s >222 towards purchase of mway products,
#IQ of the respondents spent a amount of less than (s.%22 towards purchasing of
mway products and #2Q of the respondents spent an amount of bove (s.>222
towards purchasing of mway products.
CHART 4.,
AMOUNT SPENT )+ RESPONDENTS FOR PURCHASING
AMBA+ PRODUCT
33


TA)LE 4.(

MODE OF ABARENESS A)OUT AMWAY PRODUCT
34

S.NO ABARENESS FROM NO OF
RESPONDENTS
PERCENTAGE
#
/
4
>
=riends
(elatives
)istributors
6thers
/>
4L
4#
$
/>Q
4LQ
4#Q
$Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA
The above table shows that how the respondents aware about mway
products. 4LQ of the respondents aware through their relatives, 4#Q of the
respondents aware through. )istributores />Q of the respondents aware through
their friends and $Q of the respondents. ware about amway product through other
than friends, (elatives and )istributors.
CHART 4.(
MODE OF ABARENESS A)OUT AMBA+ PRODUCT
35

TA)LE 4.-
VARIOUS TYPES OF AMWAY PRODUCTS USED BY THE
RESPONDENTS
36

S.NO VARIOUS ITEMS NO OF
RESPONDENTS
PERCENTAGE
#
/
4
>
@air product
*kin care product
Jouth product
6ther items
/L
>,
#>
#/
/LQ
>,Q
#>Q
#/Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA
The above table shows that various items for personal care used by the
respondents.>,Q of the respondents using mway skin care product, /LQof the
respondent using mway @air product only, #>Q of the respondent using mway
mouth product and another #/Q of the respondents using other home products.
CHART 4.-
VARIOUS T+PES OF AMBA+ PRODUCTS USED )+ THE
RESPONDENTS
37

TA)LE 4.-.1
USAGE OF OTHER OPTIONAL PRODUCT
38

*.;6 6T@<( 6CTI6;

;6 6=
(<*C6;)<;T* C<(C<;TH<
#
/
4
/ In # shampoo and
conditioner
)andruff control conditioner
)randruff control shampoo
/L
>>
42
/LQ
>>Q
42Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA
=rom the above table it can be analysed that the /LQ of the
respondents are purchasing / in # shampoo K conditioner, >>Q of the respondents
are purchasing dandruff control conditioner shampoo. 42Q of the respondents are
using drandruff control shampoo.
CHART 4.-.1
USAGE OF OTHER OPTIONAL PRODUCT
39

TA)LE 4.-.2
USAGE OF VARIOUS PERSONAL CARE PRODUCTS )+ THE
RESPONDENTS
40

S.NO PERSONAL CARE
PRODUCT
NO OF
RESPONDENTS
PERCENTAGE
#
/
4
>
%
L
;ature shower cream
hand soap
5ody shampoo
Cersonal talc
Hilster+tooth paste
Cersonal :family tooth
paste
Jouth refresher spray
/I
44
,
$
#>
$
/I Q
44Q
,Q
$Q
#>Q
$Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA
=rom the above table it can be analysed that the /IQ of the
respondents are purchasing nature shower+cream handsoap,44Q of the
respondents are body shampoo users , ,Q of the respondents are personal talc
users. $Q of the respondents are glister tooth paste users #>Q of the respondents
are personal family tooth paste users. $Q of the respondents are mouth refresher
spray users.

CHART 4.-.2
USAGE OF VARIOUS PERSONAL CARE PRODUCTS )+ THE
41

RESPONDENTS
TA)LE 4.1.
RESPONDENTS SATISFACTION LEVEL TOBARDS
42

HOME CARE PRODUCT
S.NO LEVEL OF
SATISFACTION
NO OF
RESPONDENTS
PERCENTAGE
#
/
4
>
'ery high
@igh
Joderate
;one
>I
4#
#,
>
>IQ
4#Q
#,Q
>Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA
The above table shows satisfaction level of the respondents towards.
@ome care products >IQ of the respondents satisfaction level is very high. 4#Q of
the respondents level of satisfaction is high. #,Q of the respondents and their level
of satisfaction is moderate. >Q of the respondents level of satisfaction is none.
CHART 4.1.
RESPONDENTS SATISFACTION LEVEL TOBARDS
43


HOME CARE PRODUCTS
TA)LE 4.11
44

CLASSIFICATION OF RESPONDENTS BASED ON THE USAGE
OF HOME CARE PRODUCTS
S.NO HOME CARE
PRODUCTS
NO OF
RESPONDENTS
PERCENTAGE
#
/
4
Cress cleaning product
@ouse options
'ehicles Cleaning Croduct
42
>%
/%
42Q
>%Q
/%Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA
The above table shows that 42Q of the respondents using press
cleaning product. >%Q of the respondents used house options. /%Q of the
respondents used for vehicles cleaning product.
CHART 4.11
45

CLASSIFICATION OF RESPONDENTS )ASED ON THE USAGE
OF HOME CARE PRODUCTS

TA)LE 4.11.1
46

OTHER HOMECARE PRODUCTS USED )+ THE
RESPONDENTS
S.NO OTHER HOME
CARE PRODUCTS
NO OF
RESPONDENTS
PERCENTAGE
#
/
4
Helzyme with natural
*oftner
Riquid detergent
Crewash with enzymes
liquid detergent
//
>2
4,
//Q
>2Q
4,Q
Total #22 #22Q
SOURCE : PRIMAR+ DATA
=rom the above table it can be analysed that the //Q of the
respondents are using Helzyme with natural softner, >2Q of the respondents are
using liquid detergent. 4,Q of the respondents are using prewash with enzymes
liquid detergents.

CHART 4.11.1
47

OTHER HOME CARE PRODUCTS USED )+ THE
RESPONDENTS

TA)LE 4.11.2
48

OTHER AMBA+ PRODUCTS USED )+ THE
RESPONDENTS
SO
UR CE
:
PRIMAR+ DATA

The above table *hows that the ,Q of the respondents are dish
drops user . $Q of the respondents are *ee spray user , #2Q of the respondents are
R.6.C user, #LQ of the respondents are Uoom user,##Q of the respondents are
Cursue user,##Q of the respondents are 5uffup user. #2Q of the respondents are
Reather K 'ing user. /2Q of the respondents are Car "ash user and %Q of the
respondents are *ilicon cloze user.
CHART 4.11.2

OTHER AMBA+ PRODUCTS USED )+ THE
S.N
OTHER ITEMS
NO OF
RESPONDENTS PERCENTAGE
#
/
4
>
%
L
I
,
$

)ish drops
*ee *pray
R.6.C
Uoom
Cursue
5uffup
Reather K 'ing
Car wash
*ilicon cloze
,
$
#2
#L
##
##
#2
/2
%
, Q
$Q
#2Q
#LQ
##Q
##Q
#2Q
/2Q
%Q

Total #22
#22 Q
49

RESPONDENTS


TA)LE 4.12

RESPONDENTS SATISFACTION LEVEL TOWARDS
HOME CARE PRODUCT
50

SO
URCE : PRIMAR+ DATA
The above table reveals that the level of *atisfaction of home
care product users. %4Q of the respondents are highly *atisfied, 4$Q of the
respondents are *atisfied and ,Q of the respondents are ;ot *atisfied.
CHART 4.12
RESPONDENTS SATISFACTION LEVEL TOBARDS
HOME CARE PRODUCT
S.N
SATISFACTION
LEVEL

NO OF
RESPONDENTS PERCENTAGE
#
/
4
@ighly *atisfied
*atisfied
;ot *atisfied
%4
4$
,
%4Q
4$Q
,Q
Total #22
#22 Q
51


TA)LE 4.13

CLASSIFICATION OF RESPONDENTS ON THE )ASIS
OF BORK IS EAS+ BHILE USING THE
HOME CARE PRODUCT
52



SOURCE : PRIMAR+ DATA
Table ;o.>.#4 shows that whether the respondent work is easy
while using mway home care product or not the above table shows that ,%Q of
the respondents opinions are they do work in an easy way. 5ut the remaining #%Q
of the people are not having good opinion regarding the home care product and are
not feel good.

CHART 4.13
CLASSIFICATION OF RESPONDENTS ON THE )ASIS OFBORK
IS EAS+ BHILE USING THE HOME CARE PRODUCT
S.N
FACTORS
NO OF
RESPONDENTS
PERCENTAGE
#
/
Bes
;o
,%
#%

,%Q
#%Q

Total #22
#22 Q
53


TA)LE 4.14

DIFFICULTIES FACED THE RESPONDENTS )+ USING
AMWAY PRODUCTS
54

S
O U
R C
E :
PRIMAR+ DATA
The above table shows that )ifficulties faced by the
respondents while using mway personal care product.=rom the study #$Q of the
respondents suffereing from Itch product. /LQ of the respondents suffered with
Cimples. /IQ of the respondents suffered from *kin alergy. /2Q of the
respondents feels that @air =alling is difficult to then. ,Q of the respondents
suffered with @ead ache.
CHART 4.14
DISTRI)UTION OF RESPONDENTS ON THE )ASIS OF
DIFFICULTIES
S.N
DIFFICULTIES

NO OF
RESPONDENT
S

PERCENTAGE

#
/
4
>
%
Itch
Cimples
*kin lergy
@air =alling
@ead ache
#$
/L
/I
/2
,
#$Q
/LQ
/IQ
/2Q
,Q
Total #22
#22 Q
55

TA)LE 4.15

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF
PURCHASING THE PRODUCT REGULARLY

S.N
PRODUCT
PURCHASES

NO OF
RESPONDENTS
PERCENTAGE

#
/
(egularly
;ot (egularly
IL
/>

ILQ
/>Q
Total #22
#22 Q
56

SOURCE : PRIMAR+ DATA
Table ;o >.#% shows that wheather the respondents use the
mway product regularly or not,from the study it cleary shows that ILQ of the
respondents are purchasing the mway products (egularly and />Q of the
respondents does not purchase the products (egularly.
CHART 4.15
CLASSIFICATION OF RESPONDENTS ON THE )ASIS OF
PURCHASING THE PRODUCT REGULARL+
57

SUMMAR+ OF FINDINGS AND SUGGESTIOND
5.1 INTRODUCTION

The Cresent Chapter deals with *ummary of =indings,*uggestions
and Conclusion. The results of the analysis have been used for the preparation
of the present chapter.
5.2 SUMMAR+ OF FINDINGS

thorough *canning of analysis has made the researcher
to summaries the findings in the following passage.
Jost of the (espondents i.e. %>Qare =emale using mway
products.
JaFority of the respondents i.e. %4Q are age between /2+/%
years using mway products.
JaFority of the respondent7s i.e. %#Q are under graduate
holders using mway products.
JaFority of the respondent7s i.e. %LQ are workers are mway
customer.
JaFority of %LQ of the respondents are mway Croduct
-sers.
58

4LQ of the respondents are using 'arieties of mway
Croduct.
It has been learnt that large number of the respondents .e,
>/Q spend amount between (s %22 to (s /222 for
purchasing mway products.
JaFority of the respondents i.e. 4LQ are aware about the
Croduct through their (elatives.
JaFority of the respondent7s i.e >,Q are using by skin Care
Croducts.
JaFority of the respondents i.e. >>Q are using dandruff
control conditioner *hampoo.
Jost of the respondents i.e. 44Q are using 5ody *hampoo
regularly.
>IQ of the respondent7s are very highly satisfied with
mway home care product.
JaFority of the respondent7s i.e. >%Q are using home care
Croducts.
mong so many home care products, most of the respondents
i.e. >2Q are using liquid detergent.
nother /%Q of the respondents using car wash product.
JaFority of the respondents i.e. %4Q hold the view that
highly *atisfied by home care Croducts.
JaFority of the respondents i.e. ,%Qfeels that the work is
very easy by using mway product.
/IQ of the respondents suffered with *kin allergy.
JaFority of the respondents i.e. ILQ are Curchasing mway
Croduct (egularly.
5.3 SUGGESTIONS:-

59

#. ;eed to reach the product quickly to the customers.
/. ;eed to Croduce the Croduct by implicating nti skin
allergy technique.
4. ;eed more attention to arrest the @air =alling.
>. ;eed more Concentration for opening new branches
whichever is needed.
%. The company should reduce their margin.
L. The company should reduce the selling price of the
mway product.
I. The need to arrange more demonstration to customer for
fast reaching.

5.4 CONCLUSION:-
Today the usage of mway Croduct is increasing day by
day. *o it is considered to be an essential part in everyone7s life. The number of
mway product to be increased and make some arrangements for raising the
demand for consumers.
The (esearch conclude that the mway home care product
are best one in present home care product market and customers are highly
satisfied with mway home care product. mway customers are facing some
problems only while using home care product.
60


5I5RI6H(C@B
"ebsitesD
Care V mway. Com.
www.amway.co.in
www.amway.com
www.google.co.in
5ooksD
Jarketing Janagement+ (.*.;. Cillai K 5agavathi

61

Questionnaire
For Amway Consumer
#. ;ame D
/. ge D 0 3 /2+/% 0 3 /%+42 0 3 bove 42
4. *ex D 0 3 Jale 0 3 =emale
>. ddress D
%. <ducational
Wualification D 0 3 #2thstd 0 3T/ 0 3 -H 0 3CH
L. 6ccpation D 0 35usiness 0 3"orkers 0 3*@H
I. @ow many years are you using the amway productX
0 3 5elow # year 0 3 /+4 year 0 3 >+% years 0 3 aboveL
,. @ow many varieties of the products are you usingX
0 3 5elow #2 0 3 #2 to /2 0 3 /2 to 42 0 3 above 42
$. "hat is the value of amway products brought by you usingX
0 3 5elow (s 0 3 (s %22 to (s /222 0 3 /222 to (s >222
0 3 (s >222 and above
#2. @ow do you come to know about the amway productsX
0 3 =riends 0 3 (elatives 0 3 dvertisements 0 3 6thers
##. "hat are the materials used by for personal careX
0 3 @air Croduct 0 3 *kin care Croduct 0 3 Jouth Croduct 0 3 Jention the
under a,b 6ther 6ption
3 0 3 / in # shampoo and conditioner
0 3 dandruff control conditioner
62

0 3 dandruff control shampoo
53 0 3 ;ature shower+crYam @and soap
0 3 5ody *hampoo
0 3 personal Talk
0 3 Hilster+tooth past
0 3Cersonal+ =amily tooth paste
0 3 Jouth (efresher *pray
#/.re you satisfied by using personal care product
0 3 very high 0 3 @igh 0 3 Joderate 0 3 ;o
#4."hat are the material used by you under home care product.
0 3 Cress cleaning Croduct 0 3 @ouse options 0 3 'ehicles Croduct
3 0 3 Helzyme with ;atural *oftener
0 3 Riquid detergent
0 3 Crewash with <nzymes liquid detergent
53 0 3 )ishdrops + @and diswashing liquid *port
treatment
0 3 *ee *paray + "indow cleaner Concentrate
0 3 R.6.C + @igh *yds
0 3 Uoom + *pray cleaner Concentrate
0 3 Cursue + disinfectant cleaner
0 3 5uffup
0 3 ReatherK'ing + Cleaner
0 3 Car wash
0 3 *ilcon claze + Cat polish
#>. re you satisfied by using home care productX
0 3 @ighly *atisfied 0 3 *atisfied 0 3 ;ot *atisfied
#%.*ay whether your work is easy by using the home care productX
0 3 Bes 0 3 ;o
#L.)ificulties if any
0 3 Itch 0 3 Cimples 0 3 *kin lergy 0 3 @air falling 0 3 @ead+ache
#I.re you purchasing the product regularyX
0 3 (egularly 0 3 ;ot (egulary
63