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Target
Human Resources Management
Professor Fallstone
Research paper
Beth McGinnis
April 21, 2014


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Table of Contents
History ........................................................................................................................................................... 3
Mission & Vision Statement .......................................................................................................................... 6
Organization Structure .................................................................................................................................. 7
Job Description & Duties ............................................................................................................................... 8
Compensation ............................................................................................................................................... 8
Benefits, Employee Safety and Health Program ........................................................................................... 9
Employees appriasal performance ............................................................................................................... 9
Target Human Resources Policy.................................................................................................................. 10
Global Location ........................................................................................................................................... 12
Advertising & Marketing ............................................................................................................................. 12
Recruitment ................................................................................................................................................ 13
Current News .............................................................................................................................................. 13
Diversity & Inclustion .................................................................................................................................. 13
Training & Development and Motivation ................................................................................................... 14
Message from CEO ...................................................................................................................................... 14
Culture ........................................................................................................................................................ 15
Awards & Recognition................................................................................................................................. 15
SWOT .......................................................................................................................................................... 16
Shareholder Services ................................................................................................................................... 17
Positive & Negative Issues about Target .................................................................................................... 17
Works Cited ................................................................................................................................................. 19



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The Target Corporation is an American retailing company. It was founded in 1902 and
headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United
States. Wal-mart is the number one largest in the retail industry. The symbol of bulleyes
trademark is licensed to Wesfarmers, owners of the separate Target Austriala chain which is not
related to Target Corporation. (Target Corporation From Wikipedia, the free encyclopedia)
History

In 1881, George D. Dayton was a native of New York, a banker and real estate investor. He
decided to explore an opportunity for growth. He purchased land on Nicollet Avenue and formed
the Dayton Dry Goods Company. Eventually, it was known as Target Corporation. (Target
throught the years, 2014)
In 1911, after a decade, The Dayton Dry Goods Company was expanded rapidly. They decided
to rename as The Dayton Company, because the marketing made a good business on the wide
assortment of goods and services. The marketing helped expand the Department stores years
later. (Target throught the years, 2014)
In 1916, The Dayton Company founded the Retail Research Association. Two years later, they
decided to expand and renamed it as the Associated Merchandising Corporation. (Target
throught the years, 2014)
In 1918, The CEO George D. Dayton founded the Dayton Foundation with a $1 million
endowment. The Dayton Foundation enables to promote the welfare of mankind anywhere in
the world. (Target throught the years, 2014)

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In 1920, The Dayton Company developed new transportation airplanes. The Dayton Company
expanded delivery commerce by way of two Northwest Airplane Companies. Airplanes
delivered 400 pounds of merchandise and flew to Minnesota. It was one of the longest
commercial flights in the history. (Target throught the years, 2014)
In 1922, The Dayton Company established WBAH Radio. WBHA was the one of only six radio
stations in Minneapolis. (Target throught the years, 2014)
In 1938, the CEO George D. Dayton passed away; the position was transferred to his son George
N. Dayton as the new CEO of the Dayton Company. (Target throught the years, 2014)
In 1950, George D. Daytons son George N. Dayton and his grandson Donald D. Dayton became
CEO of the Dayton Company. In the following of new generation, All of the founders
grandsons Wallace, George II, Kenneth, Donald, Bruce and Douglas who took leadership
positions within the company after the death of George D. Dayton. (Target throught the years,
2014)
In 1953, Dayton Company developed a new commercial home interiors, furniture, fabrics and
home decorations department. It became known as Target Commercial Interiors years later.
(Target throught the years, 2014)
In 1954, The Dayton Company opened the first branch in the downtown Minneapolis. (Target
throught the years, 2014)
In 1956, The Dayton Company opened new stores in the suburbs of Minneapolis. The new store
fulfilled the needs of busy suburban families. The first store was opened in the shopping center.
Eventually, Dayton Company opened three more stores in the shopping centers over the 20

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years: Brookdale in 1962; Rosedale in 1969; and Ridgedale in 1974. The stores were located
within the Minneapolis/St. Paul metropolitan area. (Target throught the years, 2014)
In 1960, The Dayton Company wanted to find a way to develop a strong relationship with
customers. The upper management wanted to introduce a new kind of mass-market discount
store that will appeal to the customers and families. The upper management had a vision to
develop the largest discount store chains. That was their goal for the business. (Target throught
the years, 2014)
In 1962, the first Target store opened its door. The former Daytons Director of Publicity
Steward K. Widdess looked for a new name for the new store. Widdess and his staff debate more
than 200 possible names. In a burst of red-and-white inspiration, they came up with Target and
immediately envision a classic Bull eye log. The reason was behind the choice was, As a
marksmans goal is to hit the center bulls-eye, the new store would do much the same in terms of
retail goods, services, commitment to the community, price, value and overall experience.
(Target throught the years, 2014)
The birth of Target stores first grand opening in Roseville, Minnesota on May 1, 1962. The new
discount stores have combination in the many different department stores: fashion, quality and
service with the low discount prices. (Target throught the years, 2014)
In 1969, The Target Corporation established its first distribution center. The distribution center
operated a new warehouse for storages and delivery trailer loads of products to the Target stores.
(Target throught the years, 2014)

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The Dayton Corporation and J.L Hudson of Detroit founded a new partnership, merging to create
the Dayton-Hudson Corporation. Both companies had similar merchandising philosophies and
decades of commitment to outstanding corporate governance. . (Target throught the years, 2014)
In 1975, The Target Corporation introduced the weekly newspaper advertisement every Sunday.
(Target throught the years, 2014)
In 1983, The Dayton-Hudson Corporation Board of Directors: Bruce B. Dayton and Kenneth N.
Dayton retired as Board of Directors. The direct family lineage within the company had ended
after 80 years. (Target throught the years, 2014)
In 1988, Target Manufacturers developed a new UPC bar-code package technology. Target was
the first mass merchandiser to introduce UPC barcodes scan at all Target stores and Distribution
Centers. The new UPC bar-code technology ushered a new stage of evolution for inventory
management. It reduced a long wait in the line at the checkout lane. The UPC bar-code is very
efficient. The customers and team members benefitted from an enjoyable shopping experience,
too. (Target throught the years, 2014)
Mission & Vision Statement

Our mission is to make Target the preferred shopping destination for our guest by delivering
outstanding value, continuous innovation and an exceptional guest experience by consistently
fulfilling our Expect More. Pay less brand promise. To support our mission, we are guided
by our commitments to great value, the community, diversity and the environment. (Target
throught the years, 2014)

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The customers will be able to afford and purchase good quality products at low discount prices.
Targets goal was to provide high quality products at affordable prices. The customers liked it.
Organization Structure

The Target Organization Structure is an effective structure, because Target is very successful.
Every corporation has a different organizational structure. Every corporation has its shareholders
and directors. The directors sets long-range policies and strategic plans, approves major
expanisons and new product lines, and hires top management. Shareholders approve of mergers,
amendments and dissolution.
Number of employees
Target is one of the biggest companies. Target is the 4
th
place on the list. As of 2011, Target has
365,000 employees, including Headquarters, Distribution Centers, Stores, Target Commercial
Interiors and international offices. (CNN Money: Fortune 500)

Do the company outsource or not? The answer is no. Target Corporation never have
outsourced jobs overseas. However Target has a few international stores opening. (Target
throught the years, 2014)





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Job Description & Duties

Target has diverse job description and duties. Target career: Target sales associate position:
Customer Service, Stocking shelves, and cashier responsibilites. Target has white collars and
upper management career: Advertising & Marketing, Human Resources Managers, Distribution
Center, Asset Protection, Loss Prevention, Administration Support, Store Hourly,
Finance/Accounting and Store Management. (Target throught the years, 2014)
The job description identifies the major tasks, duties, and responsbilities that are components of
a job. (Human Resource Management: Functions, Applications, Skill Development , 2013)
Compensation

Target has different levels of salary and compensation. Target sales associates earn
competitive pay, starting above minimum wage and earn up to $12.00 per hour. The average
Target sales associate makes $10.00 an hour with advancement opportunities: sales floor lead
positions and other managerial positions. Target Human Resources specialists offer Target
employees two options: part-time, which is up to 30 hours per week, or fulltime, which is over
30 hours a week. Qualified Target employees obtain benefits: employment benefits, discounts on
products, services and merchandise, 401 (k) retirement plans, paid time off, healthcare coverage,
insurance plans. Eligibility requirements and job benfits availability generally vary by Target
store location. (Target throught the years, 2014)
Types of Compensaation: Base pay, Wage and salary add-ons, Incentive pays and Benefits.
There are four basic kinds of compensation in a compensation systems. (Human Resource
Management: Functions, Applications, Skill Development , 2013)

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Benefits, Employee Safety and Health Program

Target offers employees health insurance: medical, dental, vision and prescription drug
coverage. It also offers programs and rewards to encourage healthy actions, maternity support
program, nurseline, tobacco cessation program, well-being education resources and Team
Member LifeResources.
Target has offered employees finanical plans: one of the best 401 (k) plans in retail, vacation,
national holidays, personal days, a 10% team member discount, Target Credit Union, Adoption
assistance reimbursement, Daycare Flexible Spending Account (FSA), Childcare discount, Life
insurance, Disability insurance, Commuter benefit and Home loans. These are awesome benefits
for Target Employees.
Employees appriasal performance

Leaders and team members meet regularly to discuss strenghts and development opportunities.
Most team members meet with their leader four times a year to discuss business goals,
performance, development and career goals. All team members participate in a formal
performance review once a year.
Performance appraisals are reviews of employee performance over time, so appraisal is just one
pieced of performance management. Step 1. Job Analysis, Step 2. Develop standards and
measurement methods, Step 3. Informal performance appraisal-coaching and discipling and Step.
4 Prepare for and conduct the formal performance appraisal. (Human Resource Management:
Functions, Applications, Skill Development , 2013)
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Target What kind of application?
Target does not provide paper job applications for in person submission anymore. They have to
go online and apply. It is much more efficient and faster to process the application. Target has
different departments: Sales Associates, Team Leaders, Law and Finance/Accounting.
Target Human Resources Policy

Target has the policy: Hiring practices, Forced Labor and the California Transparency in Supply
Chains Act, Underage Labor, Migrant Labor, Discipline, Discrimination, Working hours and
time off, Payment of Wages, Facility and dormitory review, Sandblasting, Conflict and No Dirty
Gold and No Uzbek cotton. (Target: Labor & Human Rights Policies)
Hiring practices Target facilities do not have a formal hiring process. They just hired anyone
without proper process interview. The workers are high risk of using unethical practices. Target
facilities are required to have a human resources department for fair process and policy
enforcement. No job candidate can be hired unless Human Resources Specialists is present.
(Target: Labor & Human Rights Policies)
Forced Labor and The California Transparency in Supply Chains Act Target required
identification of risk of forced labor through their unannounced audit process, because they do
not want to conduct forced labor in their business. Target prefers to have no forced labor in their
business, because they do not want to hire people. (Target: Labor & Human Rights Policies)
Underage Labor Target refused to hire underage labor. Their policy is required to be zero-
tolerance for underage labor. If Target found out that the facility has lots of underage labor, then
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the facility will be shut down immediately. Target will reject any merchandise was profuced by
way of underage labor. (Target: Labor & Human Rights Policies)
Migrant Labor Target expect all workers includes imported and migrant workers, to be
provided wages, benefits and working conditions that are fair and in accordance with local law.
(Target: Labor & Human Rights Policies)
Disciminiation Target has great respect for cultural differences and believe decisions
concerning hiring, disciplinary action or dismissal should be based on a workers abilities. Target
does not discriminate by race, gender, personal characterisitcs or beliefs, because Target must
abide by the law. Target encourages its vendors to eliminate discrimination in their workplaces.
(Target: Labor & Human Rights Policies)
Payment of Wages Target has a policy regarding the payment of wages. The billing
deparrtment must do a thorough review of each time card and payroll records to make sure that
these workers are paid legal wages for all the hours they worked includes regular, overtime,
holiday and vacation wages per Federal law. (Target: Labor & Human Rights Policies)
Sandblasting Target is against using sandblasting in garment processing, because of health
issues. Target have to do a thorough evaluation to be sure that they do not sell apparel involved
with sandblasting. (Target: Labor & Human Rights Policies)
No Uzbek Cotton Target has policy for no forced labor at their facilities at all. In Global
Business, there are big issue about forced child labor in different countries. The cotton industry
of Uzbekistan often involves forced child labor. Therefore Target is committed never accepting
any kind of products that contain Uzbek cotton. (Target: Labor & Human Rights Policies)
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Global Location

Target is an international company with 361,000 team members around the world, and
headquarters in the United States, Canada and India. (Target: Global Locations)
In United States, The Target Corporate Headquarters is located in Minneapolis, Minnestoa and
has over 10,000 team members. The Distribution Center has 37 locations in 22 states and has
over 16,000 team members. (Target: Global Locations)
In Canada, The Target Corporate Headquarters is located in Mississauga, Ontario and has more
than 700 team members working at their HQ in Mississauga, approximately 90 percent of who
are Canadian. (Target: Global Locations)
In India, The Target Corporate Headquarters is located in Bangalore, India and has over 2,500
team members. (Target: Global Locations)
Advertising & Marketing

Target is partner with internal and external teams to develop innovative campaigns that shape
board awareness and drive sales. Targets roles is contribute to sustainability strategies,
managing business risks and safeguarding Targets reputation as a responsible corporate citizen.
Target has lots of career specialists: Category & branding marketing, Packing, Marketing and
guest engagement, Marketing operations, Marketing creation, Interactive marketing, Meetings
and media production, Insights, measurement and analytics, Media strategy, In-store marketing,
weekly ad creation & print production and public relations. (Target: Advertising & Marketing)
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Recruitment

Target does have recruiting events. You can go to the recrutitig events website:
https://corporate.target.com/careers/recruiting-events. You can click state and all recruiting
events will appear. You will find where the recruiting events will be held in your home state.
Current News

The New York Times has an article about Target Corporation. The article states Target sells a
range of assortment of general merchandise and food in the stores. The Target stores offer a food
assortment on a smaller scale and its SuperTargetoffer a line of food items comparable to
traditional supermarkets. The Company operates in three segments: U.S. Retail, U.S. Credit Card
and Canadian. The Companys U.S. Retail Segment includes all of its United States
merchandising operations. The Companys U.S. Credit Card Segment offers credit to qualified
guests through its credit cards: the Target Credit Card and the Target Visa.
(http://topics.nytimes.com/top/news/business/companies/target_corporation)
Diversity & Inclustion

Targets goal for the diveristy and inclusion: The key organizations to strengthen the diverse
needs of the communities we serve. Targets commitment to establish diversity and inclusion in
the community. The diversity and inlcusion will share their innovative programs, partnerships,
sponsorships and volunteerism. There are several partners: Catalyst, Executive Leadership
Council, Family Equality Council, Hispanic Scholarship Fund, Lime and UNCF. (Target:
Diversity & Inclusion)
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Training & Development and Motivation

Target has the training and development resources. Target empowers team members to
strengthen their skills to thrive in their job and grow professionally. They offer a variety of
experiences includes position-based training, learning groups, certifications, and self-paced
resources and professional development courses focused on topics like communication, cultural
awareness, etc.
Target has different programs: Coaching and mentoring, Tuition reimbursement, Team Member
LifeResources, Recognition programs, Diversity & Inclusion Business Councils, Leadership
Development programs and Career planning. It is a great benefit for Target Team Members to
get eligilbility for these various benefits that may be based on average hours worked, location
and length of service.
Message from CEO

The CEO, Gregg Steinhafel, shares Targets philosophy on the connection between strong
communities and a healthy business. The CEO, Gregg Steinhafel states Engaging with our team
members, guests, shareholders and communities is vital to overcoming challenges and meeting
our goals for environmental sustainability, team member well-being, education and
volunteerism-areas that are essential to the strength of the communities in which we operate
worldwide and to the long-term health of our business. From our sourcing offices all over the
world to our stores across the United States and now Canada, our team is Targets single biggest
competitive advantage. Thats why we remain committed to creating workplaces that include
opportunities for advancement; an environment where everyone feels welcome, respected and
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valued; and strong ethics training for our team members. Target Corporation is a strong, healthy
and excellent business in the retail industry. (Target: A message from Our CEO)
Culture

Targets quote Our team is our greatest asset. Teamwork is key to meeting challenges and
having fun at the same time. (Target throught the years, 2014) Target is the Americans second-
largest retailer; they stay ahead in todays ultra-competitive retail market by challenging
themselves to become more efficient and more intelligent, providing guests with the best
shopping experience possible. Targets culture: Endless opportunities, reputation, Target
headquarters team members dress for their day, diversity & inclusion at Target and Partners in
recruitment. (Target: Culture)
Awards & Recognition

Target is proud to be recognized by The Human Rights Campaign. The Human Rights Campaign
gave Target a score of 100 on its 2014 Corporate Equality Index. The National Association for
Female Executives named Target one of the Top 50 Companies for Executive Women for 2014.
DiversityBusiness.com ranked Target No. 18 on its list of the Top 50 Organizations for
Multicultural Business Opportunities. Fortune magazine ranked Target No.22 on its 2013 list of
Worlds Most Admired Companies (Target: Awards & Recognition)
Should you work for this company?
I am extremely impressed with Target Corporation, Human Resources, Benefits, Salary
Compensation. If you have bachelor degree or Law degree, you can work as an
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accounting/finance and law. I think Target Corporation treats employees much better than the
Walmart Corporation.
SWOT
Strengths
One of the strongest features about Target is that the consumer enjoys being there. So do I.
Target Store is always clean and the way the shelves set up in the store. The store always has
bright colors which draw people into the store. There are always great deals, too. Things are
cheap which is not so expected from a place that is so nice! These designs vary from home
dcor, to clothing, and even to electronics. It is all about beautiful design at Target.
Weaknesses
Target has some weaknesses: Target does not have many stores as their competitor Wal-Mart
even though they have great advertising. It is difficult for the consumers to shop at Target when
there are not many around. Target has a weakness with keeping their prices low as they are not
as low as Wal-Marts prices. The Target price is usually expensive. The problem with Target is
they keep a low overhead of items and always run out of items very often.
Opportunities
Target has one great opportunity is a club card. It looks like card that grocery stores has. These
way customers would shop more to get more points on their cards and would not worry so much
about the high prices.

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Threats
There are a few competitors that could be a threat to Target. Wal-Mart is number one retailer in
the world, because they have very low prices. K-mart is another threat to Target, because they
are beginning to focus more on design by calling Vera Wang to make a line called Simply Vera.
Kohls is also catching on to this by starting a line with Martha Stewart.
Shareholder Services

Target Employees can have an option to buy common stock. There are two ways to invest in
Target: purchase shares through your brokerage firm or through our Direct Investment Program.
The Direct Investment Program is offered and administered by Computershare Shareowner
Services. Target Corporations transfer agent. The Program is available to both current and
prospective shareholders wishing to buy or sell Target Corporation Common Stock. (Target
throught the years, 2014) Common Stock is for the public including Target Employees.
Therefore they have the option to buy stock or not. (Target: Shareholder services)
Positive & Negative Issues about Target

There are both positive and negative issues with Target. Remember, Wal-Mart is the number one
retailer in the world. Several other stores are competitive against Target. Target has lots of
positive. Target has better benefits, salary compensation, training & development, etc.
In conclusion, Target has great direct investment program for employees, awards & recognition,
culture, training & development, coaching & mentoring, tuition reimbursement, advertising &
marketing, labor & human rights policies, diversity & inclusion, benefits, competitive pay,
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insurance coverage, and so forth. Target employees benefits are the best in retail. Health
coverage and financial coverage are excellent for Target employees. A career with Target is
about setting a goal to take opportunities to learn and grow, being recognized for contributions,
and feeling comfortable in the workplace. Target is an upscale discounter that provides high-
quality, on-trend merchandise at low prices. Target stores are clean, spacious and guest-friendly
stores. In addition, Target operates an online business, Target.com. The message about Target is
that it is one of the best retail places to work, because of their excellent employee benefits, fringe
benefits and salary compensations.
















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Works Cited
Lussier, R. N. (2013). Human Resource Management: Functions, Applications, Skill Development . In R. N.
Lussier, Human Resource Management: Functions, Applications, Skill Development .
Target Corporation From Wikipedia, the free encyclopedia. (n.d.). Retrieved from
http://en.wikipedia.org/wiki/Target_Corporation.
Target throught the years. (2014, 3 18). Retrieved from
https://corporate.target.com/about/history/Target-through-the-years:
https://corporate.target.com/about/history/Target-through-the-years
Target: A message from Our CEO. (n.d.). Retrieved from https://corporate.target.com/corporate-
responsiblity/CEO-message.
Target: Advertising & Marketing. (n.d.). Retrieved from https://corporate.target.com/careers/career-
areas/adverstising-and-marketing.
Target: Awards & Recognition. (n.d.). Retrieved from https://corporate.target.com/about/awards-
recognition.
Target: Benefits. (n.d.). Retrieved from https://corporate.target.com/careers/benefits .
Target: Career. (n.d.). Retrieved from https://corporate.target.com/careers/benefits/career-benefits .
Target: Culture. (n.d.). Retrieved from https://corporate.target.com/careers/culture.
Target: Diversity & Inclusion. (n.d.). Retrieved from https://corporate.target.com/corporate-
responsiblity/team-members/diversity-inclusion.
Target: Global Locations. (n.d.). Retrieved from https://corporate.target.com/careers/global-locations.
Target: Human Resources Policies. (n.d.). Retrieved from https://corporate.target.com/careers/career-
areas/human-resources: https://corporate.target.com/careers/career-areas/human-resources
Target: Labor & Human Rights Policies. (n.d.). Retrieved from https://corporate.target.com/corporate-
responsiblity/responsbile-sourcing/social-compliance/labor-and-human-rights .
Target: Shareholder services. (n.d.). Retrieved from
http://investors.target.com/phoenix.zhtml?c=65828&p=irol-stockpurchase.
Times, T. C.-T. (n.d.). http://topics.nytimes.com/top/news/business/companies/target_corporation.
Retrieved from http://topics.nytimes.com/top/news/business/companies/target_corporation.