2 0 0 8 Brand New!

Built On Cutting Edge,

Internationally Recognised Strategy!

HR As A Business
Partner
S eries

Enhancing Business Strategy By Empowering HR Professionals

13 – 17 July 2008
JW Marriott Hotel,
Dubai, UAE

Enabling you…
“To work on the side of senior management providing the link between your business and the
strategies of your organisation, providing support and developing new initiatives.”
S u m m er

Do you want to:

• Lead change?
• Have a holistic view of your business and understand the complexity of your organisation?
• Be able to play different roles and choose the most appropriate one according to the needs
and the situation of the client (the Expert, the Advisor, the Coach or the Broker)?
• Operate with a long-term view while resolving contingent issues?
• Develop a wide internal/external network?
• Create cooperation while generating empowerment?
• Succeed on behalf of the client?
• Maintain a business focus and perspective at all times?
• Have an impact?

Who Should Attend ?

 
‘HR As A Business Partner’ is designed for both small and large organisations alike. Register Before
This course benefits Human Resources and Organisational Development professionals 15 May 2008
I I R

who have a strategic focus, with the objective of making the transition to strategic For Your Chance To Win
business leader.
A Nokia E90!
See back page for details
Organised by: Supported by:
Official Regional Recruitment Partner Official IT Partner Official Media Monitoring Partner

www.iirme.com/hrbusiness
Dear HR Professional,
With the introduction of HR As A Business Partner, we are
bringing you one of the most beneficial courses you can attend
with respect to both your professional development and ability
to drive revenue at your company through integrated HR and
boardroom strategy.
By participating in this course, you will enable yourself to
focus on overall business strategy so that, from an HR
perspective, you will be able to add more value to your
organisation in areas that matter the most.
Not only will you be able to better align your HR department
with the corporate strategy; you will also develop an ability to
change and add value to the corporate strategy itself.
More companies are beginning to realise that their HR
department can be much more than a resource for human
capital. The knowledge and industry grasp that HR executives
maintain can add substantial value to business strategy
development. HR As A Business Partner will help you
package and introduce this value to senior strategy creators.
So what exactly will you gain from participating?
• Understand the HR Business Partnership model and
identify what you need to change in order to transform
yourself into a Business Partner
• Learn how other HR Managers in global organisations have
successfully operated this transformation
• Discover how your internal customers perceive you as a
Business Partner
• Become the trusted advisor to your internal clients
• Be more influential, use and interpret business data
effectively and develop a value proposition that is attractive
to your internal clients
And much more…
By registering today, you can be sure that your company will
view HR As A Business Partner.
Your course leader, Mario Castagnetta, and I look forward to
seeing you in July.
Sincerely,
P.S. For the first time in the
region, this course brings you
the internationally
Keith Parker
Conference Manager
successful concept of ‘HR As
A Business Partner!
Forthcoming Relevant Events
A0918 Saudi HR
17 – 21 May 2008
www.iirme.com/saudihr
BW012 HRM In The GCC (Distance Learning)
1 June 2008
www.iirme.com/distancelearning2
A0929 Middle East HR Summit
26 - 30 October 2008
www.iirme.com/hrsummit2008
For more information on any of the above events please contact
us on Tel: 971-4-3352483 or email: info@iirme.com
Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/hrbusiness
Meet Your Expert Course Leader
Mario Castagnetta is the Founder and
Director of Synchronicity SA, an international
human resources consulting company based
in Geneva, Switzerland, providing medium-to-
large international organisations with
products and services in the domain of
personal development and potential,
management development, talent
engagement and retention, knowledge
sharing, coaching and career counselling.
Synchronicity supplies its services to well known medium-to-
large international organisations such as Agilent Technologies,
Bulgari, Cap Gemini, Ernst&Young Consultants, Cisco, Ferrero,
Firmenich, Hewlett-Packard Europe, PricewaterhouseCoopers,
Hitachi, Nespresso, Nestlé, Nextrom, Novartis, Philip Morris, SGS,
ST Microelectronics, T-Systems and Zurich Insurance.
Before establishing Synchronicity, Mario was a Training &
Development Manager at Hewlett Packard in Italy (1988-1995)
and in Switzerland (1995-97).
Since the founding of Synchronicity, he has been invited
regularly by IMD Management Development Institute
(Lausanne) to participate as a coach in both public (Mobilising
People) and private (RWE, PricewaterhouseCoopers,
Bertelsmann, Borealis, Adecco, Shanska) programmes.
Mario is also an executive coach. In the last 10 years he has
coached senior directors and executives in a number of
well-known companies (Al Hokair, Bulgari, Nextrom, Novartis,
TetraLaval, Hewlett Packard, PricewaterhouseCoopers,
Ernst&Young Consultants and T-Systems).
Mario graduated summa cum laude with a degree in Clinical
Psychology from the University La Sapienza, Rome in 1985.
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Each week from June to August, a series of weekly themed surprises unfold.
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Combine business with leisure this summer! Enjoy discounted hotel packages
and treat the family to a fun-filled holiday!
HR As A Business Partner 13 – 17 July 2008

The transformation of HR into a business partner has been identified by major global businesses as the main objective HR managers
and professionals have to consider as the next phase of the development of their role. In other words, it’s time to become a business
partner. This is the new expectation from senior executives and internal clients.

To create a business partnership implies that you will learn to work together with those who are responsible for the business. A
business partner is the trusted advisor of its internal clients the person with whom the business manager can discuss the issues of his/
her organisation as well as planning the future of it.

The HR professional has to become the innovator, able to balance the business objectives of his/her internal client with the human
power they are responsible for. To make this happen, the HR professional has to suggest methods and solutions that aim at the
optimisation of the human capital managed by their business manager. But what is new? Where is the real challenge?

Being proactive and capable of anticipating the requests of business managers, as strategic partners, is what really makes the difference
between a traditional HR manager/professional and the HR business partner. Presenting information and statistics effectively and being
able to influence the key decision makers represents the core asset for those who want to transform the perception of their role and
want to have a different position and impact.

The HR business partner assists the management in the execution of their business strategies with the consequent total satisfaction of
both clients and employees. The time of dealing with work permits and with hiring/firing issues is over!

Course Timings: Registration will take place at 08:00 on the first morning. The course will commence at 08:30 promptly each day. Refreshments will be served
at approx 10:30 and 12:30. Luncheon will be served at 14:30 following close of day.

Programme Overview
Pre-Course Work
All delegates will be requested to invite 3-5 internal customers to participate in a Synchronicity on-line survey to discover their
current perception of you as a business partner. The survey is essential for participation in the programme. All data will be treated with
the utmost level of confidentiality.

All delegates are expected to interview their own CEO/MD or a representative of the top management according to a script that will be
provided to them.

Day One – Sunday, 13 July 2008
Transforming The Role
• The key challenges and the main
transformations of the HR role
• What do business leaders expect from HR?
• The profile of the business partner
• How role models see their role and impact
as business partners (best practice and
interviews)
• The competency model to become a
business partner
• You as a business partner (feedback report)
Day Two – Monday, 14 July 2008
Making The Difference
• Becoming the trusted advisor of your
internal clients
• Skills and dialogue to become a trusted
advisor
• Your case: how to become the trusted
advisor of your internal clients (small group
activity on a real case)
• What is your value proposition to your
clients?
Day Three – Tuesday, 15 July 2008 Day Five – Thursday, 17 July 2008
Sitting In The Oval Room Getting Ready To Face The Real
• Managing your own credibility Challenge
• Understanding business data and its • Analyse a final case in order to be prepared
implication to face your reality once back in your
• Consulting skills: How to identify your clients’ organisation
needs and respond effectively to them • Definition of your own Personal
(analysis of business case and skill practice) Improvement Plan
• Influencing skills: How to increase your
personal power and impact (skill practice)
Day Four – Wednesday, 16 July 2008
Review The Position Of Your Own
Function/Role
• Dimensions of an HR strategy that
contributes to the business success
• What does your top management expect
from you (key messages from your
interviews)?
• Developing your strategic agenda: How to
do it
• Networking: A critical skill to the success of
the business partner

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/hrbusiness

 IIR Middle East certified by

HR As A Business Partner
13 – 17 July 2008 • JW Marriott Hotel, Dubai, UAE
ISO 9001:2000

FIVE EASY WAYS TO REGISTER

971-4-3352437 971-4-3352438 register@iirme.com

IIR Holdings Ltd. GCS/IIR Holdings Ltd.

PO Box 21743, Dubai, UAE P O Box 13977, Muharraq, Kingdom of Bahrain

www.iirme.com/hrbusiness

Your chance to win a Nokia E90 each week!

Register for a training course before 15 May 2008 in the Summer Series and you
will automatically enter our monthly prize draw to win a Nokia E90.
Each month’s winners will be contacted directly and the prize
awarded at the course. A full list of winners will be announced
on our website www.iirme.com
WEB BC2647
Yes, I want to register for:

Event Dates Price before Price between Price after

4 May 2008 4 May and 1 June 2008 1 June 2008

HR As A Business Partner
13 – 17 July 2008 US$ 3,595 US$ 3,895 US$ 4,095
(Save US$ 500) (Save US$ 200)

For further information and Group Discounts contact 971-4-3352483 or email: info@iirme.com
If you have eight or more delegates who need this training, contact IIR In-House on 971-4-3352439 or inhouse@iirme.com
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
Personal Details:
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that full payment must be received prior to the event. Only those delegates whose fees have delegate will be welcome in your place. If this JW Marriott Hotel, Dubai, UAE
been paid in full will be admitted to the event. You can pay by company cheques or bankers is not suitable, a US$ 200 service charge will Tel: 971-4-2624444
draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a be payable. Registrations cancelled less than Accommodation Details
seven days before the event must be paid in
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clearing charges. All payments should be made in favour of IIR Holdings Ltd. reservation at the earliest to avoid last minute
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MH PG P350 Human Resources