MARKETING:-

SPECIALIZATION IN FINANCE
Marketing includes Sales, Brand Management and specializations such as Market Research & Advertising. Sales responsibilities
include achieving sales targets, mobilizing resources such as advertising budgets and eecuting special schemes and promotion drives.
Marketing responsibilities include ne! product development, pricing, market research and sales "orecasting. Brand Management is a
progressive "ield !here #ou are responsible "or success"ul management o" brands.
Aspirants "or a career in Sales and Marketing should possess creativit# and resource mobilization skills, apart "rom good
communication and interpersonal skills !ithout !hich it$s a !aste o" time to choose this line. %he# also displa# high energ# levels and
enthusiasm. &ompanies that t#picall# recruit these live !ires are in the business o" selling the "ollo!ing categories o" goods.
Fast Moving Consumer Goods (FMCG) are products, that have a short shel" li"e and are instantl# consumed. %he "ront runners in this
categor# are companies like 'rocter & (amble, )nilever, &oca-&ola, *ohnson & *ohnson, &olgate-'almolive, Marico, &adbur#, +estle,
,abur, 'epsi, (odre- Soaps, Reckitt &oleman, (illette.
Consumer Non-ura!"es (CN) are products that are in-bet!een .M&( and durable goods, "or instance, paints and lubricants. Some
o" the better kno!n companies in this categor# are Asian 'aints, Madura &oats, &astrol, Seagram, )B (roup.
Consumer ura!"es (C) are goods that are durable, such as a %/ set or a 0ashing Machine. &ompanies that are popular recruiters
"rom this categor# are Blo!plast, B'1, 'hilips, %itan 2ndustries, (odre-, (3, 0hirlpool, 4ero 4onda Motors, 1(, and so on.
Advertising and Mar#et $esear%&
1eo Burnett, 1503 2ndia 6erst!hile 1intas7, *. 0alter %hompson, 5gilv# & Mather, 2ndian Market Research Bureau, 5R( - MAR(,
(allup.
FINANCE:-
SPECIALIZATION IN FINANCE
An MBA !ith a .inance Specialisation learns a variet# o" sub-ects like &orporate .inance, &osting, Budgeting, 2nternational .inance,
0orking &apital Management and 2nvestment Banking, Securities and 'ort"olio management. %he -ob opportunities could be in
&orporate .inance, Banking, 2nvestment Banking in leading "inancial 2nstitutions, Securities Anal#sis in brokerage "irms, etc. Man#
people ma# not be a!are that operations in the securities market is one o" the biggest industries in 2ndia, or "or that matter, in an#
countr# in the !orld.
As a "inance specialist one is epected to be good !ith numbers and a keen learner as the "unction re8uires one to inter"ace !ith
accounting, auditing, investor interest management, taation, etc. A combination o" MBA !ith "inance specialisation and &hartered
Accountanc# is considered a stepping-stone to a lucrative consultanc# career.
Firms t&at usua""' re%ruit in t&is area are(
Banks :
&itibank, American 3press, &redit 1#onnaise, 3im Bank, 4,.&, Bank o" America, 4SB&, Standard &hartered (rindla#s.
&onsultancies :
A. .erguson, ,eloitte & %ouche &onsulting, Accenture, B&(, Mc9inse# & &o., 9'M(, Booz Allen & 4amilton.
5ther .inancial &ompanies :
Morgan Stanle#, &R2S21, 2&RA, &AR3, (3 &apital, )%2, 1ehman Brothers, 2&2&2 Bank, 4,.&, (oldman Sachs and so on.

HR:-
SPECIALIZATION IN )*MAN $ESO*$CES MANAGEMENT
4RM is all about helping a compan# reach its goals b# "ocusing on people management. %he t!o broad categories o" 4RM are:

1. P"ant (Fa%tor') Personne"
%he 'lant 'ersonnel "unction o" 4R, deals !ith maintaining health# and positive industrial relations. %he activities here include
recruitment, pa#rolls, appraisals, administration, and all matters concerned !ith the 0orkers$ )nion. A stint in 'lant 'ersonnel
o""ers eposure to handling highl# sensitive issues such as discipline and union negotiation. %op "irms like 2%&, 411, &oke
speci"icall# recruit candidates "or the personnel management "unction.

2. Cor+orate Personne"
&orporate 'ersonnel deals !ith 4R activities in the corporate set-up that includes all managerial and supervisor# sta"". 2t covers
all aspects "rom an emplo#ee$s entr# to eit, such as recruitment, attendance, leaves, pa#, appraisals, audit and eit intervie!s.
A lot o" modern 4R practices such as 3S5', :;<-degree "eedback and "leible timings have been path-breaking initiatives b#
some bright 4R manager. =ou should possess good communication and inter-personal skills and present #oursel" as
accessible, competent and charismatic. %!o !ell-kno!n 4R "irms are 0illiam Mercer and +oble & 4e!itt. Apart "rom these all
the top "irms need 4R pro"essionals as it is one o" the basic service "unctions in ever# compan#.
SYSTEMS:-
SPECIALIZATION IN S,STEMS MANAGEMENT
S#stems and &onsultanc# is almost s#non#mous !ith computers. S#stems activit# is a support "unction !hich is responsible "or
customised-development o" 2% solutions in all areas > "rom automating attendance punching to putting dail# sales and distribution data
online, to developing 3nterprise Resource 'lanning solutions. &onsulting is provided to organizations to devise strategies "or ne!
initiatives in 2%, Marketing, 4R, etc.
2n the 2% 2ndustr#, the options could be 'ro-ect Management in a so"t!are development compan# like 2n"os#s and %&S or Sales and
Marketing in 2% companies like 2BM, 0ipro, etc.
An 3ngineer-MBA !ith a sound understanding o" business concepts is seen as the best "it "or the -ob o" a pro-ect manager in so"t!are
development, but a non-engineer is no dis8uali"ication either.
.or a success"ul S#stems and &onsulting career, #ou have to possess good anal#tical skills, be a good team-pla#er and have an
unending 8uest "or kno!ledge.
&ompanies that usuall# recruit "or S#stems are: SA', Motorola, Sat#am, 4&1, %&S, 2n"os#s, 2? %echnologies, 0ipro 2n"otech, Mindtree
&onsulting, etc.

OPERATIONS:-
SPECIALIZATION IN OPE$ATIONS MANAGEMENT
5perations Management is a comprehensive production-related responsibilit# that includes 2nventor# Management, /endor
,evelopment, 'urchase Management, and also areas !hich demand multi-disciplinar# skills like Suppl# &hain Management and 3R'
6enterprise resource planning7. A t#pical career !ould see one handling a "e! plants@vendors initiall#, "ollo!ed b# the responsibilit# "or
an entire "actor#, eventuall# leading to a role re8uiring a more strategic vie! like global sourcing "or materials and imports.
%he skills re8uired "or an# o" the above -obs are e#e "or detail, people management skills, abilit# to negotiate, calmness in tough
situations, sound technical kno!ledge, etc. 3ver# manu"acturing and sales and distribution compan# needs good operations gu#s. 4ere
are the names o" some o" these "irms: 1arsen & %oubro, (3, (odre- & Bo#ce, Asian 'aints, 'hilips, &rompton (reaves, Siemens,
Mahindra & Mahindra, Maruti )d#og, /oltas, etc.