College Sampling Passing out promotional samples to college students on

campus in one way to generate product awareness among the student

population. This can be done in high-traffic locations, such as the student union,
at the entrances of dining halls, and outside the library or a moretargeted
approach can be utilized depending on company goals.
Coupons Handing coupons to students is a great call-to-action device. College
students act impulsively; a coupon provides them with incentive to visit an
establishment or purchase a product. Coupons also provide insight into a
companys marketing campaign as they are easily trackable. This helps
businesses measure ROI.
Distributing promotional materials This is a great way to build awareness
and get a companys logo all over campus. Students love free stuff and will
readily wear and use items given to them. These items will act as wearable ads
and can include items such as t-shirts, headbands, pins, hats, and sunglasses.
Reusable items can also be distributed, such as Frisbees, cups, magnets, cloth
bags, eraser boards, etc. These items will constantly remind students of your
company.
Contests Everyone loves a chance to win something for free. Hold contests on
campus in exchange for consumer information or to build excitement about new
products or services. Contests are a fun way to promote your company.










How to Use College Marketing for STEM Recruiting
Posted on October 24, 2013 by rosanna
Revitalize your STEM recruiting strategy by utilizing a multitude of marketing channels,
including campus marketing and social media marketing. Zeroing in on this niche demographic
(STEM students) at key locations on campus will boost efficiency, increase reach, and maximize
ROI. Continue reading
Posted in College Marketing, Facebook Social Marketing, Google + Social Marketing,LinkedIn
Social Marketing, Online Social Networking, Recruitment, Text & Email Marketing, Twitter
Social Marketing, YouTube Social Marketing | Tagged college marketing, college poster, dorm
room door hangers, email marketing, peer-to-peer marketing, social media marketing, STEM
recuiting, STEM students, Target marketing |Leave a comment
College Marketing: Utilizing Movies and Visual Images to Promote Ski
Resorts
Posted on June 17, 2013 by rosanna
Learn how to successfully promote ski resorts using movies and images. Video clips and movies
can capture the excitement and energy of skiing, captivating students in a matter of seconds.
Incorporating them into your college marketing plan will generate interest Continue
reading
Posted in College Advertising, On Campus Advertising, Peer to Peer Student
Networks,YouTube Social Marketing | Tagged Advertising on college campuses, build
excitement,college marketing, college marketing plan, college marketing strategy, create buzz on
campus, hosting an information session, promote ski resorts, screening a movie, show a
movie, ski resort, skiing, student brand ambassadors, video clips, videos, visual
elements, Warren Miller's Flow State, word of mouth, YouTube | Leave a comment
Pop Culture Tie-Ins, Present
Posted on September 18, 2012 by admin
Utilizing pop culture references, both past and present, may be one good way for collegiate
marketers to capture the attention of media-saturated youths. Continuing from my previous blog,
in which I briefly examined some possibilities for youth marketing campaigns to Continue
reading
Posted in College Advertising, College Marketing, Digital Marketing, Online Social
Networking, Youth Marketing, YouTube Social Marketing
| Tagged ad, advertisement,childhood, college advertising, college marketing
campaigns, collegiate marketers,collegiate promotions, computers, create new
content, electronics, media-saturated youths, modern pop culture, modern-day pop culture
artifacts, online memes, online videos, plugged in, pop culture references, pop culture
today, popular, popular videos,popularity, technological hardware, user-created video
content, video-sharing, youth marketing campaigns, youth marketing companies, youth
marketing strategies,YouTube | 1 Comment
Camo Campaign launched by Sprite
Posted on July 15, 2012 by namooh
A new global campaign associated with Sprite creates a visual metaphor for teens to promote
expression of true selves. Several teen actors were painted in light-gray paint to blend in with
gray buildings. The camo is shed once teens drink Continue reading
Posted in Entertainment, Facebook Social Marketing, Online Social Networking, Youth
Marketing, YouTube Social Marketing | Tagged camo, Facebook, feel comfortable about
themselves, global campaign, promote expression, Sprite, teen actors, tv worldwide,visual
metaphor for teens, YouTube | Leave a comment
Advertise your small business with Youtubes new Video Ad service
Posted on May 1, 2012 by namooh
Google estimates that by 2015, 50% of all online ad campaigns will include video. That estimate
doesnt seem unlikely if you consider that just last Monday Googles Adwords program is taking
a new form with Youtubes video advertising service. Video Continue reading
Posted in Digital Marketing, Online Social Networking, Technology, YouTube Social Marketing
| Tagged finding space to air, Google, Googles Adwords, online ad campaigns, place ads on
mobile devices, quality video ads, video ads, video production costs, Youtube's video advertising
| Leave a comment
The technological divide between gen Y and X is
growing
Posted on April 29, 2012 by namooh
Sarah Mahoney at Mediapost.com held an interesting interview with Ewan Duncan, a
principle in the Seattle office of McKinsey & Co about the notion that the divide between
generation Y and its predecessor is growing faster than expected. Some interesting
Continue reading
Posted on October 24, 2013 by rosanna

Revitalize your STEM recruiting strategy by utilizing a multitude of marketing channels,
including campus marketing and social media marketing. Zeroing in on this niche
demographic (STEM students) at key locations on campus will boost efficiency, increase
reach, and maximize ROI.
Competition for STEM Graduates Remains Fierce
Most employers these days have their choice of candidates, but in STEM industries
competition for top talent remains fierce. In fact, a Change the Equation studyindicated
that even in the economically sluggish years of 2009-2012, the number of STEM-
focused job postings outnumbered unemployed STEM professionals by nearly two to
one. [1] This is quite shocking given the extent of the economic recession and its
effect on the labor market.
To make matters worse, STEM industries are not just competing with one another: An
influential Georgetown University study concluded that the demand for STEM skills has
grown fastest outside of traditional STEM fields. Many STEM graduates are getting
snatched up by employers in areas like finance, management and health care, and that
leaves STEM employers competing for talent.[2] With increasing demands for qualified
STEM employees across industries, companies recognize the growing need for a college
marketing recruitment strategy.
STEM Recruiting on College Campuses
In order to effectively reach college students for recruiting efforts a company has to be
where the students are and that not only includes on college campuses and at job fairs
but also online on Facebook, Twitter and on YouTube.[3] This makes sense because
the majority of students spend their time on campus and on social media sites. By
bringing the advertising to places they inhabitphysically and virtuallyyour company
is one step closer to establishing brand recognition among students and forming initial
connections.
NAM Youth Marketing STEM Recruiting Strategy
NAM Youth Marketing specializes in collegiate marketing. We have developed a college
marketing strategy designed to recruit STEM students using a multitude of marketing
channels, including campus marketing and social media marketing. We zero in on this
niche demographic (STEM students) at key locations on campus to boost efficiency,
increase reach, and maximize ROI. A college marketing specialist will work with you
and discuss your companys specific needs, pinpointing schools and locations of
interest.
Here is an example of our college marketing approach:
Audience: Young adult students (18-24 years) attending universities and colleges
nationwide, specifically targeting STEM (science, technology, engineering, and math)
students
Marketing Elements:
College Posters, Table tents, and Door Room Door Hangers
- Student Brand Ambassadors distribute posters, door hangers, and table tents in
niche locations on campus, including math, computer science and information
technology, physics and astronomy, engineering, biology, chemistry, and medical
departments
- Student Brand Ambassadors also circulate media in high traffic locations,
including student lounges, libraries, dining halls, student unions, cafs, and study areas
- Multiple waves of print distribution ensure repeat exposure and generate
awareness among STEM students
P2P Marketing
- Our Student Brand Ambassadorshighly energetic, passionate individualshave
access to a variety of academic clubs and classrooms. They can make announcements
about opportunities within your company, fostering interest while engaging with
students.
- NAM Student Influencers interact with career services, department heads, and
Professors to promote opportunities within your company and form worthwhile
connections on campus
- P2P Marketing naturally encourages word of mouth viral marketing
Social Media Marketing
Google +, LinkedIn, and Facebook: Our Student Brand Ambassadors utilize social
media to engage with students in organic conversation through Facebook, LinkedIn,
and Google+. We target groups operated by students, staff, and faculty at select
schools, specifically focusing on STEM departments and organizations.


- Twitter: We will send out tweets every few hours every day of the campaign via
NAMs Twitter account, engaging students and generating traffic to your companys
website.
- YouTube: We will promote videos about your company, highlighting the perks
to students and demonstrating how they can become involved.
Email Marketing
- NAM Youth Marketing offers the most comprehensive direct email college
database system in the industry to strengthen your student marketing campaign. You
can select students age, field of study, class year, and more.
Microsoft Results: 70% Direct Marketing Response Rate
- Combining a heavily targeted approachfocusing specifically on STEM students
and STEM locations on campuswith a well-balanced media approach, NAM Youth
Marketing produced 334 trackable QR codes, resulting in 235 qualified registrants
producing a 70% direct marketing response rate.
- We engaged with over 24,000 students at 29 schools, averaging only $212 per
registrant lead on the $50,000 investment, plus we provided $25,000 in services for
free Through targeted brand immersion, your message will rise above the noise and
resonate with students.
Contact NAM Youth Marketing to learn more about STEM recruiting strategies. We
will cater to your companys individual needs and design a solid college marketing plan
with your goals in mind. Interested in more comprehensive consulting and/or success
stories, contact NAM Youth Marketing at 888-631-9222 or visit College Marketing
Insider at www.collegemarketing.net for STEM Recruiting blogs and whitepapers.

[1] Rosen, Linda. Dont Believe the Naysayers: The STEM Skills Shortage Is Real. The
Huffington Post. 1 May, 2013. <http://www.huffingtonpost.com/linda-rosen/the-stem-
skills-shortage-is-real_b_3194071.html>
[2] Rosen, Linda. Dont Believe the Naysayers: The STEM Skills Shortage Is Real. The
Huffington Post. 1 May, 2013. <http://www.huffingtonpost.com/linda-rosen/the-stem-
skills-shortage-is-real_b_3194071.html>
[3] Fuscaldo, Donna. Why Emloyers Need To Focus On Student Recruiting. Glassdoor
Blog. 13 Feb. 2013. <http://www.glassdoor.com/blog/employers-focus-student-
recruiting/>
This entry was posted in College Marketing, Facebook Social Marketing, Google + Social
Marketing, LinkedIn Social Marketing, Online Social Networking, Recruitment, Text &
Email Marketing, Twitter Social Marketing, YouTube Social Marketing and tagged college
marketing, college poster, dorm room door hangers, email marketing, peer-to-peer
marketing, social media marketing, STEM recuiting, STEM students, Target marketing.
Bookmark the permalink.
Digital Media Plays a Prominent Role in the Lives of
Youths
The digital world continually changes the way people communicate and interact with
each other, and similarly changes brand-consumer engagement; it plays an integral
role in the day-to-day lives of youths. College students and teenagers use the Internet
and social media sites as a means of self-expression and self-promotion. It provides
them with unprecedented opportunities to showcase their work, thoughts, ideas,
passions, and talents, and gives them a chance to connect and engage with people who
share the same interests. More and more young people are turning to niche venues and
online communities for inspiration, camaraderie, and the hopes of achieving success.
98% of the core college consumers (18-24 year olds) already use social media[1]. This
is not surprising given that Facebook has been around a little over a decade now
about half their lifetimesand that new social media sites are continually being
introduced and gaining in popularity. Also, to stay up to date with current events,
personal or mainstream, a social media presence is no longer an option for people in
this demographic, but a necessity. The lack of a social media presence would be
considered an oddity among their peers and would raise a red flag to employers.
Due to the prevalence of digital media consumption by college students, many
companies choose to focus the majority of their marketing efforts, if not solely, on
digital media when targeting this demographic; and though college students are
constantly connected to their mobile devices and the Internet, this tunnel vision is
mistake for multiple reasons.
Exclusively Using Digital Marketing to Target College
Students is a Mistake
Firstly, college students dislike intrusive online ads and when asked the types of ads
they try to avoid, students pointed to pop-up ads or banners ads (55%) first, followed
by non opt-in text message ads (49%), pre-rolls (38%), opt-in text message ads
(36%) and ads on social media sites (32%).[2] Students go online for relaxation,
socialization, entertainment, and school. They do not want this time interrupted with
impersonal ads.
Secondly, as additional niche social networks pop up and expand, the social media
sphere will become more and more fragmented and this will make social media
marketing a challengeespecially reaching college students in particular. Facebook
used to be strictly for college students, but thats a thing of the past and the youth are
already losing interest and exploring new forms of social media. This will only continue
to develop as the number of niche interest sites increase.
Thirdly, by focusing only on digital marketing, other effective strategies and
opportunities are lost. The college market is a very unique demographic in so far as
they are highly concentrated in a given place. This enables marketing campaigns to be
very targeted and relevant, which helps reduce the waste of advertising dollars. By
advertising on college campuses, you know your intended target is being reached.
Lastly, college students value authenticity and face-to-face marketing. Brands that
advertise on campus have the chance to introduce a human element to the campaign.
By human element, I mean a person who represents your brand that interacts with
students and helps to convey your brands story in a meaningful way. Part of the
reason people buy products or services is to experience a connection with others.
Student brand ambassadors bridge the gap between brand and consumer, and make
the products easily relatable and the experience memorable. This form of peer-to-peer
marketing leaves impressions worth remembering.
Theres no doubt that digital marketing remains important when advertising to
students. However, it is all too easy to think of 18-24 year olds as a tech obsessed,
plugged-in generation, when in reality they care strongly about people and in-person
connections, and often use the Internet as a way to enhance their relationships. The
best method of reaching college students is by combining peer-to-peer marketing with
digital marketing, and delivering a unified message that resonates with students. Make
it real, keep it personal; this will lead to success.
Do you believe exclusively using digital marketing to target college students is a
mistake? Let me know in the comments.
[1] Social Networking Statistics. Statistic Brain.
[2] Multi-Screening Popular Among College Students. Marketing Charts Staff.
This entry was posted in College Advertising, College Marketing, Digital
Marketing,Facebook Social Marketing, On Campus Advertising, Online Social
Networking, Peer to Peer Student Networks and tagged Advertising on college
campuses, digital marketing,Facebook, peer-to-peer marketing, social media, social
media marketing. Bookmark thepermalink.
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