SBI PO: Marketing Quiz

Q1. Warehouse Management does not include -

(1) Space determination
(2) Stock layout
(3) Stock design
(4) Stock placement
(5) Order picking procedure
Q2. marketing techni!ue "here marketer #la$s a s#eci%ic
role in a #articular segment is called -
(1) Mass Marketing
(2) Niche marketing
(3) Strategic Marketing
(4) Communication Marketing
(5) None o these
Q&. Which among the %ollo"ing is not an e'am#le o%
con(enience goods)
(1) !ea
(2) Ne"spaper
(3) Coee
(4) Shirts
(5) None o these
Q*. In Marketing Mi' * P+s Im#l$ -
(1) #roduct$ #rice$ #lace$ #romotion
(2) #roduct$ #rice$ #olicy$ #lace
(3) #lace$ #eople$ #roduct$ #romotion
(4) %ll o the a&o'e
(5) None o these
Q,. In Market segmentation "hich among the %ollo"ing is not
an economic com#onent-
(1) %ge
(2) (ender
(3) )oth 1 and 2
(4) *ncome le'el
(5) !a+es
Q-. Which among the %ollo"ing is a %eature o% good %orecasting
method -
(1) %ccuracy
(2) Simplicity
(3) ,conomy
(4) %'aila&ility
(5) %ll o these
Q.. #erson "ho ultimatel$ determines an$ #art or "hole o%
the /u$ing decision is called-
(1) -ecider
(2) )uyer
(3) .ser
(4) *nluencer
(5) None o these
Q0. When a %irm sells o%% #art o% its /usiness to another it is
called-
(1) -i'ersiication
(2) -i'estment
(3) #runing
(4) Strategy
(5) /oint 'enture
Q1. Bu$er 2esistance means -
(1) )uyers ighting "ith the salesman
(2) 0eluctant salesman
(3) *ndierent Salesman
(4) 1esitant &uyers
(5) None o these
Q13. 4igital Bank can /e resorted through -
(1) Mo&ile phones
(2) *nternal
(3) !elephones
(4) %ll o these
(5) None o these
Q11. 5ross selling is (er$ e%%ecti(e in the sale o% one o% the
%ollo"ing -
(1) -e&it 2 Card
(2) Credit3 Cards
(3) *nternal3 )anking
(4) %uto 4oan
(5) %ll o these
Q12. 6arget market %or de/it card is 7
(1) %ll e+isting account holder
(2) %ll sales persons
(3) %ll N0*5s
(4) %ll 1N*5s
(5) %ll o these
Q1&. SM8 means -
(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small 6 medium esta&lishments
(4) None o these
Q1*. 9Out-sourcing means ser(ice rendered /$ -
(1) Outside agencies
(2) Other departments o the company
(3) ,mployees other than the sales person
(4) Marketing department
(5) None o these
Q1,. Sales #romotion in(ol(es: the incorrect o#tion-
(1) )uilding product a"areness
(2) Creating interest
(3) #ro'iding *normation
(4) -esigning ne" product
(5) None o these
Q1-. 4S Means -
(1) -istrict sales %uthority
(2) -irect Selling %gent
(3) -istri&utor and Sales agent
(4) None o these
(5) %ll o these
Q1.. 95on(ersion; in sales language means -
(1) Con'erting a &uyer into a seller
(2) Con'erting a seller into a &uyer
(3) Con'erting a prospect into customer
(4) %ll o these
(5) None o these
Q10. Bank Marketing is treated as -
(1) !ransaction marketing
(2) Ser'ice marketing
(3) *ndoor marketing
(4) all o these
(5) None o these
Q11. <eads can /e #ro(ided /$ -
(1) riends relati'es
(2) 7e&sites
(3) -irectories
(4) %ll o these
(5) None o these
Q23. Marketing is 7 =ind the "rong o#tion -
(1) an ancient concept
(2) a modern concept
(3) a continuous aair
(4) a team eort
(5) None o these
>SW82S:
18 5 118 5
28 2 128 1
38 4 138 1
48 1 148 1
58 3 158 4
98 5 198 2
:8 1 1:8 3
;8 2 1;8 2
<8 4 1<8 4
1=8 4 2=8 1
SBI PO: Marketing Quiz
>18 7hich o the ollo"ing statement is ?%4S, @
(1) Marketing is a consumer 2 oriented process8
(2) Marketing is much more than selling and ad'ertising8
(3) !he concept o marketing is a narro" term8
(4) Marketing starts e'en &eore production starts8
(5) Marketing helps the enterprise to adapt to the changing
conditions and circumstances8
>28 7hich o the ollo"ing organiAation ga'e the deinition 2
BMarketing is concerned "ith the people and acti'ities in'ol'ed in
the lo" o goods and ser'ices rom producer to consumer5
(1) %merican Marketing %ssociation
(2) .C institute o Marketing
(3) .ni'ersity o 0egina
(4) 1ar'ard 4a" School
(5) .ni'ersity o Chicago
>38 7hich o the ollo"ing is NO! one o the characteristics o
ser'ices @
(1) #erisha&ility
(2) Daria&ility
(3) Customer #articipation
(4) !angi&ility
(5) *nsepera&ility
>48 7hich o the ollo"ing sector comes under the ser'ices sectors
@
(1) !ourism
(2) 4egal
(3) !ransportation
(4) Communication
(5) %ll o these
>58 ,+pand S7O!8
(1) Strengths$ 7idth$ Opportunities$ !hreats
(2) Security$ 7eaknesses$ Opportunities$ !hreats8
(3) Strengths$ 7eaknesses$ Opportunities$ !hreats
(4) Society$ 7eaknesses$ Opportunities $ !ra'el
(5) Systems$ 7eaknesses$ Opportunities$ !ra'el
>98 7hich o the ollo"ing is NO! a part o B#roduct 4ie Cycle5 @
(1) *ntroduction
(2) (ro"th
(3) Saturation
(4) *nlation
(5) Maturity
>:8 7hat is meant &y )2) ,3&usiness Model @
(1) )ank3to )usiness
(2) )usiness3to )ank
(3) )uilding3to )usiness
(4) )usiness 2to )roadcast
(5) )usiness3to )usiness
>;8 -escri&e )2C model o e3&usiness8
(1) Selling o products and ser'ices to corporates8
(2) Selling o products and ser'ices directly to consumers8
(3) Consumers name o"n prices$ "hich &usinesses can accept or
decline8
(4) )usinesses selling to local state$ and ederal agencies8
(5) Consumers selling directly to other consumers8
><8 !elemarketing is a orm o EEEEEEEEE
(1) *ndirect Marketing
(2) ?ield Marketing
(3) Dirtual Marketing
(4) -irect Marketing
(5) Online Marketing
>1=8 7hat is M3marketing @
(1) Mo&ile Marketing
(2) Management Marketing
(3) Model Marketing
(4) Modern Marketing
(5) Mind Marketing
>118 7hat are specialty stores @
(1) Stores that specialiAes in electronic goods only8
(2) Stores that specialiAes in a single line o goods "ith a deep
assortment to gi'e "ider choice to customers8
(3) Stores that are managed &y ha"kers$ pedlars$ street 'endors8
(4) Stores that oer great shopping con'enience to customers8
(5) Stores that specialiAes in selling &ooks only8
>128 7hat is concept Marketing @
(1) *t is the type o marketing in "hich manuactures o"n outlets
and e+clusi'e sho" rooms8
(2) *t is the actory outlets o"ned and operated &y retailers8
(3) *t is an act o con'erting a ne" concept into a product8
(4) *t is the concept o marketing through sending messages on
mo&iles8
(5) None o these
>138 ,+pand *C-! Model8
(1) *normation$ communication$ !ransaction and -istri&ution8
(2) *n'estment$ communication$ transaction and distri&ution8
(3) *nternet$ carrier$ !ransaction and -istri&ution8
(4) *nternet$ communication$ !ransport and -istri&ution8
(5) *normation$ communication$ !ransportation and -istri&ution8
>148 %n ad'ertisement is not or EEEEEEEEEEEEE
(1) Suggesting ne" uses o product8
(2) ,+plaining ho" a product "orks8
(3) !elling a&out a ne" product8
(4) )uilding &rand preerences8
(5) None o these
>158 7hich o the ollo"ing is NO! a &ase or Market
segmentation @
(1) )eha'ioral Segmentation
(2) -emographic Segmentation
(3) (eographic Segmentation
(4) #sychographic segmentation
(5) Status Segmentation
>198 7hich o the ollo"ing is NO! an important component o
B#0OMO!*ON%4 M*F5@
(1) %d'ertising
(2) #ersonal selling
(3) Sales #romotion
(4) #u&licity
(5) !otal Guality Management
>1:8 %d'ertising is a non3 personal mass communication &y an
EEEEEEEEEEEEE sponsor8
(1) .nidentiied
(2) *dentiied
(3) #o"erul
(4) Spontaneous
(5)Con'enient
>1;8 7hich o the ollo"ing actors do not aect the B#ricing
#olicy5 o a company @
(1) Cost
(2) -emand
(3) Competition
(4) -istri&ution Channel
(5) Standard o li'ing
>1<8 !he task o creating strong customer loyalty is called
EEEEEEEE
(1) %ccounta&le Marketing
(2) !otal >uality Marketing
(3) 0elationship Marketing
(4) -irect Marketing
(5) None o these
>2=8 7hat is meant &y the term B)rand insistence @
(1) % &uyer "ill &uy the &rand &ut has an open mind to try another
&rand8
(2) % &uyer insists on purchasing one &rand only and "ill not
accept a su&stitute8
(3) % &uyer has no kno"ledge o the e+istence o &rand8
(4) % &uyer a'ors the purchase o the &rand
(5) % &uyer has a strong attachment to the &rand and "ill not
accept a su&stitute i &rand is a'aila&le8
>SW82S:
18 (3) 118 (2)
28 (1) 128 (3)
38 (4) 138 (1)
48 (5) 148 (2)
58 (3) 158 (5)
98 (4) 198 (5)
:8 (5) 1:8 (2)
;8 (2) 1;8 (5)
<8 (4) 1<8 (3)
1=8 (1) 2=8 (2)
Q1. *n B-ou&le3"in5 strategy3
(a) Customer gets an additional &eneit
(&) Customer gets price de&ate8
(c) )oth customs and the sales person come out "ith sense o
satisaction
(d) )oth (a) and (&)
Q2. Consumer &eha'ior$ B#erception is a process through "hich
(a) a consumer make ultimate purchasing
(&) a consumer is satisied
(c) a consumer5s mind recei'es$ organiAes and interprets physical
stimuli
(d) )oth (a) and (c)
Q&. Sales orecast implies
(a) an estimate o the ma+imum possi&le sales opportunities
present in a particular market segment
(&) an estimate o sales$ in physical units$ in a uture period
(c) )oth (a) and (&)
(d) Neither (a) nor (&)
Q*. *n ad'ertising or HHHH is not allo"ed on !8D
(a) 4iGuor
(&) Cigarettes
(c) )oth (a) and (&)
(d) Neither (a) nor (&)
Q,. % theory states that no matter ho" eiciently goods I ser'ices
are produced$ i they cannot &e deli'ered to the customer in the
Guickest possi&le time it is 'ain8 !his theory is called
(a) >uickest the &est
(&) *nstant ser'ice
(c) Ser'ice on time
(d) !imely eort
Q-. ,ntrepreneurs ind direct marketing the attracti'e &ecause o
(a) *n'estment is lo"
(&) *t doesn5t reGuired specialiAed skills
(c) 0eturns are Guick
(d) %ll o the a&o'e
Q.. -emonstration is an e+ercise to
(a) attracti'ely pack and display the goods
(&) pro'e the characteristic o the product
(c) )oth (a) and (&)
(d) Neither (a) and (&)
Q08 7hich among the ollo"ing is not an e+ample o -irect
marketing @
(a) tele3marketing
(&) sales on internet
(c) mail order sales
(d) 0etail stores
Q18 *n selling Bconsumption5 is the ultimate goal o the salesman
"hile a marketer 2
(a) identiy consumer needs
(&) de'elop an appropriate product I ser'ice to attain customer
satisaction
(c) accomplish organiAational goals through integrated marketing
approach
(d) %ll o the a&o'e
Q13. *n )anking ser'ices$ market can &e segmented on the &asis o
(a) density
(&) customers
(c) )oth (a) and (&)
(d) Neither (a) nor (&)
Q11. 7hich o the ollo"ing is not a B#ost testing5 !echniGue o
ad'ertisement @
(a) Sales test
(&) ?ocus group
(c) ,nGuiry test
(d) %ttitude test
Q12. BCasual5 research is &asically concerned "ith
(a) esta&lishing cause and eect relationship
(&) arri'ing at a orecast or prediction o interest
(c) measuring and estimating the reGuencies "ith "hich o things
occur
(d) %ll o the a&o'e8
Q1&. % method$ in "hich )rand eGuity is measured &y comparing
dierence &et"een the retail price o the &rand and the retail price
o an un&randed product in the same category is calledJ
(a) )rand good"ill method
(&) #rice premium method
(c) )oth (a) and (&)
(d) Neither (a) nor (&)
Q1*8 Media planning includesJ
(a) assessing lost
(&) selecting the right medium
(c) &oth (a) and (&)
(d) Neither (a) nor (&)
Q1,8 *n *ndia$ "hich commission can &e approached to cur&
misleading ad'ertisements@
(a) M0!#
(&) M!#
(c) *S#!
(d) >!#
Q1-. *n marketing Binitiator5 is a term "hich descri&es
(a) "ho determines that some need is not &eing met and authorities
a purchase to rectiy the situation
(&) "ho most directly in'ol'ed in the consumption o the product
(c) )oth (a) and (&)
(d) Neither (a) nor (&)
Q1.. 7hat is the ull orm o 4*C
(a) 4ie *nsurance Corporation
(&) 4ie *nsurance Commission
(c) 4ie *ndia Corporation
(d) None o these
Q108 HHHHH recently has raised its stake &eyond 1=K in a
e" &lue chip companies e'en ater the insurance regulator *0-%
decided to impose a cap o 1=K on the institution5s in'estment in a
single company8
(a) 4ie *nsurance Corporation
(&) (eneral *nsurance Corporation
(c) !ata3%*( *nsurance
(d) None o these
Q11. 4ie *nsurance Corporation has made resh in'estments in
"hich o the ollo"ing companies in "hich the in'estor no" holds
more than 1=K o their respecti'e eGuity capital8
(a) Siemens
(&) #!C *ndia
(c) !ata #o"er
(d) Cipla
(e) %ll o these
Q238 0%!%N !ata has inally pulled out its Nano car proLect rom
HHH8 ending months o speculations a&out the ate o the
country5s most a"aited car8
(a) Singur
(&) Sal&oni
(c) #antnagar
(d) None o these
Q21. Name *ndia5s largest company &y market capitaliAation8
(a) 0eliance *ndustries
(&) !ata Steel
(c) /indal Steel
(d) None o these
Q22. !he promoters o 0eliance *ndustries (0*4) recently
con'erted their 12 crore "arrants into an eGual num&er o shares
hiking the promoter5s holding in the company to 4<K$ "ith 52K
'oting rights8 !his in'ol'es an inusion o around HHHH8 into
the company8
(a) 0s 15$142 crore
(&) 0s 19$142 crore
(c) 0s 5$142 crore
(d) 0s 1=$142 crore
Q2&. S%# consultancy %+on (roup is &ased on "hich country @
(a) .C
(&) *ndia
(c) (ermany
(d) *taly
Q2*. 7hich is S%# consultancy %+on (roup in the ne"s
recently @
(a) S%# consultancy %+on (roup "ill recommend 1C4
!echnologies5 M441813million &uyout oer to its shareholders$
"ithdra"ing its earlier recommendation o *nosys5 M4=:3million
oer8
(&) S%# consultancy %+on (roup "ill open 5== training centres in
%sia
(c) S%# consultancy %+on (roup "ill recommend &uying o !CS
(d) None o these
Q2,. *C*C* )ank$ C,O and managing director CD Camath is
taking the help o HHHHHHH8to ind his successor8 !he
proessor "ill o&tain independent data regarding the leadership
attri&utes o the shorlisted senior management e+ecuti'es8 Name
the proessor
(a) #roessor 7ayne )rock&ank$ a clinical proessor o &usiness at
the .ni'ersity o Michigan5s 0oss School o )usiness
(&) -irector o **M$ %hmeda&ad
(c) Ministry o 1uman 0esource$ (o't o *ndia
(d) % committee ormed o #roessor rom all **!s
%NS7,0SJ
18 & 118 d 218 a
28 c 128 a 228 a
38 c 138 & 238 a
48 c 148 c 248 a
58 & 158 a 258 a
98 d 198 a
:8 & 1:8 a
;8 d 1;8 a
<8 d 1<8 e
1=8 c 2=8 a