1) ENTERPRISE PROFILES A) NAME ANDADDRESS OF THE UNIT : B) OFFICE OF THE UNIT : 2) Name and address of entrepreneur : 3) Name of the Unit : 4) Name of Product : ICE CREAM 5) Constitution of the Firm : 6) Name and address of the Bank with which the firm Deal :
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7) ECONOMIC VIABILITY &MARKETBITILY : i) INTRODUCTION : The Ice Cream has a increasing demand in the present era Ice-cream uses regular basis as a food supplement hence there is a great demand of Ice-Cream in our Semi Urban town. Under this circumstances the HIMSA THI ICE CREAM choice the Industry of Ice-Cream.
ii) SCOPE OF MARKETING: With respect to large Marketability Ice Cream HIMSA THI ICE CREAM choice the business of Modern Ice- Cream Industries specially for the Semi Urban & Urban area.
iii) MARKETABILITY: They will be marketed through the Distributor and Agents. Place of market will be the Adjacent District town and the various Subdivision town of the adjacent district. After some period the Product will be sale through out state.
9. TECHNICAL PHYSIBILITY:
I) MANUFACTURING PROCESS:
The Raw materials will be collected from the local area . Then this will be tested in laboratory of the said enterprise for their processing . After testing the Raw materials it will be converted to Ice- cream for Marketing.
FLOW CHART
Collect Testing the Raw Pasteurization of Homozenization Raw Materials. Materials. Ingrdients. Ingrdients .
Preserve in Mfg of Ice-cream in Freezing Temp. Ice-cream charner. Kept in Hardner Ready for Market.
The process which will be followed in this case most of them are indigenous. Some imported Processing technology will be followed also.
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10. MARKET ANALYSIS:
i) CONSUMPTION TREND Now days Ice-cream used as a necessary food in regular basis. Various types of Ice-cream may be produce such as Cup, Bar, Roll etc. At present Ice-cream used as a massive scale for any ceremony purpose.
ii) PAST & PRESENT SUPPLY POSITION: Previously some reputed company captured the total market of Ice-cream and they charged high price in the market . Therefore the Ice-cream may not be use as a large scale . At present the various Unorganized micro plant of Ice-cream manufacturing firm produce there Ice-cream at Minimum price so the general consumer avail the price range for purchase Ice-cream . Hence the supply position of Ice-cream at present is greater then past. The said micro plant of Ice-cream always follow the mechanism least cost.
iii) PRODUCTION PSSIBILITY : Due to increases of demand creates large production possibility in the market . The production will be made with certain constraint following the least cost equilibrium condition. The high production possibility creates greater supply in the market. According to Says market Law supply creates its own demand hence the greater demand will be arises in the Market of Ice-cream.
iv) COST STRUCTURE: According to Micro economic theory of market the cost structure always will be determined through the least cost combination of production. This is a equilibrium condition of cost determination. The price will be determined When demand is equal to supply . The said enterprise will be followed the principal of Cost determination.
v) CONSUMER BEHAVIOUR : Rational consumer always choice the combination of product from where he gets the maximum utilization with a certain budget constraint . Therefore price will be determine in such a way where the customer of Ice-cream can avail to purchase the Ice-cream with their certain budget .
vi) DISTRIBUTION CHANNELS & MARKETING POLICIES : The said HIMSATHI ICE- CREAM ,will be appoint some Distributor in the adjacent district and subdivision town . he marketing will be done by the enterprise through some marketing Representative.
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10. FINANCIAL ANALYSIS :
BLOCK CAPITAL REQUIREMENT :
1. LAND & BUILDING: Amount.(Rs.) i) Land in sq. ft. / Kathas. 1400sq.ft. Own Nil ii) covered Area. 1400 sq. ft. Own Nil iii ) Water & Sanitation arrangement Existing Nil Total RsNil
11.PLANT & MACHINERY:.
Sl. No. Description Quantity Rate(Rs.) Total(Rs.)
i) Ice-cool Chamber (Freezer) 5 No. 50,000.00 2,50,000.00 ii) Air Charner for quality 1 No. 2,50,000.00 2,50,000.00 iii) Ice-cream Tank 1 No. 2,00,000,00 2,00,000.00 iv) Compressor with motor 1 No. 2,50,000,00 2,50,000.00 v) Softy machine 1 No. 2,00,000.00 2,00,000.00 vi) Condenser, cooling coil & Fittings. 1 No. 5,35,000.00 5,35,000.00
Total Rs16,85,000.00 Vat @ 4%....................... 67,400.00 TotalRs. 17,52,400.00
. III ) FURNITURE & EQUIPMENTS :
SL NO Particular Unit COST (Rs) No Required Total) i) Steel Rack 6ft x 4ft 5000/- 10 Rs 50000.00 ii) General Table 2000/- 3 Rs 6000.00
iii) General Chair 1000/- 3 Rs 3000.00 Total Rs 59,000.00