2014 2015

ADVERTISING RATES + PRODUCTS

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lt's a century-old tradition published for the students
of the University of Kansas. 1he connection we have
with our audience is as loyal and genuine as anyone
could ask for. We make it our |ob to bring this relation-
ship to your business.
1he Kansan has a circulation of more than 9,000
papers daily, Monday through 1hursday. lt's distrib-
uted at more than 100 locations including University
buildings, student residence halls and numerous oh-
campus locations.
CONTACT US
OFFICE
1000 SUNNYSlDE BLVD. PM 2000
LAWPENCE, KS 6604S
P: (78S) 86443S8
FAX: (78S) 864S261
ADVERTISING DIRECTOR
Christina Carreira
ADSALESKANSAN.COM
(78S) 2S936S4
CHIEF FINANCIAL OFFICER +
SALES AND MARKETING ADVISOR
Jon Schlitt
JSCHLl11KANSAN.COM
(78S) 8647666
ACCOUNTANT
Patty Cromwell
PCPOMWELLKANSAN.COM
(78S) 8644477
MEDIA DIRECTOR +
CONTENT STRATEGIST
Brett Akagi
BAKAClKANSAN.COM
(78S) 8643817
24,435 TOTAL KU STUDENTS
OUR AUDIENCE
81
PERCENT
OF KU STUDENTS READ AT
LEAST ONE PAPER A WEEK
18-20
21+
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STUDENTS READ THE FOLLOWING // At least once per week
1he University Daily Kansan
Lawrence Journal World
Kansas City Star
1he New York 1imes
UDK READERSHIP
81%
44.2%
30.2%
28.4%
20,400 9,000
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730#2,34&
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Male Female
$&# $&#
Of Student's Budget is
Discretionary Spending
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POPULAR AD SIZES
$1,440
6 columns x 20" 3 columns x 10"
S10.00
S1,000
S9.80
S1,9S0
S9.60
S2,8S0
S9.30
S4,SS0
S9.10
S6,1S0
S8.80
S8,S00
S8.S0
S12,300
S8.20
S16,000
S7.90
S20,000
ANNUAL CONTRACTS
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%&'$(#)$&#
LOCAL // NATIONAL RATES = $12.00 PCI
Pe-run the same ad within hve business days and earn 2S% oh each
subsequent run (discounted before color).
UNIVERSITY // NON-PROFIT
Flat Pate = S9.S0 pci
STUDENT
Flat Pate = S7.00 pci
BES1 BUPCEPS
in town!
B
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+

W
H
I
T
E
BES1 BUPCEPS
in town!
S
P
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C
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L
O
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BES1 BUPCEPS
in town!
F
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C
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FULL COLOR
S12.S0 pci / up to 13 column inches
S19S / over 13 column inches
SPOT COLOR
S9.00 pci / up to 13 column inches
S1S0 / over 13 column inches
COLOR RATES
CONTRACTS + RATES
$720
6 columns x 10" 3 columns x S"
$360 $180
3
FREQUENCY
Pun the same ad with no design or copy changes and get 2S% oh for the next S business days.
(does not apply to the student rate)
NEW BUSINESS
lf you are a new business* running with us, we will match all advertisements purchased in the hrst four weeks.
(i.e. if you buy six quarter page, full color ads we will provide six, quarter page, full color ads for free)**
* New business is considered any business that has not run with us in the last 12 months
** Matched ads must be used within 4 weeks
*** Available for local and national clients
lncrease the exposure of your ads by securing a spot on a specihc page in the daily paper. A 2S% fee per ad, per
day will be applied to the cost (before color). Space is available on a hrst come, hrst serve basis. Ads cannot be
placed on the opinion page.
GUARANTEED PLACEMENT
DISCOUNTS
4
KANSAN COUPONS
Kansan Coupons are the ideal product for businesses that want a
trackable way to reach college students while promoting great deals.
1he coupons issue comes out every Monday and 1hursday in the daily
paper and every other Wednesday in our special spadea section. Art-
work can be changed throughout the month long cycle.
$350 / MONTH
Post-lts are a great way to quickly remind students of your services.
1hey're the only front-page advertising available and stick out so they
can't be missed.
94-. 34" (3&2:,2 ("% (#("% #4$ %"&"%;#2,34& #%" 34 # <,%&2:03=">
jrst-serve bosis. Post-its must be reserved ot Ieost two weeks in
odvonce. The jrst run is $670 ond oII subsequent runs oj the some
ortwork is $600.
ADDITIONAL OPPORTUNITIES
POST-ITS
We're looking for the best tailgate in Lawrence. If yours
seems to be the best on on Saturday 10/13 the hosts of
the tailgate could win 3 pairs of Ray Ban glasses.
It's easy to win, just be having the time of your life and
we'll find you!
!"# %"#& '(!"
Like Dr Lenahan on FB or follow thespectacleks on twitter
!"##$% '(')
TAILGATE CONTEST
We're looking for the best tailgate in Lawrence. If yours
seems to be the best on on Saturday 10/13 the hosts of
the tailgate could win 3 pairs of Ray Ban glasses.
It's easy to win, just be having the time of your life and
we'll find you!
!"# %"#& '(!"
Like Dr Lenahan on FB or follow thespectacleks on twitter
!"##$% '(')
TAILGATE CONTEST
S
P
A
D
E
A

S
E
C
T
I
O
N
We're looking for the best tailgate in Lawrence. If yours
seems to be the best on on Saturday 10/13 the hosts of
the tailgate could win 3 pairs of Ray Ban glasses.
It's easy to win, just be having the time of your life and
we'll find you!
!"# %"#& '(!"
Like Dr Lenahan on FB or follow thespectacleks on twitter
!"##$% '(')
TAILGATE CONTEST
C
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U
P
O
N


S
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C
T
I
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N
5
Cive students something to hold on to with free-standing in-
serts. Up to 9,000 copies each day.
Prices rehect the cost of insertion. 1he client is responsible
for printing and costs associated. Deadline is five business
days prior to insertion, delivered to the Kansas City Star.
?4,;"%&,2. +#,-. @#4&#4
cJo The Konsos City 5tor
Receiving: 1601 McCee
Konsos City, MO, 64108
Single page
4-8 pages
10-16 pages
18-40 pages
42+ pages
S67 per thousand
S69 per thousand
S72 per thousand
S7S per thousand
Negotiable
PREPRINTED INSERTS
CLASSIFIED LINE ADS
For any additional inquiries, contact our classified line
by phone at (78S) 864-43S8 or feel free to email us at
classiheds@kansan.com.
CIossijed Iine ods require o minimum oj 3 Iines.
CLASSIFIED DISPLAY ADS
Classified display ads give your business a chance to reach
readers when they're specihcally looking to make a purchase.
1he rates are the same as contracted or open rates.
CIossijed dispIoy ods connot be Iorger thon 6x15 coIumn-
inches.
CLASSIFIEDS
6
HOMECOMING
A look back at homecoming traditions of
years past and a look ahead to festivities
for this year's event.
FALL APARTMENT GUIDE
1he comprehensive housing guide for
students as they search for apartments,
roommates, and new furniture.
KANSAN FOR THE CURE
ln honor of Breast Cancer Awareness
Month this issue will be printed on pink
newspaper. S0 percent of all advertising
revenue will be donated to the Susan C.
Komen Foundation.
BBALL PREVIEW
1he student body's hrst glance at stories
behind the upcoming season for both the
KU Men's and Women's basketball teams.
TOP OF THE HILL
A look at the top establishments in
Lawrence as voted by the student body.
FINALS GUIDE
lncludes sudokus, crosswords, and food
and drink specials to entertain students.
09/25
DATES TO KEEP IN MIND
9/11 - KU vs. Duke football game 10/9 - Late night in the Phog edition 11/18 - KU vs. Kentucky basketball game
11/03
10/07
ln addition to the regular daily paper, 1he Kansan also publishes special sections that are specif-
ically targeted to certain markets. Special Sections come with added value including increased
distribution and higher readership. 1his is a perfect opportunity for unique advertising to better
establish your business with the student body.
12/15
12/2
10/21
SPECIAL SECTIONS
FALL 2014
7
BBALL POSTER SERIES
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A full broadsheet print out released on
Men's Basketball home gamedays. Stu-
dents hold them up as a pregame ritual
during player introductions.
APARTMENT GUIDE
1he comprehensive housing guide for stu-
dents as they search for apartments,
roommates, and new furniture.
GRADUATION GUIDE
A hnal look back at the last four years for
KU's graduating seniors along with a list-
ing of all graduates.
FINALS GUIDE
1he hnal chance to reach KU studets
before they leave or graduate.
INSIDERS GUIDE
1he one-stop orientation magazine for in-
coming students and transfer students to
aquiant them to Lawrence.
SPRING 2015
8
SIZING + RATES
Promoting your business on Kansan.com allows readers to instantly interact with your advertisement by click-
ing through to your website's home page, a key deal, or virtually any other place on the web. Furthermore,
we'll keep track of your results so that you can see your success hrst hand.
DIGITAL ADVERTISING
9
LEADERBOARD
728 x 90 pixels - S16 cpm
BIG BOX
300 x 2S0 pixels - S1S cpm
BANNER
468x60 pixels - S11 cpm
LEADERBOARD
BIG BOX '() '+,
'-../0
1/-2/0'+-02
INITIAL SET-UP
We will create an account for your business, which
includes pictures, a bio and a strategic plan for your
accounts.
FACEOOK $73
TWTTER $73
FACEOOK + TWTTER $100
OTHER $30
(NSTACRAM, VNE, PNTEREST, ECT.)
SOCIAL MEDIA OPPORTUNITIES
ACCOUNT MANAGEMENT
Every business should have a social media presence. 1his de-
velops your business' identity, and allows for businesses to
directly interact with their customers. Let our professional,
specialized social media team develop a strategic plan and
manage all of your accounts.
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SOCIAL MEDIA PACKAGES
STARTER
PACKAGE
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TOP-OF-MIND
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MAXIMUM EXPOSURE
PACKAGE
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10
DISTRIBUTION MAP
KU LAWRENCE CAMPUS
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1here are over 100 distribution boxes throughout the KU campus alone. Each of which are re-
stocked daily with issues of 1he University Daily Kansan, reaching an average circulation of 9,000.
Such thorough distribution encourages maximum readership and increased exposure for your business.
DlS1PlBU1lON BOX LOCA1lON
CAMPUS LANDMAPKS
11
COLOR FORMAT RESOLUTION
ACCEPTED
FORMATS
CMYK 300 DPf
34/)
5(66
-(
426
PREFFERED
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DEADLINE SCHEDULE
Monday
1uesday
Wednesday
1hursday
Wednesday @ 4pm
1hursday @ 4pm
Monday @ 4pm
1uesday @ 4pm
1hursday @ 4pm
Monday @ 4pm
1uesday @ 4pm
Wednesday @ 4pm
ARTWORK CHECK
12
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
MONDAY PAPER EXAMPLE
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COLUMN SIZES
IF YOU WANT TO BE
IN THE PAPER ON...
SPOTS NEEDS TO BE
RESERVED BY...
ARTWORK
APPROVED BY...
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AUGUST 2014
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SEPTEMBER 2014
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OCTOBER 2014
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NOVEMBER 2014
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DECEMBER 2014
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JANUARY 2015
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FEBRUARY 2015
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MARCH 2015
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APRIL 2015
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MAY 2015
SPEClAL SEC1lON DA1ES WHEN NO1 PUBLlSHED
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ACCEPTANCE POLICY
All advertising is sub|ect to approval by the acceptance
committee. 1he committee reserves the right to refuse
any advertising that does not meet 1he Kansan's stand-
ards of acceptance. Any ad dealing with a politically or so-
cially controversial issue will be sub|ect to the approval of
the committee. 1he committee shall be made up of the
Advertising Director and the Petail Sales Manager. Only
publication of an ad denotes acceptance by 1he Kansan.
1he advertiser and/or advertising agency agrees to de-
fend and indemnify 1he Kansan against any and all li-
ability, loss or expenses arising from claims of libel, un-
fair competition, unfair trade practices, infringement
of trademarks, copyrights, trade names, patents or pro-
prietary rights of privacy resulting from the publication
of the advertiser's ad. Ads that look like editorial mate-
rial must have the word "advertisement" printed above
them. 1he Kansan reserves the right to insert the words
"paid advertisement."
TERMS OF PAYMENT
Statements are mailed on the hrst of the month follow-
ing publication. All accounts are due and payable by the
30th of the month following publication. All accounts
more than 30 DAYS PAST DUE will be granted additional
advertising only at the discretion of the Business Man-
ager and the Sales & Marketing Advisor. Any advertiser
whose billing becomes 50 DAYS PAST DUE will not be
able to advertise until the balance is paid in full. All ad-
vertising must be paid in advance until the advertiser
had established credit with 1he Kansan. 1o receive cred-
it, the business must be established in the advertised lo-
cation for at least one year and pass a credit evaluation.
1he Kansan reserves the right to require prepayment
for any ads. All out-of-state advertisers must prepay for
advertising in cash or by check, money order or certihed
check unless the ads are prepaid through a recognized
advertising agency or a national representative.
ALL PE1UPNED CHECKS WlLL BE CHAPCED S30
One tear sheet per ad is provided with monthly bill for
display advertising. Up to three tear sheets will be pro-
vided upon request. Additional tear sheets and copies
of bills will be provided for a nominal charge.
Advertisers and agencies forwarding orders to 1he
Kansan that contain incorrect rates or conditions are
hereby advised that the advertising called for will be in-
serted and charged at the regular schedule of rates and
conditions in ehect at the time the advertising runs.
Advertisers are sub|ect to full Kansan policies. Contact
us for more information.
lf an advertisement is cancelled after deadline 1he
Kansan reserves the right to charge up to S0% of the to-
tal cost of the space reservation.
CONTRACTS & RATES
Kansan contacts are for a rate level, and 1he Kansan
may make periodic ad|ustments to the rate in each lev-
el. Current contract holders will be notihed in writing 30
days prior to any rate ad|ustment, except in the case of
changes made after fulhlment or exemption of a con-
tract, when new rates may be in ehect. 1he Kansan will
provide 30 days notice, in writing at least 1S days prior
to the ehective date of the new rates.
Advertising published by 1he Kansan that contains
copy, illustrations, or both created, in whole or part, by
the stah of 1he Kansan, is covered under the copyrights
thereof and shall remain the exclusive property of 1he
Kansan. Peproduction cannot be made without specihc
written consent. 1he Kansan reserves the right to insert
its copyright mark in such advertisements.
TERMS + CONDITIONS
DESIGNED BY TREY CONRAD
5EF 0GHEI JFBBKHF
5EF 0GHEI -:LGF<7F
5EF 0GHEI 4M8L:7IB
THE STUDENT VOICE SINCE 1904