Amazon.com is the largest retailing online company with 35 millions customers
and nearly $5 billion in sales. In the beginning, the CEO e!! "ezos started Amazon.com in #$$5 by selling boo%s because o! the uni&ue customer e'perience the (eb could o!!er !or boo% lo)ers. "ezos belie)ed that only the Internet could o!!er customers the con)enience o! browsing a selection o! millions o! boo% titles in a single sitting. *he design o! the business model is such that technological inno)ation dri)es the growth o! Amazon.com to o!!er more types o! products at signi!icantly lower prices. Among its many technological inno)ations !or customers, Amazon.com o!!ers a personalized shopping e'perience !or each customer, boo% disco)ery through +earch Inside*he "oo%, con)enient chec%out using #,Clic% +hopping, and se)eral community !eatures li%e -istmania and (ish -ist that help customers disco)er new products and ma%e in!ormed buying decisions. +ince #$$5, Amazon.com has signi!icantly e'panded its product o!!ering, international sites, and worldwide networ% o! !ul!illment and customer ser)ice centers. *oday, Amazon.com o!!ers e)erything, literally, !rom tennis rac%ets to li)e .aine lobsters to diamond /ewelry, and operates sites !or the 0nited 1ingdom, 2ermany, apan, 3rance, Canada, and China4oyo.com5 In 6777, Amazon.com began to o!!er its best,o!,breed e,commerce plat!orm to other retailers and to indi)idual sellers. *oday, hundreds o! thousands o! world,class retail brands and indi)idual sellers increase their sales and reach new customers by le)eraging the power o! the Amazon.com e,commerce plat!orm. *hrough programs such as .ar%etplace, Ad)antage, and by wor%ing with Amazon.com subsidiary Amazon +er)ices, sellers o! all shapes and sizes o!!er their wide array o! selection to Amazon.com customers by using )arious components o! the e,commerce plat!orm. 3urthermore, Amazon.com has success!ully implemented their integrated system through internet by managing the in!ormation system as well as maintaining their technical and application system. *he resounding success o! this then, one o! its %ind online retail company, has pro)ed that, by gi)ing customers more o! what they want , low prices, )ast selection, and con)enience , Amazon.com will be able to continue to gain popularity, grow and e)ol)e as a world,class e,commerce plat!orm. Management Information System in Amazon.com One o! the strength that Amazon possess as an online retailer is that they can manage their in!ormation systems i.e. data, in!ormation, transaction and logistics processes in an e!!ecti)e manner. Amazon belie)es in creating in)estments in their in!ormation systems in order to create )alue and increase pro!itability. .ore than that, Amazon has built their in!ormation systems not /ust as an impending technological impro)ement but as a management solution to business challenges that arise !rom the radical business en)ironment. *he main !ramewor% o! Amazon.com in!ormation systems is de)eloped based on a +er)ice Oriented Architecture 4+OA5. *he system technology has been dri)en to enable this continuing growth, to be ultra,scalable while maintaining a)ailability and per!ormance. *his system pro)ides the le)el o! isolation that allows company to build many so!tware components rapidly and independently. In terms o! data, the system encapsulates the in!ormation with the business logic that operates on the data, with the only access a)ailable is through a published ser)ice inter!ace. *hey ha)e in place, a high a)ailability system and the management scalable enterprise system, !ocused on ma%ing the bac%,end database scale to hold more items, more customers, and more orders to support international sites. +OA as a base architecture o! ser)ices is based on the premise that so!tware components operate as modular components 4building bloc%s5 o! a larger, immediately e'ecuting transaction 4unit o! wor%5. +er)ices are designed to per!orm reusable partial processes on behal! o! a bigger transaction. +OA is attracti)e because it enables the reuse o! logic and data in multiple conte'ts. Analysis of Management Information System in Amazon.com *he Ad)antages 8 o +OA system could change business models and modes o! engineering and deli)ery !rom highly custom one,to,one ser)ices to a one,to,many 4domain speci!ic5 or many,to,many ser)ice model 4!ramewor%,centric deployments5, its ma%e bene!it !or Amazon.com. It is comprehensi)ely, a !ully distributed and decentralized ser)ice plat!orm that ser)es multiple applications. o In +OA system client can be competent enough as the time needed !or the de)elopment is considerably reduced because o! the reuse. It allows an organization to le)erage e'isting assets, rather than building a new product !rom scratch without ma%ing use o! e'isting ones. o *his also reduces the so!tware de)elopment cycle and cost in)ol)ed, thus a !aster time,to,mar%et is made possible. o +OA architectural solutions promises organizations to interoperate the )arious businesses e'posed as web ser)ices that will allow the organizations to interoperate as in a web ser)ice to get customer details can be used by other departments, say 9ome loan line o! credit, can issue a re&uest to the customer details. +imilarly the Credit online system may use the same web ser)ice to get the customer details. o +OA allows you to de)elop a comple' product by integrating di!!erent products !rom di!!erent )endors independent o! the plat!orm and technology. *he :isad)antages 8 o +tand alone, non distributed applications that do not necessitate application or component integration; that would include, !or instance, a word processing application that does not re&uire re&uest and response based calls. o +hort li)ed applications or applications that are in any way limited in scope. *his would include, !or instance, an application that has been built as an interim solution that is not intended to pro)ide !ull !unctionality or reuse !or !uture applications. o Applications in which one way asynchronous communication is necessary, and where loose coupling is considered undesirable and unnecessary. o 9omogenous application en)ironments, li%e, !or instance, an en)ironment wherein all applications were built utilizing 6EE components. In these instances, it is not a good idea to introduce <.- o)er 9**= !or inter, component communications rather than utilizing a)a remote method in)ocation. o Applications that need 20I based !unctionality. -i%e, !or instance, a map manipulation application that has lots o! geographical data manipulation. +uch an application is not suited !or hea)y data e'change that is ser)ice based. Conclusion (ith use the +OA 4+er)ice Oriented Architecture5 system, Amazon.com can accept more ad)antages to their company. *he e!!ecti)e use o! in!ormation systems has allowed Amazon.com to impro)e the e!!iciency o! its distribution channels, to pro)ide cost e!!ecti)e con)enient products to its customers and to achie)e the highest le)els o! customer retention and loyalty within the e,retail industry, which ultimately has helped Amazon to increase pro!itability and to achie)e a solid !inancial position. In addition, in!ormation systems ha)e pro)ided the company with notorious competiti)e ad)antage o)er their competitors since it has been able to better adapt its business model to the changes that the retail industry has e'perienced during the past decade, such as the shi!t towards online shopping due to a more widespread use o! Internet. .oreo)er Amazon.com should !ind system that can sol)ed the problem o! +OA Architecture that would not be suitable !or applications with 20I !unctionalities, because those applications would become more comple' i! they use +OA architecture which re&uires hea)y data e'change. .aybe Amazon can de)elop +OA system to be better and reduce the wea%ness o! +OA program. I! Amazon.com can sol)ed that problem I thin% Amazon.com can accept more pro!it and get e!!ecti)eness !rom that system. Reference http8>>www.techy).com>article>ser)ice,oriented,architecture,soa http8>>en.oboulo.com>in!ormation,systems,in,amazon,com,?37??.html http8>>en.wi%ipedia.org>wi%i>Amazon.com Management Information system AMAZON.COM Created by8 Hanny Purnama Sari !"#$%"&' I@*EA@A*IO@A- =AO2AA. 3AC0-*B O3 "0+I@E++ A@: ECO@O.IC+ 67#7>67##