Search Engine Optimization (SEO)

Presentation by
Celina Jonesi
SEO Company in India- KG ech
What is Search Engine Optimization?
SEO is short for search engine optimisation. As the
term implies, Seo india is all about optimizing a
website to gain maximum visibilit within the search
engine results.
SEO ta!es time and effort. "o not be fooled b e#
mails turning up unannounced in our inbox,
promising instant SEO results.
SEO
Once ou have realised the need for decent SEO on our website
ou should approach the issue seriousl. We see man clients
who have dabbled with SEO, mabe using information the have
gleamed from $ou%ube and other sources but the trouble is a lot
of information on $ou%ube is either completel wrong or out of
date and some of the advice can actuall harm the position of
our website within the search engines .
&ncreasingl people use 'oogle to search for products or services
rather than traditional sources such as $ellow (ages loc a l seo .
& cannot even remember the last time & loo!ed at $ellow (ages. So
if ou want to get more customers the obvious wa to do it is
b getting our website found easil in 'oogle.
Overview) Search Engine Optimization
Search engine optimization *SEO+ is the process of improving the
volume and ,ualit of traffic to a web site from search engines via
-natural- *-organic- or -algorithmic-+ search results.
SEO helps to ensure that a site is accessible to a search engine and
improves the chances that the site will be found b the search
engine.
&t is the process of choosing targeted !eword phrases related to a
site, and ensuring that the site places well when those !eword
phrases are part of a Web search.
%he practice of designing web pages so that the ran! as high as
possible in search results from search engines.
SEO helps to ensure that a site is accessible to a search engine and
improves the chances that the site will be found b the search
engine.
'oals) Search Engine Optimization
Achieving a high ran!ing on the search engines
.oost sales / &ncrease our return on investment
&mprove our competitive edge
Expand customer base and target audience
'rowth in site traffic
SEO and 0O& *0eturn on &nvestment+
&n terms of the return on investment, search engine optimisation
offers fantastic returns. &f ou simpl place a large advert in sa
$ellow (ages it will sit there for a ear but once printed ou
cannot change it to meet changing circumstances and ou cannot
improve it. %he great thing about search engine optimisation is
that ou should alwas be thin!ing about twea!ing the focus of
the optimisation so ou get exactl the results ou re,uire.
%he cost of search engine optimisation is minimal. %he results
however can be a complete game changer for our business.
Obviousl no one can guarantee an increase in business as result of
successful search engine optimisation, however it stands to reason
that if ou1re eas to find on 'oogle and people are loo!ing for
our product or service on 'oogle then people are going to tr ou
rather than our competitors so ou have a much better chance of
increasing our levels of business.
!hat is possible "ith SEO
&t is important to realise the limitations of search engine
optimisation techni,ues. %here are a lot of companies sending
out spam emails which ou will probabl have received
offering to get ou onto the first page of 'oogle b this time
next wee!. %his is patientl rubbish. 'ood SEO ta!es effort
and good SEO ta!es time. %he timescale for seeing benefits
from careful search engine optimisation of our website is
wee!s and months rather than das.
P#OCESS$ Search Engine Optimization
Off (age small business seo are the best wa to get more website
traffic. Off page factors include relevant bac! lin!s to the website,
as well as anchor text. .ac! lin!s are ver important for 'oogle for
generating traffic to the website
On#(age factors are related directl to the content and structure of
the website. On#page optimization involves modifing !eword
fre,uenc in the 203, Optimizing %itle, 4eadings, 4pertext
3in!s and .od text.
Onsite and o%%site SEO
When ou are optimizing our website for search engine
visibilit there are two distinct aspects to the optimization.
On#site optimization refers to an changes that ou ma!e to the
actual content of the website. %his on#site optimization ma
relate to the text that our visitors can see when the visit our
website or it ma relate to the code behind the website that the
search engine will see, but that our visitors will not
necessaril view.
5or instance, as we will see elsewhere, within the 6head1
section of the 4%73 code for each page of the website, ou
ma optimise the title, description and !ewords. %here are
also man other on#site optimisation opportunities, such as
using header tags and alt tags.&n man was the most
important part of on#site optimisation is to ma!e sure that all
our !eword phrases are displaed within the bod text of the
page.
Offsite search engine optimization consists of numerous
activities, such as re,uesting lin!s from other websites to our
website. &n addition this now includes activities ranging from
posting videos on $ou%ube through to setting up
5aceboo! and %witter accounts.
%he single most important offsite activit is the ac,uiring of
lin!s from other websites, to our website. Within reason the
more of these the better. 4owever it is also important
that these lin!s are high ,ualit lin!s, which means that ou
should be lin!ing from related sites and also sites that host
,ualit information and that are highl rated b 'oogle.
3in!s from sites with a high 'oogle (age0an! are much
more valuable than lin!s from website pages that have a low
(age0an! value.
&i%%erent search engines
%here are man different search engines available toda the most
famous of which is 'oogle. Other examples include .ing from
7icrosoft and $ahoo. &t is important that if ou are promoting
a website ou ma!e sure that each individual search engine is aware
of our particular website. %he easiest wa to do this is to search
each search engine using our compan name and see if ou can
find the website.
Alternativel man search engines will allow ou to examine the
search engine to see if a particular website is listed b that search
engine. $ou ma well have received spam emails offering to submit
our website to thousands of search engines but in realit there are
onl a handful of search engines that actuall matter.
"o not be seduced b the idea that for a one#off cost will get our
website listed with thousands of search engines and all of a sudden
ou will start getting lots more visitors to our website.
Organic 's( paid search res)lts
When 'oogle displas the search results, ou will normall
see what are called 6paid for1 results displaed at the top of the
page and sometimes down the side of the page. %he 6paid for1
results section is normall lightl shaded and is fre,uentl
labelled as 6sponsored1 lin!s or advertisements.
&f ou want our compan to be displaed within the 6paid for1
results section, then ou need to register with 'oogle, and ta!e
part in a global auction. %his global auction will determine
which compan is displaed at the top of the paid for results,
and which companies are displaed further down the list. %he
more ou bid, the more li!el that ou will be displaed at the
top of the paid for results section.
Organic 's( paid search res)lts
2sing the paid for results service from 'oogle can be attractive to
new companies that have not et full developed their website,
but nevertheless need to attract business via the search engine
results.$ou should read all the available information from
'oogle, prior to entering into their paid for service and ou
should !now how to cap expenditure within a certain time
period. Also be aware that this form of advertising can be ver
expensive, but on the other hand, if ou are getting results it
ma well be worth the expense.
Organic 's( paid search res)lts
%he organic results, also referred to as natural results,
are displaed beneath the paid for results. %here is no
charge for having our web pages displaed within
the organic results section. %he order in which web
pages are displaed within the organic section is
determined b a series of complex algorithms used b
'oogle to ran! websites.Search engine optimisation
is all about getting our website to be displaed as
high as possible within the organic results section of
the search engine results.
(age 0an!
%he 'oogle search engine gives each website page a (age0an!
number. %his (age0an! number is essentiall an
indication that 'oogle assigns to the value of a particular web
page. %he (age0an! numbering sstem ranges from 8 at the
bottom to 98 at the top, and it is important to realise that this
is a non#linear scale.$ou will find that man website pages
have a (age0an! of zero which could indicate either that
'oogle has et to discover and ran! this page or it could
indicate that the particular page has been penalised b 'oogle
for attempting to spam the search engines, and has been de#
listed b the search engine.
(age 0an!
$ou should endeavour to achieve the highest possible
(age0an! for our homepage and other important pages
within our website.%he (age0an! that is publicl
displaed within the 'oogle toolbar is onl updated
periodicall, tpicall ever few months. %his means that if
ou are engaged in intensive SEO wor! on a website ou
cannot expect to see the (age0an! move up
overnight.Sometimes ou ma find a web page with a low
(age0an! displaed towards the top of the search engine
results. %his ma mean that competing pages simpl have
an even lower (age0an!. &t can also mean that other
factors are affecting the listing of the page within the
search engine results, apart from simpl the (age0an! itself.
SEO Company in India- KG ech
:' %ech*the registered SEO compan in &ndia+, which started as
a freelancing services to help retailers sell products online in
;88<, has grown into a complete digital branding services
providing solutions on SEO, SE7, S7O = related business
re,uirements. &t was not a plan, but consistent growth of search
engines and social medias, launch of new mar!eting platforms
ever ear or two, shift of customer base to online and growing
demands of businesses to create a reputable brand online has all
brought us to where we are toda, ofcourse with our efforts and
the trust that our customers have on us. We are extremel client#
friendl compan wor!ing on customized solutions for ever
pro>ect. 5or 7ore &nformation visit) SEO ?ompan in &ndia call
us) @A9B<CDA;88A8 , @A9CC;CED8FAE
*+ESIO,S