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IndustryARC



Augmented Reality and Virtual Reality in Healthcare
Industry (2013 - 2018)


Surgical, Rehabilitation, Minimally Invasive Surgery, Simulation Applications
Analysis)
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Table of Contents
1. Global VR-AR Systems Market Overview
2. Executive Summary
3. Global VR-AR Systems Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End user profiling
3.2.3. Patent Analysis
3.2.4. Top 5 Financials Analysis
4. Global VR-AR Systems Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the VR-AR Systems Industry
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition
5. Global VR-AR in Healthcare Systems Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
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5.5. Suppliers and Distributors
6. Global Virtual and Augmented Reality in Healthcare Market Product Types Analysis
6.1. Introduction
6.2. Augmented Reality
6.2.1. Spatial AR
6.2.2. Vision based AR
6.2.3. Wearable AR
6.3. Virtual Reality
6.3.1. Non-Immersive VR
6.3.2. Semi-Immersive VR
6.3.3. Fully-Immersive VR
7. Global Virtual and Augmented Reality in Healthcare Market End Use Verticals Analysis
7.1. Augmented Reality
7.1.1. Surgical Applications
7.1.1.1. Robotic Surgery
7.1.1.2. Surgical Pre-Operative Assessment
7.1.2. Rehabilitation
7.1.3. Minimally Invasive Surgery
7.1.4. Simulation
7.1.4.1. Training
7.1.4.2. Continuing Medical Education (CME)
7.1.5. Others
7.2. Virtual Reality
7.2.1. Fully Immersive 3D Operation Room Simulations
7.2.2. Diagnostics
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7.2.3. Phobia Treatment
7.2.4. PTSD Treatment
7.2.5. Dentistry
7.2.6. Virtual Colonoscopy
7.2.7. Virtual Reality Exposure Therapy (VRET)
7.2.8. Others
8. Global Virtual and Augmented Reality in Healthcare Market Geographic Analysis
8.1. Introduction
8.2. Americas
8.2.1. North America
8.2.2. Brazil
8.2.3. Argentina
8.2.4. Mexico
8.3. Europe
8.3.1. UK
8.3.2. France
8.3.3. Germany
8.4. APAC
8.4.1. China
8.4.2. South Korea
8.4.3. Japan
8.4.4. Australia
8.5. ROW
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9. Market Entropy
9.1. New Product Launches
9.2. M&As, Collaborations, JVs and Partnerships
10. Investment Opportunities Analysis by Target companies/customers, Capital Investments,
ROI, Payback Period and Source of Funds.
11. Company Reports (Overview, Financials, SWOT Analysis, Developments, Product
Portfolio)
11.1. Hologic Inc.
11.2. Artificial Life Inc.
11.3. Aruba Networks
11.4. CAE Healthcare
11.5. Eon Reality
11.6. Foursquare
11.7. Simulab Corp
11.8. SimulaidsInc
11.9. Gowalla
11.10. Laerdal
11.11. Laster Technologies
11.12. Layar B.V
11.13. VirtaMed
11.14. Immersion Corp
11.15. Oculus VR Inc
11.16. Onstar LLC
11.17. Qualcomm
11.18. Samsung
11.19. Therasim
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11.20. Total Immersion Inc
11.21. Vuzix Corp
11.22. WorldViz LLC
12. Appendix
12.1. Abbreviations
12.2. Sources
12.3. Research Methodology
12.4. Bibliography
12.5. Compilation of Expert Insights
12.6. Disclaimer

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REPORT SCOPE

The global augmented reality and virtual reality market has been segmented into different
product types like spatial AR, vision based AR, wearable AR with respect to Augmented Reality
(AR) and non-immersive VR, semi-immersive VR, fully-immersive VR in the report. The market
has also been segmented by the end use verticals like surgical applications, rehabilitation,
minimally invasive surgery, simulation in the augmented reality segment of the overall market.
Similarly, virtual reality in healthcare has been segmented and analyzed by diagnostics, phobia
treatment, PTSD treatment, Dentistry, virtual colonoscopy, VRET.

The overall market is also presented from the perspective of different geographic regions and the
key countries for this industry. This report gives an in-depth segmentation of the market by
product types like spatial AR, Vision AR, semi-immersive VR, and fully-immersive VR. It is also
segmented by end use verticals and key geographic regions like Americas, Europe and Asia-
pacific. Cost analysis, pricing analysis and the overall competitive landscape of key players are
also analyzed in great detail in the report.

Competitive landscape for each of the product types is highlighted and market players are
profiled with attributes of company overview, financial overview, business strategies, product
portfolio and recent developments. Market shares of the key players for 2012 are provided. The
prominent players profiled in this report are Laerdal, Simulaids, Hologic, WorldViz, Therasim
and others.

The report contains the most detailed and in-depth segmentation of the virtual and augmented
reality market specifically in the healthcare industry.

STAKEHOLDERS

The following are the key stakeholders in the augmented and virtual reality in healthcare market.
Sensor Manufacturers
Product OEMs
Contract manufacturer
Service providers
Distributors
Component suppliers
Hospitals and Clinics
Research Organizations
Training Institutions
Medical Simulation Providers
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System integrators
Device Maintenance companies
Engineering and Designing companies

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2. EXECUTIVE SUMMARY

Augmented Reality (AR) is the augmentation of a real or physical world environment in a direct
or indirect way using computer generated sensory input. Virtual Reality (VR) is the complete
simulation of the physical environment virtually with immersion of the individual in a scenario
varying non, semi and fully immersive. While high costs of components, size of products
limited the scope of the VR and AR devices a few years back, both the markets are seeing
resurgence due to two primary reasons Reduction of component costs and improvement of
gesture recognition systems.This has led to a wave of consumer and industrial applications with
many startups and traditional companies trying to combine VR-AR into their product portfolios.

Augmented reality apps are being used in the healthcare industry for various applications like
surgical pre-operation assessment, medical simulation, minimally invasive surgery and
rehabilitation. These applications and use cases are well documented and commercialized.
Similarly virtual reality is also being used in the healthcare industry for applications like fully
immersive 3D simulation experience for doctors, nurses, as a diagnostics tool, in surgery, phobia
treatments, PTSD, autism treatments and dentistry etc. The global market for augmented reality
and virtual reality in the healthcare market is expected to grow from $280m in 2013 to around
$641m in 2018 according to IndustryARC.
SAMPLE GRAPH: GLOBAL AUGMENTED AND VIRTUAL REALITY IN
HEALTHCARE MARKET, 2013 2018 ($M)


Source: IndustryARC Analysis, Expert Insights

Google glass and the Oculus Rift VR are the most popular AR based products currently in the
market. Both of which have tremendous application potential in the healthcare industry.Hologic
in collaboration with VirtaMed recently launched a virtual reality simulator for the Myosure
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2013 2014 2015 2016 2017 2018
$
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procedure, an incision less system for removal of intrauterine tissue. WorldVizalso launched a
product with full scale immersive 3D virtual patient room simulation.

These augmented reality based apps and devices that are being announced by many startups as
well as established companies currently, is giving a huge boost to this market. Target audience
for this industry includes training for medical students, nurses and refresher courses for doctors.

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4. GLOBAL AR AND VR IN HEALTHCARE MARKET FORCES

4.1 MARKET DRIVERS
4.1.1 High Demand for Cardiovascular Surgical Applications and Other Invasive Surgery
Replacements
The ever-increasing demand for minimally invasive surgery, including cardiovascular procedures
like percutaneous coronary and peripheral procedures, has been driving the use of minimally
invasive surgical technologies. For instance, in cardiothoracic treatment, patients highly prefer
the minimally invasive form of angioplasty, instead of opting for the regular highly invasive by-
pass surgery.Less infection, quicker recovery time and shorter hospital stays have led to a
dramatic shift of patients and physicians worldwide towards minimal form of surgery in varied
applications such as cardiothoracic, orthopedic, gynecologic, gastrointestinal, and other surgeries.
In addition, the cost-effectiveness of treatments involving minimally invasive medical devices
will accelerate adoption of this technology by surgeons.

In laparoscopic surgery, surgeons may face certain challenges such as loss of depth perception,
the fulcrum effect, and the use of unfamiliar instruments. In such scenarios, mistakes or medical
error may compromise with patient safety. Therefore, augmented and virtual reality in healthcare
plays a vital role in order to help surgeons acquire skills required for such surgeries, thereby
reducing medical errors.

Continuing advances in surgical technology and increased adoption of minimally-invasive surgery
for various procedures drives the market for simulation through use of virtual and augmented
reality solutions.




















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RESEARCH METHODOLOGY

The quantitative and qualitative data collected for the augmented and virtual reality in healthcare
market report is from a combination of secondary and primary sources. Research interviews
were conducted with senior executives and/or managers of leading solution providers. These
Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and
qualitative inputs on their operations, performance, strategies and views on the overall market,
including key developments and technology trends. Data from interviews is consolidated,
checked for consistency and accuracy, and the final market numbers are again validated by
experts. The global market was split by product types and geography based on different factors
like primary and secondary sources, understanding of the number of companies operating in
each segment and also KOL insights.

We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and
collect information for extensive technical and commercial study of the augmented and virtual
reality in healthcare market. The following secondary sources were also used in the production of
report and in triangulation of data points.

European Association for Virtual Reality and Augmented Reality (EuroVR)
AR Consortium
American Psychological Association
Virtual Reality Medical Institute
The Society for Simulation in Healthcare (SSH)
Society in Europe for Simulation Applied to Medicine (SESAM)
Academic Pediatric Association
The key players in the market and its value chain were identified through secondary research and
their market opinions were also gathered in a similar way through telephonic interviews and
questionnaires. We have also studied the annual reports of these top market players. Interviews
with key opinion leaders such as directors, managers, marketing personnel were used extensively
in understanding the need and emergence of the market.


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THE ARC ADVANTAGE

An analytical model lies at the core of our process, ensuring logical consistency
throughout our research. We complement the model with secondary data and
interviews with industry experts to reflect the latest trends. With our final expert
validation, we provide you with only the most accurate and actionable intelligence.





























THE ARC PROCESS
ANALYTICAL MODEL BASE MODEL CONSOLIDATED MODEL ARC MODEL
Analytical
Method
Base Method Consolidation
Method
Delphi
Verification
1. Granular
breakdown of
drivers into
factors

2. Validate all
factors in terms
of their present
impact on the
market

3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market


4. Build the
Analytical Model
1. Get a top-
down estimate of
the market

2. Follow it up
with a bottom-up
estimate of the
market


3. Check
forconsistency
and new growth
factors that are
relevant over the
next 10 Years



4. Build the Base
model

1. Granular
breakdown of
drivers into
factors

2. Validate all
factors in terms
of their present
impact on the
market.

3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market.


4. Build the
Consolidated
Model
1. Verify the
findings of the
model with
experts from
across the value
chain

2. Verify the
findings with
players across
small and large
enterprises


3. Tweak the
model and add
new factors


4. Finalize the
ARC Model

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ABOUT US
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