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IndustryARC



Global Electric Power Steering (EPS) Market Analysis and
Forecast (2013 2018)





BRIC Countries Negating Static Sales in Developed Economies and Contributing to
15% Growth Rate.
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Table of Contents
1. Global Electric Power Steering Market Overview
2. Executive Summary
3. Global Electric Power Steering Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End user profiling
3.2.3. Patent Analysis
3.2.4. Top 5 Financials Analysis
4. Global Electric Power Steering Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Electric Power Steering Industry
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition
5. Global Electric Power Steering Market Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
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5.5. Suppliers and Distributors
6. Electric Power Steering Market by Type
6.1. Introduction
6.2. Manual steering
6.2.1. Rack and pinion steering
6.2.2. Recirculating ball steering
6.3. Hydraulic powered steering
6.4. Electric powered hydraulic steering
6.5. Electric powered steering systems
6.5.1. Column drive electric power steering
6.5.2. Pinion drive electric power steering
6.5.3. Rack drive electric power steering
7. Electric Power Steering Market by Vehicle Type
7.1. Introduction
7.2. Passenger
7.3. Commercial
7.4. Light Commercial Vehicle
7.5. Sports Vehicles
7.6. Others
8. Electric Power Steering Market - Geographic Analysis
8.1. Introduction
8.2. Americas
8.2.1. North America
8.2.2. Brazil
8.2.3. Argentina
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8.2.4. Mexico
8.3. Europe
8.3.1. UK
8.3.2. France
8.3.3. Germany
8.4. APAC
8.4.1. China
8.4.2. South Korea
8.4.3. Japan
8.4.4. Australia
8.5. ROW
9. Market Entropy
9.1. New Product Launches
9.2. M&As, Collaborations, JVs and Partnerships
10. Investment Opportunities Analysis by Target companies/customers, Capital Investments,
ROI, Payback Period and Source of Funds.
11. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
11.1. Delphi Automotive LLP
11.2. Federal Mogul Corporation
11.3. Hitachi Automotive Systems
11.4. Hyundai Mobis Co., Ltd.
11.5. Martinrea International Inc.
11.6. Mitsubishi Electric Corporation
11.7. Trelleborg
11.8. Robert Bosch GmbH
11.9. China Automotive Systems Inc.
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11.10. JTEKT Corporation
11.11. Mando Corporation
11.12. Nexteer Automotive
11.13. NSK Ltd.
11.14. Showa Corporation
11.15. Sona Koyo Steering Systems
11.16. ThyssenKrupp AG
11.17. TRW Automotive
11.18. ZF Friedrichshafen AG
11.19. Zhejiang Wanda Steering Gear Co., Ltd
11.20. Hubei Tri-Ring Motor Steering Gear Co., Ltd.
11.21. Guangzhou SHOWA Absorber Limited Company
11.22. Jiangmen Xingjiang Steering Gear Co., Ltd.
11.23. FAW Koyo Steering Systems Co., Ltd.
11.24. AVIC-Xihang Yubei Steering System Co., Ltd.
11.25. Tianjin Jinfeng Automobile Chassis Parts Co., Ltd.
11.26. Zhejiang Fulin Guorun Auto Parts Co., Ltd.
11.27. Golden Company
11.28. Chongqing Changfeng Machinery Co., Ltd.
11.29. Anhui Finetech Machinery Co., Ltd
11.30. Hafei Industrial Group Automobile Redirector Obligate Co., Ltd.
12. Appendix
12.1. Abbreviations
12.2. Sources
12.3. Research Methodology
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12.4. Bibliography
12.5. Compilation of Expert Insights
12.6. Disclaimer










































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REPORT SCOPE

To provide a complete analysis of the global Electric Power Steering (EPS) market, it has been
divided into sub-categories depending on the various end-user applications of these systems, the
different types of EPS currently available, the passenger-vehicle and the commercial-vehicle
segments of the market. This report tries to analyze the current market trends in place as well as
the future scope for development in this growing market and the challenges that need to be
addressed.

The global market for EPS is on the rise, so we have made an analysis on the current market
players and their presence in the market. The demand for EPS has shown a steady increase, all
over the world, especially with an increased emphasis on safety and comfort nowadays.
Traditionally these systems were associated with the high-end automotive segment, but market
trends off late have shown a marked rise in the use of these systems in the middle and lower
level automotive segment as well.

A geographical analysis has been done to put things into perspective about the global market.
Competitive landscape for each of the product types is highlighted and market players are
profiled with attributes of company overview, financial overview, business strategies, product
portfolio and recent developments. Market shares of the key players for 2012 are provided. The
prominent players profiled in this report are TRW, Nexteer Automotive, Trelleborg, Mitsubishi
and others.
The report contains the most detailed and in-depth segmentation of the electric power steering
market.

STAKEHOLDERS

.The following are the key stakeholders in the global EPS market.

Automotive OEMs
EPS Manufacturers
Sensor Manufacturers
Contract manufacturer
Electronics Providers
Distributors
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Component suppliers
System integrators
IT and Automation Software Providers
Engineering and Designing companies
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EXECUTIVE SUMMARY

Electric power steering (EPS) uses an electric motor to assist in the driving of a vehicle. Sensors
detect the position and torque of the steering column, and a computer module applies assistive
torque via the motor, which connects to either the steering gear or steering column. Passenger,
commercial, light commercial vehicle, sports cars are the different end user segments of EPS.
Manual, hydraulic and electric powered steering systems are the key electric power steering types
present in the market currently. Electric steering systems are mechanically less complex with
fewer moving parts and no fluids. It is hence more reliable as well as simple for the OEMs as
well as customers. Fuel economy is the biggest benefit to the end customers due to EPS and is
the major driver for this market growth. It is estimated that significant fuel savings of around
0.3-0.4 liters/100km along with reduction in CO2 emissions of 5-7g/km can be realized due to
EPS. With electric cars growing in shipments and offering competition to fuel based cars, EPS
systems are key factors especially for traditional automotive OEMs to prolong their business
model.
SAMPLE TABLE: GLOBAL POWER STEERING MARKET REVENUE BY
PRODUCT TYPES, 2012 2018 ($BN)
Product Type 2012 2013 2014 2015 2016 2017 2018 CAGR
(2013 -
2018) %
Manual Steering
xx xx xx xx xx xx xx xx%
Hydraulic Steering
xx xx xx xx xx xx xx xx%
Electrically Assisted
Powered Steering
xx xx xx xx xx xx xx xx%
Electric Powered
Hydraulic Steering
xx xx xx xx xx xx xx xx%
Total
xx xx xx xx xx xx xx xx%
Source: IndustryARC Analysis, Expert Interviews

IndustryARC expects the overall shipments of EPS in automotives to double from around 40
million units in 2013 to around 87 million units in 2018. The combined automotive steering and
suspension systems was $11.5bn market in the US in 2013 and is estimated to grow at a CAGR
of 2.5%.








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SAMPLE GRAPH GLOBAL ELECTRIC POWER STEERING (EPS) MARKET
SHIPMENTS, 2013 2018 (MILLION UNITS)

Source: IndustryARC Analysis, Expert Interviews

Power steering systems use ECUs, torque sensors, brushless motor position sensors, motors,
steering angle sensors generally. The report describes the Electric Power Steering market by
product types, modules, fuel types, components, geography, and industry verticals. High level
analysis about the individual Electric Power Steering product costs, strategies, future
opportunities along with the business landscape analysis of key market players are focused in the
report.

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4. GLOBAL ELECTRIC POWER STEERING- MARKET FORCES

4.1. MARKET DRIVERS
4.1.1. Growth of Automotive Industry Natural Growth Driver for Electric Power Steering
Market
The production and order levels of the different types of steering systems and specifically EPS
are directly related to the automotive market demand. China, USA and Japan were the top three
regions in 2013 with highest car sales and by 2016 India is expected to replace Japan.
SAMPLE FIGURE: GLOBAL PASSENGER CAR SALES, 2013 2018 (MILLION
UNITS)

Source: IndustryARC Analysis, OICA

Growth of the overall passenger car sales is being influenced by a variety of factors like subsidies
for electric cars, demand for compact cars and incorporation of connectivity and safety solutions
in the passenger cars by automotive OEMs. The overall market sales are expected to increase
from around 80 million units in 2013 to cross 100 million units by 2018. Increasing car sales
coupled with the increasing amount of sensors and electronic components in the cars will be the
biggest growth driver for the global electric power steering market ecosystem according to
IndustryARC.

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RESEARCH METHODOLOGY

The quantitative and qualitative data collected for the global electric power steering systems is
from a combination of secondary and primary sources. Research interviews were conducted with
senior executives and/or managers of leading EPS and other steering system type manufacturers
& assembly companies. These Key Opinion Leaders (KOLs) were then provided a questionnaire
to gather quantitative and qualitative inputs on their operations, performance, strategies and
views on the overall market, including key developments and technology trends. Data from
interviews is consolidated, checked for consistency and accuracy, and the final market numbers
are again validated by experts. The global market was split by products, services and geography
based on different factors like primary and secondary sources, understanding of the number of
companies operating in each segment and also KOL insights.

We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and
collect information for extensive technical and commercial study of the EPS market.
The key players in the market and its value chain were identified through secondary research and
their market opinions were also gathered in a similar way through telephonic interviews and
questionnaires. We have also studied the annual reports of these top market players. Interviews
with key opinion leaders such as directors, managers, marketing personnel were used extensively
in understanding the need and emergence of the global EPS market.

Some of the key public databases and sources used for this report are:

International Organization of Motor Vehicle Manufacturers (OICA)
Alliance of Automobile Manufacturers (AAM)
China Association of Automobile Manufacturers
Canadian Vehicle Manufacturers Association
Society of Motor Manufacturers and Traders (SMMT)

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THE ARC ADVANTAGE

An analytical model lies at the core of our process, ensuring logical consistency
throughout our research. We complement the model with secondary data and
interviews with industry experts to reflect the latest trends. With our final expert
validation, we provide you with only the most accurate and actionable intelligence.





























THE ARC PROCESS
ANALYTICAL MODEL BASE MODEL CONSOLIDATED MODEL ARC MODEL
Analytical
Method
Base Method Consolidation
Method
Delphi
Verification
1. Granular
breakdown of
drivers into
factors

2. Validate all
factors in terms
of their present
impact on the
market

3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market


4. Build the
Analytical Model
1. Get a top-
down estimate of
the market

2. Follow it up
with a bottom-up
estimate of the
market


3. Check
forconsistency
and new growth
factors that are
relevant over the
next 10 Years



4. Build the Base
model

1. Granular
breakdown of
drivers into
factors

2. Validate all
factors in terms
of their present
impact on the
market.

3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market.


4. Build the
Consolidated
Model
1. Verify the
findings of the
model with
experts from
across the value
chain

2. Verify the
findings with
players across
small and large
enterprises


3. Tweak the
model and add
new factors


4. Finalize the
ARC Model

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ABOUT US
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