Market Share Strategies Strengths 1. One of the leading players in all the given segments 2. Presence in the military facility construction market
Weakness Lack of diversification focussing only on military
Opportunities Threats
1. MRO Flight simulator Total revenue US= $ 3 Bn; Trend (2014-15): Company Revenue (in $ Bn) % share Milco 0.6 20 A 0.45 15 B 0 0 C 0 0 D 0 0 E 0 0 X+Y+Z 1.35 45 Others 0.6 20
5 companies (Milco+A+X+Y+Z) account for top 80% of the revenue Largest competitor share: (Assumption)
2. Military Flight simulator instruction Total revenue US= $ 1.75 Bn; Trend (2014-15): --- Company Revenue (in $ Bn) % share Milco 0.35 20 A 0.0875 5 B 0 0 C 0 0 D 0 0 E 0 0 X+Y+Z 0.9625 55 Others 035 20
5 companies (Milco+A+X+Y+Z) account for top 80% of the revenue Largest competitor share: (Assumption)
3. Military Flight simulation service maintenance Total revenue US= $ 1.12 Bn; Trend (2014-15): Company Revenue (in $ Bn) % share Milco 0.392 35 A 0.112 1 B 0 0 C 0 0 D 0 0 E 0 0 W+X+Y+Z 0.504 45 Others 0.213 19
5 companies (Milco+W+X+Y+Z) account for top 80% of the revenue Largest competitor share: (Assumption) A is not among the 5 companies (Assumption)
4. MRO IT System Total revenue US= $ 3 Bn; Trend (2014-15): Company Revenue (in $ Bn) % share Milco 0.3 35 A 0 0 B 0.06 2 C 0.21 7 D 0.03 1 E 0.006 0.2 Others 2.388 79.6
15 account for top 80% of the revenue Largest competitor share: (Assumption)
5. MRO IT Services Total revenue US= $ 1.15 Bn; Trend (2014-15): Company Revenue (in $ Bn) % share Milco 0.23 20 A 0 0 B 0.023 2 C 0.046 4 D 0.012 1 E 0.0023 0.2 Others 1.0672 92.8
15 account for top 80% of the revenue Largest competitor share: (Assumption)
6. Military Facility Construction Total revenue US= $ 125 Bn; Trend (2014-15): --- Company Revenue (in $ Bn) % share Milco 0.125 0.1 A 0 0 B 0 0 C 0 0 D 0 0 E 0 0 Others 124.875 0
Largest competitor share: (Assumption) Total Revenue from all segments given in A&D market in US= $135.02 Bn Total Revenue from all segments given in A&D market in US (excluding Military Facilty construction) = $10.02 Bn (Military Facility Construction is a highly fragmented market with presence of 100 players and with very high revenue of $125 Bn). Company Revenue (in $ Bn) % share Milco 1.847 18% A 1.098 11% B 1.2 12% C 0.7 7% D 0.214 2% E 0.2 2% Others 4.761 48% Total 10.02 100%