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COURSE PLAN FOR MARKETING MANAGEMENT

CLASS BBA I SEM II
NAME OF THE TEACHER Mr. M. M. Ali
Subject : MARKETING MANAGEMENT
COURSE OBJECTIVES:






COURSE LEARNING OUTCOMES:













To introduce the fundamental concepts of Retail Marketing
To Gain knowledge and experience with regard to Retail Marketing

To Identify and understand Retail Marketing Concepts and their evolution.

To Follow Retail Marketing trends

To equip the students with retailing strategies and they should perform retail
operations.


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Lect
No.
BRIEF CONTENT
TEACHING
STRATEGIES
SCHEDULED
DATE
CON
DUCT
ED
DATE
Month :- January 2013.
1 RETAIL MARKETING
Objective : This paper will help students to understand the Retail
issues in marketing as the leading sector to make successful
careers. Students will get an opportunity to find scope in different
service sectors.

Lecture 13/01/
UNIT 1 : Introduction to Retailing
2 Introduction to syllabus

PPT Lecture 09/01/14
3 Introduction to Retailing PPT Lecture 10/01/14
4 Place of Retailing PPT Lecture 15/01/14
5 Place of Retailing in a Distribution Channel PPT Lecture 16/01/14
6 Importance of Retailing in the Economy, Function of Retailers

PPT Lecture 22/01/14
Unit 2: Retailers & Retail Formats:

7 Classification of Retailers PPT Lecture 23/01/14
8 Classification & Types of Retailers Activity 24/01/14
9 Retailing Concepts

PPT Lecture 29/01/14
10 Retailing Concepts -Retail Mix PPT Lecture 30/01/14
11 Retailing Concepts PPT Lecture 31/01/14
Lecture Planned: 12 Lectures Conducted: Lectures Adjusted: Monitors Sign:
Month :- February 13
12 Theories of Retail Change PPT Lecture 05/02/14
13 Case- Theories of Retail Change. Discussion 06/02/14
Unit 3: Retail Strategy

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14 Retail Strategy - Introduction Group
Discussion
07/02/14
15 Retail Strategy Objective and Mission Statement PPT Lecture 12/02/14
16 Store Image - Store Image & Target Customers PPT Lecture 13/02/14
17 Sustainable & Competitive Advantage PPT Lecture /02/14
18 Market Segmentation, Growth Strategies PPT Lecture 20/02/14
19 Establishing Retail Mix, Retail Mix Scales PPT Lecture 21/02/14
Unit 4: Store Location

20 Classification of Consumer goods PPT Lecture 26/02/14
21 Types of Retail Locations, Factors for choosing a location Field Work 27/02/14
22 Issues to be thought of while choosing a Retail site. Store Layout
& Design Stores Image
Discussion 28/02/14
Lecture Planned: 11 Lectures Conducted: Lectures Adjusted: Monitors Sign:
Month :- March 13
23 Store Layout Key considerations factors of Design Decisions PPT Lecture 05/03/14
24 Store Layout, Steps for designing Layout PPT Lecture 06/03/14
Unit 5 : Store Management
25 Responsibility of a Store Manager, Major Functions of a Store PPT Lecture 07/03/14
26 Check List for a Store manager, House Keeping, PPT Lecture 28/03/14
Month :- April 13
27 Merchandise Handling & Controlling PPT Lecture 02/04/14
28 Stock Shrinkage, Safety in Stores, Managing People. PPT Lecture 03/04/14
Unit 6 : Service Retailing
29 Importance of Service Retailing, PPT Lecture 04/04/14
30 Indicators of Quality Service, Characteristics of Services
Merchandise
PPT Lecture 09/04/14

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DETAILED LECTURE PLAN





Assignment Schedule:

S.No Nature Of Assignment Issue Date Submission /presentation date
1. Case Study
*Cases ( 1 to 7) selected from the
Book Retail Management by Harjit
Singh - Chand Publication
23/01/14 20/03/14
2. Mini Projects
- A Study of Marketing Strategies of
Large Retail Houses
-A Study of Marketing Strategies of
Small Retailers (Kirana Shops)
24/01/14 21/03/14


REFERENCE BOOKS -

1. A Sivakumar, Retail Marketing Excel Books New Delhi 2nd edition.
2. Suja Nair, Retail Management Himalaya Publishing House Mumbai
3. Arif Sheikh & Kaneez Fatima, Retail Management Himalaya Publishing House Mumbai 2
nd

Edition.

31 Service Spectrum, Service Retailing Strategy PPT Lecture 10/04/14
32 Assignment Black Board,
PPT

33 Revision Black Board
34 Question paper discussion Black Board

Lecture Planned: 05 Lectures Conducted: Lectures Adjusted: Monitors Sign:

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Faculty Signature Approved By HOD Dean Academic



























Mapping of Course outcomes Vs Programme Outcomes

Course Outcomes (COs)
Programme Outcomes (POs)
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11
1. CO1 1 2
2. CO2 1

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3. CO3 1 2
4. CO4 2
5. CO5 2 1 2
6. CO6 1
7. CO7 1 2 2