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. l 30 l 2014
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AVERAGE
The average is also called the
mean.
Sum of all items =
Average Number of items
If the averages of two different
groups are known, the average of
third group made by combining
these two groups can be found
out.
Where m, n are the number of
items in two groups and a, b are
their averages.
Note: The combined average
always lies in between the
individual averages. The above
formula can be applied for more
than two groups also.
If all the items in a group are
addition (or) subtracted (or)
multiplied (or) divided by a
constant then the new average
can be found by adding (or)
subtracting (or) multiplying (or)
dividing the original average by
the constant.
MODEL QUESTIONS
1. The average age of 40 students in
a class is 15 years. When 10 new
students are admitted, the
average is increased by 0.2 years.
What is the average of the new
students?
a) 16 years b) 16.5 years
c) 17 years d) 18 years
Sol: The sum of ages of 40 students
= 40 15 = 600 years
The average of 40 + 10 = 50
students = 15.2 years
The sum of ages of 50
students = 50 15.2 = 760 years
The sum of ages of 10 new
students = 760 600 = 160 years
Their average
=
Answer: (a)
2. The average age of Aand B is 20
years. If 'C' were to replace A, the
average would be 19 and if 'C'
were to replace B, the average
would be 21. What are the ages
of A, B and C?
a) 20, 18, 22 b) 22, 18, 20
c) 18, 20, 22 d) 22, 20, 18
Sol: Let a, b, c be the average ages of
A, B, C.
Given that
a = (a + b + c) (b + c)
= 60 38 = 22
Similarly b = 60 42 = 18
c = 60 40 = 20
a = 22, b = 18 and c = 20
Answer: (b)
3. The average of 60 numbers is
120. Each number is first
increased by 20, then divided by
4 and then subtracted by 20.
Then what is the new average?
a) 12 b) 16
c) 22 d) 15
Sol: We know that the arithmetic
operations operated on the items
can also be operated on the
average in same order.
New average =
Answer: (d)
4. If a, b, c, d and e are five
consecutive odd numbers, their
average is
a) 5(a + 4)
b)
c) 5(a + b + c + d + e)
d) a + 4
Sol: As they are consecutive odd
numbers we have b = a + 2, c = a
+ 4, d = a + 6 and e = a + 8
Their average =
Answer: (d)
5. Of the three numbers, the first is
four times the second and three
times the third. If the average of
all the three numbers is 95, then
the third number is:
a) 57 b) 76
c) 60 d) 45
Sol: Let the third number be 4x then
the first number = 3 4x = 12x
Average of three numbers =
Third number = 4 15 = 60
Answer: (c)
6. The average age of a family of
five persons is 20 years. If the
youngest member is 8 years old,
what was the average age of the
family at the birth time of the
youngest member?
a) 12 years b) 15 years
c) 18 years d) 16 years
Sol: The sum of ages of all 5 family
members at present =
5 20 = 100 years.
Excluding youngest member, the
average age of 4 members at
present
At the time of birth of youngest
i.e. 8 years ago, their average =
23 8 = 15 years
Answer: (b)
7. There are Indians and Europeans
in an army of 12000. The average
height of Europeans is 5'10". The
average height of Indians is 5'9",
and the average of entire army is
Find out the number of
Indians in the army.
a) 2500 b) 3000
c) 2800 d) 2200
Sol: This kind of problems can be
solved by a simple technique.
From the above diagram, the
average of the entire army is
stood at the point in
between Indians and Europeans.
Therefore, the number of
Europeans
Number of Indians =
= 12000 9000 = 3000
Answer: (b)
8. The average age of 24 boys in a
class is 16 years. If the teacher is
included and one boy is excluded
from the group, the average
increases by one. The age of the
teacher is:
a) 41 b) 32 c) 45
d) Data insufficient
Sol: After inclusion and exclusion,
the number of persons is same
but their average becomes 17
years. From this data we can at
the most say that the difference
between the ages of teacher and
student = 24 years
But the age of teacher alone
cannot be found so the given data
is not sufficient.
Answer: (d)
9. Abus travels at a certain average
speed for a distance of 200 km
and then travels a distance of 300
km at an average speed of 10 km
ph more than its original speed.
If it takes 11 hours to complete
the total journey, what is the orig-
inal speed of the bus in kmph?
a) 40 b) 35
c) 32 d) 48
Sol: Average speed =
We know that the combined
average always lies in between
individual averages. Therefore
by examining the given options,
it is found that the combined
average lies between 40 to 50. It
can not lie between 35 to 45, 32
to 42 and 48 to 58.
Answer: (a)
200 300 5
45 kmph
11 11
+
= =
Total distance
Total time
3
12000 9000
4
= =
3
th
4
3
5 9
4
' ''
100 8
23years
4

= =
19
95 15
3
= =
x
x
12 3 4
3
+ + x x x
12
Second number = 3
4
=
x
x
5a 20
a 4
5
+
= = +
( ) ( ) ( ) ( ) a a 2 a 4 a 6 a 8
5
+ + + + + + + +
=
a b c d e
5
+ + + +
abcde
5
120 20
20 15
4
+
=
( )
a b 2 20 40
c b 2 19 38
a c 2 21 42
2 a b c 120
a b c 60
+ = =
+ = =
+ = =
+ + =
+ + =
160
16 years
10
=
ma nb
Average
m n
+
=
+
Sumof all items
Average
No.of items
=
A.Anilkumar Reddy
Hyderabad
What is the original speed of the bus?
Civils Prelims
Paper - II
5'9"
Indians
Entire
army
3"
5 9
4
'
5'10"
Europeans
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Job Opportunities
O> l ]$ l
l 30 l 2014 14

1. Banks facilitate payment servic-
es at merchant establishment
through which of the following?
a) ATM's b) Branches
c) Debit cards d) Credit cards
e) c & d
2. More numbers of conversions
indicates?
a) Conversion or large number
of leads into business
b) More purchases
c) More staff d) More products
e) None of these
3. The course of a product's sale
and profit over its lifetime is
called?
a) The sales chart
b) The dynamic growth curve
c) The adoption cycle
d) The product life cycle
e) None of these
4. Name environmental factor that
can affect the pricing decisions
of enterprise?
a) Competitions
b) Economic climate
c) Government control
d) All of the above
e) None of these
5. Which of the following is not
correct with regard to marketing?
a) Marketing is a management
function
b) Marketing is a philosophy
c) Marketing is not limited to
business activity alone
d) Marketing means selling
e) None of these
6. Which of the following is not
included in the brand of product?
a) Name b) Design c) Sign
d) Symbol e) None of these
7. Digital marketing is similar to?
a) Online market b) Cold calling
c) Web designing
d) Outdoor marketing
e) None of these
8. Which internal factor can affect
the pricing decision enterprise?
a) Company's objective
b) Company's brand image
c) Nature d) Marketing channels
e) All of the above
9. Which of the following statement
is not a part of definition of mar-
keting?
a) It is a process of determining
consumer demand for goods
and services
b) It is a process of determining
consumer demand for goods
and services
c) It is a process of selling the
goods and services that a firm
produces
d) It is a process of satisfying
consumer
e) None of these
10. Which of the following is one of
the examples of narrow concept?
a) Soap b) Fan c) Table
d) Chair e) All of the above
11. Which crop is treated as the sec-
ond most important agricultural
crop of India?
a) Wheat b) Rice c) Maize
d) Pulses e) Mango
12. Focus of a marketing exercise is:
a) Consumer and consumer
requirements
b) Market demand
c) Goods and services
d) Sale of products
e) All of the above
13. Which of the following is not a
part of the marketing manage-
ment?
a) Identification of business
opportunities
b) Understanding the customer
needs
c) Producing according to cus-
tomer needs
d) Delivering as the customer
convenience
e) All of the above
14. Who said that "Stock Ex-change
is an association of brokers"?
a) L.H. Haney b) Prof. Pankaj
c) Prof. Philip d) Vinoba Bhave
e) Prof. B.D.Sharma
15. Which of the following a func-
tion of the marketing manage-
ment?
a) Collection and analysis of
customer and competitor
information
b) Planning and resource mobili-
sation
c) Implementation of the strate-
gic plans
d) All of the above
e) None of these
16. Which of the following is influ-
ences the pricing of a product or
service?
a) Profit b) Growth
c) Sustainability
d) All of the above e) a and b
17. A firm has fixed its price at
Rs.1999 rather than Rs. 2000, for
its product. Such pricing strategy
is called?
a) Psychological pricing
b) Discrimination pricing
c) Promotional pricing
d) Value pricing
e) Product-mix pricing
18. What is the main merit of Ex-pert
Opinion Method?
a) Easy b) Simple
c) Time Saving d) Economical
e) All of the above
19. Which of the following is an area
where we find non-price compe-
tition?
a) Branding of services
b) Packaging of products
c) Advertisement of products
d) All of the above
e) None of these
20. Which of the following results
from vertical integration by sell-
ers or buyers?
a) Brokers
b) Merchant wholesalers
c) Manufacturers' sales branches
and offices
d) Rack jobbers e) None of these
21. What is the method used in
demand forecasting of a new
product?
a) Substitute approach
b) Evolutionary approach
c) Buyer's employment
d) Opinion of Experts
e) None of these
22. What is the cause of high mar-
keting cost?
a) Advertisement changes
b) Packing expence
c) Trade mark charges
d) Transportation cost
e) All of the above
23. 3 main inputs (3 Cs) are taken
into account while fixing price.
Which of the following is not
part of 3 Cs?
a) Customer's demand schedule
b) Cost function
c) Competitor's price
d) Carrying cost of customer
e) None of these
24. What is meant by search goods
and products?
a) Which are Tangible
b) Which can be Packaged
c) Which can be touched
d) Which can be seen
e) All of the above
25. Which of the following is the fir-
st stage of product development?
a) Idea screening
b) Concept testing
c) Product development
d) Test marketing
e) Commercial launch
26. A producer who wants to carry
his own marketing research, he
faces the problem of?
a) Qualified people
b) Trained researchers
c) Infrastructure
d) Government obligations
e) Any or all of the above
27. A set of marketing tools that a
business organization uses to
market its product effectively is
called?
a) Marketing mix
b) Marketing of products
c) Marketing tools
d) Marketing strategies
e) All of the above
28. In 4P model for marketing, the
places relates to which aspects?
a) Distribution b) Production
c) Transportation
d) All of the above
e) None of these
29. Which of the following banking
product can be said to have near-
ly reached its maturity stage?
a) Saving bank account
b) Cash certificate
c) Term loans d) Bank Drafts
e) None of the above
30. Which of the following addition-
al tools are included in the mar-
keting mix for services?
a) People b) Physical evidence
c) Process d) All of the above
e) None of these
31. If "Tide" (detergent) is available
in three pack sizes and two types
of packages, what is the product
depth?
a) Two b) Three c) Six
d) Eight e) None
32. A sound marketing programme
can not produce desired results,
if it is not ___
a) Existed
b) Assisted by elder person
c) Implemented properly
d) Planned properly
e) All of the above
33. Which of the following is includ-
ed under 4C corresponding to 4P
for products mix?
a) Customer needs and wants
b) Cost to the customer
c) Convenience
d) Communication
e) All of the above
34. Services offered by the banks fall
under which category of goods?
a) Tangible
b) Those can be touched
c) Intangible d) All of the above
e) None of these
35. Which of the following is the
first aspect of any business?
a) Determination of marketing
objectives
b) Elimination of objective
c) Formation of plan
d) Execution of plan
e) All of the above
36. Which of the following is not the
level of the product under the
customer value hierarchy?
a) Core benefit
b) Expected product
c) Augmented product
d) Potential product
e) None of these
37. Which of the following is not an
element of MIS (Marketing
Information System)?
a) Marketing Research
b) Decision Support System
c) Production Monitoring
System
d) All of the above
e) None of the above
38. Price determination depends on:
a) Market demand for the prod-
uct/service
b) Perceived value of the prod-
uct/service
c) Buyer Psychology
d) Government Policy
e) Any of the above
39. A seller offering to the buyers, a
range of products, is called?
a) Product Mix b) Product lines
c) Product item
d) Potential product
e) None of these
40. A person who acts on behalf of
some other person to sell a prod-
uct/service is known as ____
a) Principal b) Dinar c) Labour
d) Agent e) Middleman
41. Which of the following can be
called as discriminatory pricing?
a) Sanction of Housing Loan to
all customers at same rate of
interest
b) Sanction of Mortgage loan
depending on the Annual
Income
c) Allowing half percent conces-
sion to girl students while
sanctioning Education Loan
d) Allowing half percent more
interest in deposits to Senior
Citizens
e) c & d
42. ________ is the general term for
a buying and selling process that
is supported by electronic means.
a) Internet commerce
b) Web commerce
c) Computer commerce
d) Electronic commerce
e) None of these
43. When producers, wholesalers
and retailers are in a unified sys-
tem, they comprise a __
a) Conventional marketing sys-
tem
b) Power-based marketing sys-
tem
c) Horizontal marketing system
d) Vertical marketing system
e) None of these
44. The practice of going after a
large share of a smaller market is
called?
a) Undifferentiated marketing
b) Differentiated marketing
c) Concentrated marketing
d) Turbo marketing
e) None of these
45. _______ has the advantage of
being high in selectivity, low
cost, immediacy and interactive
capabilities?
a) Direct mail b) Outdoor
c) Online d) Radio
e) None of these
KEY
1) e 2) a 3) d 4) e 5) d
6) e 7) a 8) e 9) c 10) e
11) b 12) a 13) e 14) a 15) d
16) d 17) a 18) e 19) d 20) c
21) e 22) e 23) d 24) e 25) a
26) e 27) a 28) a 29) d 30) d
31) c 32) c 33) e 34) c 35) a
36) e 37) e 38) e 39) a 40) d
41) e 42) d 43) d 44) c 45) c
Second most important crop of India?
Banks Special
Marketing Awareness
Director
DBS, Hyderabad
K V GNANA KUMAR