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Mary
Role or job title Role or job title CFO CFO CFO Key characteristics
"I don!t know, the IT guy always
congures it for me."
"I don!t know, the IT guy always
congures it for me."
"I don!t know, the IT guy always
congures it for me."
"I don!t know, the IT guy always
congures it for me."
"I don!t know, the IT guy always
congures it for me."
- Very busy, travels often
- Needs to be connected when away
from ofce
- IT dept manages her technology
- She just expects things to work
Age 45 45 Gender F
- Very busy, travels often
- Needs to be connected when away
from ofce
- IT dept manages her technology
- She just expects things to work
Goals Needs Frustrations and pain points
- Frustration-free business trips
- Look technologically-competent
- Stay connected to the business
- Zero conguration
- Connect anytime, anywhere
- choosing between multiple hotspots
- remembering passwords
- slow/spotty connections
- says I!m connected, but doesn!t work
Key inuencers Other applications Feature requests
- ease of use
- quality connection
- email
- to-do list app
- ofce suite
- remember my previous locations
Persona Overview
Contextual Scenario Mary nds a good hotspot
Mary uses her smartphone to look
for hotspots in a new city
She lters and views details to nd
one that meets her needs
Her tablet automatically connects
and authenticates to the cafe WiFi
Mary nds a good hotspot Compiled Task Analysis
I need a place with good connectivity where I can sit down and join a video conference.
Scenario description
At an industry conference in a new city, Mary needs to nd a reliable WiFi hotspot to take a meeting. She uses her
smartphone to nd and review nearby locations. She sees a cafe with good reviews and follows directions there. At the
cafe, Mary turns on her tablet--it automatically detects an available network, connects and authenticates. Mary sees the
network quality and condently launches into her web meeting.
Sub-task
Find nearby hotspots Choose appropriate hotspot Connect to hotspot Understand connection quality
Scenario
Marys smartphone shows a map with
hotspots. She lters the results to show
cafes and restaurants in her hotspot
plan.
Mary selects a location, reads reviews and
ratings.--looks like a nice quiet place thats
open now. She gets directions and heads on
her way.
At the cafe, Marys tablet detects
the WiFi, establishes a connection
and authenticates her session
seamlessly in the background.
The app tells her the signal is strong
and the network is fast enough for
video streaming. She launches her web
meeting app and prepares for the call.
Considerations/
inuencers
- what constitutes nearby? - location features/reviews
- quality of service
- is this a free/included
hotspot?
- can I watch video? VOIP?
web conference?
Pain points
- orientation in unfamiliar
surroundings
- being overwhelmed by too
many options
- will there be a place to sit?
- is the connection fast? strong?
- is the business open now?
- how do I get there from
here?
- entering passwords
- choosing correct SSID
- lling out forms
- showing connected but
no email
- spotty signal
- slow speeds
Functionality
(1) database of hotspots
(1) location-mapped
(1) location-awareness
(2) lters by business type
(2) lters by plan type
(3) icons by type
(1) details for each hotspot
(1) hotspot-quality ratings
(2) hotspot-specic reviews
(3) general business reviews
(3) business hours
(3) business links/contact info
(1) map directions
(1) Identify in-plan
hotspots
(1) auto-enter credentials
(1) bypass gateway
screens
(1) display signal strength
(2) measure throughput
(2) display speed
(3) display speed in terms
of type-of-activity use
Role or job title Role or job title Key characteristics
Representative quote Representative quote Representative quote Representative quote Representative quote
Age Gender
Goals Needs Frustrations and pain points
Key inuencers Other applications Feature requests
Persona Overview
Contextual Scenario
Compiled Task Analysis
Scenario description
Sub-task
Scenario
Considerations/
inuencers
Pain points
Functionality
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