Special Effect Photography 1

Running head: Special Effect Photography

Special Effect Photography
Abstract on Page 2
Web Technologies
Tom Brett
!"1!#$"
Raymond %c&amara
&o'ember $( 212
Word )ount: 2!#"
)ontact and *ogin +etails on Page 22
Special Effect Photography 2
Abstract
, am approaching this pro-ect from the 'ie.point of a self/employed digital mar0eter1 , ha'e
signed up to the .ebsite ...1clic0ban01com( .hich offers its users the opportunity to promote
products and ser'ices in e2change for a sales commission1 %y .ebsite .ill mar0et the eboo0
3Tric0 Photography and Special Effects4 by E'an Sharboneau1 ,n order to do this , .ill ha'e to
accumulate .eb traffic( return 'isitors( and con'ersions by utilising SE5 best practices and
engaging .eb content1 6ou can find the my contact details and the login details of the site in
Appendi2 )1
Special Effect Photography 7
Table of )ontents
11Business ,ssues11111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 #
111 5rganisational Benefits1111111111111111111111111111111111111111111111111111111111111111 #
112 8ser Profile1111111111111111111111111111111111111111111111111111111111111111111111111111111111 #
117 9it Within Business and ,T Plans1111111111111111111111111111111111111111111111111 "
11# &e. E2ploitable 5pportunities111111111111111111111111111111111111111111111111111 "
11" )ost Benefit Analysis111111111111111111111111111111111111111111111111111111111111111111 "
21Website )ontent111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 $
211 %anagement E2pectations11111111111111111111111111111111111111111111111111111111111 $
212 8ser E2pectations111111111111111111111111111111111111111111111111111111111111111111111111 $
217 )ontent %anagement1111111111111111111111111111111111111111111111111111111111111111111 $
21# Technologies 8tilised1111111111111111111111111111111111111111111111111111111111111111111 :
21" )ontent Architecture11111111111111111111111111111111111111111111111111111111111111111111 :
71Website +esign111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 1
711 Aesthetics111111111111111111111111111111111111111111111111111111111111111111111111111111111111 1
712 9unctionality1111111111111111111111111111111111111111111111111111111111111111111111111111111 1#
#1Website E'aluation111111111111111111111111111111111111111111111111111111111111111111111111111111111111 1"
"1Technical ,ssues11111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 1;
"11 <ard.are1111111111111111111111111111111111111111111111111111111111111111111111111111111111111 1;
"12 Soft.are111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 1;
"17 )onnecti'ity111111111111111111111111111111111111111111111111111111111111111111111111111111111 1;
;1Reflection1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 1$
Appendi2es and References111111111111111111111111111111111111111111111111111111111111111111111111111 1:
Special Effect Photography #
11Business ,ssues
111 5rganisational Benefits
, .ill consider the .ebsite a success if it pro'ides me .ith an hourly .age e=ual to or greater
than that of an entry/le'el digital mar0eting manager1 , used online -ob ad'ertisements to
estimate the hourly .age of an entry/le'el online mar0eting managers1 , ha'e included the te2t of
these ad'ertisements in Appendi2 A1 Entry le'el digital mar0eting managers earn around 2$("
euro a year1 They are entitled to three .ee0s holidays and so .or0 #! .ee0s in the year> this
means that they earn ";1122 euro a .ee0?2$("@#!A";1122B1 ,f .e assume that entry/le'el
digital mar0eters .or0 a # hour .ee0( then .e can calculate that they earn 1#17 euro an
hour?";1122@#A1#17B1 So the .ebsite .ill be a success if it pro'ides me .ith a profit of at least
1# euro per hour .or0ed1
112 8ser Profile
%y only method of traffic generation .ill be SE51 Cisitors to my site .ill arri'e after searching
for certain 0ey.ords to do .ith special effect photography?3Special Effect Photography4( 3*ong
E2posure Pictures4( 3Strobe *ight Photography4( and 3Star Trail Photography4B1 , describe ho.
, decided upon these 0ey.ords in Appendi2 B1 ,t is highly li0ely my users .ill be loo0ing to
learn more about special effect photography and to see e2amples of it1 %y 'isitors are li0ely to
be no'ice photographers> seasoned special effects photographers .ould not be loo0ing for basic
information on the sub-ect and so .ould opt to google more specific terms1 So , .ill pro'ide
'isitors .ith three blogs that pro'ide basic tips and tutorials1
8sing ...1ale2a1com , loo0ed at statistics on the 'isitors of three popular photography tutorial
sites1 The first site( ...1digital/photography/school1com( is 'isited mostly by: college/educated(
2"/7# year old( females( .ithout children> and they mostly bro.se from home1 The second site(
...1photodoto1com( is 'isited mostly by: college/educated( 2"/7# year old( females( .ithout
children> and it is almost an e'en split bet.een those bro.sing from .or0 and bro.sing from
home1 The third site( psd1tutsplus1com( is 'isited mostly by: college/educated( 1:/2# year old(
males( .ithout children> and it is almost an e'en split bet.een those bro.sing from .or0 and
bro.sing from home1 , can ma0e three inferences from these statistics:
11This mar0et is filled .ith people of .ith money to spend on hobbies?because they are of
.or0ing age but do not ha'e childrenB1
21,n order to attract return 'isitors( the language used in my blog and re'ie.s should appeal to
young( .ell/educated people1
Special Effect Photography "
71,t seems that the ma-ority of 'isitors to photography information bro.se from either home or
.or0( .hich implies that they use either des0top computers or laptops and not mobile de'ices> so
, should focus on designing the .ebsite for large resolution screens1
According to ...1.7sschool1com( as of September 212( 1;1#D of internet users bro.se .ith
,nternet E2plorer( 7217D use 9irefo2( ##11D use )hrome( and #12D use Safari1 Windo.s $ is the
most popular popular operating system .ith "#1"D of the mar0et( Cista has 712D( EP has
2#1:D( Carious 5ther Windo.s Systems ha'e 117D( and %ac has :1$D1 As of Fanuary 212(
:"D of internet users ha'e a screen resolution higher than 12#2$;: and 17D ha'e a screen
resolution of 12#2$;:1 So , .ill create a .ebsite that caters to all of the bro.sers and operating
systems mentioned> and , .ill cater to screen resolutions of 12#2$;: or higher1
+ue to the sub-ect matter of my site( it is unli0ely that , .ill ha'e 'isually impaired 'isitors1
<o.e'er( , .ill accommodate for these users in case they are searching for sites to recommend
to a friend1 , .ill pro'ide alternati'e te2t to each image and ma0e the na'igation te2t/based .ith
)SS decoration1
117 9it Within Business and ,T Plans
The ...1psd1tutsplus1com .ebsite is part of a larger digital media company called En'ato1 ,f
my 'enture pro'es to be successful , .ill begin to create an organisation similar to this one1 This
ne2t step .ill be to create a sister site to the special effect photography one1 ,t .ill mar0et a
similar product1
11# &e. E2ploitable 5pportunities
,f , cannot ma0e 1# euro per hour for my .or0 on the .ebsite then , .ill be better off see0ing
employment as a digital mar0eter1 The .ebsite .ill become part of a portfolio to sho.case my
e2perience in SE5 to potential employers1
11" )ost Benefit Analysis
, .ill estimate the costs and benefits of the .ebsite o'er the course of one year1 5ne yearGs
ad'anced hosting( and registering the domain name( ...1specialeffectphotography1net( at
...1digi.eb1com .ill cost #$ euro1 , estimate that building the .ebsite .ill ta0e 7 hours(
creating the initial bac0lin0s and content .ill ta0e 2 hours( and maintaining the .ebsite o'er the
course of the year .ill ta0e 7 hours1 , outline these calculations in more detail in Appendi2 B1
,n summary( the .ebsite .ill re=uire a #$ euro in'estment and a total of : hours of .or01
GSE5 for +ummiesG says that it can ta0e up to : .ee0s to see results for your optimisation .or01
Therefore( , estimate that it .ill ta0e around 2 months for the .ebsite to reach the top spot in
googleGs search results for my 0ey.ords1 ,n total( my four 0ey.ords recei'e !" Hlobal %onthly
Special Effect Photography ;
Searches?see Appendi2 BB1 According to ...1seomoI1org( around #D of people clic0/through
to the first result for a 0ey.ord such as this1 ,f , can reach and 0eep the top spot on google for
these 0ey.ords( , .ill get around 7: 'isitors a month?#D of !" is 7:B1 5'er ten months that
amounts to 7(: 'isitors1 According to ...1searchmar0etingstandard1com( it is reasonable to
assume a con'ersion rate of 11"D1 So , .ill be responsible for "1$ sales a month?11"D of 7: is
"1$B and "$ sales o'erall?"1$21 monthsB1 , .ill recei'e a commission of around 2" euro per sale
so my re'enue .ill be 1#2"( .hich is the total benefits1
,f , ta0e a.ay my domain registration and hosting e2penses of #$ euro( , get 17$:1 ,f , ta0e a.ay
the 2 euro that , .ill spend on freelance article .riting and purchasing image rights?see
Appendi2 BB , get 11$:1 ,f , di'ide 11$: by the number of hours .or0ed?:B , get my pro-ected
pay per hour: 1#1$7 euro1
Special Effect Photography $
21Website )ontent
211 %anagement E2pectations
, .ill administrate the blog entries and users1 The admin login pages allo. me to add( edit( and
delete blog entries1 , can also add users and edit their roles1 8sers can be either an admin( a
.riter( or inacti'e1 The .ritersG login page only has the option to add blog entries1 ,f , decide not
to use a .riter anymore , .ill 0eep their information and change their role to inacti'e1
212 8ser E2pectations
The storyboard for my .ebsite is 'ery basic1 Each public page of the .ebsite contains at least
one ad'ertisement and the purpose of my site is for 'isitors to clic0 into these lin0s1
The siteGs primary na'igation is similar to that of ...1digital/photography/school1com1 There
are three main sections of the site: *ong E2posure Pictures( Strobe *ight Photography( and Star
Trail Photography1 Each section is mar0ed off by a tab of a uni=ue colour and this gi'es users
positional a.areness1
The secondary na'igation of the site is similar to that of ...1photodoto1com1 Each section of
the site is comprised of a blog that sho.s users a recordset paging of blog entry pre'ie.s1 The
pre'ie.s sho. users an image( a headline and a small segment of pre'ie. te2t1 This layout
utilises the in'erted pyramid concept1
217 )ontent %anagement
, ha'e created three includes so that , can introduce site/.ide changes easily1 The first is called
pagehead1inc and it contains an ad'ertisement( a page header( and the primary na'igation bar1
The second include is pageside1inc and it contains an ad'ertisement and a lin0 to the login page1
The final include is a footer1
The siteGs database contains four tables: one for users( one for user roles( one for blog entries( and
one for blog entry categories1
,n order to pre'ent unauthorised 'isitors of the login pages , created php scripts to redirect users
.ith inacti'e or unassigned roles1 %ost of the login section pages contain a script that declares
three 'ariables that contain meta refresh statements1 ,f a user is supposed to be on a certain page
then none of these 'ariables are echoed1 ,f a 'isitor is not supposed to be on a page an
appropriate meta refresh statement is echoed1 <o.e'er( the redirection method for the delete
blog entry had to be more ad'anced because simply ma0ing it to this .eb page is enough to
e2ecute a deletion1 To pre'ent unauthorised users from deleting blog entries , created a P<P
script that firstly determines .hether or not a user is an administrator1 ,f the user is an
administrator the chosen blog entry is deleted1 ,f the 'isitor is not an administrator an e2it
statement stops the deletion script and the person is redirected to a login form1
Special Effect Photography :
21# Technologies 8tilised
%y .eb pages .ere created in +ream.ea'er )S;1 The public .eb pages are displayed in
'alidated E<T%* 11 Strict1 , used %A%P as my local ser'er and the .ebsite is hosted on
msc$;1cmsmotion1com1
21" )ontent Architecture
This +atabase Schema .as made on ...1dbschemaeditor1com:
Special Effect Photography !
This Site %ap .as made on ...1.ritemaps1com:
This simplified site map outlines all the important information .ithout going into unnecessary
detail:
?iB, decided not to delineate each public blog entry page in this site map1
?iiBThere is a login redirect and login failure page1
?iiiB,n the login section( in order to administrate the users tables in the database( an administrator
must first follo. a lin0 from the Admin <ome page to a Cie./All/8sers page> the Cie./All/
8sers page contains lin0s to Edit/8ser pages1
?i'BAdministrators are only sho.n basic information about each blog entry in the Admin <ome
page1 ,f they .ant to 0no. more about a particular blog entry they follo. a lin0 to a page that
displays all the data about indi'idual blog entries1
Special Effect Photography 1
71Website +esign
711 Aesthetics
The siteGs inde2 page and primary na'igation .as inspired by ...1digital/photography/
school1com1 This .ebsite is a 'ery popular photography tutorial site .ith :( T.itter
follo.ers and 11:( 9aceboo0 li0es1 %y siteGs inde2 is arranged .ith an ad'ertisement at the
top of the page( a header( three main sections of lin0s( and a footer1 This is sho.n in the inde2
.ireframe belo.1 The .ebsite header font is serif and the rest of the te2t is sans/serif1 The main
sections are each associated .ith a colour: *ong E2posure Pictures is denoted by blue( Strobe
*ight Photography is denoted by green( and Star Trail Photography is denoted by bro.n1
The siteGs secondary na'igation pages .ere inspired by ...1psd1tutsplus1com1 This .ebsite is
also highly popular .ith "7( T.itter follo.ers and !!( 9aceboo0 li0es1 They pro'ide blog
entry pre'ie.s as , ha'e done( .ith a small pre'ie. image to the left?2"p2 by 2"p2B and a
headline .ith pre'ie. te2t underneath it1 The side of these pages contain an ad'ertisement .ith a
lin0 to a login page underneath it1 The secondary na'igation page layout can be seen in the
.ireframe belo.1
The tertiary na'igation page layouts .ere inspired by another popular photography blog:
...1photofocus1com1 This blog has 11( T.itter 9ollo.ers and 7( 9aceboo0 li0es1 , laid
out my blog entry pages as they ha'e done1 The content section contains a headline( a large
image( a fe. paragraphs of te2t underneath the image( and finally a lin0 to return to the pre'ious
page1
, ha'e set up Hoogle Analytics content e2periments to test the effecti'eness of the appearance of
my ad'ertisements1 The *ong E2posure Pictures blog page is currently sho.ing half my ne.
users an ad'ertisement about motion blur photography and the other half an ad'ertisement about
light painting1 The Strobe *ight Photography blog page is currently being to conduct a similar
e2periment bet.een lightly coloured and dar0ly coloured sidebars1 The ad'ertisements lin0 to
either the topbar/count1html or sidebar/count1html pages on my site1 ,f a user clic0s on these
lin0s they are redirected to the eboo0 .ebsite and the action is recorded in my Hoogle Analytics
account1
Special Effect Photography 11
,nde2 .ireframe:
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Secondary na'igation page .ireframe:
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Tertiary na'igation page .ireframe:

Special Effect Photography 1#
712 9unctionality
When creating the siteGs functionality , too0 into account the first four of Ben ShneidermanGs
3Eight Holden Rules of ,nterface +esign41
11Stri'e for consistency1
All pages ha'e the same header( primary na'igation bar( and footer1 The secondary and tertiary
pages ha'e the same type of content .rapper and sidebar1
21Enable fre=uent users to use shortcuts1
Cisitors familiar .ith the home page can =uic0ly na'igate to the most recent blog entries of each
category and -ump bet.een blogs =uite easily1
715ffer informati'e feedbac01
The coloured tabs( and the return lin0s at the bottom of blog entry pages( sho. users their
position in the .ebsite1 These notifications change( and so offer informati'e feedbac0( as users
mo'e around the site1
#1+esign dialog to yield closure1
The .ebsite is set up so that users can =uic0ly choose a blog( go to a blog entry page( read a blog
entry( return to the blog pre'ie. page( and then begin the process again1 The circuitous nature of
this setup pro'ides users .ith closure1
Special Effect Photography 1"
#1Website E'aluation
, sur'eyed 7" people bet.een the ages of 1: and 2" using the .ebsite ...1sur'eymon0ey1com1
, as0ed each of them ; =uestions1 The results are as follo.s:
11<o. did you find the colour schemeJ
Cery 8npleasant: 21!D> 8npleasant: 1#17D> 9air: 1$11D> Pleasant: "11#D> Cery Pleasant: 1#17D
21<o. easy did you find it to na'igate bet.een each section of the siteJ
Cery +ifficult: 1D> +ifficult: "1$D> 9air: 1$11D> Easy: 2:1;D> Cery Easy: #:1;D
71,f the site had a T.itter( 9aceboo0( &e.sletter( or RSS feed .hich( if any( .ould you sign up
toJ
T.itter: 2"1$D> 9aceboo0: :21!D> &e.sletter: 21!D> RSS feed: 21!D
#1+id the ad'ertisementGs catch your eyeJ
6es: $#17D> &o: 2"1$D
"1Would you recommend this site to a friend .ho is interested in photographyJ
6es: :21!D &o: 1$11D
;1,f you ans.ered no to the last =uestion( .hy notJ?optionalB
There .ere fi'e responses to this =uestion and each ans.er complained about the appearance of
the site1
Based on the sur'ey( , decided to lea'e the aesthetics as they .ere because ;"1$D people found
the siteGs colour scheme to be pleasant or 'ery pleasant1 , also did not change the na'igation
because $$12D of people found the site to be easy or 'ery easy to na'igate1 ,n the future( , .ill
add a T.itter and 9aceboo0 .idget as these seem to be popular> ne.sletters and RSS feeds do
not seem to be .orth maintaining1
Special Effect Photography 1;
"1Technical ,ssues
"11 <ard.are
As pre'iously mentioned( according to ...1.7schools1com( :"D of internet users ha'e a
screen resolution higher than 12#2$;: and 17D ha'e a screen resolution of 12#2$;:1 %y
.ebsiteGs main .rapper has a .idth of 1 pi2els and so .ill cater to !:D of non/mobile
monitors1
"12 Soft.are
1;1#D of internet users bro.se .ith ,nternet E2plorer( 7217D use 9irefo2( ##11D use )hrome(
and #12D use SafariK;L1 These figures account for !$D of bro.sers in use1 Windo.s $ is the
most popular popular operating system .ith "#1"D of the mar0et( Cista has 712D( EP has
2#1:D( Carious 5ther Windo.s Systems ha'e 117D( and %ac has :1$D1 These figures account
for !21"D of operating systems in use1
So( during bro.ser testing( , focused on ma0ing my .ebsite compatible .ith these bro.sers and
operating systems1 , use the %ac 5S E and made my pages compatible .ith the follo.ing
bro.sers on my machine: 9irefo2 :( )hrome 22( and Safari "111 , used the Adobe Bro.ser *ab
in order to test my site .ith bro.sers in Windo.s1 , made my .ebsite compatible .ith the
follo.ing Windo.s 'ersions of bro.sers: ,nternet E2plorer !( ,nternet E2plorer :( 9irefo2 11(
and )hrome 1:1
, also conducted on/page Search Engine 5ptimisation1 , placed rele'ant meta 0ey.ords( meta
descriptions( titles on each public page of the site1 , created a robots1t2t file to tell .eb cra.lers
to a'oid the login directory of my site1 ,f the pages .ere filled .ith real content , .ould also
ensure that each page has a 2/7D 0ey.ord density1
"17 )onnecti'ity
, used ...1host/trac0er1com to test the connection1 All the response times .ere under one
second1 This is a desirable response time according to the 5fficial Hoogle Webmaster Blog1
Special Effect Photography 1$
;1Reflection
The most important lesson , learned through building this .ebsite is to be .ary of scope creep1
%y first o'erall plan for the pro-ect for the .ebsite re=uired too much .or01 , had intended to
create P<P scripts .hich .ould allo. logged in users to 'ote for posts> this .ould enable me to
list blog entries in order of popularity on the home page1 , had to abandon this aspect of the
pro-ect1
At the last e2tra lecture , .as reminded about the necessity of W7) code 'alidation and of
randomising ad'ertisements1 ,t too0 me some time to disco'er an ho. to resol'e an issue
in'ol'ing W7) code errors caused by my use of recordset paging1 , learned that in order to ha'e
W7) 'alid E<T%* 11 Strict code , had to find a particular P<P statements and change the 3M4
characters in them to 3Mamp41
*earning ho. to use Hoogle Analytics properly .as also time/consuming1 ,t is difficult to get
Hoogle Analytics to trac0 .hen your users follo. an outbound lin01 So , had to create lin0s to
<T%* pages on my site that redirect users to an outbound lin01 ,f you sign into the account you
see .ill , tried many content e2periments and goals before , found out ho. to create ones that
actually .or0ed1 The content e2periments and goals , settled on are denoted by the .ord
39,&A*4 in their names1
Special Effect Photography 1:
Appendi2 A: Fob Ad'ertisements
Ecommerce Sales M %ar0eting )oordinator
http:@@...1digitalmar0eting-obs1ie@ecommerce/sales/mar0eting/coordinator@
Posted on 7 5ct( 212
)ompany Bac0ground:
This +ublin based opportunity has been created by an established B2B mar0et leading company
in their industry de'eloping an E/commerce .ebsite selling products online to consumers in the
8N %ar0et1
The )andidate:
We re=uire an e2perienced mar0eting graduate to coordinate all related acti'ities in'ol'ed .ith a
fully functional E/commerce .ebsite1 The successful candidate .ill re=uire pre'ious rele'ant
.or0 e2perience and a 7
rd
le'el degree specialising in digital mar0eting1 They .ill need to be
inno'ati'e( dynamic and highly moti'ated and possess the desire to succeed in a 'ery
competiti'e mar0et1
,n order to be considered for the position candidates .ill need a high le'el of e2periene and
competence in the follo.ing areas:
/SE5
/PP) Ad'ertising )ampaigns
/Re%ar0eting
/Search M +isplay
/Hoogle Analytics
/Social %edia Platforms in a professional en'ironment
/Email %ar0eting
/8nderstanding and e2perience of complemtory offline mar0eting channels
/E2perience of %AHE&T5 open source e/commerce platforms
/E2cellent interpersonal( 'erbal and .ritten communication s0ills
/Ability to e2cel in a demanding sales orientated en'ironment
+uties M Responsibilities:
/*iasing .ith any outside agencies or third party affiliates pro'iding ser'ices to the company
/Ensuring all necessary criteria are met to create a high le'el customer e2perince associated .ith
the .ebsite
/Analysing Mreporting on campaigns and ma0ing necessary recommendations
/Ability to identify industry trends and opportunities( de'eloping responsi'e and inno'ati'e
strategies to target consumers .ith the ob-ecti'e of increasing sales 'ia the .ebsite
Remuneration Pac0age
)irca O7N salary M benefits .ill be a.arded to the successful candidate .ith scope for
negotiation based on le'el of e2perience1
Special Effect Photography 1!
5nline %ar0eting E2ecuti'e
http:@@...1digitalmar0eting-obs1ie@online/mar0eting/e2ecuti'e/2@
Posted on 1# Sep( 212
5nline %ar0eting E2ecuti'e
Hal.ay( )o1 Hal.ay
cO2"( Plus E2cellent +iscretionary )ompany Bonus( Pension Scheme( <ealth ,nsurance( 21
+aysP <oliday Q Public <olidays
)ould your creati'e flair for online mar0eting dri'e for.ard an inno'ati'e global companyJ Are
you moti'ated( resourceful and passionateJ ,f so read on1
5ur client is EuropePs largest soft.are testing conference .here the testing community gathers
for 7/# days of intensi'e learning( net.or0ing and discussion1 They also host an online soft.are
testing community .here testers can share and engage online .ith thousands of other testing
professionals all year round1 A fantastic opportunity has no. arisen for an 5nline %ar0eting
E2ecuti'e to -oin their team1
Foining an e2citing and positi'e industry .ith a preference for the use of ad'anced technology
and processes to enhance business and mar0eting acti'ity( there has ne'er been a better time to
-ump/on/board .ith our client1
As an 5nline %ar0eting E2ecuti'e( you .ill be responsible for liaising .ith the gro.ing
community of soft.are testers to de'elop and publish ne. content through our clientPs .ebsite
and other online channels1 Whilst predominantly office based( some tra'el .ill be re=uired1
6our other duties .ill include:
/ Reporting on campaigns and ma0ing recommendations
/ )reating mar0eting and sales copy for .eb/based campaigns
/ %anaging lo.er 'olume affiliate relationships
/ Spotting and analysing mar0et trends and e2tracting data to ma0e recommendations
To be considered for this role( you must ha'e:
/ At least 1/2 yearsP e2perience in an online mar0eting role
/ A strong understanding of the use of social media platforms in a professional en'ironment
/ A strong understanding of %S 5ffice including Word( E2cel( Po.erpoint
As an 5nline %ar0eting E2ecuti'e( you must ha'e superb communications( interpersonal and
analytical s0ills1 )ommitted and proacti'e( you must be creati'e and ha'e the ability to thin0
Routside the bo2P .hen the need arises1 A .illingness to learn and de'elop is also 0ey1
Nno.ledge of )ontent %anagement Systems as .ell as .eb analytics tools such as Hoogle
Analytics .ould be beneficial1
To apply for the role of 5nline %ar0eting E2ecuti'e( please apply 'ia the button sho.n1
This 'acancy is being ad'ertised by Webrecruit ,reland *td1 The ser'ices ad'ertised by
Webrecruit ,reland *td are those of an Employment Agency1
Additional Ney.ords: 5nline %ar0eting E2ecuti'e( +igital %ar0eting M 5nline Ad'ertising(
%ar0eting E2ecuti'e( +igital %ar0eting E2ecuti'e( Web %ar0eting E2ecuti'e( +igital 5nline
%ar0eting )ampaign E2ecuti'e1
<o. to apply :
http:@@...1.ebrecruit-obs1ie@site@applyno.1cfmJApplyA&e.MCacidA72$7#!MmidA""
Special Effect Photography 2
5nline %ar0eting E2ecuti'e +igital %ar0eting M 5nline Ad'ertising
http:@@...1digitalmar0eting-obs1ie@online/mar0eting/e2ecuti'e/digital/mar0eting/online/
ad'ertising@
Posted on # Ful( 212
+ublin 1:( )o +ublin
O2"( S O7"( +5E Plus Performance/Based Bonus ?$/$1"D of salary paid =uarterlyB( 27
+aysP <oliday Q Public <olidays( 5n/Site Par0ing
Are you a mar0eting professional .ith an understanding of digital mar0eting and online
ad'ertisingJ *oo0ing to build on your e2perience and de'elop your career .ith a gro.ing
companyJ ,f so( read on1
5ur client is the first and only social care systems and soft.are company to offer a social care
solution based on .orld leading customer relationship technology from %icrosoft1 An
opportunity has no. arisen for an 5nline %ar0eting E2ecuti'e to -oin their team1
As an 5nline %ar0eting E2ecuti'e( you .ill be responsible for implementing marcomms and
product mar0eting programmes to support our clientPs communications ob-ecti'es1
Proacti'ely directing mar0eting and database mar0eting acti'ities( you .ill be managing our
clientPs .ebsite and underta0ing .eb/based mar0eting1 6ou .ill be in'ol'ed in targeted( high
=uality e'ent management and public relations planning and deli'ery including producing press
releases1
Benefitting from plenty of training and e2cellent career progression prospects( you .ill also ha'e
the chance to tra'el to the 8SA as part of your role to promote our clientPs products and ser'ices1
To be considered for this 0ey role( you must ha'e:
/ %ar0eting e2perience .ith an understanding of digital mar0eting and online ad'ertising
/ E2perience of using a )%S and creating email and social media mar0eting campaigns
As an 5nline %ar0eting E2ecuti'e( you must ha'e superb communications( interpersonal and
analytical s0ills1 )ommitted and proacti'e( you must be creati'e and ha'e the ability to thin0
Routside the bo2P .hen the need arises1 A .illingness to learn and de'elop is also 0ey1
A .or0ing 0no.ledge of )R% systems .ould be beneficial to your application1 A degree in
mar0eting or another related discipline .ould also be ad'antageous( as .ould graphic design
e2perience1
To apply for the role of 5nline %ar0eting E2ecuti'e ?+igital %ar0eting M 5nline Ad'ertisingB(
please apply 'ia the button sho.n1
This 'acancy is being ad'ertised by Webrecruit ,reland *td1 The ser'ices ad'ertised by
Webrecruit ,reland *td are those of an Employment Agency1
Additional Ney.ords: 5nline %ar0eting E2ecuti'e( +igital %ar0eting M 5nline Ad'ertising(
%ar0eting E2ecuti'e( +igital %ar0eting E2ecuti'e( Web %ar0eting E2ecuti'e( +igital 5nline
%ar0eting )ampaign E2ecuti'e1
<o. to apply :
http:@@...1.ebrecruit-obs1ie@site@applyno.1cfmJApplyA&e.MCacidA71!!2!MmidA""
Special Effect Photography 21
Appendi2 B: )ost and Benefit Analysis Rough Wor0
)hoosing Ney.ords
8sing the Hoogle Ad.ords Ney.ord Tool , found out the follo.ing:
The term 3special effect photography4 recei'es 11 Hlobal %onthly Searches1
The term 3long e2posure pictures4 recei'es 11 Hlobal %onthly Searches1
The term 3strobe light photography4 recei'es 1# Hlobal %onthly Searches1
The term 3star trail photography4 recei'es "! Hlobal %onthly Searches1
8sing the .ebsite ...1bac0lin0.atch1com , disco'ered that:
The top google search result for 3special effect photography4 has only 1: bac0lin0s1
The top google search result for 3long e2posure pictures4 has only 1; bac0lin0s1
The top google search result for 3strobe light photography4 has only #7 bac0lin0s1
The top google search result for 3star trail photography4 has only 11 bac0lin0s1
, settled on these terms because they recei'e a decent amount of google searches and the top spot
in the search result pages are not fiercely competed for1
Website %aintenance
Henerating the initial content and bac0lin0s .ill ta0e around 2 hours o'er 2 months1 , .ill then
ha'e 1 months left in the year for .hich , am calculating the costs and benefits of the .ebsite1
9rom this point on , .ill need to generate # ne. blog entries a month in order to 0eep 'isitors
returning to my site1 So in total , need to ma0e # more blog entries by the end of the year1 ,t
.ould ta0e me one hour to .rite one blog entry1 , plan to spend 7 hours .riting 7 blog entries>
and , .ill outsource the last 1 blog entries to an article .riter at
...1contentde'elopmentpros1com at the rate of T171!" for " .ords1 So my e2penditure on
article .riting .ill be T17!1" dollars or 1: euro1
%ost of the photos , .ill use .ill be found on sites li0e ...1fotopedia1com and .ill ha'e
licenses that allo. for free commercial use1 <o.e'er( , ha'e set aside a budget of around !2
euro in case , am unable to find pertinent fotopedia photos for a blog entry1 To buy the rights to
an 3e2tra small4? 2: by 21 pi2elB image on ...1flic0r1com costs T" or 71! euros1 To buy the
rights to a 3small4?" by 7# pi2elB image on flic0r costs T7"( .hich is 2$17 euro1 %y budget
.ill allo. for the purchase of the rights to three 3e2tra small4 images for use in blog entry
pre'ie.s and three 3small4 images for use in blog entry pages1
Therefore my total e2penditure on site maintenance is 1: euro on .riting plus !2 euro on image
rights( .hich e=uals 2 euro1
Special Effect Photography 22
Appendi2 ): )ontact and *ogin +etails
)ontact +etails
&ame: Raymond %c&amara
Student number: !"1!#$"
Email: ray1mc/namaraUucdconnect1ie
Phone: :"1#$72#;
)msmotion
)msmotion cpanel url: msc$;1cmsmotion1com@cpanel@
)msmotion cpanel username: msc$;cms
)msmotion cpanel pass.ord: T<Vn0ABT
)msmotion cpanel mys=l database username: msc$;Wadmin
)msmotion cpanel mys=l database pass.ord: admin
5n site logins?pass.ords are the same as the usernamesB
*ocation: http:@@msc$;1cmsmotion1com@login@login1php
admin
.riter1
.riter2
.riter7?this userGs role has been made inacti'e so the login .ill not .or0B
Hoogle Analytics
8sername: specialeffect212Ugmail1com
Pass.ord: specialeffect212
Sur'ey %on0ey
8sername: raymcn
Pass.ord: raymcn
Special Effect Photography 27
References
Bebenista, R. (2012). Click Through Rates in Google SERPs or !ierent T"#es o $ueries. SE%&o' (nc.
Retrie)e* +o)e&ber ,, 2012, ro& htt#-..///.seo&o'.org.ugc.click0through0rates0in0google0ser#s0or0
*ierent0t"#es0o01ueries
Cla", B. 2 Es#ar'a, S. (2003). Search Engine Optimisation All-in-One For Dummies. (n*iana#olis, (+- 4ile".
Gol*, 5. (200,). 4hat is the 6)erage Con)ersion Rate7. Search 8arketing Stan*ar*. Retrie)e* +o)e&ber ,,
2012, ro& htt#-..///.search&arketingstan*ar*.co&./hat0is0the0a)erage0con)ersion0rate
%h"e, 8. (2010). 9ou an* Site Peror&ance. Google 4eb&aster Central Blog. Retrie)e* +o)e&ber ,, 2012,
ro& htt#-..google/eb&astercentral.blogs#ot.ie.2010.0:."ou0an*0site0#eror&ance0sitting0in.ht&l
Searle&an, ;. T. (2011). Shnei*er&an<s Eight Gol*en Rules o (nterace !esign. Clarskson =ni)ersit".
Retrie)e* +o)e&ber ,, 2012 ro&
htt#-..#eo#le.clarkson.e*u.>?searle&.cs2@2.a11.han*outs.EightGol*enRules.#*