Search Engine

Optimization
Presentation by
Celina Jonesi
local seo-seo india-KG
Tech
2
SEO
Iterative process
Dynamic environment
Art
Science
What is Search Engine Optimization?
SEO is short for search engine optimisation. As the
term implies, Seo india is all about optimizing a
website to gain maximum visibilit within the search
engine results.
SEO ta!es time and effort. "o not be fooled b e#
mails turning up unannounced in our inbox,
promising instant SEO results.
4
Variation in Approaches
White Hat
Abide by terms and conditions set forth
by search engines
Blac Hat
Breaches search engine terms and
conditions
!ay provide short"term gains
#o$ r$n the ris of being penali%ed by
search engines
&
De'ning S$ccess
()onte*t+
Search",riendly (SEO+
High raning
-erms and conditions set by search
engines
(.oogle/ #ahoo/ !S0 Search+
1ser",riendly
Site m$st satisfy the needs of visitors
2ers$asive
3
2ro'table for site o4ner
SEO
Once ou have realised the need for decent SEO on
our website ou should approach the issue seriousl.
We see man clients who have dabbled with SEO,
mabe using information the have gleamed from
$ou%ube and other sources but the trouble is a lot of
information on $ou%ube is either completel wrong or
out of date and some of the advice can actuall harm the
position of our website within the search engines .
&ncreasingl people use 'oogle to search for products
or services rather than traditional sources such as $ellow
(ages local seo . & cannot even remember the last time &
loo!ed at $ellow (ages. So if ou want to get more
customers the obvious wa to do it is b getting our
website found easil in 'oogle.
5
Search Engine
Operations
67.ather )ontent
)ra4ler or spider moves
rec$rsively do4nloading
content
87B$ilds sophisticate inde*
97Individ$al 4eb searches r$n against
inde*
:es$lts are retrieved and ordered
;
2age:an < :elevance
=
SEO Optimization
6>
SEO Optimi%ation
)ategories
?ey4ords
?ey4ord selection and ey4ord"rich te*t
)ra4ler
A cra4ler"friendly site navigation scheme
@ins
@in pop$larity
66
)ra4ler"friendly
Engine spiders are primitive beings
choose simplicity over comple*ity
.oal
All yo$r 4eb pages seen by cra4lers
.oogleA enter in search bo* all in
$rlA$te*as7ed$B
PROCESS: Search Engine Optimization
Off (age small business seo are the best wa to get more
website traffic. Off page factors include relevant bac! lin!s
to the website, as well as anchor text. )ac! lin!s are ver
important for 'oogle for generating traffic to the website
On#(age factors are related directl to the content and
structure of the website. On#page optimization involves
modifing !eword fre*uenc in the +,-, Optimizing %itle,
.eadings, .pertext -in!s and )od text.
68
S$ggestions to be )ra4ler
,riendly
-raditional Ca hrefD tag
?ey4ords in s$bfolder names
!inimi%e E$antity of s$bfolders
)ross lin relevant terms and phrases
4ithin
the site
!$ltiple paths to pages to eliminate
69
orphans
64
Avoid or !inimi%eA !ay
0egatively
Impact )ra4ler
,lash (slo4 to load and diFc$lt to
navigate+
,rames
Gava navigation
Session ID to trac visitors
e*act same -itle tags on every page
set to reE$ire a cooie 4hen a visitor
6&
gets to
the page
63
@in Development Inbo$nd
@ins
Impact 2age:an
2age:an (2op$larity/ importance+
0$mber and E$ality of lins
pointing to a 4ebsite
!eas$re of $sef$lness of site
65
@in Development
-radeoffs
Advantage
it is dynamic/ c$m$lative/ and diFc$lt to
imitate
Disadvantage
taes time (vs7 advertising+
6;
@in Development
Approaches (White
Hat+
H$ality content to start 4ith
)$ltivate E$ality lin (not E$antity+
Begin 4ith 4eb directories
Harness online p$blicity
1se Blogs and for$ms 4isely
Investigate competitors
1nderstand their strategy
Online p$blicity/ blogs and for$ms
See inbo$nd lins (IlinAdomain7comI
in .oogle/ IlindomainAdomain7comI in
#ahoo+
6=
Search Engine -erm and
)onditions
.oogle
#ahoo
!S0 Search
SEO Company in ndia- KG Tech
/' %ech0the registered SEO compan in &ndia1, which started
as a freelancing services to help retailers sell products online in
2334, has grown into a complete digital branding services
providing solutions on SEO, SE5, S5O 6 related business
re*uirements. &t was not a plan, but consistent growth of search
engines and social medias, launch of new mar!eting platforms
ever ear or two, shift of customer base to online and growing
demands of businesses to create a reputable brand online has all
brought us to where we are toda, ofcourse with our efforts and
the trust that our customers have on us. We are extremel
client#friendl compan wor!ing on customized solutions for
ever pro7ect. 8or 5ore &nformation visit9 SEO :ompan in
&ndia call us9 ;<=>4?@<233<3 , ;<=??2?A@3B<A
!"ESTO#S