1

RESEARCH PROPOSAL ON:

PLANNING AS AN INDISPENSABLE TOOL FOR SUCCESSFUL BUSINESS
ORGANIZATION
(A case study of UNIVERSITY PRESS PLC JERICHO, IBADAN)




BY

KAYODE OLADIPUPO OLAYEMI
A PROJECT ANALYSIS OF
DIPSON KAYUS COMPUTER PALACE
SANGO, IBADAN

2014

08058573347; 07063796484








2

CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Perhaps the most asked but least answered question in business today is
what can we do to make our business survive and grow? the world is rapidly
changing into something too hard to easily predict, with a hundred opportunities
and pitfalls passing by every moment. To add to this confusion, there are
hundreds, if not thousands of techniques, solutions and a method that claims to
help business improve productivity, quality and customers satisfaction. A
company president, CEO or business owner had so many choices in these
buzzwords, whether they should be called total Quality Management, Customer
satisfaction, re-engineering or team building.. They are like new shoppers in a
giant grocery store: they are hungry, but there are so many brands, sizes and
varieties you dont know what to buy. In response to this confusion, many do
nothing, often afraid of making the wrong choices and planning.
The modern business in the present stages of the world needs to look at
certain variable for purposeful and effective administration and the general
management of such large business organization. For the business organization
to be able to attain its goals and objectives, it needs planning. Therefore,
indispensability of planning cannot be overemphasized. The effective
performance of individual working together in group, a manager most essential
3

task is to see that everyone understands the group purpose and objectives and
its method of attaining them. Planning provides also a strongly implies
management innovation. Planning bridges the gap from where we are to where
we want to go. It makes it possible for things to occur which could not otherwise
happens. Planning can be used to predict the exact future and factors beyond
our central may interfere with the best laid down plans, unless we plan, we are
leaving events to chances. Planning is an intellectual demanding process: it
requires that we consciously determine knowledge and considered estimates.
A manager must plan in order to know what kind of organization
relationship and qualifications are needed, along which course of subordinates
are needed, along which course of subordinate are to be and what kind of control
is to be applied. And all the managerial functions must be planned, if they are to
be effective. We can now see that planning is an indispensable tool to any
successful organization, either private or public enterprises cannot do without
planning.
1.2 STATEMENT OF THE PROBLEM
In Nigeria, managers of today are facing a lot of problems on planning,
which include the following. Managers prefer to act on immediate problem
because they provide instant feedback. For example, if a customer places an
order, the manager would prefer to provide the service in order to satisfy the
4

customer and get his appreciation. Planning deals with future events and its
reward are deferred. Most manager prefer reward now rather than later.
Planning often involve serious thinking and extensive paper work. I.e. most
managers do not like activities that will spend 20-25 percent of their time thinking
and make them to be indoors. Planning takes time. It is best done when few
interruptions are likely to occur. Effective managers find hid-outs and private
moments in which to do their. The managers become fire Fighters pending their
time attending to emergency instead of preventing them. Plans can be used to
measure results. Some time managers do not want anyone else to know that
their plans were poorly devised for could be accomplished.

1.3 PURPOSE OF THE STUDY
The aim of the study is to find out the extent to which planning is an
essential tool to a successful business organization. Other objectives of the study
are listed below:
To know the impacts of planning on business organization
To investigate the Problems and Limitations of planning
To investigate whether the activities of planning in any way determine or
influence the direction, rate of growth and profitability of the entire business
To investigate major road block to effective planning
5

To suggest possible solutions to the barriers of effective planning in
organization

1.4 RESEARCH QUESTIONS
1. What is the impact of planning on business organization?
2 What are the problems and limitations of planning?
3 What are the major road blocks to effective planning?
4 What are the possible solutions to the barriers of effective planning in
organization?

1.5 SIGNIFICANCE OF THE STUDY
Planning is very important to every organization because it determines the
organization variability, continuity and profitability. So planning is an important
source of study because of the following reasons:
Planning is important because it has direct contribution to profit that a
company make, it is profit made that makes a firm stay in business.
Planning is essential for long term survive of any business organization as
it helps to determine the most profitability way to allocate limited resources
among competing ends.
6

It is therefore needed to hope with social and political change. This
requires a careful though in setting social objectives polities to ensure the gain of
social and political acceptance of the companies ideas.
It gives encouragement to consumption of vast output of goods and
services while raise the standard of living.
It is also important because, it paves way and is the distinguishing function
of business. And organization in which planning is absent is not a business.

1.6 DELIMITATION OF THE STUDY
The study is about planning as an indispensable tool for a successful
business organization at University Press Plc, Ibadan. This study will be limited
to the headquarter of the organization, while other branches shall be exempted.
Also, only those that can read and write will be considered, other minority that
cannot read will not be concerned. The study will try to look at the effective of
planning in each department of the organization.

1.7 LIMITATION OF THE STUDY
These are problems which the researcher came across in the process of
the study, some of these problems are inadequate finance to carryout an
7

effective study, and the limited time given for the completion of the research
work.

1.8 DEFINITION OF TERMS
1) Planning: Steiner, G.A. (1969) defined planning as a process which being
with objective defines, strategies, policies and detailed plans to achieve them
which establishes an organisation to implement decision, and include a review
of performance and feedback to introduce a new planning circle.
2) Business: BAMIKEFA (1990) defined business as coming together of a
group of people to exchange goods and services.
3) Organisation: HERBERT SINYON (1949) defined organisation as an
exchange system in which inducement are exchange for work. He saw
management as a process of rational decision making that influence the
behaviour of member between the organisation.
4) Promotion: Is any activity connected with advancing, encouraging or
furthering any business venture of activity connected with increasing the use
of a business product or services.
5) Ideal Reactive: A response is reactive when organisation merely adjusts to
its environment as the need arises.
6) Ideal Proactive: A response means an organisation continuously and actively
initiating actor to bring about change in the environment in its own interest.
8