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www.gqrr.com




September 12, 2014


To:
From:
Craig Varoga, Senate Majority PAC
Greenberg Quinlan Rosner Research
Re: Louisiana statewide poll




Our new survey, conducted August 28
th
September 2
nd
, shows stability in the Louisiana
Senate race. Senator Mary Landrieu maintains her vote share at 48 percent in a head-to-head
matchup with Bill Cassidy, and she continues to lead Cassidy on the multi-candidate November
ballot.



Table 1: Vote Progression Over Time


5/8/14
1
9/2/14
2-Way (Landrieu-Cassidy) 48-47 48-46
3-Way (Landrieu-Cassidy-Maness) n/a 47-32-13


In fact, Cassidy has likely taken on more damage than Landrieu during the period
between May and September. Landrieus favorability rating is unchanged over this interval
her negative rating actually dropped by three pointswhile Cassidys has worsened. Cassidys
negative rating rose 12 points but his positives grew by only 2 points, and he now carries an
upside-down 24-39 percent favorable-unfavorable rating, including a net negative among white
voters for the first time in our polling.

Additionally, Cassidys support is much softer than Landrieus. More than a third of the
electorate (35 percent) strongly supports Landrieu, while just 22 percent are strong Cassidy
voters.

Rob Maness has some traction in the race. With 13 percent of the vote, Rob Maness can be
an alternative to Cassidy for blocs of Republican and conservative voters as he becomes more
well-known. His name identification among Republican voters has increased by 12 points since
May, and he nets 24 percent of the vote among this group.


1
GQRR conducted a poll from May 5
th
8
th
, 2014, among 600 likely voters in Louisiana. The survey reached 23
percent on respondents on a cell phone. In this poll, a generic Republican congressional candidate led a generic
Democrat by 6 points, 44-50 percent.
Louisiana Senate Poll Memo




2014 All Rights Reserved Greenberg Quinlan Rosner September, 2014
2
About The Survey

On behalf of Senate Majority PAC, Greenberg Quinlan Rosner Research conducted a survey
among 600 Louisiana voters likely to vote in the November 2014 general election. The survey
was conducted by live professional interviewers between August 28
th
and September 2
nd
, 2014.
Twenty-five percent of all respondents in the survey were reached on a cell phone.

The sample is subject to a margin of error of +/-4.0 percentage points at the 95 percent
confidence interval; margin of error is higher among subgroups.

The sample for this survey was drawn randomly from a list of registered voters and stratified by
parishes within the state. Quotas were assigned to reflect the expected contribution of these
areas to the total electorate. The sample reflects the demographic composition of the likely
November 2014 electorate; it is 69 percent white and 27 percent black. On the generic Senate
ballot, a generic Republican congressional candidate leads a generic Democrat by 7 points, 43-
50 percent.