Social Gaming:

Evolution of Technology and

Monetization Platforms

Peter Relan
Founder and Chairman, YouWeb
December 8, 2009
 US/English Speaking Social Gaming Business Model -
Evolution from Asian Gaming Market

ASIAN F2P MODEL SNS F2P MODEL WEB and iPhone F2P MODEL

ASIAN F2P MODEL

4
 YouWeb
Social Gaming Companies Incubated

#1 Social Game Network on iPhone

500 Live Titles, 5M Users

#2 Social Game Developer on Facebook

75M MAU’s
 Social Gaming in the US – Tremendous Scale
and Potential

3
Evolution of Facebook Platform
and Crowdstar
Mary Meeker, Morgan Stanley
 OpenFeint: Fb App Platform + XBLA
• Social Networking
Services

• Leaderboards - Global
with your rank, and
friends views

• Achievements -
Compare progress with
friends

• Social Challenges

• Multi-Player
 Evolution of the iPhone SDK
and OpenFeint
• Q1 2008
– iPhone SDK starts to look real by Q2
• Q2 2008
– iPhone SDK V1.0 available to some developers
– Aurora Feint game commissioned
• July 11, 2008
– App Store opens; Aurora Feint: The Beginning launches
• Q4 2008
– iPhone SDK 2.X: No social features
– Aurora Feint: The Arena launches with Leaderboards, Muti-
Player, Achievements, Profiles, Newsfeeds, Chat… Social
features soon become as popular as the game
 2009
• Q1 2009
– OpenFeint conceived: FB App Platform + XBOX live game services
– March: OpenFeint announced: 100 developers sign up on first day
• Q2 2009
– Apple announces Push Notifications and in App Purchases in SDK 3.0:
First features that create opportunity for F2P Social Gaming
– OpenFeint announces support for Push Notifications
• Q3 2009
– OpenFeint 2.X ships with numerous social features and “Social Discovery”
cross promotion system
– 1M users crossed in OpenFeint, 100+ live titles
ASIAN F2P MODEL SNS F2P MODEL WEB and iPhone F2P MODEL

ASIAN F2P MODEL

CONVERGENCE
User wants to play
ANYWHERE, ANYTIME, ANY CHANNEL

IN THE SAME SOCIAL CONTEXT

Sibblingz Social Gaming Framework
 Demo
Comprehensive Set of Services For Creating a Social Game

Store
Avatar 2.5D Room & Virtual
Customizer Nurture Monetization
Spaces Customizer Goods

Sibblingz Social Gaming Framework

Server Farm