Professional Documents
Culture Documents
Education:
Emphasis: Advertising/Marketing
Graduated: May 2009 Cumulative GPA: 3.4 GPA in Area of Concentration: 3.6
Notes:
• Professors have included former Account Executive for DDB in charge of 5 Clio award
winning campaigns, former CMO of Y&R, and current Executive Director of Marketing
at Time, Inc.
• Assisted in multiple brainstorming sessions with Planning for Good – New York, which
helped organizations such as LiveEarth, UNICEF, and Tom’s Shoes
Work Experience:
• Research and find case studies relevant to particular elements of the upcoming book
Micromarketing by Greg Verdino, Chief Strategy Officer at Crayon
• Schedule and transcribe interviews with select marketing and media professionals about
particular initiatives and viral campaigns
• Secure permissions for disclosure in books for quotes and case studies chosen for the
book.
Conversation LLC Intern & Business Development/Marketing Strategist August 2009 – Present
• Led brainstorm, developed proposal, and won $60K+ contract with The Children’s Place
for their Holiday Facebook Marketing Campaign, the largest social media budget yet
attained by Conversation
• In first 3 days after the launch of The Children’s Place Facebook Campaign (as of this
writing), we helped TCP gain 1,034 fans and 500+ fan interactions.
• Developed proposals for the following new business pitches:
o Prudential Florida, Russian Standard Vodka, The Children’s Place, Ben Bridge,
Rental Hawk, Jose Cuervo, Baby Facts (book), Cigotine, and WineUDesign
• Participated in the brainstorming and contributed to strategies for new business pitches
and clients including the following:
o Oscar Blandi, Scuderia Restaurant, Bath & Body Works, and Deco Art
• Created ROI spreadsheet for The Children’s Place Facebook campaign which tracks Cost
Per Impression, Cost Per Engagement, Cost per Fan Acquisition, Percentage Monthly
Fan Growth – total and demographically, and Cost Per Acquisition (sales through e-
commerce presence)
• Proposed revamped agency Branding and Business Development strategy which was
approved by the Founder and is currently in preparation
• Actively contributed to execution of Prince Tennis’ “Do You Know Prince” social media
campaign for the U.S. Open, which generated 10.8 million impressions and 6,200+
engagements
Flying Point Media Intern & Media Coordinator August 2007 – June 2009
• Trafficked hundreds of ad creative for multiple campaigns each week using both
DoubleClick DART and Atlas
• Brainstormed and executed solutions with account teams for campaigns which accounted
for nearly 70% of companies revenues
• Effectively handled $150,000 in ad spend for university client, generating an average cost
per lead of $18.50
• Analyzed data and optimized campaign which boosted campaign performance each weak
by an average of 17% for luxury travel client
• Worked directly with Brand Ambassador Director to introduce Detour activity bars to
50+ social media leaders
• Worked on 15 daily, weekly, and monthly reports for both banner and search advertising
campaigns, which in turn led to average campaign performance increase of 10%
Gamer 2.0 Founder & Publisher (currently at www.flippypants.com) October 2002 – Present
• Authored 25+ page development document outlined all functions of the Web site which
guided development team
• Managed development team of 3 on a day-to-day basis during production of the entire
Web site
• Brought site traffic to 100,000 unique monthly visitors within two months of launch
• Brokered content partnership deal with MTV’s GameTrailers.comwhich allowed us to
embed their library of over 1 million gaming videos directly on our site
• Managed development team of 3 (2 coders and 1 designer) during the 13-month
production of entire Web site
• Managed day-to-day operations of the publication and 23-member editorial staff
• Worked with 250+ public relations representatives in order to produce content ranging
from early previews to interviews with game developers.
• Attended and reported on 100+ press events
• Created copy for weekly newsletters and marketing campaigns to promote content which
attributed to 38% of site traffic.
• Used Twitter to innovatively cover the E3 2009 expo, raise site traffic by 23%, and gain
1,100 followers
• Submitted 3,100+ pieces of content which generated 1.1 million page views as paid user
of AOL-owned social news site Propeller.com
• Promoted content from around the web and interacted directly with Propeller users,
which lead to a boost of 20% in return visitor activity.
References
OptiMedia
Founder, TasteSpace