MICHAEL FORD TRAILING IN TDSB WARD 1

TORONTO, September, 22, 2014. A new Mainstreet Technologies poll of residents in the Toronto
District School Board (TDSB) Ward 1 race has found the incumbent, John Hastings with a narrow
lead over Michael Ford, 26% to 22%.
This is a very tight race by a long-time incumbent and the Ford Family, said Mainstreet
Technologies President, Quito Maggi. Despite wall to wall coverage of Rob and Doug Ford, and
high support for Doug Fords mayoral candidacy, Michael Ford is in a very tough ght for
trustee. John Hastings cannot be underestimated - he is holding on.
"Almost 4 in 10 of Doug Ford supporters are undecided on who to vote for in Ward 1 TDSB race.
It seems the Mayoral hopefuls support is not moving to his nephew. This race for TDSB is down
to Michael Ford & John Hastings; the mayoral support will determine the winner as over 50% of
Tory supporters will vote for Hastings and over 30% of Chow supporters as well. Michael Ford
needs to capitalize on Doug Ford's popularity to win", he nished.
Quito Maggi is available for comment.
For more information or Interview Requests;
David Valentin, Media Relations
(613) 698-5524 - david@mainstreettechnologies.ca
Methodology
The poll surveyed a random sample of residents in TDSB Ward 1 by Interactive Voice Response
(IVR) on Saturday September 20th and Sunday September 21st, 2014.
The questions were; how likely are you to vote in Torontos municipal election? (Certain, Likely,
Might, Unlikely, Not Eligible) In which Trustee race can you vote? (Toronto District School Board,
Toronto Catholic District School Board; order randomized) Thinking about the race for Trustee, if
an election were held today, for whom would you cast your vote? (Michael Ford, John Hastings,
Someone Else, Undecided; order randomized). Thinking about the race for Mayor, if an election
were held today, for whom would you cast your vote? (Olivia Chow, Doug Ford, John Tory,
Undecided; order randomized). Respondents were asked to indicate their age and their gender.
About Mainstreet Technologies
Mainstreet Technologies is an emerging national public research and complete campaign
services rm. With 20 years of political experience at all three levels of government, President
and CEO Quito Maggi is a respected commentator on Canadian public afairs.
Mainstreet has provided accurate snapshots of public opinion, having predicted a majority PC
government in Alberta, a majority Liberal government in British Columbia and most recently a
majority Liberal government in Ontario.
MICHAEL FORD
JOHN HASTINGS
SOMEONE ELSE
36%
43%
21%
MICHAEL FORD
JOHN HASTINGS
SOMEONE ELSE
UNDECIDED
HOW LIKELY ARE YOU TO VOTE?
Certain
25%
28%
11%
35%
Likely
13%
19%
16%
52%
Might
7%
13%
20%
60%
Unlikely
14%
14%
29%
43%
MICHAEL FORD
JOHN HASTINGS
SOMEONE ELSE
UNDECIDED
22%
26%
13%
38%
MARGIN OF ERROR: +/- 4.07; 19/20
TOTAL RESPONDENTS: 572
MICHAEL FORD
JOHN HASTINGS
SOMEONE ELSE
UNDECIDED
AGE & GENDER BREAKDOWN
18-34
35%
17%
22%
26%
35-49
16%
25%
18%
40%
50-64
24%
26%
11%
39%
65+
21%
29%
11%
39%
Female
20%
27%
12%
41%
Male
26%
26%
14%
34%
MICHAEL FORD
JOHN HASTINGS
SOMEONE ELSE
UNDECIDED
CHOW
16%
32%
20%
32%
FORD
41%
12%
9%
37%
TORY
4%
52%
16%
28%
UND
4%
13%
10%
73%
MAYORAL VOTE BREAKDOWN