1

KEYNOTE: HOW TO BUILD

A CULTURE OF INNOVATION
Renowned leadership expert Adam Bryant, Corner Ofce
Columnist for The New York Times, kicked off the day with
a presentation on how organizations can cultivate cultures
of innovation.
WHAT WE LEARNED:
LEADERS ARE DEFINED BY THEIR ABILITY TO ARTICU-
LATE AND ACT ON A SIMPLE PLAN. Per Bryant, if you
have more than three priorities, then you dont really have
priorities at all. Team members will be most successful
if they know the game they are playingand how to keep
score. One of the most important things a leader in any
capacityat any organizationcan do is to clearly commu-
nicate the values for which the company stands.
A STRONG CORPORATE CULTURE IS BUILT ON A FOUNDA-
TION OF RESPECT. Leaders should create an environment
in which people bring their best self to work every day,
or in other words, their rst-day-on-the-job attitude. One
way to evangelize a positive work setting is to encourage
people to consider the Most Respectful Interpretation
(MRI) of a conict. Furthermore, maintaining a culture in
which do-to-say ratio is valued will breed accountability.
BEWARE OF THE HAZARDS OF EMAIL. Email seems like
a simple (and useful) tool, but Bryant pointed out that
when used incorrectly, email can be corrosive to relation-
ships. His advice: take arguments ofine, send fewer
emails and discourage the use of carbon copy (CC). As
a general best practice, email is not the best mode of
communication when anything is at stake.
POST-
CONFERENCE
GUIDE

With another 360i Marketing Summit

in the books, weve summarized the
key themes and takeaways from this
years conferencefrom building
a winning culture, to keeping up with
the frenetic growth of consumer
technology. Please consult your 360i
Strategic Advisor if you have specic
questions about any of the topics
discussed at this years Summit,
summarized in the report below.
2
FOUNDATIONS OF BRAND
STORYTELLING
This panel discussion was all about what
makes a story talkable, what makes a brand
sharable and how successful brands elevate
their marketing to be about more than
merely selling a product.
WHAT WE LEARNED:
STORYTELLING IS AN EVOLUTION. The discussion opened
up with the various ways that panelistsand the brands
they representhave evolved to become storytellers via
digital content. More than just being content creators, ESPN
Sports Business Reporter Darren Rovell suggested that
marketers should think of themselves as journalists in
their quest for making great content. Further, he discussed
the role social communities can play in the storytelling
processand how his 500K+ followers are evolving how he
shares and breaks news online. Ellen Stone, EVP of Market-
ing for Bravo and Oxygen, added that the networks hyper-
engaged communities have inspired an interactive content
strategy that puts fans in the center of the action. An ex-
ample of this evolution is Bravos Top Chef, a show which
pioneered a transmedia angle in which online webisodes
voted on by fans altered the course of on-air content.
GREAT STORYTELLING DOESNT HAVE TO BE ALL ABOUT
YOU. Self-made style expert Jessica Harlow began her
career as a department store make-up artist, but today
inspires a YouTube community of 500,000 people. Harlow
emphasized the importance of paying close attention to
her community and what is going on around her (outside of
social, too) in order to stay relevant to those that watch and
share her content. Harlows advice to marketers: Be open
to your community. Pay attention to whats going on around
you. And put your ego aside.
SOME OF THE BEST STORIES ARE BORN OUT OF THE
PASSIONS AND INTERESTS OF THE COMMUNITY. Rovell
shared that when looking for a story he sends a call-to-
action to his followers, and by casting such a wide net, he is
able to acquire and act as a conduit to others stories. This
has helped him quickly unearth sources around the stories
he is investigating. Similarly, Stone remarked that Bravo
and Oxygen use social insights to surface the unexpected
details and storylines that people love. The key for brands
is having the right lens through which to vet and elevate
consumer inputs.
THE FUTURE OF MEDIA
The Future of Media series invited
representatives from four leading platforms
to discuss the state of media todayand
what their respective companies have up
their sleeves for marketers in the future.
WHAT WE LEARNED:
SOCIAL PLATFORMS ARE EVOLVING WITH THE SPEED OF
CULTURE. As marketers react to the speed and change of
a connected culture, social media platforms like Twitter and
Pinterest are positioned to help brands connect with con-
sumers in a whole new way. Per Joel Luenfeld, VP of Brand
Strategy at Twitter, Twitter is key for real-time conversa-
tions and story-telling, while Pinterest helps brands get dis-
covered by people who are looking to buy, plan or do things.
Both platforms offer a range of opportunities for marketers
(Twitter recently announced the beta launch of Video Ads
while Pinterest recently debuted Promoted Pins).
STRONG CREATIVE IS AS MANDATORY AS SOCIAL CON-
TENT PROLIFERATES. Twitters Luenfeld stressed the
need for creative to be good enough to grab attention and
showcased examples of how tweets can live outside of the
platform to drive discussion and innovative storytelling.
With the goal of discoverability and inspiring users to get
out and do things they love in real life, Pinterests Head of
Partnerships, Joanne Bradford, underscored the impact
of beautiful and compelling creative and the importance of
brands enabling pinning on web properties and mobile apps.
This creative can even expand beyond the digital world. For
example, retailers like Target have developed product lines
based on Pinterest activity and are using the platform for
in-store merchandising.
CONSUMER INSIGHTS ARE NEEDED TO CAPTURE CON-
SUMER ATTENTION. Lauri Baker, VP of Brand Strategy &
Sales at The Hufngton Post, noted that the site is currently
the No. 1 social publisher on Facebook and has carved
out a unique place in market for content development and
distribution. Citing that attention is currency, Baker urged
marketers to seek alternative ways of capturing attention,
for example via native and social content partnerships. Ivy
Esquero, Senior Consumer Insights Manager at Microsoft,
discussed the interesting consumer trend of being intel-
ligently on (an evolution of always on) which means that
people seek scheduled and strategic breaks from the
onslaught of digital stimulibut will almost always appreci-
ate experiences that offer utility and allow for balance.
SUMMARY BY:
David Mataranglo
Group Media Director, 360i
SUMMARY BY:
Masha Murakhovsky
Community Manager, 360i

3
LIQUID CONTENT THAT
MATTERS: COCA-COLAS
GLOBAL REAL-TIME
MARKETING STRATEGY
What unites us is stronger than what divides
us. This powerful statement is from the recent
Coca-Cola Small World Machines, campaign
which emphasized consumers desire to
experience moments of connection. Douglas
Busk, Director of Global Social Media Platforms
& Strategy at The Coca-Cola Company took us
through his organizations hub approach to
global marketing and how it is bringing Coca-
Cola fans together around the world.
WHAT WE LEARNED:
PEOPLE CRAVE TOGETHERNESSAND SOCIAL MEDIA
PROVIDES THE PERFECT PLATFORM FOR CONNECTING
PEOPLE. The Coca-Cola Company has long positioned itself
to move at the speed of pop cultureand is often at the
center of key cultural moments. Recognizing that the media
landscape was changing, Coca-Cola created a centralized
hub within their corporate infrastructure that allowed them
to not only listen to social conversation happening about
their brands in real-time, but empowered their marketers
all over the globe to act nimbly and do so at scale.
SOCIAL IS EVERYONES JOB AT AN ORGANIZATION. Gone
are the days in which one team owned every facet of social
media. Per Busk, Coca-Cola has ongoing efforts to adapt
the communications model between brands and consum-
ers. Though the model has changed for how the company
creates social moments, the need for real, unltered
conversations and opportunities to connect remain central
to their business. Moments of Happiness are just the tip of
the iceberg for how Coca-Cola is bringing people around the
world closer together every day.
SOCIAL LISTENING ALLOWS BRANDS TO IDEATE AND
OPTIMIZE BASED ON CONSUMERS RESPONSE TO MAR-
KETING MESSAGING. Busk talked about Coca-Colas social
listening strategy post-Super Bowl (America Is Beautiful)
and how the company used ndings to inform and shape its
World Cup campaign later in the year. In both efforts, Coca-
Cola found ways to use cultural conversation, common
passion and the collective desire for connection to create
relevant and authentic digital experiences for people all over
the world.
IMPACT & INSIGHTS:
MARKETER CASE STUDIES
We invited three innovative marketers to the
stage to share the secrets behind their recent
successes. In this session, 360i clients from
Kraft Foods, HBC Digital and Toyota Motor North
America imparted advice for marketers striving
to develop digitally-centric marketing programs
that leverage consumer behavior and technology
to reach people in exciting and effective ways.
WHAT WE LEARNED:
MARKETING THAT MATTERS INVOLVES TAKING RISKS.
Tom Bick, Senior Director of Marketing Communications &
Advertising at Kraft Foods, said that average is the enemy
of brands. He remarked that a few years ago, despite solid
sales, Oscar Mayer was perceived as average by consumers.
To break free from commoditization, the brand shifted its
marketing from broadcast-based to content-driven with in-
novative efforts like The Great American Bacon Barter and
Say It With Bacon. Earlier this year, Wake Up and Smell
the Bacona mobile app and device designed to mimic the
sound and scent of baconwon a Silver Cannes Lion.
AN OMNICHANNEL APPROACH TO MARKETING IS AT-
TAINABLE VIA CURIOSITY AND COLLABORATION. Michael
Burgess, President of HBC Digital, discussed how Saks
Fifth Avenue partnered with 360i to conduct a sophisticated
test to determine the role of search marketing on in-store
sales. Based on the ndings, Saks online and ofine teams
huddled up to determine the appropriate allocation of
investment across search and store marketing. The result-
ing impact has been greater collaboration at Saks and the
creation of a more holistically-informed marketing strategy.
REVAMPING THE WAY YOU TELL A MESSAGEAND RE-
VISING YOUR STRATEGY FOR COMMUNICATING ITCAN
BREATHE NEW LIFE INTO AN ESTABLISHED PROGRAM.
Marjorie Schussel, Corporate Marketing Director at Toyota
Motor North America, shared how TeenDrive365 is helping
Toyota bring momentum to its decade-old teen driver safety
initiative. By focusing on a powerful new insight (that teens
get most of their bad driving habits from their parents) and
entering new media partnerships, the brand has amassed
more than 1 billion earned, owned and paid impressions for
the campaign to date.
SUMMARY BY:
Katie Wall
Senior Account Manager, 360i

4
KEYNOTE: DISRUPTIVE
TECHNOLOGY: THE
UNRECOGNIZABLE NEW
WORLD OF YOUTH AND
CULTURE
In his keynote presentation, David Pogue, Founder
of Yahoo Tech, explained the world according to
Twitterwhy its good that 3D TVs never took off,
and the reason he vows to never take a taxi again.
Got your attention? He certainly had ours.
WHAT WE LEARNED:
TECHNOLOGY IS AN EVOLUTION, NOT A REVOLUTION.
People always ask me how I keep up when technology seems
to be changing so fast, Pogue said. The best way to keep up
is to accept that you cant. While many noteworthy products
introduced each year, he believes about 20 percent of new
technologies launched will be adopted. Not everything will
re-invent travel or change how people watch televisionafter
all, theres a reason 3D TV never picked up. But dont be quick
to write these products off as a loss. We need 100% of in-
novations to inspire the few that will move the market. Whats
more important than chasing the latest gadget is to continue
innovating, learning, and evolving, to (ultimately) let the con-
sumer decide what is worthy.
BRIDGING THE GENERATION GAP INVOLVES UNDERSTAND-
ING HOW GENERATIONS USE TECHNOLOGY. Theres been
a generation gap since the beginning of time, said Pogue.
But the last ve years is the biggest changethis change is
due to Apple. Disruptive technology like the iPhone doesnt
just change behaviorit sets new expectations for the next
generation to come. The impact of technology evolves with the
expectations set by the next generation. We hear all the time
Millennials dont watch TV. Thats just not true. They watch
it, but in different ways.
MARKETERS SHOULD FOCUS ON THE INTERNET OF PEO-
PLE, NOT THINGS. Her name was Heather. She was 40 years
old and a stay at home mom. She offered me a bottle of water
and a charging chord for my iPhone. Thats when I decided
I would never take a cab again, Pogue said about his rst
experience using UberX. According to Pogue, there are three
models of innovation: The Old Model where people went to
brands. The new model that connects people to things (e.g.
eBay), and the Next Wave that provides on-demand access to
real people like Heather. True innovation isnt dependent on
wearable technology or delivery drones, but the people pow-
ering the Internet, and offers on-demand service, real-time
solutions, and makes people part of the product experience.
DATAS GROWING ROLE IN
DIGITAL MEDIA STRATEGY
Jared Belsky, President of 360i, along with
Marina MacDonald, CMO of Red Roof Inn,
discussed how data can be used to drive more
informed and efcient investment in digital
media.
WHAT WE LEARNED:
VETTING DATA SOLUTIONS ISNT ABOUT PERFECTING
A STRATEGYINSTEAD, ITS ABOUT IDENTIFYING HOW
YOU CAN BE SMARTER WITH THE DATA ON-HAND. As
Belsky noted, trade headlines about marketers who have
gotten it right can create unrealistic expectations for the
industry. He advised marketers that enterprise-level solu-
tions are not the only options, and that brands can creatively
leverage available data to help drive business objectives.
SMART DATA IS TESTABLE, ACCESSIBLE AND PURPOSE-
FUL (TAP). Testable means that you can easily try it out
without a substantial monetary commitment. An example of
this is a recent Universal Pictures search campaign in which
360i tapped into the Facebook API to dynamically update
ad creative with the current fan count of a page. Accessible
means that you can easily get to the data, and understand
what it means without a PhD in computer science. As an
example, a marketer might create a feed of its media plan to
sync ofine buys with digital ad creative in real-time. Finally,
purposeful data means it is relevant to your businessits
not data for the sake of data.
NIMBLE MARKETERS CAN INCORPORATE API DATA TO
OUTFLANK COMPETITORS. MacDonald shared a recent
case study in which Red Roof Inn tapped into ight cancella-
tion data to power its mobile search efforts. When a certain
volume of ights were grounded, bids were automatically
boosted in the region and ad creative was updated to reect
the travelers distance to the nearest Red Roof Inn. Watch
the case study video to learn more.

SUMMARY BY:
Lauren Zeinfeld
Senior Strategist, 360i
SUMMARY BY:
David Mataranglo
Group Media Director, 360i
5
USING GLOBAL INSIGHTS
TO REACH AUDIENCES
ACROSS MARKETS
Beauty advertising has traditionally focused on
the performance of productsbut given that
these products can have an emotional impact on
womens lives, Clinique launched a global brand
equity campaign designed to more closely con-
nect the brand to its customers. SVP of Global
Marketing, Agnes Landau, explained how the
brands global #StartBetter campaign began.
WHAT WE LEARNED:
USING GLOBAL INSIGHTS, MARKETERS CAN ELEVATE A
TRUISM AMONGST CUSTOMERS AROUND THE GLOBE. The
#StartBetter initiative was born from the insight that women
desire to have control of their own lives, and that each day
is a new opportunity to start better. After launching a
manifesto video on YouTube, the campaign soon expanded to
become a broader movement for the brand, which included
a new social tone of voice, in-store activations and more.
Clinique even partnered with 360i to develop a Global Con-
tent Management Tool, ensuring that all 100+ countries and
40 afliates had clear guidelines for creating content and
the ease of sharing it with one another.
SURPRISE AND DELIGHT CONTENT RESONATES WITH
SOCIAL COMMUNITIES. Following the release of the
manifesto video, Clinique created real-time surprise-
and-delight postcards to share with consumers who were
engaging with the campaign. The postcards encouraged
women to #StartBetter in their own way. Consumers then
shared the postcards with their own social networks.
DIGITAL INSIGHTS CAN GENERATE IMPACT FAR BEYOND
THE ONLINE WORLD. To date, the #StartBetter campaign
has received over 10 million impressions and the video has
over 1.5 million views, resulting in a 33 percent increase in
brand engagement. In more recent phases of the campaign,
Clinique has selected artists, such as painters and singers,
to share what starting better means to them and will soon
roll out the campaign in stores. Clinique also plans to part-
ner with Glamour to share authentic tips for #StartBetter
moments, such as a job interview.
FIRESIDE CHAT WITH
PETE CASHMORE,
FOUNDER & CEO,
MASHABLE
Bryan Wiener, Chairman of 360i, sat down with
Mashable Founder & CEO Pete Cashmore for a
reside chat. The two discussed how Mashable
started, how the publication gets ahead of the next
big story, and how brands steal pages from the
Mashable playbook to tell more relevant stories.
WHAT WE LEARNED:
MASHABLE WAS BORN OUT OF CURIOSITYAND CON-
TINUES TO PLAY INTO THE CURIOSITY OF ITS READERS.
When Cashmore founded Mashable, he was looking for a
way to educate himself and others about the tech industry
from a more human perspective. He discovered that people
wanted answers to two questions about new technologies
What does it mean, and what can I do with it? From the
beginning of social media, Mashable has used platforms
to identify what people are talking about online and mimic
the passions and interests of readers. These topics, which
range from Grumpy Cat to Ukraine, drive Mashables ap-
proach to content.
MASHABLE VELOCITY IS ALLOWING EDITORS (AND NOW
BRANDS) TO IDENTIFY EMERGING STORIES AS THEY
REACH THE CUSP OF VIRALITY. Mashables proprietary
technology is able to predict and track the viral life cycle of
digital media content. This content is then broken down into
topics to reach niche audiences. At Cannes 2014, Mashable
announced an exclusive beta partnership with 360i to ex-
plore what Velocity can do for advertisers.
THE KEYS TO GOOD STORYTELLING ARE RELEVANCE
AND EMPATHY. When choosing the medium, a brand must
identify the essence of a story. Mashable is particular about
the type of content posted on each of its owned platforms
breaking news on Twitter vs. cultural pieces on Facebook.
Cashmore also urges brands to be empathetic to the worlds
mood on any given day. For instance, its inappropriate to
tell a humorous story on the anniversary of a tragic event.
Additionally, day of week and time of day are important
factors for posting content. People prefer visuals and text
snippets during the week but have time to reect and read
longer pieces on Sundays. Finally, he urges brands to build
in a tolerance for failure when it comes to trying new digital
platforms. Its important to experiment and keep up with
consumers but to also have a feedback loop for what works
for your brand. Wiener agreed and closed by impressing the
importance of optimism when it comes to innovationits
unpredictable how a brands next great story will be told.
SUMMARY BY:
Evann Clingan
Senior Insights Analyst, 360i

AUGMENTED REALITY
Blippar is the rst mobile image-recog-
nition platform and app that bridges real
physical world objects, brands and media,
and converts them into digital world inter-
active experiences. Utilizing augmented
reality and instantaneous content, Blippar
facilitates deeper consumer engagement
while building valuable shopper intelli-
gence data for brands.
WHY THIS TECHNOLOGY IS RELEVANT TO
MARKETERS: Augmented reality products
help bridge the gap between digital and
reality, since engagement with the physi-
cal world is required for the experience.
These types of technology are the perfect
t for brands looking for a strong mobile
or in-store program.
3D PRINTING
Formlabs is reinventing 3D printing with
the Form 1+, a high-resolution stereolitho-
graphic desktop 3D printer for engineers,
designers and artists. The Form 1+
uses a precision laser to cure liquid resin,
offering resolution and print-quality
unprecedented in its class.
WHY THIS TECHNOLOGY IS RELEVANT TO
MARKETERS: 3D Printing offers brands
and consumers alike new and exciting
opportunities to engage with one another.
Consumers now have the ability to easily
invent, create and distribute their own
takes on products, which elevates the con-
sumer voice within communities, builds
brand advocacy and provides market-
ers with compelling content to promote
themselves.

360iU
TECHNOLOGY
LAB
As part of a long tradition of offering innovative
solutions and valuable partnerships for our
clients, 360i was excited to showcase a curated
selection of technologies that present advanced
possibilities for marketers looking to engage
with consumers in new, innovative ways.
MOBILE PROXIMITY
SYSTEM
Beacon technology (and similar products)
are low-energy Bluetooth-based proximity
detection devices that when paired with a
software program, such as an app on a smart
phone, can help determine various degrees
of distance. These detected distances can
trigger events on the smart phone such as
notications, software within the app itself
or asking the app to report back to a cloud
service which can then activate a billboard or
other out-of-home products.
WHY THIS TECHNOLOGY IS RELEVANT TO
MARKETERS: Proximity-based activations
are the perfect solution for brands looking
to engage with consumers in-store, where
purchase decisions are happening. These
low-cost, low-energy beacons enable brands
to deliver purchase incentives such as cou-
pons and rewards programs in real-time to
consumers smartphones.
LIGHTWEIGHT TABLET
The Microsoft Surface Pro 3 is a 12 inch,
lightweight tablet with powerful sensors,
cameras, and an input stylus that provide
functionality not available on most laptops,
further bridging the gap between desktop
and mobile use.

WHY THIS TECHNOLOGY IS RELEVANT TO
MARKETERS: Microsoft has upped the ante
on what a tablet can and should be. Market-
ers should con sider that devices such as
the Surface, are gradually expanding the
landscape on how consumers are going to be
able to interact with their brands. Features
like handwrit ing, precision sensors and
geolocation data, can all be powerful tools
for creating new and innovative marketing
engagements. 6
Body and Mind. Quantif ied.
BIOSENSOR
TECHNOLOGY
NeuroSky is breaking the boundaries of
body and mind monitoring and analysis
for consumer-facing, wearable technology
products. Their innovative biosensors are
used in hundreds of products, brought to
market by their partners, for body and mind
health. These solutions capture, quantify
and reveal unique health and wellness in-
sights and give millions of people the ability
to monitor and improve the performance
body and mind.
WHY THIS TECHNOLOGY IS RELEVANT
TO MARKETERS: As consumers continue
to integrate wearable devices into their
daily routines, marketers have a unique
opportunity to create branded activations
with unique personal biometric data not
previously available to them. Neurosky
devices provide mental calmness and focus
data, which can be useful for developing
unique creative marketing promotions in
the gaming, lifestyle and entertainment
sectors in particular.
WEARABLES
Nod Labs develops hardware and software
that push the boundaries of what is pos-
sible with computers. The rst product,
Nod, is the worlds rst and only pixel
accurate, 3D gesture control ring. Enabling
beautiful, touchless interaction, Nod allows
users to engage with objects in the digital
and physical worldfrom hand tracking
in virtual reality to changing channels on
TVs and adjusting temperatures on smart
thermostats.
WHY THIS TECHNOLOGY IS RELEVANT
TO MARKETERS: Alternative input devices,
such as Nod, offer new ways for consumers
to engage with digital content. From mobile
to billboards, wireless gesture-based input
devices can amplify consumer experiences
by providing them natural extensions of
themselves.
AUGMENTED REALITY
The Oculus Rift is a new virtual reality
headset that lets players step inside their
favorite games and virtual worlds. The
Rift uses custom tracking technology to
provide ultra-low latency 360 head track-
ing, allowing you to seamlessly look
around the virtual world just as you would
in real life. Every subtle movement of
your head is tracked in real-time creating
a natural and intuitive experience.
WHY THIS TECHNOLOGY IS RELEVANT
TO MARKETERS: Virtual reality, through
devices such as the Oculus Rift, provide
brands an exciting opportunity to engage
with consumers in a fully immersive 360
environment. With the technology, market-
ing activations such as interactive product
demonstrations, entertainment, education
and incentive programs are amplied,
bringing to the experience a level of realism
and personal connection not previously
available through typical digital programs.
MUSIC
Songza is a lifestyle enhancement platform
that serves perfectly curated playlists to
users based on their mood or activity. Users
tell Songza what they are doing or how they
feel and with two quick choices, are served
three playlists to choose from to make that
moment of their day better.
WHY THIS TECHNOLOGY IS RELEVANT TO
MARKETERS: Music is an essential compo-
nent to any traditional media program such
as TV or radio, providing tone and theme
to a brands persona. Songza brings these
same benets to digital marketing pro-
grams by offering premium, brand-curated
musical playlists for consumers to share
and enjoy.
NOTE: 360i takes a technology agnostic
approach and only makes specic tech-
nology recommendations for clients after
close evaluation of the unique needs of the
individual brand or program. The technolo-
gies here are not exclusive providers of
these technologies, and are meant to be
representative of their respective areas.
7
8
BREAKOUT
SESSIONS
SESSION TITLE
BREAKING THROUGH
THE CLUTTER WITH
NATIVE ADVERTISING
MAXIMIZING REACH
VIA PAID SOCIAL
GETTING TO GREAT
CONTENT
STORYTELLING
VIA INFLUENCER
MARKETING
KEY TAKEAWAY
Native advertising is not a new
concept, butthanks to digital
marketers can now re-evaluate the
advertorial. The keys to creating
effective native placements today
are to focus on storytelling and
scalability (either via tapping into
large publishers or entering into
content distribution partnerships).
The social media landscape has
matured to a point in which organic
reach is no longer a guarantee
across most major platforms.
By leveraging expanding targeting
capabilities, marketers can reach
relevant audiencesand do so at
tremendous scale.
Getting to great content is not just
about having strong creative. Mar-
keters should consider establishing
a process that clearly denes roles
and responsibilities across an in-
tegrated team of Insights analysts,
strategists, creatives, community
managers and media buyers.
The changing face of inuence
spells exciting times for marketers,
who now have the ability to partner
with a new guard of talented and
charismatic personalities that can
help tell a brands story in ways
never before possible.
CONTACT FOR MORE
INFORMATION
David Rollo
VP, Group Media Director
david.rollo@360i.com
Amy Peterman
Director, Paid Social Practice
Lead amy.peterman@360i.com
Matthew Wurst
VP, GM of Social Media
matthew.wurst@360i.com
Rebecca McCuiston
SVP of Inuencer Marketing
Rebecca.mccuiston@360i.com
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