Marketing Plan

PTT Gasoline Station

Bian, Laguna

Contact #: (049) 511-8882
Maam Len

Carbonell
Gonzales
Tamisin
Vicencio




I.Strategies and Basis

A. The Social Network

Though Hungry Hippo has its own website and a Facebook page , it has not been maximized to its
full potential . Customers are not updated on whats new and whats going on inside the store , the new
promos and raffles . Knowing that we are now in a generation of technology our group decided to
market using the social networking sites (e.g. facebook , twitter , youtube ,Instagram)

> the #s - we plan to expand to twitter by creating a trend , #HungryHippo & #BBC
>Vlogs vloggers and food enthusiasts can upload videos in HHs page and Most Viewed will be
uploaded in the Hungry Hippo account and will get discounts and like

> Special of the week ; there will be a weekly winner of G.C.

> Online Raffle (QR Code )
> Promos to be uploaded in the webpage and page facebook , being the most common
social networking site ; we plan to upload the special promos on the HH page to keep our customers
updated .

B. E-Mail Marketing

Knowing that Hungry Hippo also has clients who are professionals and has barely anytime for the
social media . E-mail marketing is our alternative. Hungry Hippo accepts payment through cash or card .
Banks nowadays , in partnership with restaurants offer promos and deals through their clients personal
email address . This can not only be good for the Banks image but also for its partners as well
.(e.g.metrodeals , standard chartered point system promos)












II. Implementation

Though we have plans prepared , our group havent got the chance to implement these because the
Franchise Owner ( true owner) , wasnt able to approve our proposed plan . We needed their go signal
because it is their name we are carrying . Even more so , we created the drafts . (fig.1 , fig.2 )












III. Changes Made to Strategies, Reasons for Needing to Change, and Basis of Chosen Changes


Our group added the e-mail marketing strategy because when we conducted a survey , we asked if
they have participated in a promo or raffle before , if yes , what kind ? The result was :

Original Sample Size : 50
7 said NO
Sample Size : 43

Flyers: 42%
Printable Promos : 9%
QR Codes :21%
Others (e.g. real estate promos ,bank promos , email advertisements ,restaurant discounted prices etc.) : 28%

So the Others is the second highest when it comes to percentage , so we concluded that e-mail
marketing is a good addition to the marketing plan .

IV. Continuity

Though our plan hasnt been implemented yet , the Hungry Hippo Binan Branch liked the idea of our
proposal and will adapt as soon as the Main Branch approves . We explained to them how they should
maximize their resources and relate to the situation when creating promos and other trends ; for
example , one of our proposals is for the Rainy Season free coffee for every purchase of a Sandwich
Meal or Rice Meal , in this way , the customers can say that we have a welcoming approach .

Fig. 2 Weekly Raffle for the special
of the week

Fig.1 Promo to be uploaded in the
facebook page .
V. Lessons Learned

We realized how the trend changes from one thing to another . We somewhat witnessed and
encountered different types of people that have different perspectives when it comes to a certain
product , and that how hard it is to approach different types of people who have different likes , needs
and wants .

We also learned how to maximize resources ,you have the whole world in your fingertips , why not
make the most out of that reach ; to make use of what you have , like the webpage and facebook page
expansion ; and to


VI. Recommendations

Our group sees a lot of potential in Hungry Hippo , they just dont know it yet , or maybe the people
doesnt see it now ; being a new player in the market , its hard to compete with the establishments that
have been in the industry for quite some time . Our group suggests that Hungry Hippo should offer more
variety of food , specifically the healthy alternatives , because nowadays , people are becoming more
health conscious and also , offer budget meals , nowadays , prices of everything if we may say are
increasing , and being new in the industry , Hungry Hippo must have an edge , and since their target
market are students and employees , they must weigh their options and adjust to their said market in
order to acquire a fair market share .