Questionnaire about KFC in Sialkot.

1. Age………… 10. What do you think about the parking area at

2. Your occupation KFC?
………………………………… a. Good
3. When did you know about KFC?...................... b. Normal
4. Why do you choose KFC instead of other c. Bad
restaurants for junk food? (Please, specify your reasons)
…………………………………………………… ……………………………………………
…………………… ……………………..
……………………………………… 11. How does the KFC’s prestige affect your
decision
5. How do you come to know about KFC?
a. Very much
a. Advertisement on newspaper/magazine
b. Normal
b. Internet
c. Very little
c. Family/friends/ colleagues
12. Does the logo attract you?
d. Banner Yes…………..No…………….
e. People working for KFC (if yes, please specify your reasons)
f. Leaflets ……………………………………………………
g. Others……………… ………………………………………………
6. Who do you often go with 13. How often do you come to KFC
a. Alone a. Every 3 days
b. Family b. Once a week
c. Friends/ Colleagues c. Once a month
d. Others……………. d. Other options………………….
7. In terms of location, why do you come to KFC? 14. What do you think about the price here?
a. It lies on a main road a. Very expensive
b. It lies next to a supermarket b. Expensive but still payable
c. It looks out of 2 roads c. Reasonable
d. Cheap
d. Others…………………………….
(You can tick more than 1 option) 15. The KFC’s package is made by plastic and
paper. What do you think about this?
8. How does the location, in general, affect your
decision of choosing a restaurant or a shop? ……………………………………………………
…………………………
a. Strongly
16. How do you feel about KFC's food?
b. A little
a. Delicious
c. Not affect
b. Good
9. What factors of location affect your decision?
c. Normal
a. Near your house
d. Not Good
b. On the way to work or school
17. What are your suggestions for improving KFC's
c. Near shopping centre
service quality? (If any)
d. Near the red light so that it’s easy to be
…………………………………………………………
recognized
…………………………………………………………
e. Others…………………………. …………………………………………………………
Thank you very much for your cooperation!