TEAM

BRAVO S Period 0-1

Wer sind wir?
Welche Produkte haben wir?
MARKET : SONITES

Available
since Period

SOFT
SOLO

No. of
Design Index
Features

0
0

Retail and selling prices

5
7

Battery Life

Display Size

35
46

4
24

3
5

Period 0

10
29

45
113

Minimum
base cost
31
76

Required Cumulative
budget for
allocated
completion
budget
0
1'500
0
2'000

Period 1

SOFT

SOLO

SOFT

SOLO

Sonites

Sonites

Sonites

Sonites

210
196
131

330
313
206

205
190
128

320
303
199

Rec. retail price

Average retail price
Average selling price

Processing Desired base

Power
cost

Wer sind unsere Kunden und welche Erwartungen haben sie?

Purchase Intentions

Period 0

Product

SOFT

SOLO

SOFT

SOLO

Average

9%

13%

8%

13%

Savers
Explorers
Shoppers

24%

21%

13%
11%
32%

Period 1

13%
32%

Customers
Explorers
Performance (Processing
High
power and/or large screens)
Convenience (battery life,
Medium
design, no of features)
Price
Sensitive

Shoppers
Average

Savers
Low

Average

Average

Quality-price Extremely
ratio
sensitive

Shopping Habits
Explorers

Shoppers

Savers

Mass Merchandisers
Online Stores
Specialty Stores

10%
15%
75%

43%
13%
45%

60%
10%
30%

Total

100%

100%

100%

MARKET : SONITES

Wer ist unsere direkte Konkurenz pro Ziel Gruppe raportiert an Purchase Intentions ?
Period 0

Period 1

Produkt

Konkurenz

SOFT-Savers (24%)

MOST (41%) LOCK (11%)

SOLO-Shoppers (32%)

NOON (20%) MOVE (13%)

SOFT-Savers
(21%)
SOLO-
Shoppers
(32%)

TOPS (15%) LOOP (13%) ROCk (11%)

SOLO Explorers
(13%)
TOPS (18%) LOOP (13%) ROCk (11%)

SOLO Explorers (12%)

Produkt

Konkurenz
MOST (38%) LOCK (12%)

NOON (21%) MOVE (12%)

Welche Produkte hat unsere Konkurenz?

SOFT
MOST
LOCK

Launched in
Period
0
0
0

SOLO
MOVE
NOON
TOPS
LOOP
ROCK

0
0
0
0
0
0

MARKET : SONITES

No. of
Design Index
Features
5
3
13
4
8
3
7
8
19
11
17
14

5
5
9
3
6
7

Battery Life

Display Size

35
64
28

4
8
11

Processing
Power
10
10
10

Rec. retail
price
205
260
220

46
35
64
28
89
42

24
11
20
38
33
36

29
29
29
86
81
76

320
325
340
400
510
530

Market share value = % dinCompany Total Revenue/ Total Market Revenue

Share Price Index SPI = Revenue+Net Contribution+ Cumulative NC (Net contribution)

Was haben wir erreicht nach dem ersten Jahr :-)?

Company Profit & Loss Statement
Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
Market research studies
Research and development
Interests paid
Exceptional costs or profits
Earnings before taxes

Period 0
34'911
-15'958
-27
0
18'925
-3'840
-160
-1'224
13'701
-245
0
0
0
13'456

Period 1
40'640
-16'521
-20
0
24'098
-3'100
-1'100
-1'365
18'533
-307
0
0
0
18'226

Product Contribution
SOLO
Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
All numbers in thousands of dollars

SOFT

Sonites

Sonites

29'493
-13'166
-4
0
16'323
-1'600
-600
-685
13'438

11'147
-3'356
-16
0
7'776
-1'500
-500
-680
5'096

Base Cost
45
66
47
113
111
154
161
233
216