Subject Faculty Credit CV Value

Consumer Behaviour Prof. M. N. Tripathi

3 H
Services Marketing Prof. Krishna Das Gupta
3 H
B2B Marketing FTBF 3 H
Marketing to Consumers
at the BoP
Prof. Sandip Anand
3 M
Sales & Distribution
Management
FTBF
3 H
Product & Brand
Management
Prof. Sandip Anand
3 H
Integrated Marketing
Communication
Prof. M N Tripathi
3 M
International Marketing FTBF
3 L
Retail Management FTBF
3 M
Stakeholder Marketing
[1.5 credit]
Prof. Subhasis Ray
1.5 H
Customer Relationship
Management
Prof. Krishna Das Gupta
3 H
Term IV
Term V
Strategic Marketing FTBF 3
Selling & Negotiation Prof. M N Tripathi 3
Pricing Management FTBF
3 H
Term VI
Grading Comments Overall Ranking
okayish
Please read blogs/
articles to learn beyond
what is taught in class.
Prof Ojha's & Biju
Dominic's sessions
helped me gain complete
insight about the subject
Must
Good
It is taken only for CV
value- dont expect much
SM/CRM
- Must
Good
Maxim ensure that Prof
Ojha takes a few classes
- Must
Good
Need to pay attention &
come regularly to classes
to understand him. He is
a good teacher - just
needs to be understood
must
Depends on number of
students
Take only if interested in
media communication.
His teaching methods are
archaic but will help u
gain some insight.
Take only if visiting
faculty's CV looks good
Another niche subject.
Depends on your levels
of interest and list of
companies planning to
come to Xuberance
Good
Any subject by this Prof.
is must take
For those majoring in
Mark
Good
Take either this or
Services marketing
SM/ CRM
Term IV
Term V
Important subject for
future
Term VI
Challenges and Opportunities for Marketers in 21st century (COM)
Faculty:
Mr Chandradeep Mitra
Founder & CEO
PipalMajik & Anvetion Consulting
Good Teacher- gives relevant examples & case study
Behaviour Architecture (BARC)
Faculty:
Mr. Biju Dominic
Must: One of the best "experience" you'll have on campus
Recommendations
Positioning: The Battle For Your Mind by Al Ries
Marketing Warfare by Al Ries, Jack Trout
The Hidden Persuaders by Vance Packard
The Want Makers: Inside the World of Advertising: How They Make You Buy by Eric Clark
We Are Like That Only: Understanding The Logic Of Consumer India by Rama Bijapurkar
Mother Pious : Lady Making Sense Of Everyday India by Santosh Desai
Barbarians At The Gate by Burrough Bryan, Helyar John
Fooled by Randomness: The Hidden Role of Chance in life and in the Markets by Nassim Nicholas Taleb
Outliers by Malcolm Gladwell
Strategic Market Management - David A. Aake
Marketing Research : Text And Cases - Rajendra Nargundkar
The Rural Marketing Book Pradeep Kashyap and Siddhartha Raut
Sales And Distribution Management : An Indian Perspective - Pingali Venugopa
MARKETING MANAGEMENT : CASES AND CONCEPTS - Nikhilesh Dholakia
Why We Buy - The Science of Shopping - Paco Underhill
Tipping Point Malcolm Gladwell
Blink Malcolm Gladwell
We are like that only- Rama Bijapurkar...nothing talks about India better
22 Immutable laws of Marketing
Buyology,Brandwashed,etc by Martin Lindstrom
Blogs
http://passionateinmarketing.com/
http://www.trendsspotting.com/
http://www.marketingprofs.com/
https://archive.ama.org/archive/ResourceLibrary/Pages/common-marketing-terms.aspx
Fooled by Randomness: The Hidden Role of Chance in life and in the Markets by Nassim Nicholas Taleb