Subject Faculty Credit CV Value

Consumer Behaviour Prof. M. N. Tripathi

3 Medium
Services Marketing Prof. Krishna Das Gupta
3 Medium
B2B Marketing FTBF 3 High
Marketing to Consumers
at the BoP
Prof. Sandip Anand
3 High
Sales & Distribution
Management
FTBF
3 High
Product & Brand
Management
Prof. Sandip Anand
3 Medium
Integrated Marketing
Communication
Prof. M N Tripathi
Good
International Marketing FTBF
3 Low
Retail Management FTBF
3 Low
Stakeholder Marketing
[1.5 credit]
Prof. Subhasis Ray
Term IV
Term V
Customer Relationship
Management
Prof. Krishna Das Gupta
Strategic Marketing FTBF 3 Low
Selling & Negotiation Prof. M N Tripathi
Pricing Management FTBF
3 Medium
Term VI
Grading Comments Overall Ranking
Average
1. It's like the white shirt
in a wardrobe. You need
to take this. Prof. is very
old school
2
Very Good
1. The book made into
slides. Good value if IT is
your second preference
4
Good Lousy prof from ISB. 6
As per performance
1. An upcoming subject,
very insightful. Prof is
very good if you know
how to take
advantage.Interviewers
generally curious about
the subject
3
Good
Another essential. Good
prof. Helps in interviews
and hopefully at work
too
1
As per performance and
CP (ranges from very
poor to very good)
1. Take only if you are
genuinely interested. Try
extracting most out of
Prof. Anand
7
Important subject but
not the right prof for the
subject.
Good
Prof. Atul Tandon, man
of stories. Interesting to
hear but as a course,
pretty avoidable
8
Do not care if it's Prof.
Madhumita
9
Term IV
Term V
Avoidable if you have
taken SM
It' like a recap of MM-I 10
Good Prof from XLRI.
Better if it's floated in
the 5th term. Demanding
course.
5
Term VI
Challenges and Opportunities for Marketers in 21st century (COM)
Faculty:
Mr Chandradeep Mitra
Founder & CEO
PipalMajik & Anvetion Consulting
A decent speaker. Talks to the point but content becomes redundant after you have learnt quite a bit of marketing
Behaviour Architecture (BARC)
Faculty:
Mr. Biju Dominic
Very enjoyable. He is an oustanding speaker. The topic is quite interesting and sounds fancy.
A decent speaker. Talks to the point but content becomes redundant after you have learnt quite a bit of marketing
Recommendations
1. Read as much as you can, subscribe to newsletters, FB pages on Marketing, the
famous Marketing blogs etc.
2. Be aware of what's happening around - follow your dream companies, your
favourite ad agencies, your most loved personalities.
3. Please take your course assignments seriously and put in some genuine effort. It's
rewarding.
4. Test yourself at various national level competitions.
5. Live projects are a big CV point especially if there is an association with a
renowned corporate house.
6. Fall in love with the ever so dynamic world of marketing.
Recommendations
1. Read as much as you can, subscribe to newsletters, FB pages on Marketing, the
famous Marketing blogs etc.
2. Be aware of what's happening around - follow your dream companies, your
favourite ad agencies, your most loved personalities.
3. Please take your course assignments seriously and put in some genuine effort. It's
rewarding.
4. Test yourself at various national level competitions.
5. Live projects are a big CV point especially if there is an association with a
renowned corporate house.
6. Fall in love with the ever so dynamic world of marketing.