EVALUATION GRID

Petra Airline Marketing Strategy Project Page 1 of 2

July 2014
Tenderer: lufthansa Consulting
Tender Title: Conducting a Marketing and Media Plan Strategy for Petra Airline
Tender Reference: MKT Strategy 2014 - 2018


Maximum
Organisation and methodology

Rationale 5 3
Strategy 7 4
Timetable of activities 8 5

Total score for Organisation and
methodology
20 12

Key experts 1
Media planning and digital marketing:
Personnel 5 5
At least 5 years demonstrated experience in
advising clients on marketing, branding,
development of communication strategies,
and/or messaging
3 3
Demonstrated strategic communications
planning skills
3 2
Expert knowledge of integrated brand
communications including digital (SEO and
email) and social media
3 2
Ability to creatively and strategically think
about and approach problems and assigned
projects
3 2
Experience working in or with the Aviation
sector is preferred
2 2
Experience in/knowledge of economic
development, workforce development,
foundations and/or intermediary organizations is
strongly preferred
2 2
Excellent project management ability 3 3
Demonstrate that plans you have developed,
have been successfully implemented by clients
3 2
Provide references from entities for whom you
have provided similar services.
3 2
Key experts 2
Marketing Strategies:
Personnel 3 3
Consultant must have tourism/Airline marketing
and/or industry related work experience.
4 4
Consultant must demonstrate strong
communication and public relations skills.
4 3
Consultant must have media buying knowledge
and experience.
4 1
Have knowledge of the marketing issues and
challenges of the airline industry.
4 3

EVALUATION GRID
Petra Airline Marketing Strategy Project Page 2 of 2
July 2014
Have Strong research-based strategic planning
capabilities.
4 4
Demonstrate social media marketing and Web
based communication management skills.
2 1
Breakthrough creative executions, across all
possible mediums based on solid Marketing
strategies.
4 2
Provide references from entities for whom you
have provided similar services.
4 2
Provide a guarantee of services to be rendered. 4 2
Provide proposed key words and relevant
metrics.
5 2
Brand and promote Petra Airline as a
marketable carrier.
5 3



Total score for Key experts 80 55

Overall total score 100 67



Fadi Kilani
Project manager


Procurent Officer - Finance