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20/10/2014 Bankers Adda: Marketing Quick Notes For SBI Exam

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Marketing Quick Notes For SBI Exam
Dear readers, Here we are presenting you some quick notes on Marketing which
will be helpful in the upcoming SBI PO and SBI Clerk exams.
Quick Notes:
1. Marketing is the process of communicating the value of a product or
service to customers, for the purpose of selling that product or service.
2. Mass Marketing means marketing the mass produced goods.
3. Strategic marketing means decision making process that involves the
analysis of the internal capabilities and external environment of a company.
4. Stimulation marketing means there is no demand for the product and
people are not interested to purchase the product hence special offers are
given to stimulate the people.
5. Synchrome marketing means irregular demand.
6. De-marketing means the demand for the product exceeds the supply.
7. Producer goods means goods which are priced high and required a few to
produce other goods in the industry ex: lathe, motor etc
8. Consumer goods are required in large number and directly used by the
consumer.
9. Derived goods means the demand for the product is derived from the
demand of other products ex: the selling of stabilizer depends upon the
selling of TVs and refrigerator.
10. The client of an advertising agency is called Customer.
11. CRM means Customer Relationship Management.
12. Segmentation of consumer market is based on consumer
characteristics and consumer responses.
13. B2B means business to business
14. Database marketing is direct form of marketing.
15. A Buyers Market means supply exceeds demands
16. Niche market means a specified market for the target group.
17. HNI marketing means High Networth Individual.
18. Relationship marketing is useful for cross selling of products.
19. Good public relations indicate
Improved marketing skills
Improved brand image
Improved customer service
20. Marketing functions includes
Designing new products
Advertisements
Publicity
After sales service
21. Effective selling skills depends on
Effective lead generation
Sales call planning
Territory allocation
Effective communication skills
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22. Marketing channels mean
Delivery period
Delivery outlets
Delivery time
Delivery place
23. Marketing information means
Knowledge level of marketing staffs
Information about marketing staff
Information regarding share market
Knowledge of related markets
24. A DSA means Direct Selling Agent.
25. Service marketing resorted to in Insurance companies and banks.
26. Service marketing is same as
Internet marketing
Telemarketing
Internal marketing
Relationship marketing
27. Market segmentation helps to determine target groups.
28. The seven Ps of marketing
Product
Price
Place
Promoting
Process
People
Physical Evidence
29. SWOT Strengths Weakness Opportunities Threats.
30. Standard marketing practices include lowering the selling price.
31. USP of a product means Unique Selling Proposition.
Rosser Reeves coined the term USP.
32. MBO means Management by Objectives (Peter Drucker)
33. AIDA Attention Interest Desire Action
34. BTL Below the line
35. Right-time marketing is an approach to marketing which selects an
appropriate time and place for the delivery of a marketing message.
36. A group of related products manufactured by a single company is called
product line.
37. MDSS Marketing Decision Support System.
38. Target group for the marketing of Internet Banking All the computer
educated customers.
39. Innovation means new ideas and product designing.
40. Service after sale is not the function of marketing staff.
41. A good seller should have the following quality/qualities
Devotion to the work
Sympathy
Submissive
42. Planned cost service means additional profit on same cost.
43. A non-traditional, low-cost, flexible and highly effective marketing is
termed as Gorilla marketing.
44. The aim of successful marketing is to increase the outlet of the seller.
45. Low end market means a market for lower price products.
46. The strategy used to charge different prices for the same product is
called price discrimination.
47. The system designed to support marketing decision making is
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Labels: Daily Quiz, Marketing, SBI Clerk, SBI PO
Quick notes on
Marketing
Marketing Notes for
SBI Clerk Exam
SBI PO: Marketing
Quiz
47. The system designed to support marketing decision making is
marketing information system.
48. Conversion in marketing means converting suspect into prospect.
49. MC means Marginal Cost.
50. Personalized marketing (also called personalization, and sometimes
called one-to-one marketing) is an extreme form of database marketing.
Personalization tries to make a unique product offered for each customer.

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Reply
BA Addict !! 4 months ago
Answer it...

88


Reply
159 4 months ago > BA Addict !!
only II follows.

4


Reply
Guest 4 months ago > 159
Yes it should be only 2 follows.. becoz 1 is
clearly not following... and in 2nd case there
are two possibilities either some 6 will be 3 /
some 6 will not be 3..so clearly 2 follows...

2


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Reply 2


Reply
Guest 4 months ago > 159
Yes it should be only 2 follows.. becoz 1 is
clearly not following... and to solve the 2nd
case:
there are two possibilities either some 6 will
be 3 / some 6 will not be 3..
so some 6 not being 3 is a possibility will
definitely follow.

1


Reply
Learner 4 months ago > BA Addict !!
both follows.......but still a doubt in second stat..if it
was some 6 not being 3 ..then it would definitely
follow.....but still i will go with BOTH follows

2


Reply
Kruthika 4 months ago > Learner
ya both follows,i got ur doubt, in venn
diagram we can directly observe 3 is not part
of 6,
but we can draw 6 is part of both 3 and 6(not
considering possibility)

1


Reply
Kruthika
4 months ago
> Kruthika
Figure


2


Reply
Arpit Singh
4 months ago
> Kruthika
Hey kruthika the diag u hav drawn
can be drwan in other way ..... in that
case both will be true


Reply
Learner
4 months ago
> Kruthika
I also drew d same diagrams as u
did.... :)..both follows


Reply
Kruthika
4 months ago
> Learner
:-), when is ur exam


Reply
Learner
4 months ago
> Kruthika
it was on 22 morning.....117
attempts...missed some scoring
areas in the paper.and my ga is
horrible so.i dont have any
expectations becoz..paper was
easy....and cutoff will hover around
100 for obj.


Reply
Kruthika
4 months ago
> Learner
ok,if accuracy was good, u would
clear it, lets hope for the best :-))


Learner
4 months ago
> Kruthika
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Reply
cant say anything about accuracy in
ga and eng...


Reply
Kruthika
4 months ago
> Learner
y many getting none follows?


Reply
Learner
4 months ago
> Kruthika
cant say... :)

1


Reply
Kruthika
4 months ago
> Learner
29th, not preparing :-(
just going!

1


Reply
Learner
4 months ago
> Kruthika
all d best...prepare only ga.rest u can
do ..and dont miss scoring areas
becoz paper is not dat tough....All the
best

1


Reply
Kruthika
4 months ago
> Learner
yes, Thank u. but for us(general)
cuttoff is very high...
want to stat preparation for po4!

1


Reply
Learner
4 months ago
> Kruthika
yups...and i am starting prep. for po4
as well as for cgl....


Reply
Kruthika
4 months ago
> Learner
oh,gud all the best,
This time u will get both :)


Reply
Learner
4 months ago
> Kruthika
thanxx...and all d best again


Reply
Kruthika
4 months ago
> Learner
Thank u..

1


Reply
Popy 3 months ago > Kruthika
Hey Kruthika can SEnd me previous
Question paper of sbi clerk 2013


Reply
Learner
4 months ago
> Kruthika
when is ur exam


Reply
Kruthika
4 months ago
> Learner
hmmm


chandan
4 months ago
> Kruthika
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Reply
4 months ago
kruthika but second option is saying
aout possibility . wy u are not
considering possibility . only 1 follows
. ur figure is right .and make another
figure without possibility than only u
come to the conclusion .


Reply
rahul 3 months ago > Learner
both follows......


Reply
BA Addict !! 4 months ago > BA Addict !!
Answer is None follows :( But how??

1


Reply
Ipsit Roy 4 months ago > BA Addict !!
All 3 are not 5 the reverse of the statement
means all 5 are not 3 ..so Statement I invalid.
In statement II, some 3 might be or might not
be 6 ..so there is no surety for that. Hence
None follows


Reply
DHIRAJ tripathy
4 months ago
> Ipsit Roy
bhai all 3 are not 5 but all 5 can be 3
..so 1 follows


Reply
Ipsit Roy
3 months ago
> DHIRAJ tripathy
no its none check once again


Reply
avni 4 months ago > BA Addict !!
yes answer is correct as the second
statement means
"no 3 is 5"


Reply
mahmood 4 months ago > BA Addict !!
first conclusion is definately not following!!!
from second statement we can say some 5
are not 3! third statement says some 5 are 6,
combining these two we can say some 6 are
not 3!!! so the probability of a true stayement
is wrong hence accordimg to me 2nd does
not follow


Reply
priyanka 4 months ago > BA Addict !!
First dont follow we can clearly see from
venn diagram. And second doesn't follow
because it is already true ...


Reply
Nitish 4 months ago > priyanka
both follows itika..check it again


Reply
Indrajeet 4 months ago > Nitish
sorry bro both does not follows


Reply
159 4 months ago > Indrajeet
II folows

1


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Load more comments
Reply
Indrajeet 4 months ago > 159
How Can you Explain it?


Reply
159 4 months ago > Indrajeet
sorry I was wrong both follows.



Reply
Indrajeet 4 months ago > 159
"All 3 are not 5"
means "some 3 are 5"
But i thought
"All 3 are not 5" means
"No 3 are 5"
that's why i got None follows


Reply
159 4 months ago > Indrajeet
wait ..let me upload the pic


Reply
mahmood 4 months ago > BA Addict !!
dont follow any specific rule, just think with
your common sense n u will reach the
answer ,no venn diagrams no aeio.


Reply
Indrajeet 4 months ago > BA Addict !!
None Follows

1


Reply
Keyur 2 months ago > BA Addict !!
Only || follows


Reply
Popy 3 months ago > BA Addict !!
Mruthy Do u hv SBI previous Question Paper of SBI
CLERK 2013
if So den plz send me


Reply
BA Addict !! 3 months ago > Popy
Sorry, i don't have


Reply
Samarpita 3 months ago > BA Addict !!
only 2 follows..


Reply
Rohit Chauhan 3 months ago > BA Addict !!
Bas 4


Reply
Abhishek krishna 3 months ago > BA Addict !!
both follows


Reply
Shivani Awasthi 4 months ago > BA Addict !!
both follows kyoki can not say me possibility sahi
hoti hai


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