Intro –

\Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is India's

largest and world's third largest cellular service provider with more than 82 million
subscribers as of December 2008. It also offers fixed line services and broadband
services.

SingTel owns over 30% of the Bharti Telecom. Vodafone is also a shareholder of
Airtel with 4% of the shares. Thus making it a sister company of the brand

The Bharti Group has a diverse business portfolio and has created global brands in
the telecommunication sector. Bharti has recently forayed into retail business as
Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It
has successfully launched an international venture with EL Rothschild Group to
export fresh agric - products exclusively to markets in Europe and USA and has
launched Bharti AXA Life Insurance Company Ltd under a joint venture with AXA,
world leader in financial protection and wealth management.

Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first
private telecom services provider with a footprint in all the 23 telecom circles.
Bharti Airtel since its inception has been at the forefront of technology and has
steered the course of the telecom sector in the country with its world class products
and services. The businesses at Bharti Airtel have been structured into three
individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia
Services & Enterprise Services. The mobile business provides mobile & fixed
wireless services using GSM...

COMPANY PROFILE :

Bharti Airtel is one of India's leading private sector providers of

telecommunications services based on an aggregate of 27,239,757 customers as on
August 31, 2006, consisting of 25,648,686 GSM mobile and 1,591,071 broadband &
telephone customers.

The businesses at Bharti Airtel have been structured into three individual
strategic business units (SBU’s) - mobile services, broadband & telephone services
(B&T) & enterprise services. The Mobile Services Group provides GSM mobile
services across India in 23 telecom circles, while the B&T business group provides
broadband & telephone services in 92 cities. The Enterprise Services Group has two
sub-units - Carriers (long distance services) and Services to Corporates. All these
services are provided under the Airtel brand.

PARTNERS :
The company has a strategic alliance with SingTel. The investment made by SingTel
is one of the largest investments made in the world outside Singapore, in the
company.

The company also has a strategic alliance with Vodafone. The investment made
by Vodafone in Bharti is one of the largest single foreign investment made in the
Indian telecom sector.

The company’s mobile network equipment partners include Ericsson and Nokia.
In the case of the Broadband And Telephone Services and Enterprise Services
(carriers), equipment suppliers include Siemens, Nortel, Corning, among others. The
Company also has an information technology alliance with IBM for its group-wide
information technology requirements and with Nortel for call center technology
requirements. The call center operations...

Introduction
Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first
private telecom services provider with a footprint in all the 23 telecom circles.
Bharti Airtel since its inception has been at the forefront of technology and has
steered the course of the telecom sector in the country with its world class products
and services. The businesses at Bharti Airtel have been structured into three
individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia
Services & Enterprise Services. The mobile business provides mobile & fixed
wireless services using GSM technology across 23 telecom circles while the Airtel
Telemedia Services business offers broadband & telephone services in 94 cities. The
Enterprise services provide end-to-end telecom solutions to corporate customers
and national & international long distance services to carriers. All these services are
provided under the Airtel brand.

Strengths
• Bharti Airtel has more than 65 million customers (July 2008). It is the largest cellular
provider in India, and also supplies broadband and telephone services - as well as many
other telecommunications services to both domestic and corporate customers.
• Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel, with
whom they hold a strategic alliance. This means that the business has access to
knowledge and technology from other parts of the telecommunications world.
• The company has covered the entire Indian nation with its network. This has underpinned
its large and rising customer base.
Weaknesses
 • An often cited original weakness is that when the business was started by Sunil Bharti
Mittal over 15 years ago, the business has little knowledge and experience of how a
cellular telephone system actually worked. So the start-up business had to outsource to
industry experts in the field.
• Until recently Airtel did not own its own towers, which was a particular strength of some
of its competitors such as Hutchison Essar. Towers are important if your company wishes
to provide wide coverage nationally.
• The fact that the Airtel has not pulled off a deal with South Africa's MTN could signal
the lack of any real emerging market investment opportunity for the business once the
Indian market has become mature.
Opportunities
• The company possesses a customized version of the Google search engine which will
enhance broadband services to customers. The tie-up with Google can only enhance the
Airtel brand, and also provides aadvertising opportunities in Indian for Google.
• Global telecommunications and new technology brands see Airtel as a key
strategic player in the Indian market. The new iPhone will be launched in
India via an Airtel distributorship. Another strategic partnership is held with
BlackBerry Wireless Solutions.
• Despite being forced to outsource much of its technical operations in the
early days, this allowed Airtel to work from its own blank sheet of paper, and
to question industry approaches and practices - for example replacing the
Revenue-Per-Customer model with a Revenue-Per-Minute model which is
better suited to India, as the company moved into small and remote villages
and towns.
• The company is investing in its operation in 120,000 to 160,000 small villages
every year. It sees that less well-off consumers may only be able to afford a
few tens of Rupees per call, and also so that the business benefits are
scalable - using its 'Matchbox' strategy.
• Bharti Airtel is embarking on another joint venture with Vodafone Essar and
Idea Cellular to create a new independent tower company called Indus
Towers. This new business will control more than 60% of India's network
towers. IPTV is another potential new service that could underpin the
company's long-term strategy.

Threats
• Airtel and Vodafone seem to be having an on/off relationship. Vodafone which
owned a 5.6% stake in the Airtel business sold it back to Airtel, and instead
invested in its rival Hutchison Essar. Knowledge and technology previously
available to Airtel now moves into the hands of one of its competitors.
• The quickly changing pace of the global telecommunications industry could
tempt Airtel to go along the acquisition trail which may make it vulnerable if
the world goes into recession. Perhaps this was an impact upon the decision
not to proceed with talks about the potential purchase of South Africa's MTN
in May 2008. This opened the door for talks between Reliance
Communication's Anil Ambani and MTN, allowing a competing Inidan
 industrialist to invest in the new emerging African telecommunications
market.
• Bharti Airtel could also be the target for the takeover vision of other global
telecommunications players that wish to move into the Indian market.
Airtel comes to you from Bharti Airtel Limited, India's largest integrated and the first private
telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its
inception has been at the forefront of technology and has steered the course of the telecom sector
in the country with its world class products and services. The businesses at Bharti Airtel have
been structured into three individual strategic business units (SBU's) - Mobile Services, Airtel
Telemedia Services & Enterprise Services. More . . .
Bibliography
Bharti Airtel - Rider of the boom - Rishi Joshi and Amit Mukherjee, Business Today 5th March
2008
Bharti Airtel's Website
Wiki - Bharti Airtel

Type Public (BSE: 532454)

Founded 1995 as Bharti Tele-Ventures [3]
Founder(s) Sunil Bharti Mittal
Headquarters New Delhi, India
Sunil Mittal
Key people
(Chairman) & (CEO)

Industry Telecommunications
Wireless
Telephone
Products
Internet
Satellite television
Revenue ▲ US$ 6.73 billion (2008)
Net income ▲ US$ 1.59 billion (2008)
Total assets ▲ US$ 12.28 billion (2008)
Bharti Enterprises (64.76%)
Owner(s) SingTel (30.5%)
Vodafone (4.4%)
Website Bharti.com
 Airtel.in
Brief history
Bharti Airtel was established as Bharti Tele-Ventures Limited in 1985. This
telecommunication company is a joint stock holding enterprise headquartered in
New Delhi. Bharti Airtel, commonly called 'Airtel' is among largest mobile service
operator with a subscriber base of nearly 75 million. Airtel has a submarine cable
landing station in Chennai connecting this South Indian city to Singapore.

Products and services

Services offered by Bharti Airtel can be classified into:

Mobile services – Based on number of customers Bharti Airtel is largest mobile

service operator in India. This company offers mobile services based on GSM
technology. For convenience of its customers Bharti Airtel has both pre- paid and
post paid facilities.
Enterprise business – Bharti Airtel provides integrated services comprising
mobile, telephone, broadband, data and connectivity services internationally as well
as nationally for small, medium and large scale enterprises. Its carrier service
provides network connectivity through optic fiber over a distance of more than
35,000 km. Bharti Airtel is a member of South East Asia – Middle East – Western
Europe – 4 consortium which includes 15 global telecommunication service
providers.
Airtel Telemedia Services – This company offers high speed broadband services
through landlines in 94 cities.

Financials
Bharti Airtel till March 2008 had assets worth US $6.61 billion. During period
between April 2007 – March 2008, it achieved sales amounting to US $6.61 billion
and profits of US $0.94 billion.

Awards and recognition judged 'Best Carrier India' at 2008 Telecom Asia. It was
recognized as 'Best Cellular Service Provider' and 'Best Broadband Service Provider' at V&D
100 awards for 2008. In 2007, Bharti Airtel won 'Business Leadership Award' from NDTV
Profit.

The object –

To find the market share of airtel in allotted markets

To measure the amount of the consumers total spending for airtel telecom
services.

To know total amount f money non telecom shopkeepers can spend on our product
in planning and managing sales and marketing.
 To know how much airtel has penetrated in the market.

To know the satisfaction level frm the existin telecom shopkeepers.

To keep an eye on the competitors strength and weekness.

To study the hindrances in increasing the sales and market share f airtel in prepaid
category.

To know which telecom operator is leading in the given market.

– To study the comp. analysis of telecom operators acc. To

dealers,retailers on a parameter like –
– .value f or money of which telecom operator.
– Customer preference/ demand for wich companys connection.
– Claim disbursement recd by

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