2010

LEADING IN INNOVATION
Member of:
GARUDAFOOD GROUP PROFILE
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Contents
GarudaFood Group Strategic Intent
Basic Mentality and Leader Traits
Our Business
Corporate Structure of Tudung Group (holding company)
Corporate Milestone
Board of Commissioners and Directors
Achievements
International Operations
Noble People
Distribution Network
Corporate Social Responsibility
Manufacturing Network and Facilities
Corporate Structure of Tudung Group
* Suntory Garuda Beverage is a Joint Venture Company (JV) which was formed by GarudaFood Group with Suntory Beverage &
Food on July 14th , 2011 in non-alcoholic beverage industry, to strengthen GarudaFood Group position in beverage business.
Forming a JV is one of GarudaFood Group growth strategy through Strategic Partnership, to achieve the Vision and Goal To
Become Indonesias Leading Food and Beverage Company. Suntory Garuda Beverage currently has tea-based, coffee-based
and fruit flavor drink categories
Tudung Group is a holding company that has 4 Lines of Business (LoB):
1. LOB FOOD (GarudaFood) that focuses on the manufacturing and
marketing of snacks, biscuits, confectioneries, basic food and dairy.
2. LOB BEVERAGE (under Suntory Garuda Beverage*) that focuses on the
manufacturing and marketing of non-alcoholic beverage.
3. LOB DISTRIBUTION (Sinar Niaga Sejahtera) that distributes food and
beverage products of GarudaFood Group throughout Indonesia.
4. LOB AGRIBUSINESS which consists of PT Bumi Mekar Tani (Peanut
plantation) and PT Garuda Bumi Perkasa (CPO mill).
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Corporate Structure of Tudung Group (contd)
PT Garuda Bumi Perkasa PT Bumi Mekar Tani
PT GarudaFood
Putra Putri Jaya
PT Suntory Garuda
Beverage
LoB Distribution LoB Food LoB Beverage
PT Sinar Niaga
Sejahtera
LoB
Agribusiness
PT GarudaFood Beverage Jaya
PT Tudung Putra Putri Jaya
Corporate Milestone (1979 2014)
1979
1987
1994
Established our own distribution network.
1995
Start our Garuda Coated Peanuts
1997
Entered the biscuit business, with Danza as the first brand continued
with Salma as the next brand. (Gery brand was launched in 2001 and became the market leader
for wafer stick category)
1998
At the height of the Asian Financial Crisis, entered the jelly business under Kiki Jelly brand, which
one later changed to Okky Jelly
SNS established new area of distribution in Java island
Began its unbranded roasted peanut business
Started to use Garuda for the brand of our roasted peanuts
1999
SNS continued to widely expand to other new areas of distribution
outside Java island (both Western and Eastern part of Indonesia) by establishing 11 legal entities
2002
This year marked the beginning of GarudaFoods entry into beverage business, by introducing the
successful and lucrative Okky Jelly Drinks
2004
Entered the basic food under Enerfill brand & Confectionery
Business under Ting Ting brand
2005
Entered tea based beverage business by launching Mountea
Entered into non-peanuts Snacks market under Leo brand
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Corporate Milestone (1979 2014) (contd)
2006
In the beginning of 2006, PT Tudung Putra Putri Jaya (Tudung Group) was established as the
holding company
2008
Launched new premium products; Chocolatos for wafer stick and Wafelatos for wafer cream categories
Entered functional drink under SuperO2 brand\
Acquired Fuhua Jinjiang Yonghe, confectionery manufacturing (in China)
2007
Launched the new logo of GarudaFood.
2009
Entered dairy business by launching Clevo liquid milk.
According to Euro Monitor, GarudaFood Group GarudaFood Group maintained the leading position in sweet and
savory snacks with 26 % (2009) and 22% (2010) share of retail sales value The Group dominated nuts market
with a 52% retail value share and was a strong leader in other sweet and savory snacks.
Established Xiamen GarudaFood Co. Ltd to serve China market
2010
Launched the first doughnut biscuit in Indonesia, Gery ODonut
2011
Established a JV company with Suntory Japan, named PT Suntory Garuda Beverage
Launched Kopyes (coffee based beverage); Jell-O Blast (jelly-milk product) and Berrygood (first berry jam &
wafer stick)
Launched Nachi as a premium rice product
Go Live ERP (Project 1)
2012
Established JV company with Polyflex India, named Garuda Polyflex Foods Private Limited by launched Gone
Mad choc stick to serve Indian Market
Launched fruit flavored drink in PET Bottle, under the brand Okky Koko Cool & Go
Launched Mirai, first ocha (Japanese tea) in the bottle in Indonesia
Go Live ERP (Project 2)
Launched Okky Jell-O Juice, the premium jelly juice drink in tetra pack
Launched MYTEA, The first Oolong Tea in the bottle in Indonesia
Launched Mountea Sparkling, The first Fruit Tea Carbonated drink
2013
2014
Launched DeKoffie, the first ready-to-drink (RTD) coffee which contained micro grind coffee in Indonesia
GarudaFood Group Strategic Intent
Vision Mission Values Elaboration
Corporate Core Values
Mission
We are a transformation making company that creates value to society
based on interdependent co-arising
Corporate Philosophy
Human Values
Business Ethics
Unity Through Harmony
Speed and Leading Change
Working Smart in Learning Culture
Vision
Indonesias Leading Food and
Beverage Company
Founders Spirit
Success is born through honesty, persistence and
commitment guided by constant prayer
Long Term Key Strategies
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Basic Mentality and Leader Traits
Noble people has always be grateful to God and build a winning spirit, acknowledged by the
service to the stakeholders with creative and innovative thinking and continuous improvement
Basic Mentality Leadership Traits
Calling
Piety
Competence
Creativity
Consistency
Concern for People
Be Grateful to God
Corporate Core Values
Founders Spirit
Honesty, Persistence,
Commitment, Prayer
Corporate Philosophy
Peaceful and Dynamic
Missions Principle
Interdependent Co-
Arising
Winning Spirit
Service to Stakeholders
Creative and Innovative
Thinking
Continuous Improvement
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Board of Commissioners & CEO
Sudhamek AWS
Commissioner
Dorodjatun Kuntjoro-Jakti
President Commissioner
Hardianto Atmadja
CEO
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Our Business
GarudaFood Group consists of 3
(three) divisions:
Food division
Beverage division
Distribution division
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LoB Food
Roasted Peanut
Snacks Confectioneries
Coated Peanut
Biscuits
Milk Drink
Basic Food
Functional Drink
NPL :Gone Mad Choco Stick in India
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Tea-Based Beverage
Juice , Fruit flavor drink, jelly cup &
Jelly Milk
LoB Beverage
Coffee-Based Beverage
Manufacturing Network
Location of Production Facilities
12 Owned Production Plants 16 Beverage Contract Manufacturers 11 Food Contract Manufacturers
Kalimantan
Sulawesi
Sumatera
Java
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Our Manufacturing Facilities
Cooling Process - Cokluut
(Wafer Stick) production
Packaging Process Garuda
(Roasted Peanut) production
Seasoning Process - Leo
(Snack) production
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Our Manufacturing Facilities (contd)
Dairy - Pasuruan
Beverage - Sidoarjo
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Biscuit - Gresik
Filling Process - Okky Jelly
Drink (jelly drink) production
Filling Process - Clevo (milk
drink) production
Cooling Process - Toya-Toya
(Extrude) production
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Distribution Network
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SNS National Distribution Coverage 21 Region covers more than 360,000 Outlets
Legend
Regi ons
Sumbagut 1
Sumbagut 2
Sumbagsel 1
Kalimantan 3
Kal imantan 2
Kali mantan
1
Sulawesi 2
Sulawesi 1
Papua
Sumbagsel 2
Banten
Jakarta
Jabar 1
Jabar 2
Bali Nusra
Jat im 2
Jatim 1
Jateng 2
Jat eng 1
Sumbagut 1
Sumbagut 2
Sumbagsel 1
Kalimantan 3
Kal imantan 2
Kali mantan
1
Sulawesi 2
Sulawesi 1
Papua
Sumbagsel 2
Banten
Jakarta
Jabar 1
Jabar 2
Bali Nusra
Jat im 2
Jatim 1
Jateng 2
Jat eng 1
11
2
10
9
17
7
1
4
6
8
5
18
14
13
15
3
12
19
20
1 20
21
Jabar 3
Indonesia as the worlds largest archipelago drives GARUDAFOOD GROUP to develop its own
distribution network. Since 1994, all of GarudaFood group products were distributed by Sinar Niaga
Sejahtera (SNS), an affilitiated company to GarudaFood (engaged in the business of distribution and
logistic). SNS Group has 21 regions, 153 depos and 154 distribution partners throughout Indonesia.
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Distribution Network
Our warehouse
Our fleets
GarudaFood Product
in Modern Market
GarudaFood product in
school traditional stall
GarudaFood Product
in Traditional Market
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GarudaFood E-Commerce
Electronic commerce, commonly known as e-commerce or e-comm, refers to the buying and selling of products
or services over electronic systems such as the internet and other computer networks. GarudaFood also develop
marketing and product penetration through e-commerce. www.ultahku.com, sells a packaged product of
GarudaFood in interesting special design packaging and also promotion to enliven a birthday party, and
www.berbagibingkisan.com for the other special occasion like charity..
Besides, we also develop www.snspoint.comthat allows resellers to receive product updates, pricing, promotion
and conduct transactions easily.
www.snspoint.com
www.ultahku.com
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Asia
Malaysia
Thailand
Philippines
Brunei
Darussalam
Vietnam
Hong Kong
Singapore
Taiwan
South Korea
Timor Leste
China
Pakistan
Cambodia
Europe
Netherlands
Middle East
Jordan
Saudi Arabia
United Arab
Emirates
Africa
Nigeria
West Africa
South Africa
North America
USA
Australia &
Pacific Ocean
Australia
Pacific Island
GarudaFood has been exporting
some of its products to:
International Business Division is an integral part of GarudaFood in expanding to the global market, with
GarudaFood International as the front guard.
Currently the China market seriously being developed with the establishment of GarudaFood Ltd in Xiamen, a
company that focuses on marketing in China.
Now, our Kacang Garuda, Gery Biscuit and Okky Jelly Drink products have penetrated many countries in the world
GarudaFood has pioneered cooperation with distributors in several countries ASEAN countries as the focused
target in regional business development, namely: Philippines, Vietnam and Thailand.
International Operations
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International Operations (contd)
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In addition to exporting our products to many foreign markets, we also have a
subsidiary in India as the main focus for international investment
Established Garuda Polyflex Foods
Private Limited (GP Foods), a joint
venture company with Polyflex
India Private Limited in the food
and beverage business in 2012
GP Foods has a manufacturing
facility in Bangalore that produces
choco stick and jelly drink
INDIA
Achievements
Top Brand For Kids.
Organized by Marketing
Magazine, colaborate with
Frontier Consulting Group.
2009: Okky Jelly Drink for jelly
drink category.
2013: Okky Jelly cup, chocolatos
Indonesia Customer
Satisfaction Award (ICSA)
Organized by SWA Magazine &
Frontier survey foundation:
2000-2013 : Kacang Garuda
(roasted peanut)
2008-2013 : Okky Jelly Drink
2010-2012: Kacang Garuda
(Non roasted)
Organized by SWA Magazine and
,
Indonesia best Brand Award
(IBBA)
Organized by SWA Magazine and
MARS survey foundation
2004-2011 : Kacang Garuda
2005-2011: Gery Wafer Coating
2005-2011: Gery, Okky Jelly
2007-2011: LEO, Pilus, Mountea,
Gery Chocolatos, Okky Jelly Drink
2012& 2013 :Garuda, Okky Jelly,
Gery, Wafer Coating Chocolate,
Pilus Garuda, Mountea,
Chocolatos, Okky Jelly Drink
Anugerah Produk Asli Indonesia
(APAI)
An achievement that been given
by Harian Bisnis Indonesia
colaborate with Industrial
Department:
2008 : Gery for snack category.
2009 : Kacang Garuda for snack
and food category.
Indonesia Entrepreneur of The
Year Indonesia 2004
Given by Ernst & Young to
GarudaFood CEOs Sudhamek
AWS, which represent
Indonesia to World
Entrepreneur of The Year.
Superbrands
Organized by Superbrands
International
2003-2004 : Kacang Garuda
Top Brand
Given by Marketing Magazine
and FRONTIER
2007-2014: Kacang Garuda and
Okky Jelly Drink
2009 - 2011 : Mountea
2011 2014: Gery Chocolatos
2012- 2014 : Gery Toya-Toya
Moms choice brand
Given by Kartini magazine
2011 & 2012 : Gery Chocolatos
Indonesia Original Brands
Awarded by SWA magazine
2011 : Gery
2012 : Garuda & Gery
2013 : Gery
Indonesia Original Brands
Awarded by SWA magazine
2011 : Gery
2012 : Garuda & Gery
2013 : Gery
Word of Mouth Marketing
Award
Awarded by SWA Magazine
2011 - 2013 : Mountea
2013: Kacang Garuda
Word of Mouth Marketing
Award
Awarded by SWA Magazine
2011 - 2013 : Mountea
2013: Kacang Garuda
Indonesia Most Admired
Company (IMAC)
Organized by FRONTIER
GarudaFood has achieved the
top 3 rank in F & B category
within
2005 2011 in a row
2012 - 2013 : 2nd position in
Food Category
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Social Media Award,
organized by SWA Magazine
& Frontier Consulting Group
2013 : Kacang Garuda, Gery
Chocolatos, Gery Toya-Toya,
and Okky Jelly Drink
Social Media Award,
organized by SWA Magazine
& Frontier Consulting Group
2013 : Kacang Garuda, Gery
Chocolatos, Gery Toya-Toya,
and Okky Jelly Drink
Global Customer Satisfaction
Standard World Class
Quality Achievement Award
Awarded by Majalah SWA,
MARS dan SWANETWORK
2013: Kacang Garuda
Noble People
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Being a company with strong character leads GarudaFood Group to achieve success and
spectacular business growth
Around 18.550 employee of GarudaFood, they are called Noble People who are main asset in
companys effort to achieve its mission of growing as a transformation-making company that
creates value to the society.
At GarudaFood, Corporate Social
Responsibility are not merely charity but also
instrumental in contributing to sustainable
community development
GarudaFood established CSR program called
GarudaFood SEHATI
GarudaFood SEHATI covers five main pillars:
1. Education
2. Public Health
3. Empowering community
4. Humanitarian Aid
5. Caring the environment
Community Empowerment
Environment
Humanitarian Aid Education
Public Health
Corporate Social Responsibility
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