SparcIt and Creativity Testing Services (CTS) forge partnership to transform creativity

measurement
1888PressRelease - Together, the two organizations will provide a full range of online automated semantic-based
creativity assessments to educators, researchers, and other organizations.
San Francisco, CA - SparcIt, a pioneer in automated psychometric assessments, and Creativity
Testing Services (CTS), a leading provider of creativity assessment, announced today a joint
partnership to provide more eective creativity tests and assessments!
Testing and measuring creativity has al"ays #een a challenge! It$s "ell %no"n to #e a manual,
slo" and su#jective process! Together, SparcIt and CTS created an all-ne" platform for automated
and online creativity testing! The ne" rCA&-SparcIt platform represents over '( years of creativity
research and includes an entire portfolio of rCA&$s creativity tests "ith )uic% and relia#le
assessment!
*+e no" have a po"erful platform for the administration and relia#le scoring of an entire #attery
of creativity tests,* said ,ar% -unco, .h/, founder of CTS and 0! .aul Torrance .rofessor of
Creativity Studies at the 1niversity of 2eorgia, Athens! *This is a #ig step for"ard for creativity
measurement and enhancement!*
From a #attery of creativity assessments, clients can choose "hat they need! The tests are
provided in a custom-made pac%age and availa#le online! Among many, clients may choose from
any of t"o do3en tests of divergent thin%ing, the Teachers$ 0valuation of Students$ Creativity,
.arents$ 0valuation of Children$s Creativity, the *+ho Are 4ou* Self -eport (for the creative
personality), the Settings and Climate 0valuation, Creative Attitudes and 5alues, or any of the
other measures from the rCA&!
SparcIt$s engine automates such assessments #y com#ining6
7! Advances in 8atural 9anguage .rocessing (89.)
:! Semantic net"or%s from Computational 9inguistics
'! Computational po"er for statistical mining of large data-sets and corpuses
*+e are very glad to #e partnering "ith CTS, a very reputa#le company in the ;eld of creative
testing and assessment!* Said Far3ad 0s%a;, co-founder and C0< of SparcIt! *This is a huge step
to"ards a scala#le creativity assessment for all!*
A#out Creativity Testing Services (CTS)
Creativity Testing Services (CTS), founded #y .rofessor ,ar% -unco is a leading creativity
assessment company! It has developed a uni)ue methodology for testing and measuring creativity
called rCA&! The rCA& represents over '( years of creativity research! For more information and
demo, please visit http6==creativitytestingservices!com
A#out SpacIt
SparcIt is an 8SF-funded technology and creativity company #ased in San Francisco, CA! Its patent
pending technology helps educators, researchers, and corporations test and measure creativity
through an online platform li%e never #efore! For more information and demo, please visit
http6=="""!sparcIt!com