JAHANZEB MASHHADI

I-69, IInd Floor, Lajpat Nagar - I, New Delhi – 24, India

Phone: 9810010268 (M), Email: jahanzeb.mashhadi@gmail.com

PROFESSIONAL EXPERIENCE
TNS (Market Research operations spanning 80 countries) Aug
2008 till date
Associate Project Director (Qualitative Services), India

Key responsibilities:
• Responsible for client interaction, drafting of proposal, research design, set-up and
execution of qualitative studies for client.
• Drafting of proposals and commissioning of study
• Co-coordinating with operations for field set –up and execution
• Analysis and key findings
• Presentation of findings to client

Projects worked on:

• Dish Insight: Understanding Usage of Branded spices in the Indian market (In
collaboration with TNS U.K)
o Research objective: - to understand the usage of branded spices, cooking
behavior and occasions of usage in the cooking process of specific dishes
through interactive observations. Research to provide clear documentation of
usage of masala and cooking methodology of specific dish, to be used as input
by client for new product introduction.
o Scope of study – Delhi (In India), part of global study conducted in U.K, India,
Brazil and Mexico.

• User ship and attitude study on dog food

o Research objective: - to understand the dog-owner relationship and the special
place of food therein with a view to provide clients with potential triggers to
introduce new trial and increase heaviness of consumption. Study to provide key
inputs towards developing long term strategy and re-positioning of product.
o Scope of study – Pan India, 6 centers (Delhi, Mumbai, Hyderabad, Kolkatta, Pune,
Hyderabad, Chennai and Ludhiana.

• User ship and attitude study, & Need scope for a leading liquor brand.
o Research Objective: - to provide client with insights into drinking behavior,
positioning of vodka and user ship attitudes and opportunities for wine and
vodka in the Indian market. Study to provide specific insights to help develop a
communication platform and advertising for client.
o Scope of study – Pan India, 6 centers (Delhi, Mumbai, Hyderabad, Kolkatta, Pune,
Hyderabad, Chennai and Ludhiana.

• Packaging test for leading brand of liquid soap

o Research objective: - to test various packaging options for a leading liquid soap
with groups of Indian housewives to explore potential triggers for usage and to
recommend most acceptable/suitable packaging option.

• Infant nutrition and weaning foods

o Research Objective: - to study weaning food behavior among lactating mothers
(specifically in North-East India) and to explore triggers and barriers to use of
packaged weaning food.
o Scope of study – North-East India, 5 centers, (Aizwal, Shillong, Itanagar,
Agartala, Guawahati)
 • Service pack test
o Research Objective: To understand mobile usage and behavior, test service
offerings, establish ideal bundle of services. Research to provide key inputs into
which services to be introduced and bundling of the specific services into
packages.
o Scope of the study : Pan India 6 centers(Delhi, Mumbai, Hyderabad, Lucknow,
Chennai, Ciombatore)

HONDA SIEL CARS INDIA LTD. Jul 2007 –

July 2008
Executive (Product Planning) [Apr’08 till July’08)]

Key Responsibilities:
 New Model Development: SPL- SALES PROJECT LEADER for Jazz (Honda B+- segment entry
car) and City (Support role).Responsible for fixing specification and features for all MMC’s
and FMC’s in the said two models.
 Product Management: Responsible for management of product through its life cycle,
product introduction, modifications, enhancements, and product liquidation.
 Market analysis: In-depth analysis of trends in the automobile industry, SWOT, and
competitor analysis, projections and forecasts.
 SP DIRECTION: Responsible for setting sales promotion direction, branding, target customer
profiling and timelines for execution of sales promotion activities.
 Process management: Ensuring adherence to the established processes and expediting
clearance of issues among key departments, Engineering, Purchase and Marketing.
 Profitability and cost Analysis: Responsible for Pricing strategy and price determination.
 People management: Responsible for co-ordination between all departments related to
product development (Purchase, Engineering and Quality).
 Representation of Marketing to Honda R&D Thailand and Japan.
 Accessory Development: Responsible for fixing line-up, development, procurement,
monitoring of sales and strategizing Accessory business for said models.

Area Sales Manager, Retail Sales, Punjab & Haryana

[July’07 – Mar’08]

Key Responsibilities:
 Volume based WS and Retail target achievement: Handling 8 Dealerships, managing
business generation and target achievement through them.
 Process Management: Ensuring adherence to the established processes and ensuring
quality of business
 People management: Generating business through motivational and personal management
techniques, define targets for the concerned team members and ensuring target
achievement.
 S.S.I, C.S.I and CRM: Ensuring achievement of targeted S.S.I scores and C.S.I scores,
effectively resolving C.R.M issues and monitoring customer complaints.
 Channel Management : Managing the sales channel network, ensuring availability of MTOC,
 Team Management: Monitor and manage performance of the individual team members,
sales teams at dealerships, mentor and motivate them towards achievement of defined
targets and objectives.
 Sales Training: Impart basic training to the channel members on product knowledge and
soft skills,
 Customer Relationship Management: Interaction with select customers, handle queries and
consequently provide right solutions to meet customer requirement.

Achievements:

 Instrumental in pushing numbers, build rapport with channel partners and the sales team
to boost sales and ensure target achievement.
 Had three dealerships in top three ranking of S.S.I scores Wave-III, 2007.
 Successfully implemented various sales schemes increasing sales and profitability to
dealerships. Thus increasing productivity and control.
  Successfully rolled out numerous sales initiatives and programmes enhancing customer
experience and quality of business at dealerships.
 Successful Liquidation/run-out of year model change (City) and Launch of new Accord.

Direct Sales Manager, Retail Sales, HDFC Bank, Noida, India [May
2006-June2007]

• Product : Responsible for retail sales of Liabilities (All types of Personal Savings
Accounts)
• Cross Selling :Cross selling related products (Mutual Funds, Insurance Plans etc.) for
higher share of wallet
• Team Management: Responsible for Managing team of ten members (Area Sales
Executives) and generating business through them.
•Managing attrition and ensuring strength of team through retention and recruitment.
•Product Training: Imparting Product and sales trainings to team and ensuring that SC’s are
equipped with right knowledge and selling skills.
• CRM: Addressing customer complaints and ensuring customer satisfaction
•Ensuring profitability of Accounts opened and customer retention.

PRE – MBA EXPERIENCE

NETWORK SOLUTIONS, Nehru Place, New Delhi, India [May
2002 – Mar 2004]

Role: Network Support Engineer

KEY RESPONIBILITIES

• Management of LAN and WAN for ICICI Bank in NCR and North.
• Planning network architecture capacity expansion and execution of Local Networks at
new facilities in NCR and North.
• Support and Maintenance activities; adherence to committed TAT in complaint
resolution.

CORE COMPETENCIES

- Marketing - Relationship Management - Product

Mangement - Channel Management - Commn. and
Presentation skills - Analytical Skills

Ford India Private Limited, Okhla Industrial Area, Phase-III, New Delhi May
2005 – Jun 2005
(Summer Training – Marketing & Sales)

Project Responsibilities:
 Conducted feasibility study of opening a new dealership in North Delhi.
 Suggested location for the same.
 Did profitability and cash flow analysis to predict recovery of investment and break even.

EDUCATION
MASTERS IN BUSINESS ADMINISTRATION
Lal Bahadur Shastri Institute of Management, Delhi, India

B.Sc.Engineering, ELECTRONICS AND TELECOMMUNICATIONS

Maulana Azad College of Engineering And Technology, Magadh University, Bihar ,
India

TRAINING
Successfully completed training on
 Hospitality Training module in HSCI Jan 2008.
 Selling with Passion, conducted by Prakash Rohera, organized by HDFC Bank in Nov 2006.

ADDITIONAL INFORMATION
Date of Birth: 13h February, 1978
Languages Known: English, Hindi, and Urdu.