Morning Consult

National Tracking Poll #141006:

October 2014
Brands:
Crosstabulation Results
Methodology:
This poll was conducted from October 19-20, 2014, among a national sample of 1016 registered voters.
The interviews were conducted online and the data were weighted to approximate a target sample
of registered voters based on age, race/ethnicity, gender, educational attainment, region, annual
household income, home ownership status and marital status. Results from the full survey have a
margin of error of plus or minus 3.1 percentage points.
1
37: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
CVS Caremark
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 24 43 5 3 16 9 1016
Male 17 52 8 2 13 8 474
Female 30 35 3 3 19 10 542
Age: 18-29 32 35 2 7 22 3 174
Age: 30-44 32 42 7 2 12 6 241
Age: 45-64 17 47 6 2 16 13 383
Age: 65+ 20 45 6 2 16 10 217
Ethnicity - White 21 46 5 3 17 8 827
Ethnicity - Hispanic 34 47 8 4 7 1 90
Ethnicity - Afr. Am. 41 30 0 0 15 14 131
Democrats (no lean) 25 43 3 2 19 9 450
Independents (no lean) 24 39 7 3 14 13 245
Republicans (no lean) 22 47 7 5 14 6 320
Liberal (1-3) 26 40 5 6 16 7 316
Moderate (4) 23 51 4 1 13 9 334
Conservative (5-7) 22 40 7 2 19 9 342
Northeast 32 42 5 7 8 5 185
Midwest 20 41 5 3 20 11 240
South 24 41 5 2 19 10 377
West 20 50 7 1 15 7 213
Mid-Atlantic 34 42 5 1 11 6 132
East North Central 24 40 3 2 18 13 164
West North Central 12 43 10 4 24 7 76
South Atlantic 26 42 4 0 17 11 203
West South Central 25 47 3 4 15 6 109
Pacic 22 51 9 1 14 3 145
Protestant 18 43 8 1 21 10 265
Roman Catholic 24 57 5 2 10 3 288
Ath./Agn./None 20 40 5 2 23 11 254
Something Else 36 29 4 7 10 14 208
Religiosity: Monthly+ 28 43 5 3 12 9 334
Religiosity: LT Monthly 21 43 5 3 18 9 682
Income: Under 50k 18 39 3 2 22 16 441
Income: 50k-100k 27 48 5 4 12 4 334
Income: 100k+ 30 44 10 2 11 3 241
Educ: < College 23 41 3 4 18 11 668
Educ: Bachelors degree 28 46 6 2 15 3 226
Educ: Post-grad 21 46 15 0 10 8 123
Urban 31 36 8 2 19 4 286
Suburban 23 46 5 3 16 7 507
Rural 16 47 3 3 12 19 223
38
38: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
CVS Caremark
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 67 8 25 1016
Male 69 10 21 474
Female 65 7 29 542
Age: 18-29 67 8 25 174
Age: 30-44 74 8 18 241
Age: 45-64 64 8 29 383
Age: 65+ 65 9 26 217
Ethnicity - White 66 8 25 827
Ethnicity - Hispanic 81 11 7 90
Ethnicity - Afr. Am. 71 0 29 131
Democrats (no lean) 68 5 28 450
Independents (no lean) 63 10 27 245
Republicans (no lean) 68 12 20 320
Liberal (1-3) 66 11 23 316
Moderate (4) 73 5 22 334
Conservative (5-7) 62 9 28 342
Northeast 74 13 14 185
Midwest 61 8 31 240
South 65 7 29 377
West 71 7 22 213
Mid-Atlantic 76 6 17 132
East North Central 64 5 31 164
West North Central 55 14 31 76
South Atlantic 68 4 27 203
West South Central 72 7 21 109
Pacic 73 10 17 145
Protestant 60 9 31 265
Roman Catholic 80 7 13 288
Ath./Agn./None 59 7 34 254
Something Else 65 11 24 208
Religiosity: Monthly+ 71 8 21 334
Religiosity: LT Monthly 65 8 27 682
Income: Under 50k 57 6 38 441
Income: 50k-100k 75 8 17 334
Income: 100k+ 74 12 14 241
Educ: < College 64 7 29 668
Educ: Bachelors degree 75 8 18 226
Educ: Post-grad 67 15 18 123
Urban 67 10 23 286
Suburban 68 8 24 507
Rural 63 6 31 223
39
39: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
UnitedHealth Group
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 17 32 9 4 25 13 1016
Male 15 37 11 4 20 14 474
Female 19 28 8 3 30 12 542
Age: 18-29 24 27 2 2 29 17 174
Age: 30-44 14 33 18 5 21 9 241
Age: 45-64 14 35 8 4 27 13 383
Age: 65+ 20 32 7 4 25 13 217
Ethnicity - White 13 36 8 4 27 13 827
Ethnicity - Hispanic 40 19 17 3 18 3 90
Ethnicity - Afr. Am. 43 12 14 2 22 7 131
Democrats (no lean) 22 28 8 5 27 10 450
Independents (no lean) 11 38 8 3 21 19 245
Republicans (no lean) 15 34 11 3 26 11 320
Liberal (1-3) 20 31 7 6 25 11 316
Moderate (4) 16 31 11 3 24 15 334
Conservative (5-7) 15 36 10 3 25 12 342
Northeast 16 41 7 3 18 15 185
Midwest 14 33 4 5 32 12 240
South 17 29 14 2 26 11 377
West 20 31 7 6 22 14 213
Mid-Atlantic 19 38 7 3 20 12 132
East North Central 16 33 4 4 29 14 164
West North Central 11 32 5 7 37 9 76
South Atlantic 22 26 16 2 27 7 203
West South Central 15 42 9 2 30 3 109
Pacic 19 30 10 6 19 16 145
Protestant 12 33 11 3 24 17 265
Roman Catholic 18 44 6 2 22 8 288
Ath./Agn./None 12 26 8 6 30 18 254
Something Else 27 24 13 3 24 8 208
Religiosity: Monthly+ 22 34 8 4 24 8 334
Religiosity: LT Monthly 15 32 10 3 26 15 682
Income: Under 50k 18 27 8 2 27 18 441
Income: 50k-100k 13 40 6 5 26 9 334
Income: 100k+ 20 31 15 4 21 9 241
Educ: < College 18 30 7 3 27 15 668
Educ: Bachelors degree 18 36 11 5 21 8 226
Educ: Post-grad 9 39 16 5 21 10 123
Urban 25 32 8 3 21 11 286
Suburban 14 34 12 3 24 13 507
Rural 13 29 5 5 33 15 223
40
40: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
UnitedHealth Group
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 49 13 38 1016
Male 52 15 33 474
Female 47 11 42 542
Age: 18-29 51 3 45 174
Age: 30-44 47 23 30 241
Age: 45-64 48 12 40 383
Age: 65+ 52 11 37 217
Ethnicity - White 49 11 40 827
Ethnicity - Hispanic 59 20 21 90
Ethnicity - Afr. Am. 55 16 29 131
Democrats (no lean) 50 13 38 450
Independents (no lean) 49 11 40 245
Republicans (no lean) 49 14 37 320
Liberal (1-3) 51 13 36 316
Moderate (4) 47 13 39 334
Conservative (5-7) 50 13 37 342
Northeast 57 10 33 185
Midwest 47 9 44 240
South 46 16 38 377
West 51 13 36 213
Mid-Atlantic 58 10 32 132
East North Central 49 8 43 164
West North Central 42 12 46 76
South Atlantic 48 18 34 203
West South Central 57 11 32 109
Pacic 49 16 35 145
Protestant 45 14 41 265
Roman Catholic 62 8 30 288
Ath./Agn./None 38 14 48 254
Something Else 51 16 33 208
Religiosity: Monthly+ 55 12 32 334
Religiosity: LT Monthly 46 13 41 682
Income: Under 50k 45 10 44 441
Income: 50k-100k 53 12 35 334
Income: 100k+ 51 19 30 241
Educ: < College 48 10 42 668
Educ: Bachelors degree 55 16 29 226
Educ: Post-grad 48 22 31 123
Urban 57 11 32 286
Suburban 48 15 37 507
Rural 42 10 48 223
41
41: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
McKesson
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 5 15 6 2 19 54 1016
Male 6 19 5 2 19 49 474
Female 4 11 6 2 19 58 542
Age: 18-29 8 11 8 4 25 43 174
Age: 30-44 7 21 11 3 9 48 241
Age: 45-64 2 12 4 1 20 61 383
Age: 65+ 4 14 0 2 24 56 217
Ethnicity - White 5 15 5 1 19 54 827
Ethnicity - Hispanic 9 19 8 4 21 39 90
Ethnicity - Afr. Am. 1 9 13 5 14 58 131
Democrats (no lean) 4 13 7 4 16 56 450
Independents (no lean) 3 17 5 0 18 57 245
Republicans (no lean) 7 16 4 1 24 49 320
Liberal (1-3) 8 16 2 2 19 53 316
Moderate (4) 1 12 10 2 17 58 334
Conservative (5-7) 6 16 5 3 22 49 342
Northeast 7 16 3 0 23 51 185
Midwest 4 12 4 4 20 56 240
South 4 15 6 2 17 56 377
West 6 16 8 2 18 50 213
Mid-Atlantic 7 15 3 0 17 57 132
East North Central 5 11 2 3 23 56 164
West North Central 3 15 7 6 14 55 76
South Atlantic 5 11 10 4 14 56 203
West South Central 1 25 1 0 15 58 109
Pacic 7 16 9 3 18 47 145
Protestant 6 13 3 0 26 53 265
Roman Catholic 8 18 7 3 13 51 288
Ath./Agn./None 1 13 4 3 20 59 254
Something Else 3 15 8 3 17 54 208
Religiosity: Monthly+ 9 18 4 1 17 51 334
Religiosity: LT Monthly 3 13 6 3 20 55 682
Income: Under 50k 4 10 8 2 17 58 441
Income: 50k-100k 5 18 4 1 21 52 334
Income: 100k+ 7 17 3 4 20 49 241
Educ: < College 5 11 6 2 19 58 668
Educ: Bachelors degree 5 22 6 3 15 49 226
Educ: Post-grad 5 21 3 2 28 42 123
Urban 10 18 7 1 14 50 286
Suburban 2 15 6 3 21 54 507
Rural 5 9 4 1 22 60 223
42
42: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
McKesson
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 19 8 73 1016
Male 25 7 68 474
Female 15 8 77 542
Age: 18-29 19 13 68 174
Age: 30-44 29 14 57 241
Age: 45-64 14 5 81 383
Age: 65+ 18 2 80 217
Ethnicity - White 21 6 73 827
Ethnicity - Hispanic 28 12 60 90
Ethnicity - Afr. Am. 10 18 72 131
Democrats (no lean) 17 11 72 450
Independents (no lean) 20 5 75 245
Republicans (no lean) 23 5 72 320
Liberal (1-3) 24 4 71 316
Moderate (4) 14 11 75 334
Conservative (5-7) 22 7 71 342
Northeast 22 3 74 185
Midwest 17 7 76 240
South 18 9 73 377
West 22 10 68 213
Mid-Atlantic 22 4 74 132
East North Central 16 4 80 164
West North Central 18 13 69 76
South Atlantic 16 14 70 203
West South Central 26 1 72 109
Pacic 23 12 65 145
Protestant 18 3 78 265
Roman Catholic 26 10 64 288
Ath./Agn./None 14 7 78 254
Something Else 18 11 71 208
Religiosity: Monthly+ 27 5 68 334
Religiosity: LT Monthly 16 9 75 682
Income: Under 50k 14 11 75 441
Income: 50k-100k 23 4 73 334
Income: 100k+ 24 7 69 241
Educ: < College 16 8 76 668
Educ: Bachelors degree 27 9 64 226
Educ: Post-grad 26 5 70 123
Urban 28 8 64 286
Suburban 17 9 74 507
Rural 14 5 81 223
43
43: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Express Scripts
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 9 20 6 4 19 43 1016
Male 9 23 7 3 18 39 474
Female 9 17 5 4 19 46 542
Age: 18-29 10 16 8 3 26 36 174
Age: 30-44 10 26 6 5 12 41 241
Age: 45-64 5 20 6 3 16 49 383
Age: 65+ 15 16 3 3 24 39 217
Ethnicity - White 10 21 6 4 20 40 827
Ethnicity - Hispanic 14 26 7 5 23 25 90
Ethnicity - Afr. Am. 6 13 3 0 12 66 131
Democrats (no lean) 8 17 5 5 18 47 450
Independents (no lean) 9 23 5 3 15 45 245
Republicans (no lean) 12 22 7 2 23 35 320
Liberal (1-3) 10 19 3 7 17 44 316
Moderate (4) 7 22 7 2 18 43 334
Conservative (5-7) 11 19 7 2 21 41 342
Northeast 12 27 5 5 18 33 185
Midwest 7 18 4 6 23 42 240
South 10 16 6 1 20 47 377
West 8 23 8 4 12 45 213
Mid-Atlantic 13 26 5 6 13 38 132
East North Central 7 18 6 7 21 41 164
West North Central 6 18 0 4 28 44 76
South Atlantic 8 19 6 1 20 46 203
West South Central 14 18 9 2 17 40 109
Pacic 8 19 9 6 13 46 145
Protestant 12 16 7 3 22 40 265
Roman Catholic 12 24 7 2 21 33 288
Ath./Agn./None 3 19 5 6 17 50 254
Something Else 9 18 3 3 14 53 208
Religiosity: Monthly+ 13 24 6 3 18 35 334
Religiosity: LT Monthly 7 18 5 4 19 47 682
Income: Under 50k 8 12 5 2 18 55 441
Income: 50k-100k 10 24 7 3 19 38 334
Income: 100k+ 10 30 6 7 20 28 241
Educ: < College 9 14 6 3 19 49 668
Educ: Bachelors degree 9 33 6 6 15 31 226
Educ: Post-grad 11 26 5 1 24 32 123
Urban 13 22 8 3 13 41 286
Suburban 6 20 5 4 21 44 507
Rural 11 17 4 4 21 42 223
44
44: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Express Scripts
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 29 9 62 1016
Male 33 10 58 474
Female 26 9 65 542
Age: 18-29 26 12 62 174
Age: 30-44 36 10 53 241
Age: 45-64 25 9 66 383
Age: 65+ 31 6 64 217
Ethnicity - White 30 10 60 827
Ethnicity - Hispanic 40 12 48 90
Ethnicity - Afr. Am. 19 3 78 131
Democrats (no lean) 25 10 65 450
Independents (no lean) 31 9 60 245
Republicans (no lean) 33 9 58 320
Liberal (1-3) 29 10 61 316
Moderate (4) 30 9 61 334
Conservative (5-7) 30 8 62 342
Northeast 39 10 51 185
Midwest 25 10 65 240
South 25 7 67 377
West 31 12 57 213
Mid-Atlantic 39 11 51 132
East North Central 25 13 62 164
West North Central 24 4 72 76
South Atlantic 27 6 66 203
West South Central 32 11 57 109
Pacic 27 15 58 145
Protestant 29 10 62 265
Roman Catholic 36 10 54 288
Ath./Agn./None 22 11 67 254
Something Else 27 6 66 208
Religiosity: Monthly+ 37 9 53 334
Religiosity: LT Monthly 25 9 66 682
Income: Under 50k 20 7 73 441
Income: 50k-100k 33 9 57 334
Income: 100k+ 40 13 48 241
Educ: < College 23 9 68 668
Educ: Bachelors degree 42 12 46 226
Educ: Post-grad 36 7 57 123
Urban 35 11 54 286
Suburban 26 9 66 507
Rural 28 8 63 223
45
45: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Cardinal Health
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 7 16 8 2 13 55 1016
Male 5 21 7 3 13 52 474
Female 9 11 9 2 12 58 542
Age: 18-29 16 14 14 1 15 41 174
Age: 30-44 5 30 13 4 7 40 241
Age: 45-64 6 13 6 2 13 61 383
Age: 65+ 3 5 1 2 16 73 217
Ethnicity - White 5 16 6 2 12 59 827
Ethnicity - Hispanic 20 25 13 0 4 38 90
Ethnicity - Afr. Am. 22 13 15 0 14 36 131
Democrats (no lean) 9 15 8 2 12 53 450
Independents (no lean) 5 14 6 4 14 57 245
Republicans (no lean) 4 17 9 1 12 56 320
Liberal (1-3) 14 17 8 3 12 47 316
Moderate (4) 2 16 11 1 11 59 334
Conservative (5-7) 5 15 5 2 15 57 342
Northeast 6 12 12 2 11 56 185
Midwest 3 16 6 4 18 53 240
South 7 16 9 1 11 58 377
West 12 18 5 3 10 52 213
Mid-Atlantic 7 14 5 3 10 61 132
East North Central 2 20 8 3 20 47 164
West North Central 3 8 2 7 15 66 76
South Atlantic 11 14 10 0 11 54 203
West South Central 1 22 2 1 12 62 109
Pacic 15 19 7 4 9 46 145
Protestant 4 13 6 1 14 62 265
Roman Catholic 7 22 3 1 12 55 288
Ath./Agn./None 2 14 8 4 16 57 254
Something Else 16 13 15 3 7 45 208
Religiosity: Monthly+ 11 22 5 2 12 48 334
Religiosity: LT Monthly 5 13 9 2 13 59 682
Income: Under 50k 9 11 8 1 11 62 441
Income: 50k-100k 3 19 7 3 11 55 334
Income: 100k+ 8 20 8 3 18 43 241
Educ: < College 8 12 8 2 10 60 668
Educ: Bachelors degree 5 26 7 3 16 44 226
Educ: Post-grad 4 14 10 4 18 50 123
Urban 12 24 5 1 10 48 286
Suburban 5 13 11 2 15 55 507
Rural 4 11 4 4 11 66 223
46
46: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Cardinal Health
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 22 10 68 1016
Male 26 9 65 474
Female 20 10 70 542
Age: 18-29 30 14 56 174
Age: 30-44 35 17 47 241
Age: 45-64 19 7 74 383
Age: 65+ 8 3 89 217
Ethnicity - White 21 8 71 827
Ethnicity - Hispanic 45 13 42 90
Ethnicity - Afr. Am. 35 15 49 131
Democrats (no lean) 25 10 65 450
Independents (no lean) 20 9 71 245
Republicans (no lean) 21 10 69 320
Liberal (1-3) 31 11 58 316
Moderate (4) 18 12 70 334
Conservative (5-7) 20 7 72 342
Northeast 19 14 68 185
Midwest 19 10 71 240
South 22 9 69 377
West 30 8 62 213
Mid-Atlantic 21 8 71 132
East North Central 23 10 67 164
West North Central 11 9 80 76
South Atlantic 25 10 65 203
West South Central 22 4 74 109
Pacic 34 12 54 145
Protestant 17 7 76 265
Roman Catholic 29 5 66 288
Ath./Agn./None 15 12 73 254
Something Else 29 19 52 208
Religiosity: Monthly+ 33 7 60 334
Religiosity: LT Monthly 17 11 71 682
Income: Under 50k 19 9 72 441
Income: 50k-100k 23 10 67 334
Income: 100k+ 28 12 61 241
Educ: < College 21 9 70 668
Educ: Bachelors degree 31 10 60 226
Educ: Post-grad 18 14 68 123
Urban 36 7 57 286
Suburban 18 13 69 507
Rural 15 8 77 223
47
47: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
AmerisourceBergen
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 5 9 5 2 11 67 1015
Male 3 13 8 2 12 61 473
Female 6 6 3 1 11 73 542
Age: 18-29 14 11 5 2 18 50 174
Age: 30-44 7 15 9 3 7 58 241
Age: 45-64 2 8 5 0 11 74 383
Age: 65+ 0 4 2 2 12 79 217
Ethnicity - White 5 9 6 2 11 67 827
Ethnicity - Hispanic 14 12 13 4 10 48 90
Ethnicity - Afr. Am. 3 7 2 0 12 76 131
Democrats (no lean) 4 9 4 3 12 69 450
Independents (no lean) 4 10 5 2 11 67 245
Republicans (no lean) 8 10 8 0 10 64 320
Liberal (1-3) 10 8 5 2 8 67 316
Moderate (4) 2 8 6 1 12 70 334
Conservative (5-7) 4 12 5 1 14 64 341
Northeast 9 11 5 3 8 64 185
Midwest 4 8 2 3 11 72 240
South 4 8 7 1 14 66 377
West 5 12 6 1 10 66 213
Mid-Atlantic 2 12 6 4 7 70 132
East North Central 4 7 2 2 9 75 164
West North Central 3 10 2 4 15 66 76
South Atlantic 4 11 4 0 16 65 203
West South Central 3 5 12 1 14 64 109
Pacic 5 11 8 2 7 67 145
Protestant 2 9 6 1 10 72 265
Roman Catholic 7 13 7 0 14 59 287
Ath./Agn./None 2 7 5 3 13 70 254
Something Else 9 9 2 3 7 69 208
Religiosity: Monthly+ 6 12 7 2 11 62 334
Religiosity: LT Monthly 4 8 5 2 12 70 681
Income: Under 50k 2 6 4 2 15 72 441
Income: 50k-100k 9 12 5 1 8 65 334
Income: 100k+ 4 12 9 3 11 62 241
Educ: < College 5 6 4 2 12 71 667
Educ: Bachelors degree 5 17 7 3 11 56 226
Educ: Post-grad 2 13 8 0 10 67 123
Urban 9 13 9 2 11 56 286
Suburban 3 8 5 2 11 71 507
Rural 2 8 2 2 13 74 223
48
48: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
AmerisourceBergen
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 14 7 79 1015
Male 17 11 73 473
Female 12 4 84 542
Age: 18-29 25 7 68 174
Age: 30-44 22 12 65 241
Age: 45-64 10 5 85 383
Age: 65+ 4 5 91 217
Ethnicity - White 14 7 78 827
Ethnicity - Hispanic 26 16 58 90
Ethnicity - Afr. Am. 10 2 88 131
Democrats (no lean) 12 6 82 450
Independents (no lean) 14 7 79 245
Republicans (no lean) 17 8 74 320
Liberal (1-3) 18 7 75 316
Moderate (4) 10 8 82 334
Conservative (5-7) 15 7 78 341
Northeast 21 7 72 185
Midwest 12 5 83 240
South 11 8 81 377
West 17 8 76 213
Mid-Atlantic 14 10 76 132
East North Central 12 4 84 164
West North Central 12 6 81 76
South Atlantic 15 4 81 203
West South Central 8 13 79 109
Pacic 16 10 74 145
Protestant 11 7 82 265
Roman Catholic 19 7 73 287
Ath./Agn./None 9 8 83 254
Something Else 18 5 76 208
Religiosity: Monthly+ 19 8 73 334
Religiosity: LT Monthly 12 6 81 681
Income: Under 50k 9 5 86 441
Income: 50k-100k 21 6 73 334
Income: 100k+ 16 12 72 241
Educ: < College 11 6 83 667
Educ: Bachelors degree 23 10 67 226
Educ: Post-grad 16 8 76 123
Urban 23 11 66 286
Suburban 11 6 82 507
Rural 10 4 86 223
49
49: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Walgreens Company
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 32 47 9 2 10 0 1015
Male 26 51 12 3 8 0 473
Female 37 44 6 1 12 1 542
Age: 18-29 35 44 4 1 15 1 174
Age: 30-44 32 42 13 2 10 1 241
Age: 45-64 28 49 11 2 10 0 383
Age: 65+ 36 52 4 3 5 0 217
Ethnicity - White 28 50 9 2 10 0 827
Ethnicity - Hispanic 47 28 18 1 6 0 90
Ethnicity - Afr. Am. 59 28 5 0 9 0 131
Democrats (no lean) 35 40 11 3 11 1 450
Independents (no lean) 26 59 5 1 8 0 245
Republicans (no lean) 32 47 9 2 9 1 320
Liberal (1-3) 26 48 13 2 10 0 316
Moderate (4) 37 46 6 2 8 1 334
Conservative (5-7) 32 47 8 2 11 0 341
Northeast 17 63 9 3 9 0 185
Midwest 33 44 7 3 13 1 240
South 39 41 8 1 11 0 377
West 30 48 12 3 7 1 213
Mid-Atlantic 19 57 10 3 11 0 132
East North Central 37 41 7 2 13 1 164
West North Central 25 51 6 7 12 0 76
South Atlantic 40 44 5 1 9 0 203
West South Central 49 36 6 2 7 0 109
Pacic 29 50 14 2 4 1 145
Protestant 29 49 10 2 10 0 265
Roman Catholic 34 52 5 2 7 0 287
Ath./Agn./None 20 48 14 2 16 0 254
Something Else 45 38 5 4 7 2 208
Religiosity: Monthly+ 41 46 7 1 4 0 334
Religiosity: LT Monthly 27 48 10 3 12 1 681
Income: Under 50k 36 41 6 2 14 1 441
Income: 50k-100k 25 58 9 2 5 0 334
Income: 100k+ 34 43 13 2 8 0 241
Educ: < College 36 44 7 2 11 1 667
Educ: Bachelors degree 28 49 11 4 8 0 226
Educ: Post-grad 18 61 13 1 7 0 123
Urban 37 39 9 3 12 0 286
Suburban 32 49 10 2 7 1 507
Rural 25 52 6 3 13 0 223
50
50: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Walgreens Company
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 79 11 10 1015
Male 77 15 8 473
Female 80 8 12 542
Age: 18-29 79 5 16 174
Age: 30-44 74 16 11 241
Age: 45-64 77 13 10 383
Age: 65+ 88 7 5 217
Ethnicity - White 78 11 10 827
Ethnicity - Hispanic 75 19 6 90
Ethnicity - Afr. Am. 86 5 9 131
Democrats (no lean) 75 13 12 450
Independents (no lean) 85 6 8 245
Republicans (no lean) 79 11 10 320
Liberal (1-3) 74 16 10 316
Moderate (4) 83 8 9 334
Conservative (5-7) 79 10 11 341
Northeast 80 11 9 185
Midwest 77 10 13 240
South 80 9 11 377
West 78 15 7 213
Mid-Atlantic 76 13 11 132
East North Central 77 9 14 164
West North Central 76 12 12 76
South Atlantic 85 6 10 203
West South Central 85 8 7 109
Pacic 79 15 6 145
Protestant 78 12 10 265
Roman Catholic 86 7 7 287
Ath./Agn./None 68 16 16 254
Something Else 83 9 8 208
Religiosity: Monthly+ 87 8 4 334
Religiosity: LT Monthly 75 12 13 681
Income: Under 50k 77 8 15 441
Income: 50k-100k 83 12 6 334
Income: 100k+ 77 15 8 241
Educ: < College 80 9 11 667
Educ: Bachelors degree 77 15 8 226
Educ: Post-grad 79 14 7 123
Urban 76 12 12 286
Suburban 81 12 8 507
Rural 78 9 14 223
51
51: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Wellpoint
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 6 18 6 2 20 47 1015
Male 6 24 7 3 22 38 473
Female 6 14 5 1 18 56 542
Age: 18-29 12 17 9 0 23 38 174
Age: 30-44 8 21 6 5 13 46 241
Age: 45-64 2 19 7 1 21 49 383
Age: 65+ 5 14 2 2 22 54 217
Ethnicity - White 5 19 6 2 21 48 827
Ethnicity - Hispanic 20 31 15 0 14 21 90
Ethnicity - Afr. Am. 9 17 5 0 17 52 131
Democrats (no lean) 5 17 6 2 24 45 450
Independents (no lean) 4 18 7 3 19 51 245
Republicans (no lean) 9 21 6 1 16 48 320
Liberal (1-3) 8 19 5 3 22 43 316
Moderate (4) 5 16 9 1 17 52 334
Conservative (5-7) 5 21 5 2 22 45 341
Northeast 3 21 5 2 18 52 185
Midwest 5 17 7 4 23 44 240
South 9 13 6 0 19 53 377
West 5 27 8 4 19 37 213
Mid-Atlantic 2 23 6 2 18 49 132
East North Central 5 18 8 3 19 47 164
West North Central 5 14 5 5 32 39 76
South Atlantic 7 14 5 0 20 53 203
West South Central 13 14 3 0 21 50 109
Pacic 5 30 9 6 20 30 145
Protestant 4 19 6 0 22 50 265
Roman Catholic 12 23 6 1 17 40 287
Ath./Agn./None 2 12 11 3 28 44 254
Something Else 4 20 2 4 12 58 208
Religiosity: Monthly+ 9 23 5 2 18 43 334
Religiosity: LT Monthly 4 16 7 2 21 50 681
Income: Under 50k 5 13 5 1 20 57 441
Income: 50k-100k 6 20 8 3 19 45 334
Income: 100k+ 8 27 8 3 20 34 241
Educ: < College 6 15 4 2 19 54 667
Educ: Bachelors degree 8 28 9 2 19 35 226
Educ: Post-grad 4 19 13 5 26 33 123
Urban 10 25 6 2 23 35 286
Suburban 5 17 7 2 19 50 507
Rural 3 13 6 2 19 56 223
52
52: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Wellpoint
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 24 8 67 1015
Male 30 10 60 473
Female 20 7 74 542
Age: 18-29 30 9 61 174
Age: 30-44 29 12 59 241
Age: 45-64 22 8 70 383
Age: 65+ 19 5 77 217
Ethnicity - White 24 8 68 827
Ethnicity - Hispanic 50 15 34 90
Ethnicity - Afr. Am. 26 5 69 131
Democrats (no lean) 22 9 69 450
Independents (no lean) 21 10 69 245
Republicans (no lean) 30 7 63 320
Liberal (1-3) 27 8 65 316
Moderate (4) 21 10 69 334
Conservative (5-7) 26 7 66 341
Northeast 24 7 69 185
Midwest 22 10 68 240
South 22 6 72 377
West 32 12 56 213
Mid-Atlantic 25 8 67 132
East North Central 23 11 66 164
West North Central 19 10 71 76
South Atlantic 22 5 74 203
West South Central 27 3 70 109
Pacic 35 15 50 145
Protestant 22 6 71 265
Roman Catholic 36 7 57 287
Ath./Agn./None 14 14 72 254
Something Else 24 6 70 208
Religiosity: Monthly+ 32 7 61 334
Religiosity: LT Monthly 21 9 70 681
Income: Under 50k 18 5 77 441
Income: 50k-100k 26 10 64 334
Income: 100k+ 35 11 54 241
Educ: < College 21 6 73 667
Educ: Bachelors degree 36 10 54 226
Educ: Post-grad 23 18 59 123
Urban 34 8 58 286
Suburban 22 9 69 507
Rural 17 8 75 223
53
53: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Johnson & Johnson
Very Fa-
vorable
Somewhat
Favor-
able
Somewhat
Unfavor-
able
Very Un-
favorable
Heard
Of, No
Opinion
Never
Heard Of
N
Registered Voters 39 44 6 1 10 0 1016
Male 31 51 6 1 11 0 474
Female 45 38 7 1 9 0 542
Age: 18-29 39 31 11 1 18 1 174
Age: 30-44 43 42 10 1 4 0 241
Age: 45-64 36 50 4 1 10 0 383
Age: 65+ 39 48 2 2 9 0 217
Ethnicity - White 36 45 7 1 10 0 827
Ethnicity - Hispanic 44 28 16 0 11 1 90
Ethnicity - Afr. Am. 57 35 2 2 4 0 131
Democrats (no lean) 43 41 6 1 9 0 450
Independents (no lean) 35 51 3 1 9 1 245
Republicans (no lean) 35 43 9 1 12 0 320
Liberal (1-3) 36 44 9 2 8 0 316
Moderate (4) 46 38 7 0 10 0 334
Conservative (5-7) 35 52 3 1 10 0 342
Northeast 39 41 12 2 6 1 185
Midwest 32 47 6 2 13 0 240
South 46 39 5 0 9 0 377
West 32 54 4 1 9 0 213
Mid-Atlantic 43 40 6 2 7 1 132
East North Central 31 49 5 0 14 0 164
West North Central 34 41 8 6 12 0 76
South Atlantic 46 39 4 0 11 0 203
West South Central 49 38 6 1 6 1 109
Pacic 33 57 2 0 8 0 145
Protestant 36 51 4 0 9 0 265
Roman Catholic 37 45 7 1 10 0 288
Ath./Agn./None 30 47 6 1 15 1 254
Something Else 55 31 7 2 5 0 208
Religiosity: Monthly+ 38 48 5 0 10 0 334
Religiosity: LT Monthly 39 43 7 1 10 0 682
Income: Under 50k 46 37 4 0 13 0 441
Income: 50k-100k 32 53 8 1 6 0 334
Income: 100k+ 35 46 7 2 9 1 241
Educ: < College 43 40 5 1 11 0 668
Educ: Bachelors degree 32 49 8 2 9 1 226
Educ: Post-grad 27 59 7 1 5 1 123
Urban 46 35 7 1 10 0 286
Suburban 36 49 7 1 7 0 507
Rural 35 44 3 1 16 0 223
54
54: Now, thinking about some companies, please indicate if you have a Very Favorable, Somewhat Favorable, Somewhat
Unfavorable, or Very Unfavorable opinion of each company listed below.
If you have heard of the company, but do not have an opinion, please mark Heard Of, No Opinion.
If you have not heard of the company, please mark Never Heard Of.
Johnson & Johnson
Favorable Unfavorable Heard Of, No
Opinion / Never
Heard Of
N
Registered Voters 83 7 10 1016
Male 82 7 11 474
Female 84 7 9 542
Age: 18-29 70 11 19 174
Age: 30-44 85 11 4 241
Age: 45-64 85 5 10 383
Age: 65+ 87 4 9 217
Ethnicity - White 82 8 11 827
Ethnicity - Hispanic 72 16 12 90
Ethnicity - Afr. Am. 92 4 4 131
Democrats (no lean) 84 7 9 450
Independents (no lean) 87 4 10 245
Republicans (no lean) 78 10 12 320
Liberal (1-3) 80 11 9 316
Moderate (4) 83 7 10 334
Conservative (5-7) 86 4 10 342
Northeast 80 13 7 185
Midwest 78 8 13 240
South 85 5 10 377
West 86 4 9 213
Mid-Atlantic 83 9 8 132
East North Central 80 6 14 164
West North Central 75 13 12 76
South Atlantic 84 4 11 203
West South Central 87 7 7 109
Pacic 89 2 9 145
Protestant 87 4 9 265
Roman Catholic 82 8 10 288
Ath./Agn./None 77 8 15 254
Something Else 86 9 5 208
Religiosity: Monthly+ 85 5 10 334
Religiosity: LT Monthly 82 8 10 682
Income: Under 50k 83 4 13 441
Income: 50k-100k 85 9 6 334
Income: 100k+ 81 9 10 241
Educ: < College 83 6 11 668
Educ: Bachelors degree 81 10 9 226
Educ: Post-grad 86 8 6 123
Urban 81 9 10 286
Suburban 86 7 7 507
Rural 79 5 16 223
55