Master of Arts in Communication : Corporate Communication Studies

Course : Principle of Corporate Communications (1408PCC04)

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Session Topic : Objectives of Corporate
Communication
Course: Principles of Corporate
Communication
By Dr. Nico Wattimena Ph.D MCIPR
LSPR eLearning Program
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Hal 3
If money is the life blood of business, communication is the
nervous system.
Communication between colleagues, through command
channelsand with the public, are key to getting things done
in a corporate environment.
This communication takes many forms, ranging from the
informal break down chat to publicity campaign.
What is the objectives of Corporate Communication?
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Hal 4
Corporate communication for publicity is aimed at
increasing business profitability.
It could be through direct advertising and press releases or
public statements to improve corporate image.
Some corporation will also give to charitable organizations
without making a public announcement, relaying on the
charity or the press to communicate their actions to the
public.
Publicity
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Hal 5
Information is the basis of corporate communication , and in
fact the basis of communication.
Corporate employees communicate information about
project specification, employee needs, meeting times, etc.
Information
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Hal 6
Many corporate employees work in teams to accomplish
the goals of their department.
The departments work together to accomplish the goals of
the corporation.
Employees communicate in order to collaborate on their
shared goals.
Collaboration
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Hal 7
Clarity is important in all communication. Poor
communication can jeopardize a major account or risk a
lawsuit, clarity becomes extremely important.
Corporate communication includes written component in
order to ensure clarity
In an informal disagreement, this serves to put the team
back on the right course.
In litigation, its serves as proof of one partys claim.
Written Records
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Course : Principle of Corporate Communications (1408PCC04)