Master of Arts in Communication : Corporate Communication Studies
Course : Advanced Communication Theory (1408ACT04)
elearning.lspr.edu Session Topic : Integrasi Teori & Penelitian Komunikasi Course: Advanced Communication Theory By Dr. Rino Boer Ph.D LSPR eLearning Program Powered by HarukaEdu.com - 1408ACT04- Hal 3 Part 1 Panduan Part 2 Scope of Communication Field Part 3 Eksplikasi Part 4 Rumusan Masalah Content Part1 : Panduan Powered by HarukaEdu.com - 1408ACT04- Hal 5 Pengenalan tentang berbagai kajian komunikasi akan sangat membantu dalam penentuan topik penelitian. Pilihan topik disesuaikan dengan minat dan hal2x yang dekat dengan lingkungan Anda sehari-hari baik di pekerjaan maupun dalam kehidupan sosial. Pengenalan dan selanjutnya pemahaman tentang kajian komunikasi akan sangat membantu dalam meng- integrasikan teori/konsep ke dalam penelitian yang akan dilakukan. Panduan : Umum Powered by HarukaEdu.com - 1408ACT04- Hal 6 Pengenalan mendasar terhadap 19 scope of communication fields. Eksplikasi Kesalahan-kesalahan yang harus dihindari dalam pembuatan rumusan masalah di BAB I. Panduan : Materi For Today ! Part2 : Scope of Communication Field Powered by HarukaEdu.com - 1408ACT04- Hal 8 Inquiry into the communication associated with contemporary popular culture. Acosta-Alzuru & Kreshel (2002): Interview mothers and daughters about the American girl marketing of a line of dolls, accessories and books, inquiring about an identity as an American girl. Communication: Popular Powered by HarukaEdu.com - 1408ACT04- Hal 9 Communication : American Girl Powered by HarukaEdu.com - 1408ACT04- Hal 10 Public Communication : Inquiry into the communication between speakers and their audiences in public speaking contexts. Behnke & Sawyer (2001): Examined the role of physiological arousal in speech anxiety. Public Relations: Inquiry into the communication between organization and specified public. Boyd (2001): Used Boeings corporate rhetoric as a case study to examined how the rhetorical boundary between public and private spheres is fuzzy. Communication : Public Powered by HarukaEdu.com - 1408ACT04- Hal 11 Communication : Public > Glossophobia Powered by HarukaEdu.com - 1408ACT04- Hal 12 Communication : PR professional Powered by HarukaEdu.com - 1408ACT04- Hal 13 Communication Policy & Law: Inquiry to the role of lawmaking and policy making relevant to various communication systems. Wackwitz (2002): Engaged in critical textual analysis of the majority opinion of Supreme Court Justice Findings : Identified underlying assumptions about the potential influence of mass media in the interpretation of freedom speech. Communication & Technology : Inquiry into the communication process in existing or emerging new technologies. Wright (2002): Conducted an online survey to studies the motive of participants in 20 different online support groups. Finding: A desire to pass the time correlated with daily time spent online with the support group. Communication : Policy, Law & Technology Powered by HarukaEdu.com - 1408ACT04- Hal 14 Pertanyaan: Bagaimana pandangan Anda terhadap statement ini? Communication : Human Interaction & Technology Powered by HarukaEdu.com - 1408ACT04- Hal 15 Inquiry into the structure and functions of media systems in various nations. Tanner (2001): Conducted a content analysis of an online forum devoted to discussion of the arrest of the Chilean ex-dictator, Augusto Pinochet. Argued that this forum functioned as a public space to shape public opinion and collective memories. Communication : Comparative Media Systems Powered by HarukaEdu.com - 1408ACT04- Hal 16 Communication : Political Voice Powered by HarukaEdu.com - 1408ACT04- Hal 17 Communication : Cross-Cultural & Development Cross-Cultural Communication : Inquiry into communication practises of people of different nation cultures. Oetzel et al. (2001): Examined face and facework during conflicts across four national cultures: China, Germany, Japan and United States. Development Communication :Inquiry into communication in national development. Papa et al (2000): Employed several methods to study how the education content of the radio soap opera achieved social change in village in India. Powered by HarukaEdu.com - 1408ACT04- Hal 18 Communication : Family Inquiry into communication between family members. Miller & Lee (2001): Studied how parents communication disappointment to sons and daughter. Powered by HarukaEdu.com - 1408ACT04- Hal 19 Communication : Group Inquiry into communication between member of a task group or work teams. Pavvit & Johnson (2002): Examined the extent to which group discussion feature spiraling returning to proposal discussed earlier in the course of the meeting. Powered by HarukaEdu.com - 1408ACT04- Hal 20 Communication : Group Think theory ! Powered by HarukaEdu.com - 1408ACT04- Hal 21 Communication : Health & Instructional Health Communication : Inquiry into communication messages focused on health promotion and health care. Morgan & Miller (2002):Examined factors relevant to successful communication campaigns to encourage the public to participate in organ donation (giving the gift of life). Instructional Communication: Inquiry into the communication process associated with learning contexts. Braun (2001):Presented a case study about service learning in an organizational communication course. Powered by HarukaEdu.com - 1408ACT04- Hal 22 Communication : Inter & Intra personal Inter-personal Communication : Inquiry into communication between people in everyday social & personal relationship, including acquaintances, friends, romantic and marital partners. Caughlin (2002): Examined relationship between a demand- withdraw pattern of communication between spouses and their marital satisfaction. Intra-personal Communication : Inquiry into cognitive processes related to production or interpretation of behavior. Smith & Ellis (2001): Examined peoples reports of memorable messages from others that came to mind when self-assessing their own actions. Example: a message to do your best after achieving a major accomplishment. Powered by HarukaEdu.com - 1408ACT04- Hal 23 Communication : Language & Social Interactions, Legal Language and Social Interactions: Inquiry into the particulars of how talk is enacted in specific situations or cultural groups. Montana in Carbaughs (1999) ethnographic studies : Learn about the cultural meaning of listening among Blackfeet people. Legal Communication: Inquiry into communication in legal contexts. Reinard & Arsenault (2000): Conducted an experiment on voirdire, the questioning of potential jurors to determine their fitness to serve on a given jury. Findings : Certain kinds of questions affected juror's perceptions on defendant guilty. Powered by HarukaEdu.com - 1408ACT04- Hal 24 Communication : Mass Inquiry into the mediated communication process, including the electronic, cinematic, and print media. Berger (2001): Examined how news media uses quantitative depictions of trends in ways calculated to increase their drama; Thereby making things seem worse than they are. Powered by HarukaEdu.com - 1408ACT04- Hal 25 Communication : Mass > Human Rights Activist mati ditembak tahun 1965! Powered by HarukaEdu.com - 1408ACT04- Hal 26 Communication : Organizational Inquiry into the communicative messages between organizational members. Kirby & Krone (2002): Conducted a qualitative study of how organizational members talk about various work-family benefits affected the use of such benefits. Findings : When co-worker complaint about having to work harder to cover for using family leave, they could affect fellow workers decision against use of those initiatives in the future. Powered by HarukaEdu.com - 1408ACT04- Hal 27 Communication : Political Inquiry into the communication associated with politics and publics argument. Benoit & Hansen (2001): Findings : questions journalist ask of presidential candidates during televised debates do not reflect the issues of interest to voters as represented in issue-based public opinion polls. Part3 : Eksplikasi Powered by HarukaEdu.com - 1408ACT04- Hal 29 Eksplikasi Melakukan Kajian Mendalam terhadap konsep-konsep pokok yang akan digunakan di dalam thesis; yang kemudian akan menghubungkan antara BAB 1 & 2. Tahapan Pembuatan BAB I: Tentukan interest awal - research topics. Eksplikasi : Lakukan Literature Review Buat rumusan masalah research problem. Integrasi antara teori dan rancangan penelitian komunikasi dilakukan melalui proses EKSPLIKASI Powered by HarukaEdu.com - 1408ACT04- Hal 30 Eksplikasi (cont.) Penjelasan yang detail mengenai konsep-konsep pokok yang rencananya akan digunakan di dalam thesis. Menyangkut: Kronologis penggunaan konsep dari awal hingga sekarang dan sesuai dengan konteks perkembangannya. When this is done, the resulting interpretation, the interpretive discourse will be organized chronologically rather than logically ! Powered by HarukaEdu.com - 1408ACT04- Hal 31 Dasar untuk melakukan eksplikasi : Literature Review Comprehensive survey of what researchers have already done in your topic area. Main tools: Scholarly journal (SAGE, WILEY etc.) Books (ebooks or hardcopy) Others: Google scholars etc. Part4 : Rumusan Masalah Powered by HarukaEdu.com - 1408ACT04- Hal 33 Rumusan Masalah: Kesalahan Umum Kesalahan umum dalam membuat rumusan > Kesalahan01: Rumusan masalah hanya mengacu pada kasus permasalahan, tanpa suatu konsepsi permasalahan yg jelas. Contoh: Bagaimana pengaruh iklan politik Partai Golkar dalam membentuk sikap yang positif Mahasiswa LSPR terhadap partai tersebut ? Analisis isi acara talk shows di tiga televisi swasta Menjelaskan faktor-faktor yang mempengaruhi mahasiswa menggunakan internet. Powered by HarukaEdu.com - 1408ACT04- Hal 34 Tidak terkesan seperti penelitian pesanan atau lebih mengutamakan manfaat praktis sehingga akan kehilangan roh sebagai tulisan akademis. Misalnya: Pengaruh iklan Marlboro terhadap mahasiswa perokok di LSPR. Agar konsepnya terlihat, dilakukan dengan fokus pada salah satu dimensi konseptual tentang iklan Marlboro tersebut. Misalnya menjadi: efektivitas penggunaan celebrity endorsement dalam iklan: kasus iklan Marlboro. Rumusan Masalah: Kesalahan Umum (cont.) Powered by HarukaEdu.com - 1408ACT04- Hal 35 Rumusan Masalah: Kesalahan Umum (cont.) > Kesalahan02: Permasalahan kurang merujuk pada teori/ penelitian terdahulu yang terkait. Contoh: Kontroversi antar teori atau temuan studi terdahulu, Masalah konseptual dan teoritik yang belum terjawab, Faktor yang luput dijelaskan/diperinci/diperhitungkan oleh suatu teori atau studi terkait. Powered by HarukaEdu.com - 1408ACT04- Hal 36 Rumusan Masalah: Kesalahan Umum (cont.) > Kesalahan03: Identifikasi masalah hanya menunjuk pada sekumpulan masalah yang menjadi indikator dari suatu konsep permasalahan. Contoh: Apakah mahasiswa mengetahui mekanisme penularan HIV/AIDS? Bagaimana penerimaan mahasiswa terhadap penderita HIV/AIDS? Apakah mahasiswa menilai penderita HIV sebagai korban dari kesalahan perilaku seks mereka sendiri? Powered by HarukaEdu.com - 1408ACT04- Hal 37 Rumusan Masalah: Kesalahan Umum (cont.) Bagaimana pengetahuan, sikap, dan tingkah-laku mahasiswa terhadap HIV/AIDS? Apakah mahasiswa mengetahui mekanisme penularan HIV/AIDS? Bagaimana penerimaan mahasiswa terhadap penderita HIV/AIDS? Apakah mahasiswa menilai penderita HIV sebagai korban dari kesalahan perilaku seks mereka sendiri? satu dua tiga Powered by HarukaEdu.com - 1408ACT04- Hal 38 Rumusan Masalah: Kesalahan Umum (cont.) > Kesalahan04: Kekaburan antara manfaat dengan tujuan penelitian. Contoh: Tujuan penelitian ini adalah untuk meningkatkan kinerja wartawan dalam memberitakan konflik-konflik social Seharusnya : Tujuan penelitian sebenarnya adalah untuk mendapat gambaran objektif pemberitaan mengenai konflik social. Setelah itu, berdasarkan hasil penelitian dapat diajukan sejumlah rekomendasi untuk meningkatkan kemampuan wartawan dalam membuat berita yang objektif. Powered by HarukaEdu.com - 1408ACT04- Hal 39 Rumusan Masalah: Kesalahan Umum (cont.) > Kesalahan05: Masalah kurang researchable. Contoh: Bagaimana pengaruh tayangan kekerasan di TV terhadap masa depan tingkah laku anak ? Sejauh mana orang tua memahami permasalahan anak- anak remaja mereka? elearning.lspr.edu Associate Partners : Powered by HarukaEdu.com Course : Advanced Communication Theory (1408ACT04)