`Brand Positioning

ABUS Security Tech Germany

Brand Positioning starts with a product. A piece of
Merchandise, a service, a company, an institution
or a person.
Rabi Shankar Mondal
20/09/2014

CONTENTS
INDEX
Chapter 1- Introduction
Chapter 2- Company Profile
Chapter 3- Objective, Scope and Limitation
3.1 Objective
3.2 Scope
3.3 Limitation
Chapter 4- Research Methodology
4.1 Research Design
4.2 Sources of Data
4.3 Sampling Technique
4.4 Sample Size
4.5 Tools and Techniques of the study
4.6 Research Area
Chapter 5- Analysis and Interpretation
Chapter 6- Finding and Recommendation
6.1 Finding
6.2 Recommendation
Chapter 7- Conclusion
Bibliography
Questionnaire




PREFACE

All students undertaking professional course like MBA should
experience a practical exposure to the working environment of
corporate organization so that they tackle any business
problem in the near future. With this end in view, the student
of Swami Vivekananda Institute of Science &
Technology, Sonarpur are assigned to undergo two months
summer training to reputed organization and thereafter
prepare a project on the assigned topic with proper
recommendation and suggestion
The title of my project is Brand Positioning for ABUS
Security Tech Germany. The report is prepared based on
survey conducted the summer project. The project was done
for Abus security locks.
The report gives information about the satisfaction level of
customers with regards to product of Abus security locks.



DECLARATION


I, Rabi Shankar Modal , MBA student of Swami Vivekananda Institute
of Science & Technology, hereby declare that the enclosed study is
entirely my effort and no part of it has been extracted from any other
published research or journal except those specified in the
Bibliography










Rabi Shankar Mondal
Roll No :- 24100913033
Swami Vivekananda Institute of Science & Technology

ACKNOWLEDGEMENT


Any accomplishment requires the effort of many people and the
completion of this study has been facilitated by the contribution from
several people. At the outset I would like to articulate my deepest
appreciation to Mr. Koustik Malliek for giving me the opportunity to
work on this project.












Rabi Shankar Mondal
Roll No :- 24100913033
Swami Vivekananda Institute of Science & Technology

Chapter :- 1 Introduction

BRAND POSITNING
At first we should understand that Brand and Positioning is two things
and when it comes together what it means you will get in our research.
Brand means name, sign or symbol used to identify items or services of
the seller (s) and to differentiate them from goods or services of
competitors.
Positioning starts with a product. A piece of merchandise, a service, a
company, an institution or a person.
What is Brand Management?
Brand Management is the art of marketing and most distinctive skill of
professional marketing.












Step 2: Service Assessment
Positioning is not what you do to a product. Positioning is what you do
to the mind of the prospect.
Positioning is how you differentiate yourself in the the mind of your
prospect.

How these companies positioned themselves ?

Google..Search.
Red bull.energy drinks.
FedEx.. overnight(delivery).
ABUS Security Tech Germanysecurity.






Step 3: value proposition
Questions to be answered:
What services do client want from abus security tech?
Can abus security tech deliver what it promises?
Can abus security techs service be replaced easily by
competitors?
Can abus security techs services be sustained and lead to
loyalty?
Are Can abus security techs services distinctive, consistent, and
recognizable?



Chapter:-2 company profile

History
Abus security tech
Innovative security solutions from ABUS. Since 1924.
When August Bremicker and his sons first started up their own business
producing padlocks in the small village of Volmarstein, Germany back in
1924, they would have found it difficult to believe that one day their
slogan would work its way around the world. The business, which
started out in the cellar of their family home, has blossomed into a
corporate group with global operations.
Tireless efforts, innovative ideas, expertise and know-how in
development, production and sales are what makes this family business
which is managed according to Christian principles the success it is four
generations later.
For more than 85 years, ABUS security solutions have been produced at
three different locations in Germany in line with the motto 'Security
built on quality', and have proven their worth throughout the globe a
million times over.
Recent studies by leading market research institutes show that ABUS
has been able to further expand its already well-recognised brand and
is still the market leader by a long shot when it comes to home and
mobile security solutions.
For more information on the brand's history, go to the brand museum.


Since 1924 ABUS provides the good feeling of security worldwide. As a
German quality manufacturer we ensure that our products are highly
reliable and offer a long service life while being easy to operate. In
order to meet the growing requirements of private and commercial
users, ABUS provides a large product range of innovative security
solutions in the areas of security at home, mobile security and
commercial security. The ABUS group comprises the companies ABUS
August Bremicker Shne KG, ABUS Security-Center GmbH & Co. KG,
ABUS Pfaffenhain GmbH and ABUS Seccor GmbH with around 3,000
employees worldwide.




The year in Review
OPENING CEREMONY OF SECURITY ESSEN 2014: PIONEERING
PRODUCTS DISTINGUISHED
A prizeworthy evening: During the opening ceremony of security essen in
the evening before the premier global fair for security and fire protection
technology, pioneering products were distinguished with the security
innovation award.
At the start of the evening, Essen's Mayor Rudolf Jelinek greeted the invited
guests. In his welcoming address, Uwe Bartmann, Chairman of the Advisory
Board for the Fair and Manager for Building Technologies in Germany at
Siemens AG, congratulated security essen on its 40th anniversary. Dr.
Gnther Krings, Parliamentary Undersecretary of State to the Federal Minister
of the Interior, dealt with the challenges facing the security sector.
The compere for the evening was Rudi Cerne, presenter of the "Aktenzeichen
xy" television programme. Together with Rudolf Jelinek (Mayor of the City of
Essen), Hermann Feuerlein (Jury Chairman) and Ulrich Bogdahn (Official
Manager at Feuerwehr Essen - "Essen Fire Service"), he handed over the
security innovation award.
In the Technology & Products category, Slzer GmbH (Marburg, Germany)
received the Gold Award for the multifunctional security door called Secufire.
Silver went to KiwiSecurity Software GmbH (Vienna, Austria) for the
KiwiVision Privacy Protector, a video surveillance system with a protected
private sphere. Raytec Ltd. (Ashington, Northumberland, Great Britain)
received the Bronze Award for the outdoor lighting designated as Vario IP
PoE.
In the Services category, Lock Your World GmbH & Co. KG (Bad Orb,
Germany) was distinguished with Gold for the locking and authorisation
concept called pyware anywhere. it kompetenz GmbH (Hamburg, Germany)
received the security essen Innovation Award in Silver for the mobile data
transmission system designated as CashEDI unterwegs.
In the Fire Protection category, the Award in Gold went to JOB GmbH
(Ahrensburg, Germany) for the miniature extinguishing system called E Bulb.
The mark of distinction in Silver was won by KEVOX (Bochum, Germany) for
its KEVOX management system for preventive fire protection. The Bronze
Award was won by Siemens AG (Frankfurt am Main, Germany) for the
FDA241 and FDA221 intake smoke detectors.
This year, the security innovation award aroused particularly great interest:
Messe Essen received 95 applications with innovations which can be seen at
the premier global fair. A twelve-strong expert jury under the proven
leadership of Hermann Feuerlein (longstanding Vice-Chairman and Honorary
Member of Bundesverband unabhngiger deutscher Sicherheitsberater und
Ingenieure e.V. - BdSI - "Federal Association of Independent German
Security Consultants and Engineers") assessed the submissions in matters
relating to innovation contents, exclusivity characteristics and user benefits.


.

TECHNOLOGY & PRODUCTS CATEGORY
Gold: Slzer GmbH, Marburg, Germany
Product: Multifunctional Security Door Called Secufire
The multifunctional security door called Secufire constitutes the
world's first and, as yet, only fully glazed tubular frame door which has
an escape route function (anti-panic) and unites the inhibition of
burglary and shooting-through as well as full fire protection suitability
in itself - and this in an appealing optical design. Until now, at least two
complete door structures had to be combined with each other in a
complicated way if all these properties and functions were needed.
Silver: KiwiSecurity Software GmbH, Vienna, Austria
Product: KiwiVision Privacy Protector
With the PrivacyProtector, person-related image data in surveillance
videos is automatically distorted in real time by pixelling faces or
people. However, all the movements remain visible and the actions
recognisable in this case. According to the jury's statement of reasons,
PrivacyProtector is the only known product which, to a particular
extent, is suitable for safeguarding the personal rights of people in the
detection ranges of video cameras. On the one hand, the public's trust
in security measures can be promoted in this way. On the other hand,
the targeted utilisation of Privacy Protector can contribute to
deterrents and damage prevention in endangered areas. Furthermore,
PrivacyProtector can even be integrated into already existing systems.
Bronze: Raytec Ltd., Ashington, Northumberland, Great Britain
Product: Vario IP PoE
The Vario IP PoE is the world's first and, as yet, only outdoor lighting
which is oriented, in particular, to very precise night utilisation for video
surveillance installations, works without its own 230 V electricity mains
and considerably increases the fail-safe reliability of connected security
systems. The system is extremely energy-saving and, because of the
processor controller and the corresponding interfaces, offers the
possibilities of remote and computer control. Moreover, the use of
Vario IP PoE leads to further drastic cost reductions because there is no
need for a 230 V electricity supply or thus for the entire electricity
cabling either.
SERVICES CATEGORY
Gold: Lock Your World GmbH & Co. KG, Bad Orb, Germany
Product: pyware anywhere
The Pylocx locking system which was already distinguished with the
Bronze Security Essen Innovation Award in the Products category two
years ago forms the basis for a comprehensive locking and
authorisation concept without any physical connection to the utilisation
location. Almost everything can be equipped with this flexible
electronic admission and access protection - not only buildings, rooms,
containers, tanks and cases but also vehicles or aeroplanes. One
particular highlight is the allocation of one-off codes if an authorised
person sends a request to a control room. Similar to the I Tan
procedure in online banking, this code is calculated and allocated
without any data connection between the control rooSilver: it
kompetenz GmbH, Hamburg, Germany
Product: CashEDI unterwegs
CashEDI unterwegs permits the mobile provision of CashEDI deposit
notices at Bundesbank ("Federal Bank") for money transport
companies, directly from the vehicle by means of mobile data
transmission. The utilisation of this product served to create a system
which incorporates the newest, mobile scanner and printer technology,
is independent of other IT modules and satisfies all the requirements of
Bundesbank (this is confirmed by Bundesbank's certification). It is thus
possible to transport the notified money directly to Bundesbank -
without the previously necessary detour via a money processing centre.
Therefore, costs are saved due to the shorter transport routes and thus
to the elimination of travel and personnel costs, the loading and
unloading expenses as well as the entire processing logistics. In addition
to the cost advantage, shorter travel routes reduce the physical and
psychological risks for the money transporters and, in particular, their
employees.
m and the locking system.
FIRE PROTECTION CATEGORY
Gold: JOB GmbH, Ahrensburg, Germany
Product: E Bulb
E Bulb is a miniature extinguishing system which can be installed in any
electrical appliance - no matter whether a computer, a television set or
a tumble dryer. If the electronics of the appliance overheat or a fire
starts, it is capable of releasing an extinguishing agent in the appliance
and, at the same time, of interrupting the supply of any further
electricity. To a particular extent, it is thus suitable for preventing fires
caused by technical defects (which, after all, make up a substantial
proportion of all fires) and for saving a considerable scope of human
lives and tangible values.
Silver: KEVOX, Bochum, Germany
Product: KEVOX
KEVOX is a comprehensive management system for preventive fire
protection which is available in a mobile form on a tablet PC. Thus,
people responsible for fire protection at companies and authorities can
administer, document and communicate all the preventive fire
protection tasks in a contemporary, simple, uncomplicated and legally
assured way. In addition to clearly arranged component administration,
it encompasses (amongst other items) the entire reporting system, all
the fire protection regulations, the scheduling, the risk assessment, the
photographic documentation and the maintenance management. With
this system, all the tasks can be performed directly in situ during the
inspections on foot. Processes (particularly the elimination of
shortcomings and risks) can be accelerated considerably in this way.
Bronze: Siemens AG, Frankfurt am Main, Germany
Product: FDA241 and FDA221 Intake Smoke Detectors
Due to a new and dual evaluation procedure, this new generation of
intake smoke detectors is better at distinguishing between genuine
smoke and misleading disturbance variables such as dust and steam.
Thus, it is possible to achieve a minimal false alarm rate which is so low
that Siemens is even giving a false alarm guarantee for this product.
This guarantee also extends to the refunding of the costs of the fire
service in the event of any false alarms which are triggered by this
product. Consequently, the product is suitable for avoiding any
erroneous deployments of the fire service and thus for conserving
resources which are needed for genuine deployments and saving
human lives.
EXHIBITORS' OPINION SECURITY ESSEN 2014
Uwe Bartmann, Manager of the Building Technologies Division,
Siemens, Germany
"We congratulate Messe Essen on a successful 21st Security and on the
40th anniversary. As the premier fair, it has once again proven that it is
'the place to be' for players on the national and international security
markets. We are pleased about four successful and well-visited days on
our fair booth. Our booth team has shown a wide public how we can
support companies in protecting people and values - so that they can
go about their core business in a totally carefree way."
Peter Nicholls, Overseas Exhibition Co-ordinator, BSIA, Great Britain
"The British Security Industry Association has been represented at
every Security Essen since 1992. And on the basis of this long
experience, I can say: The premier global fair has become even more
international this year. We are primarily interested in the markets in
the Middle East and Asia and have reached our customers in Essen very
well. The 20 companies on the British cooperative booth are all very
satisfied with the number and quality of the visitors. Immediately after
the end of the fair, we will make the booking for 2016 once again."
Walther Slzer, Managing Director, Slzer GmbH
"As a specialist for mechanical security technology, we have missed
hardly any edition of Security Essen. At the premier global fair, we
reach precisely our customers, above all from Europe, the Middle East,
Australia and the USA. In 2014 as well, we are very satisfied with the
volume of visitors to the booth. Winning the Security Innovation Award
in Gold has assured us worldwide interest in our multifunctional
security door called Secufire. Actually, Security Essen has once more
considerably raised its internationality which was already high in any
case. It is also conspicuous that decision takers approached us with very
concrete investment projects this year."
Lavonne Lazarus, Director Business Development, Aventura
Technologies, Inc., USA
"This is our first Essen show and our first impression is we should have
been doing this the last 15 years. Aventura is a manufacturer and
solution provider to government, military and enterprise around the
world. We knew Essen was the largest security show in the world but
were surprised by the unmatched geographical diversity of its
attendees as compared to the myriad of other shows we attend
globally."
Manuela Engel-Dahan, Managing Director, Lock Your World GmbH &
Co. KG
"The appearance at Security Essen has been a must for us since the firm
was founded in 2006. You can feel the significance of the fair as the
world's largest barometer of the security sector. With the Security
Innovation Award 2014 in Gold and the Bronze Award in 2012 for our
locking and authorisation systems called pylocx and pyware anywhere,
we are registering an enormous increase in interested people this year.
The distribution inquiries extend from other European countries to as
far away as India and we have already had concrete business
transactions. Therefore, we are more than satisfied with the course of
the fair."
Gert van Iperen, President, Bosch Security Systems
"Security Essen 2014 was once again a great success for us. Under the
motto of 'Maximize connected security - Intelligent solutions from
Bosch', we presented innovative, networked solutions in the field of
security, safety and communications areas. Of particular interest for
customers, industry experts and journalists were IP video solutions
(such as the new 4K ultra-HD camera), our IP-based connection of fire
alarm and evacuation installations as well as our brand-new remote
service platform named EffiLink."
Paolo Venaca, Business Manager, MICRONTEL, Italy
"We are represented at Security Essen for the first time and the success
of our appearance has surpassed our expectations by far. We have
established a lot of new contacts and have thus paved our way to the
Scandinavian market and the Benelux countries. In 2016, we will
definitely extend our appearance at the premier global fair in Essen
even further."
Peter Hohl, Managing Director, SecuMedia Verlags GmbH
"We have registered satisfied exhibitors and visitors in the IT Theme
Park in Hall 5. Over 50 exhibitors all around the integrated open forum
showed possibilities of protecting yourself against cyber attacks and
data losses. The federal association called 'Alliance for Security in
Industry and Commerce' (ASW), the Federal Office for Information
Security (BSI) and the domestic intelligence authorities showed that
they were highly satisfied with the contacts. Even now, there are
already promises for the next Security - in part, with twice the area."
Yuriy Bukhtiyarov, CEO, VIT, Ukraine
"Security Essen is unsurpassed as the most important platform in the
security sector. Here, product managers come into contact with
technologists in order to exchange opinions about the newest
developments. The orientation is very international. Therefore, we had
the pleasure of also greeting customers from Africa and Australia on
our booth. In 2016, we will definitely be involved once again."
Michael Bruer, Marketing Director, ABUS
"90 years of ABUS and 40 years of Security Essen. Also in the
anniversary year of two security experts, we are extremely satisfied
with our appearance at the fair. For example, 120 employees from all
four companies in the ABUS group were once again able to show our
international guests an extensive portfolio of innovations on 550 square
metres - from mechatronic security solutions via video surveillance
technology right up to digital access control systems. The feedback
from our partners shows that we are offering products which are
appropriate for the market and stand for a secure future with ABUS."
Herbert Mat, Head of the Business Solutions Management
Department, EVVA Sicherheitstechnologie GmbH, Austria:
"We are looking at a very successful Security Essen 2014. The fair is an
international meeting place for the sector. Every two years, it gives us
the unique opportunities to inform our customers such as architects
and planners about our innovative access systems as well as to win over
new business partners. The visitors largely came from Central Europe
but from Japan, Australia and Russia too."
Tobias Tobinski, Sales Manager, KEVOX
"Innovation means progress. As this year's prize winner in the Fire
Protection category, we would like to thank an excellent jury for this
mark of distinction. We have often been approached about the award
and will use it for our marketing purposes. The atmosphere at Security
Essen 2014 and the quality of the discussions were outstanding."
Bodo Mller, General Manager & CEO, Job Lizenz GmbH & Co.KG
"For us, Security Essen is an unparalleled success story this year. On
Monday, we were already distinguished with the Security Innovation
Award in Gold. We were very pleased about that because we had
selected the premier global fair in Essen as the platform in order to
introduce our miniature extinguishing system called E-Bulb to the
public. Winning the award in the Fire Protection category has assured
us enormous attention - even in Russia and the USA. And we are
confident that the mass of interested people will result in a large
number of contacts with which we will be able to put an application
into effect."
Bernhard Sommer, Managing Director, SimonsVoss Technologies
"Security Essen offers a unique opportunity to gain an overview of the
security sector. Although the fair is located at the heart of Germany, it
is definitely the premier global fair. For us as a company with
worldwide orientation, the very high internationality is crucial for our
international growth efforts. At Messe Essen, we have shown the
innovative highlights of our considerably extended range - including
cloud-based solutions for managing locking systems, our furniture
locking system as well as solutions relating to all aspects of the
MobileKey subject. We also received positive feedback with regard to
our new series of SmartIntego products - the solution for customers
who want to integrate a digital access system into their building
management system."
Werner Wagner, Founder and Managing Director, WAGNER Group
GmbH
"For us, Security Essen is one of the most important platforms in order
to introduce our innovations and to establish international contacts for
our expansive orientation. Our new booth which has a very open and,
at the same time, dynamic design and a central communication area
attracted a lot of interested people. At times, there was a veritable
onrush of guests on our booth. The highlights from WAGNER were in
the field of fire avoidance and early fire recognition. In particular,
TITANUS MULTISENS, our newest innovation in the field of fire
detection, met with a very positive reaction. A technology which
recognises what is burning produces a veritable aha effect from a lot of
visitors."
Gerrit Lling, Marketing Director, Burg-Wchter
"'Home of Security', that was our fair motto - for the first time, all the
members of the Burg-Wchter family were under one roof! Due to the
new location in the Galeria, we had a strong inflow of visitors. Our
expectations have been surpassed here. In particular, our innovation in
the field of the 'Secu Entry' access controller is providing an
enthusiastic reaction. We are pleased about substantially more
international visitors and hope that the fair will intensify its endeavours
in this direction even further

Product Description: - ABUS BIKE LOCK




Abus security tech Germamy
Better and durable (construction products)
Why brand positioning?
The mind rejects much of the information offered to it due to over-
communication (percapita consumption of advertising in America today
is about $200 a year) from each side. In general, the mind accepts only
that which matches with its prior knowledge or experience.
In today`s communication jungle out there , the only hope to score big
is to be selective, to concentrate
On narrow targets, to practice segmentation. In a word positioning

Interpretation
Above statement proves that why Brand positioning is important in this
age.
Benefits of Brand
A means of communication features and benefits.
An opportunity to create and sustain an image.
Customer satisfaction and repeat purchase opportunity.







The Importance of positioning







..


Competitor
analysis
Target Market
Analysis


Positioning
strategy
Market analysis
Product
strategy
Price strategy IMC strategy
Distribution
strategy
Chapter: 3
3.1 Objective:- Introduce the concept and practice of brand
positioning practice of brand positioning.
Explain that positioning involves the creation of meaning and that
meaning is a constructive process involving the use of signs and
symbols.
Give details above how brand marketers position their brands by
drawing meaning from the culturally constructed word.
Describe how brand are positioned in terms of various types of
benefits and attributes.
Explicate two perspective that characterize how consumers process
information and describe the relevance of each perspective for brand
positioning.

3.2 Scope:- Why Branding Today?

Trust is essential in the corporate world.
People want to do business with and hire or promote people they know
and feel good about ..
There has been change in what a traditional career path look like.
People today change careers an average of 8 times during
their lives
Branding can be consistent through the changes (ex. Hard
work and creativity can flow through to different
occupations)
There is also a change in the way people communicate.
Electronic communication doesnt allow personality to
show.(Compared to face-to-face communication)
Your first interview might be over the phone or your first
communication with a potential employer could be over e-
mail.
This type of communication could make it difficult to
express yourself.
Branding makes you more memorable (think about how the
swoosh or golden arches stand out in your memory) in the midst
of the different type of communication.
If you can get an employer to associate positive traits with
your application or communication, you will likely rise to
the top of the applicant pool.

3.3 Limitation :
The survey of the selected area in Baguiati. The respondent
person in these area is un cooperative.
If there is an appointment then the person is not present at the
particular place or said that I have lots of work to go on.
The duration of the study was very short so it is not possible to do
more in depth research and to across a perfect solution.


Chapter :- 4 Research Methodology
A research process consists of stage or steps that guide the
project from its conception the final analysis, recommendations and
ultimate actions. The research process provides a systematic, planned
approach to the research project are consistent with each other.
Research studies evolve through a series of steps, each representing
the answer to key question.

4.1. Research Design
In this study the research design is descriptive cross sectional as it is a
one short study at a given point of time. This study will try to find out
an in depth analysis of the Abus locks.
4.2 Sources of data
In this study both primary and secondary data are used. Primary data
was collected through filling the questionnaire as a part of my daily job
the organization asked me to visit sites such as Baguiati. The secondary
data was collected from Internet.

4.3 Sampling Technique
In this research I did so much of study on Abus locks as well as whole
industries by doing so I got these efficiencies. That the sampling
technique used is judgmental sampling.


4.4 Sample Size
The sample size 100 has been selected for the purpose of my research,
The sample size is selected from the Baguiati.
4.5 Tools and Techniques of Study
The analysis of the study is done by using MS-Word, MS-Excel and some
manual & logical formulas.
4.6 Research Area
For the purpose of satisfying the objective of the study:
My research area is Baguiati , to collect the data from the different
brand MOTOR BIKE SHOP customers, organizer and managers.




Chapter:- 5 Analysis & Interpretation

SWOT/ Marketing Analysis
STRENTH - They are produce very good quality product (Bike
security Locks)

WEAKNESS - Awareness about the brand name in the market is
less.

OPPORTUNITY

THREATS People may use local brand locks then ABUS LOCKS
Chapter :- 6 Finding And Recommendation
6.1 Finding
At the complete of the project with Abus security tech dealing
with the product name Buffo305 which is a Motor cycle disc brake
lock product is in a beginning stage, the people have different
view about the product.
Awareness of the product is less need some awareness in the
mind of the consumer.
The peoples have a problem with the price of the Buffo305(Motor
cycle disc brake lock) is having slightly a higher price.
Still the people are not thinking about Buffo305(Motor cycle disc
brake lock) they use other local brand product.

6.2 Recommendation
Arranging some campaign for Buffo305(Motor cycle disc brake
lock) to create awareness among the customer.
Mass media is also another source of creating awareness.



Chapter: - 7 CONCLUSIONS
Awareness of the product is less need some awareness in the mind of
the consumer.
Product price is slightly higher if price of the product is reasonable
then it will very much helpful to the customer and they con afford it.
The benefit of this product is the quality very good but mass media
awareness is needed for the product.


Bibliography

WEBSITES:
http://www.abus.com/eng/About-ABUS
http://en.wikipedia.org/wiki/ABUS



Questionnaire
Abus security tech Germamy
1. NAME OF THE CUSTOMER:
2. ADDRESS:
3. CONTACT:
3.A) MOBILE NO:
3.B) EMAIL:
4. CURRENT PROJECT (with location) YOU ARE DEALING WITH:
5. WHICH BIKE LOCK THEY ARE USING & WHICH BRAN :

The price of bike lock for the customer?



0
10
20
30
40
50
60
NOT SATISFACTORO HIGH SATISFACTORY
PRICE
5. REQUIREMENTS:
TECHNICAL DETAILS
Re-Visit required for follow up (Tentative date: / /2014)
RATES & SPECIFICATIONS
SAMPLE REQUIRED
NEED OF FURTHER FOLLOW-UP
( This is for Surveyor`s use only)
Name:
Date:
Location:



The quality of abus lock is better than the other
competitor product?













60%
30%
5%
5%
Quality of the abus lock
GOOD VERY GOOD FAIR NONE OF THIS

Is the abus lock can be success in the market?







Succes of abus lock in market
NO
SATISFACTORY
NONE OF THIS