The monologue that we hear at the start of Avengers Assemble creates the illusion that the character has a high status because we cannot see their face. The synthesisation of the voice makes it sound like the character is alien. Matched with the intense non-diegetic sounds the audience are drawn into the mysterious environment.
Low angle shots have been used to connote that the Loki is superior to others. The audience will begin to fear Loki without properly understanding his character because of the mise-en-scne used. He is being presented, whilst wearing dark clothing, with a Laevateinn which is other-worldly. The darkness of his costume and environment puts greater emphasis on the idea that he is shrouded with secrecy. Because the audience cannot relate the surroundings to a place they know everything becomes unfamiliar and also scary. All of these elements combined suggests that he is a antagonist character.
The next major character that we meet, Nick Fury, has an automatic positive air around him because he is travelling into the Shadow Secret Research Complex that is set for evacuation. His dominant walk into the situation implies he is unafraid and powerful. Other than darkness and evil, black connotes dominance and formality.
The vast size of the research complex suggests that the movie directors do not want to cut corners or produce below-par work as the whole scene is well set up, looks completely realistic and shows a lot of money has been invested in it.
Some of the angles used help to influence the audiences view of a character. For example when Agent Hill is arguing with Nick Fury the camera is placed in a low angle to suggest she is inferior.
When the Tesseract is transporting Loki through to Earth the camera shakes. This helps to emphasize how dangerous it can be and bring a sense of reality to the film. The CGI/special effects help to create scenes otherwise impossible- like the when Loki is transported through the Tesseract. Without the CGI the films effectiveness as a sci-fi/adventure is weakened. CGI is also used in this film to help iconic character come to life, for example when Dr Banner transforms into the Hulk.
The use of mise-en-scne is crucial to the characters because without props and costumes their characters would not be a very convincing superhero. For example, without his Mjlnir Thor has no powers and just appears like a grown man in a cape. These small elements help to engage and convince the audience that the production has been well planned and executed, not cutting corners.
To understand the characters completely it is good to have seen the previous Marvel films. This gives the audience a better understanding of the strengths and weaknesses each Avenger has. In some parts of the movie they reference to previous quarrels that characters have had; the main example of this is the Loki/Thor argument. Without knowledge from previous films it is difficult to understand why the brothers are fighting each other and why Loki holds a grudge about his brothers power. Along the way in the film there are also references to the characters past lives, like Dr Banner/The Hulk, and how they came to be a superhero. Understanding the film as a whole does happen more easily if the audience has seen some of the previous films.
One of the main conventions of an adventure film is the high energy/action scene where the hero(s) meet the foe. The films usually build up to this scene throughout the start of the movie and arent normally surprise attacks. This is typical of Avengers Assemble: from the beginning the characters and audience know there is going to be a confrontation between the Avengers and Loki because Loki takes the Tesseract at the beginning. In most adventure/action films there is a victim who cannot defend themselves and in this case it is the people of Earth.
I aim to use some of the following techniques when producing my own content: The use of colours to portray personality traits and emotions. The use of dark/light to signify certain moods and feelings. Having a few key characters rather than just one.