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Music Magazine Questionnaire Analysis

Whats your age?


25%

0%
14-17
18-21
22-25

75%

Asking what gender/sex the


person was allows me to keep
my information and results
accurate to both genders. It also
will help me decide what to
include in my magazine. For
instance if I need to put more
female music news then male, to
reach the audiences
expectations.

What is your
gender/sex?
35%

65%

Male

Female

Do you listen to music?


10%
Yes
No

90%

This was my first question


because I wanted it to be clear
what age group the person I
asked was in. I also could record
all the ages and find out which
age group was the most
common.

This was a very simple question


to ask, but knowing that the
people do listen to music gives
great information to me and I
know their answers are more
than likely going to be true. The
10% who dont listen to music
will also help me because I would
find out what they would look for
in a music magazine if they saw it
on the shelf.

Do you buy music


magazines?
15%
Yes
No

I wanted to know if people who


listen to music really do read
music magazines, this will help
me find out what type of price I
would be looking at for instance
if they dont buy music
magazines because they are too
expensive.

85%

This question gave me a good


idea of when I should release
new issues of the magazine, for
instance most people read 1-2
magazines a week, so I would
bring new issues out maybe
every two weeks or monthly.

How many magazines do


you read a week?
7+

5-6

3-4

1-2

11
0

10

12

How many magazines do you read a week?

What's your favourite


genre of music?
15%
25%

Rap
Pop

60%

Rock

This question was probably my


most important question to ask
the public, as this would help me
decide on a genre for my music
magazine. As rap and pop were
both very popular I decided to go
with both genres in one
magazine to attract both types of
readers. This could also bring
both different genres and social
groups together enjoying each
others music.

Finding out how the audience


listen to music is very good
question and its very interesting,
as years ago it would have only
been the radio, cds or and Mp3.
But now there is so many
different way of listening to
music. I had to find out how the
public listen to their music as I
would include pictures and
information about these
products.

How do you lsiten to music?

Phone

Tablet

Mp3

Ipod

Radio

Cd's

Other

I wanted to find out what


customers look for when they go
shopping for music magazines,
do they look for free items
included with the magazine? Or
do they look for more
information about upcoming
artists or reviews? By finding this
out this will give me an
advantage as I could include the
most popular added value
technique.

What do you look for when


buying a magazine?
Other
Reviews
Upcoming artists
Free poster
Free cd
0

10

12

What do you look for when buying a magazine?

What's your favourite brand of


clothing?
Topman

10%
5%
5%

Converse

35%

River Island
Jack Wills

15%

Gucci

20%

10%

H&M
Zara

I asked this question because I


would find out what the trending
brands are but also if I included
some of these brands I would
appeal to the market more. My
customers will be able to see the
latest famous trends whilst
reading a music magazine about
their favourite international and
local celebrities.

Do you illegally
download music?

30%
Yes
No

70%

How many hours of music


do you lsiten to a day?
10
8
6
4
2
0
1-2

3-4

5-6

7+

How many hours of music do you lsiten to a day?

How much would you


spend on music magazines
a week?
10%

10%
1-2

30%

3-4
50%

5-6
7-+

Where do you purchase


your music?

Online

40%
60%

In-store

I asked if people do download


their music illegally because I
wanted to really see how
popular it is compare to years
ago. From my results you can
see out of twenty people 70%
of them do still download
music illegally. Having That
information in my magazine
will make the readers realise
that there is still a massive
amount of people who do
download music illegally.

I asked this question to find


out how many hours a day
people really do listen to
music for. I can also include
this results in my magazine as
pope would be able to put
themselves into a group. They
would also see what is the
most common group from the
results. As you can see from
my results the most common
group listens to music 1-2
hours a day.
Finding out what my audience
would pay a week for their
music magazines not only
gives me an advantage,
because I will be able to set
my price knowing what
people are happy to pay for
magazines but it also should
give me a chance to set a
mark in the market.

Fishing out where people buy


their music would help me
loads, as if more people buy
online I would be able to think
about having my music
magazine be placed onto the
App Store and Google play for
instance. Where as if more
people prefer buying in store
an online version may not be
needed.

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