Professional Documents
Culture Documents
My industrial training lasts for 3 months which is from 27 th May 2013 to 25th August
2013. I applied to Ixora Hotel Sdn Bhd in Prai, Penang for my internship. Throughout my
training, I had been assigned in Sales Department and Management Department.
our career goals, a great opportunity for us to decide on whether the chosen industry is
suitable profession or specialization in our future.
Chapter 2: Organization
to access by the Ixoras guests. Guests can have their leisure time after work or meeting. On
the other hand, Megamall Bus Terminal Station is near to Ixora Hotel, travelers could have
their public transport to go to the place they want to visit. It also proximity to the industrial
estates where can attract more business travelers to stay while outstation. As a guest who
brings their vehicle, they just need to use 3 hours and 30 minutes to reach their destination
without traffic jam via North South Highway.
2.1.1 Organization Profile
Ixora Hotel, Perai
Address: 3096, JalanBaru,BandarPerai Jaya, 13600 Perai, Pulau Pinang.
Contact number: 04-382 8888
Fax number
: 04-382 8800
Website: www.ixorahotel.com
Email : info@ixorahotel.com
happiness, warmth and awareness. The font color is using black color. Black means power,
formality, classy, protection, sophistication, wealth, elegance and fear.
2.2.2 Vision
To have dedicated staff to be the leading hotel in the mainland Penang.
2.2.3 Objective
Further reinforcing our position in the market place as a recognized and trusted Hotel
Management Company
To ensure a safe, secure and healthy environment and promote active and wellness
lifestyles to our guests, employees, local community and nature 5)to create an
international network of full service city-center hotels, designed and adapted for the
modern frequent business and leisure traveler.
The room can be divided to budget room, superior room, deluxe room, executive room,
superior suite, VIP suite, 2 Bedroom and 4 Bedroom. For the budget room, it has types of
room which is single bed and double bed. The hotel will be more focus on up sell the superior
room and deluxe room compare with budget room. Furthermore, the superior room and
deluxe room can also be divided to single king size bed, double single bed and combination
of a single plus king size bed or three single beds for the family package due to the guest
request. All room will be including free WiFi internet, free cable internet, satellite TV, safety
deposit box, bar refrigerator and STD/IDD phone. Generously spaced 1-bedroom, 2-bedroom
or 4-bedroom Suite is ideal for families where vacation and business trips can be
conveniently combined if necessary.
2.4 Gymnasium
The recreation for Ixora Hotel is gymnasium. This facility is situated in level 2 and near to
the lift 1 and lift 2. This recreation is prepared for the In house guest who loves to exercise
every day. There will prepare the towel and mineral water for the guest. The towel will be
change every day after used.
i.
Banquet
Banquet service is under the conference and event which may help the hotel to
earn more profit besides the lodging. Any event which is rental the meeting room
usually will include banquet service like 2 tea break plus 1 lunch for full day
seminar and so on. They will also provide the service for wedding function,
birthday celebration, private gathering and so on. Table will be setting due to the
request like round table or for seminar session could be theatre style, class room
style, U-shape and so on.
ii.
iii.
Room Service
Room service is one of the service that hotel will provide to the guest. Ixora
Hotels guest could choose to have their meals on their room with using room
service. In house guest could order the food according to the menu room service.
This will give the convenient to the guest who is busy and no time to have their
meal in the restaurant. The payment for the room service can separate to by cash
or by room charge. When the guests check in with full payment and calling for the
room service, they need to pay the charges by cash. However, the guests who
check in with using the credit card and the front office has the guests credit card
number, they can pay the balance when they check out.
iv.
Executive Chef will design the new menu to fulfill the guest needed. For the
buffet line, the decoration will be change when the festival is around the corner.
while internal call from other departments are have many different purposes such as follow
up details of event.
The four process of Social Learning Theory which are attention, retention,
reproduction and motivation. Firstly, I do not know what I should talk when pick up the
phone or make some calls to customers, so I pay attention and observed the way of my
colleagues, Jessie Ooi speak with customer such as their polite tone. This process is attention
process. After I observed different way of my colleagues when they talking through the
phone, I getting remembered the style and the proper tone when communicate with customers
as a hotel line employee. This is retention process. Third process is about reproduction. Since
I start to be able to remember the proper way to communicate with customers, I gained the
confidence to pick up the phone or make calls. Besides, I also getting more familiar in selling
and promote our hotel hall packages through telemarketing. Last but not least, it is motivation
process. In order to reinforce people to continue imitate or act like the behavior that has been
modeled, positive reinforcement are needed. For example, I received compliment from my
sales supervisor once I successful selling our hotel meeting packages. It motivate me to
continue perform well in telemarketing because my efforts was appreciated and
acknowledged by colleagues.
On the other hand, telemarketing can be related to two-way asymmetrical model as
well. Majority of clients will request discount or any complimentary rooms. Some of the
customers will make complaint straight away through telephone once they cannot get special
discount or their special request cannot be fulfilled. According to the two-way asymmetrical
model, customer feedback is important to Ixora hotel in order to come out a better plan in
future. However, in order to protect hotel benefits, most of the times I will not fulfill
customer special request such as allow them to bring their own foods and beverages to our
hotel. If they want any foods or drinks can purchase in our hotel and I also explained to them
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with scientific persuasion that this is the hotel policy in order to ensure consistent and rational
outcomes of the hotel, we cannot simply allow anyone bring their own foods and beverages
come to the hotel.
In order to persuade customer, I always told them we are four star hotel hence we will
come out high quality and sumptuous foods to satisfy them. Moreover, Ixora Hotel offers
dining option which serve delicious local and international cuisine at its the Straits Caf.
This particular case shown that two-way asymmetrical model was strongly related and
applied in my telemarketing task. It is imbalance communication process. I will collect
customer feedback but not compulsory to fulfill their request as well as I will provide facts to
persuade them to understand and accept our hotel policy.
Telemarketing might seem like an easy task but it really made me learnt a lot. First of
all, my communication skills are improving since I need to pick up a phone call or make call
to different people every day. In the hotel which its profit are always come from its services, I
also learnt that customers are always right and we need to try our best to fulfill their request
in order to maintain our hotel image and reputation. Even some time we might not able to
fulfill customer special request but I still learnt to explained and persuaded customer by
providing facts and reasons. In order to provide quality services to customer, I also learnt that
we must provide accurate, completed and confirmed information or details to every customer
so they will not confuse with our hotel packages or others.
During Ramadhan month I was excited that I had chance to participate Ramadhan
dinner with numbers of orphans. This particular Ramadhan dinner buffet was one of the
corporate social responsibility (CSR) activities of our hotel to contribute back to the society.
Consequently, those orphan no need to pay any money of buffet and each of them were
received duit raya and door gift. During the whole period of preparation for the Ramadhan
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buffet, I was calculate and packed hamper and door gift based on the total number of orphan
that came for the Ramadhan buffet, coordinated the function to ensure everything go
smoothly. My responsibility is to guide guests and media persons to the function hall. It is a
very meaningful event and related to my field of study which is Public Relations as well.
This particular function about the corporate social responsibilities (CSR) was let me
gained and learned a lot. Even we cannot confirm the total number of guest will come we also
must calm and deal with the problems effectively and efficiently. I also learned that we
cannot simply expect or predict everything will go smoothly. We must always bear in mind
that uncertainty may occur anytime especially when deal with children. For the issue about
controlling the schedule of program flow, time is the most important thing. Hence, the use of
walkie-talkie to reduce the delay of communication is critical in order to ensure the program
runned smoothly as what we planned.
Last but not least, I have learnt that workings in service line we have the
responsibilities to help customer to solve every problems. The hotel policy is fixed and what
we can do is not blame but think about how to follow it because the hotel policy is always
protects the benefits of the hotel.
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Besides, I have to send out the corporate rate and quotation to the guest as well. There
is lot of inquiry about our meeting room / function room from guest and some of them might
request the corporate rate from Ixora Hotel, therefore I have to get their basic information
such as their contact, company address and nature of business. With that information they
provided, I sent them agreement for the corporate rate. If any of them are interested in having
their function in Ixora Hotel, I sent them the quotation based on their demand of the set-up,
room type, duration of event, meal menu, total amount of participants and etc.
After received the confirmation letter and deposit payment from guests, Sales
managers and coordinators will prepare the event order. The event order is an official
guideline for those conference and events to all departments in Ixora Hotel, I will distribute
these event orders to all of the departments through E-mail or manually to ensure that they
receive it and take note. If there are any changes of the event flow, my superior and I will
distribute the Amendment Event Order to all departments to ensure the event ongoing well.
There is Hari Raya come across during my internship in sales department and Ixora
Hotel did provide promotions for Ramadhan Buffet. I had been assigned in preparation on
lucky draw of this Ramadhan Buffet beside of promote it. In the promotion of Ramadhan
Buffet, I have to understand and know well about the terms and conditions to brief that
information to guests. Based on the high demand for the Ramadhan Buffet from guest, we did
make some arrangement on venue for them to have their dinner in Meeting Room or even the
Grand Ballroom due to high occupancy and a large number of guests instead of have their
meal in The Straits Caf.
Besides Sales Department, I had been assigned in Management Department due to the
resignation of admin assistant of Ixora Hotel. The Human Resource Department could not
recruit new candidate for the position in the short period so I had been assigned to take over
the task of admin assistant. However, I think this is a great opportunity for me to explore and
gain some new experience. As an admin assistant, my main is assist Hotel Operations
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Manager, Mr. Moses Poon. My duties including draft the hotels policy & procedure, minutes
of HODs meeting and inspection of room cleaning inspection.
With assiatance of Human Resource assistance, Ms Serena we had read through few
department including Front Office, Sales and Marketing and Security of Standard Operationg
Procedure, I had learnt that the SOP should be an all time guideline for all operation staff
when they are on duty. The guideline not only ensure quality of work but also our own right
and safety. Besides, the satisfaction of guests is always our priority. To be productive, a good
management team and well management of time is essential to ensure the following task is
completed before the deadline by priotizing the main tasks at hand.
In the progress of room cleaning inspection, I have to inspect the room done clean by
Housekeeping Department with accompany of on duty Duty Manager in Ixora Hotel. (In
Ixora Hotel, the lift have to master with access card and all the in house guest will collect one
of it each room. This policy is aim to ensure the security of guest. Only Duty Manager and
Operations Manager among all staff able to carry the master key card while they perfroming
their tasks. ) The Duty Manager will collaberate with me inspect all the rooms facilities and
condition to ensure all rooms are serves well. The facilities and services must be always
ready and functioning well, double checking of completed work is crucial in decreasing the
possibility of errors.
Chapter 4: Conclusion
Throughout my 3 months of training in Ixora Hotel, the management level from the
Ixora hotel has given fully cooperation since i join the hotel. All departments especially the
department that I have been assigned have cooperated to help me achieve my practice goal.
Besides that, all knowledge been taught in University Tunku Abdul Rahman have helped me
a lot in complete my task during my internship in Ixora Hotel. For example, in Sales and
Marketing Department, I could perform a well two way communication with walk in guest,
every one of them treated as a VIP by us. The knowledge and communication skills I learnt
from classes can fully practice in my internship program in Ixora Hotel.
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14
Lastly, the effort for University Tunku Abdul Rahman sending the student to
Internship program is good. It will help the students to develop their confidence and make
them get ready for job seeking after gaining the experience through internship.
Reference
(2012). Retrieved July 20, 2013, from Ixora Hotel: http://www.ixorahotel.com
(2012). Retrieved August 1, 2013, from Insperity: http://www.insperity.com/blog/4-reasonsfor-high-employee-turnover/
Appendix
15
16
17
18
Superior
Superior Suite
4 Bedrooms Bathroom
Superior Twin
Deluxe
4 Bedroom Suite
19
Segment
Rack Rate(RM)
Base Rate(RM)
Walk in (RM)
Corporate (RM)
Government (RM)
Budget
300++
195++
177++
125++
Superior
382++
248++
230++
188++
152++
Deluxe
Executive
Superior
VIP Suite
465++
302++
280++
228++
193++
Room
547++
356++
324++
262++
228++
Suite
578++
376++
342++
276++
241++
2063++
1341++
1219++
986++
858++
20
Wedding decoration 2
Wedding decoration 1
Wedding decoration 3
IXORA HOTEL
21
Period
ROOM
FLOOR
SIZE
AREA
CEIL
ING
HEI
GHT
THEAT
RE
(STAG
E)
CLASS
ROOM
U
SHAPE
ROUN
D
TABLE
( BUFF
ET)
STAND
-ING
COCKT
AIL
METER
SQ.M
737
METER
PAX
PAX
PAX
PAX
PAX
14 X 8
112
2.8
130
(80)
50
40
70
(40)
150
14 X 8
112
2.8
130
(80)
50
40
70
(40)
150
14 X 8
112
2.8
130
(80)
50
40
70
(40)
150
14 X 8
112
2.8
130
(80)
50
40
70
(40)
150
14.5 X
16
229
2.8
250
(200)
100
60
220
(180)
400
Ball
room
41.5 X
24.9
1024
1000
320
50
1600
Press
Room
8.3 x
8.3
68
2.8
60 (40)
20
20
20
50
Foyer
1
8AM12N
1PM5PM
7PM11PM
(4H)
8AM5PM
8AM12MN
(9H)
(14H)
RM(++)
RM(++)
RM(++)
HOUR
LY
RATE
(UP TO
2
HOUR
S)
RM(++)
650
1,250
1,500
150
650
1,250
1,500
150
650
1,250
1,500
150
650
1,250
1,500
150
2,200
2,800
250
7000
11,000
15,000
1750
430
800
950
107.50
1,200
IXORA HOTEL
PRICING FOR SEMINAR PACKAGE (2013)
FULL DAY SEMINAR PACKAGE
30 persons and above
LUNCH
COFFEE
BREAK
SNACK
TOTAL
SNACK
MENU
PRICE (++)
22
Morning /
1 Lunch
1 Lunch
2 coffee
Afternoon
RM 70
Break
2 heavy ,6
snacks
Per person
Afternoon
2 heavy, 4
snacks
RM 69
per person
4 snacks
RM 68
per person
3 snacks
RM 66
per person
2 snacks
RM 64
per person
NIL
RM 54
per person
2 Coffee
Break
1 Lunch
2 Coffee
Break
1 Lunch
1 Coffee
Break
1 Lunch
1 Coffee
Break
1 Lunch
NIL
No Lunch
2 Coffee
Break
No Lunch
1 Coffee
Break
No Lunch
1 Coffee
Break
Long term
Corporation
2 Coffee
Break
light
Morning /
light
Morning /
Afternoon
2 heavy,2 light
Morning OR
Afternoon
1 heavy, 2 light
Morning OR
Afternoon
1 heavy,1 light
NIL
Morning /
Afternoon
2 heavy, 4 light
Morning OR
Afternoon
1 heavy,2 light
Morning OR
Afternoon
1 heavy, 1 light
Morning /
Afternoon
2 heavy, 4 light
RM 56
per person
6 snacks
3 snacks
2 snacks
RM 54
per person
6 snacks
Table 3: Pricing full day seminar package for 30 persons and above.
17 persons to 29 persons
LUNCH
1 Lunch
COFFEE
BREAK
2 Coffee
Break
SNACK
Morning /
Afternoon
2 heavy, 4
light
TOTAL
SNACK
6 snacks
MENU
PRICE (+
+)
RM 82.00
per person
23
1 Lunch
2 Coffee
Break
Morning /
Afternoon
2 heavy, 2
light
4 snacks
RM 78.00
per person
1 Lunch
1 Lunch
COFFEE
BREAK
2 Coffee
Break
2 Coffee
Break
SNACK
Morning /
Afternoon
2 heavy ,4
light
Morning /
Afternoon
2 heavy,2
light
TOTAL
SNACK
6 snacks
4 snacks
MENU
PRICE (+
+)
RM 1310.00
per session
RM 1290.00
per session
Table 5: Pricing full day seminar package for 16 persons and below.
HALF DAY SEMINAR PACKAGE
COFFEE
BREAK
1
Lunch
1 Coffee
Break
1 Lunch
1 Coffee
Break
No
Lunch
1 Coffee
Break
No
Lunch
1 Coffee
Break
SNACK
1 heavy
2 light
1 heavy
1 light
1 heavy
2 light
1 heavy
1 light
TOTAL
SNACK
3
snacks
2 snacks
3 snacks
2 snacks
MENU PRICE
(++)
RM 64.00
per person
RM 59.00 per
person
RM 47.00 per
person
RM 45.00 per
person
Table 6: Pricing half day seminar package for 30 persons and above.
HALF DAY SEMINAR PACKAGE
LUNCH
1 Lunch
COFFEE
BREAK
1 Coffee
Break
1 Lunch
1 Coffee
Break
No
Lunch
1 Coffee
Break
No
Lunch
SNACK
1 Coffee
Break
TOTAL
SNACK
MENU
PRICE (+
+)
1 heavy
2 light
3 snacks
RM 72.00
per person
1 heavy
1 light
2 snacks
RM 70.00
per person
1 heavy
2 light
3 snacks
1 heavy
1 light
2 snacks
1 Lunch
1 Lunch
No Lunch
No Lunch
COFFEE
BREAK
1 Coffee
Break
1 Coffee
Break
1 Coffee
Break
1 Coffee
Break
SNACK
1 heavy
2 light
1 heavy
1 light
1 heavy
2 light
1 heavy
1 light
TOTAL
SNACK
MENU PRICE
(++)
3 snacks
RM 900.00
per session
( Subjective )
2 snacks
RM 880.00
per session
( Subjective )
3 snacks
RM 820.00
per session
( Subjective )
2 snacks
RM 820.00
per session
( Subjective )
Table 8: Pricing half day seminar package for 16 persons and below.
OF
INCLUSIVE OF
25
Complimentary use of
Internet access
DVD player
PA system with 1 wiring
microphone
Portable Screen
Complimentary print of backdrop
Portable Screen
50% off of Cordless
microphone
Complimentary print of
backdrop
26