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Prepared by

Nazmin Sultana Nima


091 0062 030
MKT: 337
Sec.:05

Airtel telecom is one of the fastest growing


GSM mobile company in Bangladesh with
more than 5 million subscribers & coverage
64 districts all over Bangladesh. It is the
largest private integrated company in
bangladesh.3rd largest wireless operator in
the world. Airtel has started their journey in
Bangladesh from December, 2010.

Is a strategic business process used to plan,


develop, evaluate coordinated persuasive
brand communication programs with
customers. I am with a new plan of airtel
that is 3G plan in Bangladesh.
Recognized as a business process

IMC

Importance
of relevant
audience
Multiple
relevant
audiences
Demand for accountability and
Demand for accountability
Measurement of Outcomes

To establish 3G plan in Bangladesh Im going to explain the 7


steps if IMC.
Review of marketing plan
Promotional program situation analysis
Analysis of the communications process
Budget determination
Develop integrated marketing communications programs
Integrate and implement marketing communications strategies
Monitor, evaluate and control IMC Program

To build strong network quality all over


Bangladesh through 3G plan, the marketing
plan is to entry in the market with an
innovative idea and objective is to capture
the whole market through its best network
system.











It should create brand value


Special events
New web page
Smooth network promotional adds
Target market such as all people from every sector like
office going people, students, rural ppl etc
Video conference
Network browsing
E mail using

3G is a value added service with a strong network


service but you may think What will make it
click wit
Tarrif plan:
Airtel has a range of tariff plans for 3G customers,
starting with a Tk 10 plan which gives 10 MB of
usage for a day. The plans go up to Tk 350 for 1
GB data over 30 days
h users?.
3G users can use
Video calls
Video conference
Internet
Watch Television sitting any corner of the world.

 Huge

license fees to be paid

 Infrastructure

 Rapidly

setup cost

changing technology

Point of
purchase

Special
events

Publicity

Media
Advertising

Public
relations
Direct
marketing

Sales
promotion

Packaging

Direct
response

Interactive
marketing

Sales
promotion

Packaging

Media
Advertising

Point of
purchase
Publicity

Interactive
marketing

Direct
marketing

Direct
response

Public
relations

Special
events

Ideally the objectives of direct and interactive


marketing are to use customized, up-to-date
and an interactive mode of communication
campaign.
 Exhibitions can be organized
 Selling role should be strong to explore 3G
system in the market
 Tv shows to be a greater implentation of this
interactive marketing

After placing the effectiveness of the


promotional mix and monitoring all
the measures it will be really very
interesting to the target market to
use smooth network and useful
things from Airtel.

As a method for its brand reinforcements,


Airtel has often tied up with TV shows. so at
all with its promotional mix it can explore
this smart idea in Bangladesh.

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