Professional Documents
Culture Documents
IMC
Importance
of relevant
audience
Multiple
relevant
audiences
Demand for accountability and
Demand for accountability
Measurement of Outcomes
Huge
Infrastructure
Rapidly
setup cost
changing technology
Point of
purchase
Special
events
Publicity
Media
Advertising
Public
relations
Direct
marketing
Sales
promotion
Packaging
Direct
response
Interactive
marketing
Sales
promotion
Packaging
Media
Advertising
Point of
purchase
Publicity
Interactive
marketing
Direct
marketing
Direct
response
Public
relations
Special
events