ACE TUTORIAL

Project Management and Entrepreneurship

INDEX
0 | Page

S.NO.

TOPIC

PAGE

Acknowledgement

Entrepreneurship

About the industry

About ACE & Entrepreneur

Business Plan

14

Marketing Mix

20

Questionnaire

28

Response

31

SWOT Analysis

35

10

Conclusion

40

11

Bibliography

41

ACKNOWLEDGEMENT
We have taken efforts in this project. However, it would not have been
possible without the kind support and help of many individuals and
organizations. We would like to extend my sincere thanks to all of

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them.
We are highly indebted to the Teacher in Charge Mrs. Kanika Sofat for
her guidance and constant supervision as well as for providing
necessary information regarding the project & also for his support in
completing the project.
We would like to express our special gratitude and thanks to industry
persons for giving us their attention and time.
We also thank and appreciate our members who have given their all in
developing the project and to the people who have willingly helped
me out with their abilities.

Entrepreneurship

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Entrepreneurship is the process of starting a business or other

organization. The entrepreneur develops a business model,
acquires the human and other required resources, and is fully
responsible for its success or failure. Entrepreneurship operates
within an entrepreneurship ecosystem.
In recent years, "entrepreneurship" has been extended from its
origins in business to include social and political activity.
Entrepreneurship within an existing firm or large organization has
been referred to as entrepreneurship and may include corporate
ventures where large entities spin off subsidiary organizations.
Entrepreneurs are leaders willing to take risk and exercise
initiative, taking advantage of market opportunities by planning,
organizing, and employing resources, often by innovating new or
improving existing products. More recently, the term
entrepreneurship has been extended to include a specific mindset
(see also entrepreneurial mindset) resulting in entrepreneurial
initiatives, e.g. in the form of social entrepreneurship, political
entrepreneurship, or knowledge entrepreneurship.
Entrepreneur, is a loanword from French. It is defined as an
individual who organizes or operates a business or businesses.
Credit for coining the term entrepreneur generally goes to the
French economist Jean-Baptiste Say, the entrepreneur as a risktaker while many consider the entrepreneur as a "planner".
Cantillon defined the term as a person who pays a certain price
for a product and resells it at an uncertain price: "making
decisions about obtaining and using the resources while
consequently admitting the risk of enterprise." The word first
appeared in the French dictionary entitled "Dictionnaire Universel
de Commerce" compiled by Jacques des Bruslons and published in
1723.

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Successful entrepreneurs have the ability to lead a business in a

positive direction by proper planning, to adapt to changing
environments and understand their own strengths and weakness.

Education Sector in India

The service industry has shown new business horizons to the
world. It is the service industry which has multiplied the customer
comforts and has churned immeasurable benefits for the society
world over. Education industry is one of the most eminent bright
stars of service industry. Apart from the monetary inducements, it
is one those few industries which has immense developmental
corollary for the society.
In business sense, the investments required are simple and clean.
The major investment is in terms of human resource unlike
tangible raw materials in other industries. Education is not only
one of the fastest growing businesses in the service industry but
also is a business which commands a lot of respect and
acknowledgement from different facets of the civilization.
Education is one of the most important requirements for a nation.
The Government of India realizes its importance and hence has
taken several initiatives to boost the growth of this sector,
including setting up of several universities, deregulating policies
and making significant pacts with foreign nations.
A Deloitte study has recognized the Indian education sector as a
'sunrise sector' for investments. This is because this sector offers
huge potential to investors in the regulated as well as nonregulated markets. The vast diversity in ethnicities coupled with
varying demographics has prompted different players to invest in
the sector.

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India, with its huge population, is the most exciting higher

education market in the world. The education and training sector
in India is standing at $600 billion and the private education
segment alone is expected to cross $45 billion mark by 2015,
according to a research by Investor Relation Society.

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Market size
According to a report by rating agency CARE Ltd, the market size
of the Indian education industry was pegged around four trillion
(US$ 62.34 billion) in FY14. Higher education contributes 59.7 per
cent of the market size, school education 38.1 per cent, preschool segment 1.6 per cent, and technology and multi-media the
remaining 0.6 per cent. Presently, India has around 1.4 million
schools and more than 35,000 higher education institutes. It has
also been estimated that more than 85 per cent of the students
are enrolled in bachelor's degree programs and about one-sixth of
all Indian students are enrolled in Engineering/Technology degree
programs.
According to the Department of Industrial Policy and Promotion
(DIPP), the Indian education sector received foreign direct
investment (FDI) amounting to US$ 960.82 million in the period
April 2000 - July 2014. The deregulation of FDI norms has also
encouraged many foreign institutions to come and establish
vocational training institutes in the country.
Certain facts on Education industry claim that over Rs.5000 crores
of market remains untapped every year only in this sector only.
ACE Tutorials is among the few organizations nationwide that has
re-discovered and re-defined the education market.

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Coaching Industry
Coaching classes today have become a part of a child's daily
routine. The popularity of these classes has increased by almost
35 per cent in the past six years. The trend, which was once
considered vexing by parents, is now utterly unavoidable.
An industry in themselves, coaching classes are no longer an
option but a necessity. A recent survey reveals that 87 per cent of
primary school and 95 per cent of high school students in metros
receive private tutoring. "It is estimated that the number of
private tutors now exceeds the number of school/college
teachers," informs Anil Thomas, founder, Thomas tutorials.
Some of the big names in the industry include:
1. Bansal classes
2. FITJEE
3. Resonance
4. Aakash Institute
5. Allen Career Institute
6. Brilliant Tutorials
7. Career Point
8. Career Launcher

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Ace Tutorials
History: Established in 1989, Ace Tutorials has become a
veritable lighthouse beckoning and directing thousands of young
girls and boys towards meaningful education.
A great visionary Prakash Vir Gupta, realized the need for
guidance not just to the student but to the parent as well and
ensured every element of excellence in the IIT-JEE faculty and the
entire division. The aim thus began to provide IIT, Engineering &
Medical aspirants with the best of qualitative and creative
education. He brought about a revolution in the thinking of all
aspiring students.
He further realized that the wiser path towards their success lay
in "Universal Education". Being a gold medalist himself, he knew
that proper education would lead a student towards attainment of
a fruitful career.
In the last 2 decades his passion to touch people's lives has
brought him many worthy laurels.
Today brand "ACE" has become synonymous with quality coaching
for medical and engineering entrance exams. Top Rankers in
some of the toughest entrance exams in India have passed
through our very doors. More than 11,000 selections in Medical
Entrance Exams, a wide network of over 8 Quality centers across
the country, a collective student base of more than 5000 students
annually and above all, trust of thousands of parents and their
families, has made us a household name for focused and quality
coaching.
"ACE" accomplishments, achievements and results along with a
deep understanding of the education system at large, have all
helped to maintain a creditable track record.

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Meaning behind the name:

A- Academy program well planned and executed to cater to the
highly competitive environment.
C- Courses are completed to the satisfaction of students and well
in time.
E- Emphasis laid on regular tests and their discussion are
conducted so as to clarify any doubt left in the mind of students.
T- Timely and regular feedback from students is taken to increase
their level of satisfaction.
U- Uncomplicated and user friendly study material provided
T- Transport facility is available for One Year Course and Two Years
Course students.
O- Outline and designed the courses look for any other study
material for the purpose of Engineering/Medical Entrance
preparation.
R- Rating of monthly performance done and attendance report is
mailed for the reference of parents.
I- Infrastructure additionally provided at no extra cost, is access to
the library for reading/reference so as to enable a student that
they can consult books, whenever they find free time.
A- Annual talent search examination to enroll 25 students of
Chandigarh Govt. schools to provide Special Scholarship for Two
Years Course on the basis of open merit.
L- Learn from
S- Sufficient time is slotted towards revisions, conduction of tests
and doubt solving sessions.

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The Vision:
There is lot of confusion in the world of cut throat competition.
Parents and students often feel helpless when it comes to
choosing of a career. The motive is to act as a guide in giving the
right direction and to provide a conducive and result oriented
environment to make sure that every student who joins ACE
TUTORIALS accomplishes his goal.
Emerging a pre-eminent educational group in the country to work
for the holistic enhancement of society by virtue of imparting
quality coaching & guidance to students ranging from average to
bright, and help them realize their dreams of becoming doctors
and engineers by:
Exploring their inherent potential and providing meticulous
guidance
Fuelling their tempo of hard work supplementing with quality
coaching
Kindling their spirit with our time-tested philosophy I can &
I will
Boosting their morale and self-confidence to help them
realize their aspirations
Lending
helping
hand
through
underprivileged-extraordinary-students.

scholarship

to

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Mission:
Formulating a comprehensive learning environment that
solidifies the strengths of students making them
competent enough to compete the cut-throat competitions
with flying colors
Discovering and rejuvenating the latent potentialities of
students, and making them realize their untapped skills,
and helping them streamline their dynamism towards
productive outcomes
Nurturing the qualities of ethical behavior, trust and
compassion besides honoring the dedication and
commitment of employees across all the spectrums of
Aces family
Inculcating the spirit of co-operation among the family
members of Ace thereby mustering up the collective
efforts and destine them to brings rather marvelous
accomplishments
Bringing prosperity in our society by motivating dynamic
youths to become successful doctors & engineers so as to
contribute to the overall growth of society thereby pushing
India into the comity of developed nations

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Highlights:
The oldest Institute of North India, since 1989, being run
by a renowned Physicist and MBA Professional, Mr. P.V.
Gupta. MD, Ace Tutorials, recipient of various awards of
National repute.
The only ISO 9001: 2008 certified Institute in North India.
Quality Policy and management system of the Institute are
strictly followed.
Highest selection rate in IIT-JEE & Medical Entrance
Examinations year after year.
The best & permanent faculty of North India.
The only Institute of Chandigarh providing the latest &
Complete Package of IIT-JEE & Medical Entrance
Examinations in the form of Booklets.
Fully computerized Institute in regards of fee, attendance,
checking of OMR sheets & result analysis.
The best infrastructure & facilities in North India.
Fully equipped library for students with latest books,
magazines & Olympiad books of national level.
The academicians who are the best prepare the course
material
Committed and dedicated faculty determined to club the
success in examination with disciplined life and character
building

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 Excellent appraisal system for both students as well as

faculty members
Highly conducive environment required for learning with
state of the facilities
Students as well as faculty adhere to strict discipline
standards of routine and give their best performance
Open and interactive classroom programs, encouraging
students to participate and learn
Network of 45 centers across India
Strong alumni network & Strategic alliances with some
good schools and educational societies

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Why ACE Tutorials

ACE Tutorials is an umbrella, which would give you recognition
and will ensure that your investments are safe and growing.
With our help and support, you will find yourself set to make
your moves in the evolving Education Industry and make your
mark.
When you form alliance with ACE Tutorials, not only do you get
a tried and tested business model, but you also get:
a. Association with the leading education brand name of India
b. Membership of a nationwide network
c. Detailed operations manual and processes to help you
function smoothly and efficiently
d. Center management and faculty training guidelines
e. Latest and updated study material and curriculum
f. Courseware & promotional material
g. National level advertisement support
h. Regular site visits by representatives of ACE Tutorials for
ongoing marketing, technical and academic support
ACE Tutorial's Strengths in Coaching Industry
a. We have a vast accumulation of medical coaching services,
especially centered on the basic needs of the medical
students
b.We have huge student strength and are determined to
provide them quality education to help them achieve their
career goal
c. We have an edge over others in Classroom Coaching and
Distance Learning Programs through our unique teaching and
learning techniques
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d.Our portfolio of internet based solutions includes online test

series programs for remotely located students
Reach of ACE Tutorials
a. A customer list that includes students of various schools all
over India
b.A vast community of satisfied students
c. A strong nationwide customer base

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Current Network
ACE Tutorials has grown from a single Centre in Chandigarh to
all across Punjab & Haryana. The growing network is a proof of
the recognition of Institute brand.
Future
Today ACE Tutorials is an organization, which is best in
imparting coaching to Medical aspirants across in India.
However, we believe that we have just begun our journey
towards becoming a brand synonymous to quality education
world-over. All big ventures in the world are a result of big
dreams and vision of individuals with humble beginnings and
cherished values, followed by proactive evaluation of
opportunities and systematic implementation of strategies.
Each one of us at ACE Tutorials, dreams of making it an
institution worth emulating and associating with, an institution
that would make a significant contribution to the society at
large. ACE Tutorials is a movement in the field of education, and
is going to be a guide and mentor in helping students realize
their dreams for generations to come.

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Business plan
Vision: short term

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Vision: Long Term

Road map- mobilize resources

REVENUE EXPENSES:
Programs being offered currently
Increase the in take
Reduce unnecessary expenses, if any
Have we determined the cost of a program? Is the program
profitable? Do we modify/discontinue a program?
New programs to be introduced
Long term or short term
Courses in demand and not offered by othersspecial
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 What additional revenue will this generate?

CAPITAL EXPENDITURE AND EXPANSION:

How this expenditure is currently met?
Surplus generated
Donations/Grants
How can resources
objectives?
Expansion
houses

be

mobilized

for

long

term

infrastructure/classrooms-corporate

Research chairs-sponsors
New centers of excellence-sponsorship
Alumni
Attract talent
Faculty
Adequate resources (infrastructure & funds) for
teaching and research
Encourage research
Excellent growth opportunities
Good remuneration with flexibility in working hours
Medical facilities and post retirement incentives
Students

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 Offer programs in a niche area where demand is

high and supply low
Ensure good placement

Road map-infrastructure
Analyze current facilities
Classrooms
Examination halls
Library facilities
Hostels
Canteens
Computer facilities
Support staff

Entrepreneur: Mr. Prakash Vir Gupta

The propulsive energy behind Ace is its charismatic and
visionary leader Prof.
P. V. Gupta (Managing Director &
renowned Physicist). He is an alumnus of Panjab University He has
been the pillar of success from its inception, making the
foundation of the Institute stronger day by day.
His management and dedication towards the staff and the
students is par excellence. He is an embodiment of strength in
himself which is leading to the growth of the Institute with
maximum selections in top Medical & Engineering Colleges year
after year.

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A great visionary Prakash Vir Gupta, realized the need for

guidance not just to the student but to the parent as well and
ensured every element of excellence in the IIT-JEE faculty and the
entire division. He further realized that the wiser path towards
their success lay in "Universal Education". Being a gold medalist
himself, he knew that proper education would lead a student
towards attainment of a fruitful career.
His vision:
In this world of competition and professionalism, parents as well
as children are thoroughly aware of their aptitudes and desires.
But to excel in their career they feel tense and helpless many a
times. This has increased due to lack of genuine guidance and
stiff competition for IIT-JEE & Medical Entrance Examinations.
It was thus, he resolved that someone should commit the best of
guidance to them. With this resolution and commitment the Brand
was innovated in the year July 1989.
The aim of the Institute is defined clearly to provide excellent
guidance in IIT-JEE & Medical Entrance Examinations, proper
career counselling, right orientation and harmonious environment.

Awards & Accolades:

1. Honored by Dr. G.V. Krishanamurthy (Former Election
Commissioner of India) and awarded Excellence award for
his contribution in the economic development of the
country.
2. Recipient

of

achievement

Bharat
and

Vikas

Award

contribution

in

for

outstanding

the

field

of

education.
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3. A member of the integrated council for socio economic

progress.
4. In 2011 ACE TUTORIALS the Big Brand award for the best
coaching

institute

in

the

north

zone

under

his

leadership.

Core Team Of Ace Tutorials

Dr. P.V. Gupta
(Managing Director)
Mobile: 98141-66786
786pvgupta@gmail.com

Mrs. Neetu
Er. Y.V. Gupta
Mrs. Surbhi Jaitly
Mr. Naresh Bhardwaj
(Director
(Director Academics)
(Training and
(Country Head)
Administration)
Mob: 94176-55367
Placement Officer)
Mob: 81462-82070
Mob: 99142-56786
eryashgupta13@gmail.co
Mob:99883-93500
frupdate.acetutorials@gmail
director.acetutorials@gmail
m
surbhijaitly47@yahoo.com
.com
.com

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Financial Statement
(In crores)
Particula
rs

2010

2011

2012

2013

2014

Total
Revenue

9.62

17.85

23.13

26.19

27.27

Profit
before
tax

2.32

4.32

7.65

5.13

8.07

Profit
after tax

1.12

2.81

5.11

3.45

6.24

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MARKETING MIX
The marketing mix of a company consists of the various elements
as follows which form the core of a companys marketing system
and hence helps to achieve marketing objectives. The marketing
mix of ACE is as follows:Product: The product being offered is education. Market research
establishes exactly what this is. However, customers
requirements change over time. In order to meet these changes,
ACE has introduced new courses and phased out old ones, and
will continue to do so.
ACE has unique range of courses and they have the latest
educational techniques and equipment. They have more than
thousands of books in library & 45 centers across India. The only
ISO 9001: 2008 certified Institute in North India. Quality Policy and
management system of the Institute are strictly followed. Highest
selection rate in IIT-JEE & Medical Entrance Examinations year
after year.
Various courses offered are:
Medical
Phase 1

Phase 2

After +2 Board examinations regular classes for CBSE

Prelims are held up to two days before the CBSE Prelims
examination. The classes are held in the morning from
8:00 am to 2:00 pm & 6 days a week. Class tests are held
daily and Mock tests are taken on every Sunday
AIIMS, AFMC and other state PMTs preparation commences
in full-fledged way just after the CBSE Preliminary
Examination as per schedule and strategy of Phase I.
Syllabus of State & other Medical Entrance Examinations
are done judiciously. Those who do not qualify CBSE
Prelims examination continue with phase II till last date of
the respective crash course and those who qualify
continue with phase III

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Phase 3

Students who qualify the CBSE Preliminary Examination

are fully prepared for CBSE-Mains Examination as per
syllabus and latest pattern of CBSE-Mains through tests &
discussion. After CBSE-Mains examination these students
are again given regular classes for AIIMS & other state
PMTs at per phase II till last date of the crash course

Engineering
Phase 1

Phase 2

After +2 Board examinations Regular classes for IIT-JEE

are held up to two days before IIT examination. The
classes are held in the morning from 8:00 am to 2:00 pm
& 6 days a week. Class tests are held daily and Mock tests
are taken on every Sunday. The experienced and result
oriented faculty teaches all important aspects of all
subjects and provides vital clues to crack IIT-JEE
Examination. A Test Series of 8 Tests & 2 Mock Tests based
on IIT-JEE is conducted in the Institute /provided to the
students as home assignment. The complete solutions of
the whole Test Series are also given to the students for
self-evaluation and discussed in the class. Personal doubt
clearing sessions are provided to tackle the further
difficulties to have the thorough insight of IIT-JEE.
Just after IIT examination full-fledged regular classes start
for AIEEE as per same schedule (Classes, Time Table,
Daily Tests & Mock tests), which is provided to the
students at the start of the crash course. Complete
syllabus of AIEEE Examination is done judiciously as per
schedule and strategy of Phase I. The classes are held till
two days before the AIEEE examination.

Correspondence

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Phase 1

Phase 2

The course commences from May/June/July and goes on till 15th

January. This comprises of class +1 syllabus material,
competition material and test series. Booklets related to the
concerned subjects i.e. Physics, Chemistry & Biology /
Mathematics are dispatched on monthly basis.
The course starts from the mid of June & goes till the end of all
the Medical (AIIMS, CBSE-PMT, AFMC & State PMTs)
/Engineering (IIT-JEE & AIEEE) Medical / Engineering entrance
examinations. This comprises of class +2 syllabus, competition
material & test series pertaining to class +2 and special Postal
Test Series. Booklets of the concerned subjects i.e. Physics,
Chemistry & Biology / Mathematics are dispatched on monthly
basis along with question banks related to various Medical
(AIIMS, CBSE-PMT, AFMC & State PMTs) /Engineering (IIT-JEE &
AIEEE) entrance examinations are provided from time to time.

Other Courses
+2 Weekend
Competition
Batch
Crash Course

Droppers Batch

The course are conducted on weekends for the preparation for

various exams.

After +2 Board examinations regular classes for CBSE Prelims

and AIEEE & IIT-JEE are held up to two days before the exam.

From the beginning of the course in the month of

June/July/August/September/ the entire course of +1 as well
as +2 are done simultaneously for Medical (AIIMS, CBSE-PMT,
AFMC & State PMTs) /Engineering (IIT-JEE & AIEEE) Entrance
examinations.

Price: The customers perception of value is an important

determinant of the price charged. Customers draw their own
mental picture of what a product is worth. A product is more than
a physical item; it also has psychological connotations for the
customer. The danger of using low price as a marketing tool is
that the customer may feel that quality is being compromised. It

26 | P a g e

is important when deciding on price to be fully aware of the brand

and its integrity.
However high prices can also have a negative effect and may be
conceived as just money laundering and the costs might overrun.
Price for various courses
Medical
Engineering

20000
19000

Crash Course

18000-30000

Droppers Batch

58000-90000

Weekend

46000-67000

Promotion: The promotions aspect of the marketing mix covers

all types of marketing communications.
One of the methods employed is advertising, Advertising is
conducted on TV, radio, in cinema, online, using poster sites and
in the press for example in newspapers and magazines.
Other promotional methods include merchandising, direct mail,
loyalty schemes, door drops, etc.
The skill in marketing communications is to develop a campaign
which uses several of these methods in a way that provides the
most effective results. For example, advertising by the big &
known names in education make people more confident.
ACE mainly do Print promotion campaign and all other methods
like TV ad and banners and hoardings.
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Place: Place, as an element of the marketing mix, is not just

about the physical location or distribution points for products.
It encompasses the management of a range of processes involved
in bringing products to the end consumer.
ACE tutorials provide onsite services and are located in sec 34 of
Chandigarh with great infrastructure and facilities.
The best infrastructure & facilities in North India.
Fully equipped library for students with latest books, magazines &
Olympiad books of national level.

People: The employees in ACE are the most important aspect of

business specially focuses on their knowledge and ability and
teaching skills.
Every associate at ACE Tutorials understands and acknowledges
the same completely. A typical associate at ACE Tutorials will
exhibit utmost dedication in whatever job is given to him/her.
The staff consists of:
1. Classroom Teaching: Classroom teaching for CBSE-PMT,
AIIMS, IIT-JEE, AIEEE and State Medical & Engineering
Entrance Exams
2. Content Development: Content development for ace books,
study material, test papers and online programs

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3. Centre Management: Manage a team of teachers and

administrative staff as an independent Centre head
4. Business Development: Lead a team of academicians for
promotion programs and workshops
Team work amongst the associates is the second most critical
element in making ACE Tutorials a success story nationwide. A
student can only get a thorough and flawless material and
classroom lecture, if the team which has worked behind it is
efficient.
Work hard and party harder is the motto at ACE Tutorials. When it
comes to fun-filled evenings, the associates make sure that the
spirits touch the ceiling and jubilate to enjoy the fruits of hard
work.
The requirements for teaching staff are:
a. Aspires to make a career in teaching
b. Has authority over subject matter
c. Has good command over spoken English
d. Has a winner attitude and appetite for challenge
e. Has sincerity in actions and commitment in outlook
f. Needs an honest, transparent and supportive work culture
which promotes talent

The requirements for non-teaching staff are:

a. Aspires to make a career in booming education industry
b. Has skills which can dwarf competition
c. Has excellent communication skills
d. Has a winner attitude and appetite for challenge

29 | P a g e

e. Has sincerity in actions and commitment in outlook

f. Needs an honest, transparent and supportive work culture
which promotes talent

Process: The process at ACE is completely transparent i.e. the

whole process is visible to the customers. In fact, ACE allows its
customers to view and judge the standards at ACE by allowing
them for their reviews and advices to what can be done to
improve things.
Physical evidence: ACE focuses on clean and modern interiors
of its institutes and at the same time they are fully computerized
with latest technology and equipment with a lounge for waiting, a
library and Wi-Fi facility.

Scholarship
We give scholarship strictly on merit basis. The Criteria for to avail
our scholarship are:
30 | P a g e

1. Our Entrance Exam Scores

2. Board Exam Scores
To in detail about our scholarship program please visit our nearest
center or fill the contact form. We will get back to quickly.
Scholarship Categories
Category

Based on School/Board Performance

For X, XI, XII

Students

Above 90% Marks Or 10 CGPA in School/Board

Exam in Math & Sci.
81- 90% Marks Or 9.5 CGPA in School/Board
Exam in Math & Sci.
71- 80% Marks or 9.0 CGPA in School/Board
Exam in Math & Sci.
61- 70% Marks or 8.5 CGPA in School/Board
Exam in Math & Sci.

For VIII, IX
Students

For ACE TSE

Scholars

Scholars
hip
30%
20%
15%
10%

Below 60% Or 8 CGPA Marks in School/Board

Exam Math & Sci.

5%

Above 90% Marks Or 10 CGPA in School/Board

Exam in Math & Sci.
81- 90% Marks Or 9.5 CGPA in School/Board
Exam in Math & Sci.
71- 80% Marks or 9.0 CGPA in School/Board
Exam in Math & Sci.
61- 70% Marks or 8.5 CGPA in School/Board
Exam in Math & Sci.

50%

Below 60% Or 8 CGPA Marks in School/Board

Exam Math & Sci.

10%

Rank 1st in Ace's TSE Students

40%

Rank 2nd in Ace's TSE Students

35%

Rank 3rd in Ace's TSE Students

30%

40%
30%
20%

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For NTSE,
Olympiad Scholars

Special
Scholarship

Additional
Benefits

Rank 4-10th in Ace TSE Students

25%

Rank 11th -20th in Ace TSE Students

20%

Rank 21th -50th in Ace TSE Students

15%

Rank 1-100 in NTSE,Olympiad Students

50%

Rank 200-500 in NTSE,Olympiad Students

405%

Rank 500-1000 in NTSE,Olympiad Students

30%

Below Rank 1000 in NTSE,Olympiad Students

20%

SC/BC/OBC Reserved Category Students

10%

Teacher's Ward

10%

Doctor/Engineers Ward

10%

Single Parent Students

10%

Defense Personnels Ward

10%

Siblings

10%

Ex Students of Ace Tutorials

10%

Compensatory Scholarship to Dissatisfied

students of other
coachings

10%

Students having Class VIII Ace TSE Certificate

5%

Students having Class IX Ace TSE Certificate

5%

Students having Class X Ace TSE Certificate

5%

10%

Note : A Student can avail only one scholarship from one category

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Response
In business sense, the investments required are simple and clean. The major
investment is in terms of human resource unlike tangible raw materials in
other industries. Education is not only one of the fastest growing businesses
in the service industry but also is a business which commands a lot of
respect and acknowledgement from different facets of the civilization

The service industry has shown new business horizons to the world. It is the
service industry which has multiplied the customer comforts and has
churned immeasurable benefits for the society world over. Education industry
is one of the most eminent bright stars of service industry. Apart from the
monetary inducements, it is one those few industries which has immense
developmental corollary for the society.

Since 1989, ACE Tutorials has come a long way in clutching the ocean of
opportunities which exist in Education and Training.
In this age of fierce competition, only the best succeeds. This is true not just
for individuals, but also for institutions. If we have made it to the top, it is
simply because of our hard work sincerity, planning and blessings of
almighty.
However, we believe that we have just begun our journey towards becoming
a brand synonymous to quality education world-over. All big ventures in the
world are a result of big dreams and vision of individuals with humble
beginnings and cherished values, followed by proactive evaluation of
opportunities and systematic implementation of strategies

to provide IIT, Engineering & Medical aspirants with the best of qualitative
and creative education

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Established in 1989 in Chandigarh, When I ( Prakash Vir Gupta) realized the

need for guidance not just to the student but to the parent as well and
ensured every element of excellence in the IIT-JEE faculty and the entire
division

Emerging a pre-eminent educational group in the country to work for the

holistic enhancement of society by virtue of imparting quality coaching &
guidance to students ranging from average to bright, and help them realize
their dreams of becoming doctors and engineers

There are 2500 members teaching and 3000 members of non-teaching staff
(all branches).
The work culture at ACE Tutorials based on the most simple but powerful
philosophy Commitment. Apart from it being part of the value system of
the creator, it is the chief demand of the students and parents as it concerns
with the career.
Non-Teaching Staf
A candidate who:
1. Aspires to make a career in booming education industry
2. Has skills which can dwarf competition
3. Has excellent communication skills
4. Has a winner attitude and appetite for challenge
5. Has sincerity in actions and commitment in outlook
6. Needs an honest, transparent and supportive work culture which
promotes talent
Teaching Staf
A candidate who:
1. Aspires to make a career in teaching

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2. Has authority over subject matter

3. Has good command over spoken English
4. Has a winner attitude and appetite for challenge
5. Has sincerity in actions and commitment in outlook
Needs an honest, transparent and supportive work culture which promotes
talent

Our market is service market to serve student with education and training to
compete in the competition. More detail u will get from our website.

Association with the leading education brand name of India

Membership of a nationwide network

Detailed operations manual and processes to help you function

smoothly and efficiently

Center management and faculty training guidelines

Latest and updated study material and curriculum

Courseware & promotional material

National level advertisement support

Regular site visits by representatives of ACE Tutorials for ongoing

marketing, technical and academic support

Bansal classes
FITJEE
Resonance
Aakash Institute
Allen Career Institute
Brilliant Tutorials
Career Point
Career Launcher

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Corporate office SCO 330-340, Sector 34-A Chandigarh. Expanded up to

Punjab and Haryana

I get money from many source to start up with a business. Personal money,
loans, family support. Now there are many franchises of our business.

Private ownership so that decisions are smooth and quick with every decision
discussed before implementation with facility.

We set our price by analyzing our competitors price strategy. Many

competitors are there in market.

There is 2 member of non-teaching staff in this branch who deals with

accounts. They manage all the information related to accounts.
We use accounts receivables and payables in form of bills ,receipt etc.

We mostly need accounting help to deal accounts and generate financial

reports,profits,revenues etc.

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Yes there was a business plan, it is very useful to us. The business plan is
changing according to change in market and demand.
I firstly apply it to small scale then expand.
Staff and faculty collection
Student attraction
Promotion
Facilities etc.

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SWOT Analysis
1. Strengths: ACE Tutorial is a national chain of coaching
institute. The company has a strong network and has
presence in more than forty five cities with hundreds of
employees and thousands of students avail their facilities
and knowledge.
ACE is today, the biggest coaching institute of northern India
with many awards and accolades to back it up.
The company offers a wide variety of offerings and streams
to its students so as to help them with their studies as well
as build their future.
The brand is known for its state of the arc facilities, the
dedicated teaching staff, and the hardworking employees,
the quality of the education, the variety of offerings, the
notable industrial connections and its glorious history.
The company has built a name for itself in a mere two
decades and is now one of the leader and front runner in its
field. Providing the best services affordable prices is the key
success factor of the company.
Strength of the company is the ever-growing network and
branches of the company which is growing at a much faster
rate than its competitors currently 45 branches with more
expansion in future.
The services of ACE are differentiated according to different
ages as well the need and the convenience. For example for
students may choose regular or weekend classes and can
apply after 10th or 11th or 12th standard or even avail facility
for crash courses.

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The brand value of the company, quality and dedication with

proven results has proved to be great strength for the
company.

2. Weakness: Different branches of ACE do not offer all the

products or similar products. For example at some branches
have a lower efficiency and profitability rate.
The variation in the personals, their experience and the
location of the facility as well as the infrastructure and local
competitors does have an effect.
The company is said to have a poor marketing strategy. They
lag their competitors in this field and have paid for it with a
decline in the total demand for their service. Also they do
not have any media partners to promote or market their
brand.

3. Opportunities: The increasing demand for such services is

an opportunity for the company. Also the students prefer the
need for guidance more these days.
Certain facts on Education industry claim that over Rs.5000
crores of market remains untapped every year only in this
sector only. ACE Tutorials is among the few organizations
nationwide that has re-discovered and re-defined the
education market and can tap into these untouched markets.

4. Threats: Due to increasing number of competitors, the

customers of ACE can shift to other high quality affordable
products offered by some famous and established institutes
like Bansal classes, FITJEE, Resonance, Aakash Institute,
Allen Career Institute, Brilliant Tutorials, etc.

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The competitors have used marketing as a tool to establish

their name and build a brand and are being successful at it
as a result the total market share for ACE is decreasing.
Also competitors offer better salaries to teaching personals
and thus are able to attract them and the students as a
result.
The change in culture and lifestyles as well as changing
trends can affect the sales of the company.
There are many competitors in the industry that pose threat
for the company.
The institutes like Bansal classes, FITJEE, Resonance, Aakash
Institute, Allen Career Institute, Brilliant Tutorials, as other
brands are offering more variety and tailored services.
Besides this international competitors and the local
competitors are also a threat for the company.
The economic recession is another threat as it has affected
the sales of the company badly. People in the current
economic situation do not have much spending power.

Top Coaching Institute

Bansal classes

Ace tutorials

FITJEE

Resonance

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Faculty
Bansal classes Ace tutorials
FITJEE Resonance

Study Material
Bansal classes Ace tutorials
FITJEE Resonance

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Test
Bansal classes Ace tutorials
FITJEE Resonance

Usefull for exams

Bansal classes Ace tutorials
FITJEE Resonance

Conclusion
ACE is a well-established brand and undoubtedly a leader of its
field but with changing trends and increasing competition it needs
to change as well so as to maintain its position as well as to
sustain and increase its market share.
Also it needs to develop appropriate marketing strategies so as to
make people aware about their offerings and their brand and
attract them just like their competitors. They also have need to
monitor and control every branch so as to maintain a standard
and not lag behind.

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Bibliography

1. www.wikipedia.com
2. www.google.com
3. www.acetutorials.mastersahib.com

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