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Foodie

Non-Foodie
List Cost
$ 1.50 $
Catalog Cost
$ 0.40 $ 0.40
Shipping Cost
$ 0.25 $ 0.25
Annual Catalogs
12
12
Annual Catalog Cost $ 7.80 $ 7.80
Cost to Target
Response Rate
Acq. Cost
Orders per Year
Order Size
Ret. Rate
4 Year Survival Rate

9.30

7.5%
$ 124.00

7.80 1.192308

5%
$ 156.00

3
1
$ 50.00 $ 125.00
70.0%
60.0%
4
24.0%
13.0%

Foodies
# of Orders
Order Size
Margin %
Annual Margin $
Survival Rate
Customer Acquisition Cost11
Cost of Mailing Catalogs11
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date

Non-Foodies
Annual Margin $
Survival Rate
Customer Acquisition Cost1
Cost of Mailing Catalogs1
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date

0
1
Year 1

1
2
Year 2

3
3
$ 50.00 $ 50.00
50%
50%
$ 75.00 $ 75.00
100%12
70.0%
$ 124.00
$ 7.80
$ (49.00) $ 47.04
$ (49.00) $ 42.76
$ (49.00) $ (1.96)
$ (49.00) $ (6.24)

Year 1

2
3
Year 3

4
5
Year 5

5
6
Year 6

6
7
Year 7

7
8
Year 8

8
9
Year 9

3
3
3
3
3
3
3
$ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00
50%
50%
50%
50%
50%
50%
50%
$ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00
49.0%
34.3%
24.0%
16.8%
11.8%
8.2%
5.8%
$
$
$
$
$

Year 2

$ 75.00 $ 75.00
12
100%
60.0%
$ 156.00
$ 7.80
$ (81.00) $ 40.32
$ (81.00) $ 36.65
$ (81.00) $ (40.68)
$ (81.00) $ (44.35)

3
4
Year 4

7.80
32.93
27.21
30.97
20.98

Year 3

$
$
$
$
$

7.80
23.05
17.32
54.02
38.29

$
$
$
$
$

Year 4

7.80
16.13
11.02
70.15
49.31

Year 5

$ 7.80
$ 11.29
$ 7.01
$ 81.45
$ 56.33

Year 6

$ 7.80
$ 7.91
$ 4.46
$ 89.35
$ 60.79

Year 7

$ 7.80
$ 5.53
$ 2.84
$ 94.89
$ 63.63

Year 8

$ 7.80
$ 3.87
$ 1.81
$ 98.76
$ 65.44

Year 9

$ 75.00
36.0%

$ 75.00
21.6%

$ 75.00
13.0%

$ 75.00
7.8%

$ 75.00
4.7%

$ 75.00
2.8%

$ 75.00
1.7%

$
$
$
$
$

$ 7.80
$ 14.52
$ 10.91
$ (1.97)
$ (13.45)

$
$
$
$
$

$ 7.80
$ 5.23
$ 3.24
$ 11.96
$ (4.25)

$ 7.80
$ 3.14
$ 1.77
$ 15.10
$ (2.48)

$ 7.80
$ 1.88
$ 0.97
$ 16.98
$ (1.52)

$ 7.80
$ 1.13
$ 0.53
$ 18.11
$ (0.99)

7.80
24.19
19.99
(16.49)
(24.35)

7.80
8.71
5.95
6.74
(7.50)

9
10
Year 10

10
11
Year 11

11
12
Year 12

12
13
Year 13

13
14
Year 14

14
15
Year 15

15
16
Year 16

16
17
Year 17

17
18
Year 18

3
3
3
3
3
3
3
3
3
$ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00
50%
50%
50%
50%
50%
50%
50%
50%
50%
$ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00
4.0%
2.8%
2.0%
1.4%
1.0%
0.7%
0.5%
0.3%
0.2%
$ 7.80
$ 2.71
$ 1.15
$ 101.47
$ 66.59

Year 10

$ 7.80
$ 1.90
$ 0.73
$ 103.37
$ 67.32

Year 11

$ 7.80
$ 1.33
$ 0.47
$ 104.70
$ 67.78

Year 12

$ 7.80
$ 0.93
$ 0.30
$ 105.63
$ 68.08

Year 13

$ 7.80
$ 0.65
$ 0.19
$ 106.28
$ 68.27

Year 14

$ 7.80
$ 0.46
$ 0.12
$ 106.74
$ 68.39

Year 15

$ 7.80
$ 0.32
$ 0.08
$ 107.06
$ 68.47

Year 16

$ 7.80
$ 0.22
$ 0.05
$ 107.28
$ 68.51

Year 17

$ 7.80
$ 0.16
$ 0.03
$ 107.44
$ 68.55

Year 18

$ 75.00
1.0%

$ 75.00
0.6%

$ 75.00
0.4%

$ 75.00
0.2%

$ 75.00
0.1%

$ 75.00
0.1%

$ 75.00
0.0%

$ 75.00
0.0%

$ 75.00
0.0%

$ 7.80
$ 0.68
$ 0.29
$ 18.78
$ (0.70)

$ 7.80
$ 0.41
$ 0.16
$ 19.19
$ (0.55)

$ 7.80
$ 0.24
$ 0.09
$ 19.43
$ (0.46)

$ 7.80
$ 0.15
$ 0.05
$ 19.58
$ (0.42)

$ 7.80
$ 0.09
$ 0.03
$ 19.67
$ (0.39)

$ 7.80
$ 0.05
$ 0.01
$ 19.72
$ (0.38)

$ 7.80
$ 0.03
$ 0.01
$ 19.75
$ (0.37)

$ 7.80
$ 0.02
$ 0.00
$ 19.77
$ (0.36)

$ 7.80
$ 0.01
$ 0.00
$ 19.78
$ (0.36)

18
19
Year 19

19
20
Year 20

20
21
Year 21

21
22
Year 22

22
23
Year 23

3
3
3
3
3
$ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00
50%
50%
50%
50%
50%
$ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00
0.2%
0.1%
0.1%
0.1%
0.0%
$ 7.80
$ 0.11
$ 0.02
$ 107.54
$ 68.57

Year 19

$ 7.80
$ 0.08
$ 0.01
$ 107.62
$ 68.58

Year 20

$ 7.80
$ 0.05
$ 0.01
$ 107.67
$ 68.59

Year 21

$ 7.80
$ 0.04
$ 0.01
$ 107.71
$ 68.59

Year 22

$ 7.80
$ 0.03
$ 0.00
$ 107.74
$ 68.59

Year 23

$ 75.00
0.0%

$ 75.00
0.0%

$ 75.00
0.0%

$ 75.00
0.0%

$ 75.00
0.0%

$ 7.80
$ 0.01
$ 0.00
$ 19.79
$ (0.36)

$ 7.80
$ 0.00
$ 0.00
$ 19.79
$ (0.36)

$ 7.80
$ 0.00
$ 0.00
$ 19.80
$ (0.36)

$ 7.80
$ 0.00
$ 0.00
$ 19.80
$ (0.36)

$ 7.80
$ 0.00
$ 0.00
$ 19.80
$ (0.36)

Contact Cost
Response Rate
Acquisition Cost

Little Summer
Leaguers Sluggers
1,000
1,500
10.0%
15.0%
???
???

Elite
Elite
Ballplayers Ballplayers Entertainment
(Print Ad)
(Party)
Seekers
300
12,500
50
0.5%
25.0%
2.5%
???
???
???

Workers Needed
Worker Labor Cost
Instructors Needed
Instructor Hourly Labor Cost
Total Cost Per Hour

2
1,500
1
3,000
???

1
1,500
0
N/A
???

1
1,500
1
4,500
???

1
1,500
1
4,500
???

2
1,500
0
N/A
???

Hourly Price Charged


Hourly Margin
Hourly Margin %
Annual Hours
Annual Margin

6,500
???
???
10.0
???

3,000
???
???
4.0
???

7,500
???
???
20.0
???

7,500
???
???
20.0
???

4,000
???
???
1.5
???

Retention Rate
Interest Rate

75.0%
10.0%

50.0%

60.0%

60.0%

35.0%

Hourly Revenues
Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisiti
Annual Profit
NPV of Annual Pro
Cumulative Profit t
NPV of Cumulative

Entertainment Se
Hourly Revenues

Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisiti
Annual Profit
NPV of Annual Pro
Cumulative Profit t
NPV of Cumulative

Little Leaguers
Hourly Revenues
Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisition Cost
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date

1
Year 1

2
Year 2

3
Year 3

4
Year 4

5
Year 5

6
Year 6

Year 2

Year 3

Year 4

Year 5

Year 6

Year 2

Year 3

Year 4

Year 5

Year 6

Year

Year

Year

Year

Year

6,500

10
100.0%

Year 1
Summer Sluggers
Hourly Revenues
Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisition Cost
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date

3,000

4
100.0%

Year 1
Elite Ballplayers (Print Ad)
Hourly Revenues
Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisition Cost
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date

7,500

20
100.0%

Year
Entertainment Seekers
Hourly Revenues

4,000

Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisition Cost
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date

2
100.0%

7
Year 7

8
Year 8

9
10
11
12
13
14
15
16
Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16

Year 7

Year 8

Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16

Year 7

Year 8

Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16

Year

Year

Year

Year

10

Year

11

Year

12

Year

13

Year

14

Year

15

Year

16

17

18

19

20

21

22

17
18
19
20
21
22
23
Year 17 Year 18 Year 19 Year 20 Year 21 Year 22 Year 23

Year 17 Year 18 Year 19 Year 20 Year 21 Year 22 Year 23

Year 17 Year 18 Year 19 Year 20 Year 21 Year 22 Year 23

Year

Year

Year

Year

Year

Year

Year

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