Professional Documents
Culture Documents
Non-Foodie
List Cost
$ 1.50 $
Catalog Cost
$ 0.40 $ 0.40
Shipping Cost
$ 0.25 $ 0.25
Annual Catalogs
12
12
Annual Catalog Cost $ 7.80 $ 7.80
Cost to Target
Response Rate
Acq. Cost
Orders per Year
Order Size
Ret. Rate
4 Year Survival Rate
9.30
7.5%
$ 124.00
7.80 1.192308
5%
$ 156.00
3
1
$ 50.00 $ 125.00
70.0%
60.0%
4
24.0%
13.0%
Foodies
# of Orders
Order Size
Margin %
Annual Margin $
Survival Rate
Customer Acquisition Cost11
Cost of Mailing Catalogs11
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date
Non-Foodies
Annual Margin $
Survival Rate
Customer Acquisition Cost1
Cost of Mailing Catalogs1
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date
0
1
Year 1
1
2
Year 2
3
3
$ 50.00 $ 50.00
50%
50%
$ 75.00 $ 75.00
100%12
70.0%
$ 124.00
$ 7.80
$ (49.00) $ 47.04
$ (49.00) $ 42.76
$ (49.00) $ (1.96)
$ (49.00) $ (6.24)
Year 1
2
3
Year 3
4
5
Year 5
5
6
Year 6
6
7
Year 7
7
8
Year 8
8
9
Year 9
3
3
3
3
3
3
3
$ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00
50%
50%
50%
50%
50%
50%
50%
$ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00
49.0%
34.3%
24.0%
16.8%
11.8%
8.2%
5.8%
$
$
$
$
$
Year 2
$ 75.00 $ 75.00
12
100%
60.0%
$ 156.00
$ 7.80
$ (81.00) $ 40.32
$ (81.00) $ 36.65
$ (81.00) $ (40.68)
$ (81.00) $ (44.35)
3
4
Year 4
7.80
32.93
27.21
30.97
20.98
Year 3
$
$
$
$
$
7.80
23.05
17.32
54.02
38.29
$
$
$
$
$
Year 4
7.80
16.13
11.02
70.15
49.31
Year 5
$ 7.80
$ 11.29
$ 7.01
$ 81.45
$ 56.33
Year 6
$ 7.80
$ 7.91
$ 4.46
$ 89.35
$ 60.79
Year 7
$ 7.80
$ 5.53
$ 2.84
$ 94.89
$ 63.63
Year 8
$ 7.80
$ 3.87
$ 1.81
$ 98.76
$ 65.44
Year 9
$ 75.00
36.0%
$ 75.00
21.6%
$ 75.00
13.0%
$ 75.00
7.8%
$ 75.00
4.7%
$ 75.00
2.8%
$ 75.00
1.7%
$
$
$
$
$
$ 7.80
$ 14.52
$ 10.91
$ (1.97)
$ (13.45)
$
$
$
$
$
$ 7.80
$ 5.23
$ 3.24
$ 11.96
$ (4.25)
$ 7.80
$ 3.14
$ 1.77
$ 15.10
$ (2.48)
$ 7.80
$ 1.88
$ 0.97
$ 16.98
$ (1.52)
$ 7.80
$ 1.13
$ 0.53
$ 18.11
$ (0.99)
7.80
24.19
19.99
(16.49)
(24.35)
7.80
8.71
5.95
6.74
(7.50)
9
10
Year 10
10
11
Year 11
11
12
Year 12
12
13
Year 13
13
14
Year 14
14
15
Year 15
15
16
Year 16
16
17
Year 17
17
18
Year 18
3
3
3
3
3
3
3
3
3
$ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00
50%
50%
50%
50%
50%
50%
50%
50%
50%
$ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00
4.0%
2.8%
2.0%
1.4%
1.0%
0.7%
0.5%
0.3%
0.2%
$ 7.80
$ 2.71
$ 1.15
$ 101.47
$ 66.59
Year 10
$ 7.80
$ 1.90
$ 0.73
$ 103.37
$ 67.32
Year 11
$ 7.80
$ 1.33
$ 0.47
$ 104.70
$ 67.78
Year 12
$ 7.80
$ 0.93
$ 0.30
$ 105.63
$ 68.08
Year 13
$ 7.80
$ 0.65
$ 0.19
$ 106.28
$ 68.27
Year 14
$ 7.80
$ 0.46
$ 0.12
$ 106.74
$ 68.39
Year 15
$ 7.80
$ 0.32
$ 0.08
$ 107.06
$ 68.47
Year 16
$ 7.80
$ 0.22
$ 0.05
$ 107.28
$ 68.51
Year 17
$ 7.80
$ 0.16
$ 0.03
$ 107.44
$ 68.55
Year 18
$ 75.00
1.0%
$ 75.00
0.6%
$ 75.00
0.4%
$ 75.00
0.2%
$ 75.00
0.1%
$ 75.00
0.1%
$ 75.00
0.0%
$ 75.00
0.0%
$ 75.00
0.0%
$ 7.80
$ 0.68
$ 0.29
$ 18.78
$ (0.70)
$ 7.80
$ 0.41
$ 0.16
$ 19.19
$ (0.55)
$ 7.80
$ 0.24
$ 0.09
$ 19.43
$ (0.46)
$ 7.80
$ 0.15
$ 0.05
$ 19.58
$ (0.42)
$ 7.80
$ 0.09
$ 0.03
$ 19.67
$ (0.39)
$ 7.80
$ 0.05
$ 0.01
$ 19.72
$ (0.38)
$ 7.80
$ 0.03
$ 0.01
$ 19.75
$ (0.37)
$ 7.80
$ 0.02
$ 0.00
$ 19.77
$ (0.36)
$ 7.80
$ 0.01
$ 0.00
$ 19.78
$ (0.36)
18
19
Year 19
19
20
Year 20
20
21
Year 21
21
22
Year 22
22
23
Year 23
3
3
3
3
3
$ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 50.00
50%
50%
50%
50%
50%
$ 75.00 $ 75.00 $ 75.00 $ 75.00 $ 75.00
0.2%
0.1%
0.1%
0.1%
0.0%
$ 7.80
$ 0.11
$ 0.02
$ 107.54
$ 68.57
Year 19
$ 7.80
$ 0.08
$ 0.01
$ 107.62
$ 68.58
Year 20
$ 7.80
$ 0.05
$ 0.01
$ 107.67
$ 68.59
Year 21
$ 7.80
$ 0.04
$ 0.01
$ 107.71
$ 68.59
Year 22
$ 7.80
$ 0.03
$ 0.00
$ 107.74
$ 68.59
Year 23
$ 75.00
0.0%
$ 75.00
0.0%
$ 75.00
0.0%
$ 75.00
0.0%
$ 75.00
0.0%
$ 7.80
$ 0.01
$ 0.00
$ 19.79
$ (0.36)
$ 7.80
$ 0.00
$ 0.00
$ 19.79
$ (0.36)
$ 7.80
$ 0.00
$ 0.00
$ 19.80
$ (0.36)
$ 7.80
$ 0.00
$ 0.00
$ 19.80
$ (0.36)
$ 7.80
$ 0.00
$ 0.00
$ 19.80
$ (0.36)
Contact Cost
Response Rate
Acquisition Cost
Little Summer
Leaguers Sluggers
1,000
1,500
10.0%
15.0%
???
???
Elite
Elite
Ballplayers Ballplayers Entertainment
(Print Ad)
(Party)
Seekers
300
12,500
50
0.5%
25.0%
2.5%
???
???
???
Workers Needed
Worker Labor Cost
Instructors Needed
Instructor Hourly Labor Cost
Total Cost Per Hour
2
1,500
1
3,000
???
1
1,500
0
N/A
???
1
1,500
1
4,500
???
1
1,500
1
4,500
???
2
1,500
0
N/A
???
6,500
???
???
10.0
???
3,000
???
???
4.0
???
7,500
???
???
20.0
???
7,500
???
???
20.0
???
4,000
???
???
1.5
???
Retention Rate
Interest Rate
75.0%
10.0%
50.0%
60.0%
60.0%
35.0%
Hourly Revenues
Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisiti
Annual Profit
NPV of Annual Pro
Cumulative Profit t
NPV of Cumulative
Entertainment Se
Hourly Revenues
Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisiti
Annual Profit
NPV of Annual Pro
Cumulative Profit t
NPV of Cumulative
Little Leaguers
Hourly Revenues
Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisition Cost
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date
1
Year 1
2
Year 2
3
Year 3
4
Year 4
5
Year 5
6
Year 6
Year 2
Year 3
Year 4
Year 5
Year 6
Year 2
Year 3
Year 4
Year 5
Year 6
Year
Year
Year
Year
Year
6,500
10
100.0%
Year 1
Summer Sluggers
Hourly Revenues
Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisition Cost
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date
3,000
4
100.0%
Year 1
Elite Ballplayers (Print Ad)
Hourly Revenues
Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisition Cost
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date
7,500
20
100.0%
Year
Entertainment Seekers
Hourly Revenues
4,000
Hourly Costs
Hourly Margin
# of Annual Hours
Annual Margin
Survival Rate
Customer Acquisition Cost
Annual Profit
NPV of Annual Profit
Cumulative Profit to Date
NPV of Cumulative Profit to Date
2
100.0%
7
Year 7
8
Year 8
9
10
11
12
13
14
15
16
Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16
Year 7
Year 8
Year 7
Year 8
Year
Year
Year
Year
10
Year
11
Year
12
Year
13
Year
14
Year
15
Year
16
17
18
19
20
21
22
17
18
19
20
21
22
23
Year 17 Year 18 Year 19 Year 20 Year 21 Year 22 Year 23
Year
Year
Year
Year
Year
Year
Year