Professional Documents
Culture Documents
Address: Rostamani building, Floor 4, Flat 19, Nasser (Baniyas) Square, Dubai
Cell: 056-1952891/Landline: 04-2281871, E-mail: yousuferanpur@gmail.com, LinkedIn and Twitter: Yousuf
Saifuddin
Online
journalism
Social media
Corporate
Communications
News reporting
Marketing
PROFESSIONAL EXPERIENCE:
7DAYS (part of Al Sidra Media) (Dubai, United Arab Emirates)
Web Content Manager Web Desk; January 2013 April 2014 (full time)
Responsible for reporting and developing stories for the web version of the newspaper; reporting to the
Head of News and Digital Director:
Scouring local/ international news, agency websites, news wires and social media for stories
Pitching potential stories and story ideas to various desks in lieu with the editorial policy of the
newspaper. Covering events in the city for LIVE web coverage and print.
Developing stories, including head-line, copy, picture, caption, excerpt and related stories
Creating and generating original content
Evaluating all stories for legal and objectionable content, including background checks
Involved in formulating strategies for leveraging upon social media to promote stories, based on
analytics
Monitoring social media and site analytics to gauge reader engagement and leveraging upon
the data to improve content and reader experience, in turn driving traffic to the websites.
Working closely with the web development department to enhance user experience on desktop
and mobile platforms.
The Express Tribune (affiliated with The International Herald Tribune; part of the Express Media
Group) (Karachi, Pakistan)
Sub Editor Web Desk; May 2011 November 2012 (full time)
Responsible for reporting and developing stories for the web version of the newspaper; reporting to the
Web Desk editor:
Scouring local/ international news, agency websites and social media for stories
Coordinating with reporters for news stories and edit them for grammatical errors, vocabulary and
typos
Pitching potential stories and story ideas to various desks in lieu with the editorial policy of the
newspaper
Developing stories; including head-line, copy, picture, caption, excerpt and related stories
Evaluating all stories for legal and objectionable content, including background checks
Involved in formulating strategies for leveraging upon social media to promote stories, based on
analytics
Coordinating with various desks to create multimedia content including packages
Part of the evening shift comprising 3 individuals; the news desk comprised a total of 10 individuals
Compiling routine information like table, charts, social media analytics etc for analysis
Stories page: http://tribune.com.pk/author/2411/yousuf-saifuddin-2/
Blogs page: http://blogs.tribune.com.pk/author/535/yousuf-saifuddin/
Siemens (Pakistan) Engineering Co. Ltd.
Commercial Trainee Communications; April 2009 June 2010 (full time)
Overall responsible for conducting all corporate communication and commercial/operational activities;
event management, media relations, CSR and marketing communications for the company; reporting to
Director, Communications:
Involved in executing corporate communication programs, with the public at large and the investor
Had to conduct a thorough research, which included referring the OAG (a flight directory of global
airlines), liaising with prominent Karachi based travel agents and relevant departments at PIA
headquarters
EDUCATION:
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Karachi
Bachelors in Business Administration (Marketing), 2003-2009
Electives included: Industrial Marketing; Advertising, Sales Management and Consumer Behavior
Research Thesis was on IMPACT OF BRAND AND PRODUCT EXTENSIONS ON BRANDS
The Avicenna School, Karachi
A-Levels in (Commerce), 2001-2003
Courses included: Business Studies, Economics, Accounting and General
Secured second highest marks in a critical analysis assignment on Dante Alighieris Divine Comedy
and the seven sins
The City School, Karachi
O-Levels (Commerce), 1999-2001
Courses included: nine subjects, with commerce related subjects being Commerce, Economics and
Accounting
Secured second position throughout the two year program
Arab Unity School, Dubai
Till class 9, 1988-1999
Rank holder
Excelled in all subjects
Active in co-curricular activities, including Talent Contests, sports and quiz contests; won the Talent
Contest three years consecutively as part of a group
EXTRA CURRICULAR ACTIVITIES AND ACHIEVEMENTS:
Assistant Designer in the Szabist Carnival Committee 2005
Rotaract (SZABIST) 2006-2008: Director (2006-07) and Member (2007-08), Club Services, Nominated
Rotaractor of the Month in 2007
The Corporate Nautankeez (theater group) 2005 present: Actor
Interested in IMPROV and stand-up comedy
WORKSHOPS/ SEMINARS ATTENDED:
BEST PRACTICES DAY 2008, November 2008: organized by Sidat Hyder Morshed Associates;
Participated as a member
Corporate Finesse: a 2 day event organized by SZABIST
The Power of Positive Attitude
Conquering the Clock a workshop on effective time management
SKILLS/INTERESTS/ACTIVITIES:
Playing outdoor ball sports, listening to music, singing and reading
Technophile and netizen; enjoy reading online articles and blogs about marketing,
entertainment, current affairs and technology
A social media enthusiast
Mentoring
Proficient in using Adobe applications
Proficiency in using Internet Applications and Microsoft Office Word, PowerPoint and Excel
Fluent in English, Urdu and Gujarati