Professional Documents
Culture Documents
SUBMITTED TO:
Ms. DEEPIKA RATHI
PROJECT SUPERVISOR
SCHOOL OF MANAGEMENT
SUBMITTED BY:
ANUJ JAIN
Roll No.: 1107570013
M.B.A. III SEM
Date: ..
To the best of my knowledge the matter presented in project report is satisfactory and I wish
her success in her future endeavor.
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DECLARATION
I, hereby declare that the research work presented in the summer training based
project report entitled, Customer Satisfaction Towards The Real Estate Products for
the partial fulfillment for the award of Masters Degree in Business Administration from
MAHAMAYA TECHNICAL UNIVERSITY, NOIDA is based on my research work.
The project report embodies the result of original work and studies carried out by me
and the content of the project do not from the basis for the award of any other degree to me
or to anybody else.
(Signature)
Student Name: ANUJ JAIN
Roll No: 1107570013
Date
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ACKNOWLEDGEMENT
To accomplish a project it involves a lot of effort and contribution from number of people. It
is thus an opportunity for me to thank those people who have helped me generously in the
completion of this project.
Exchange of ideas generates a new object to work in a better way. Apart from the ability,
labor and time devotion; guidance and cooperation are the two pillar for the success of the
project, whenever a person is helped or cooperated bothers his/her heart is bound to pay
gratitude to them.
On the completion of this research report, I am immensely thankful to M.M. Technical
University, Noida which has provided me with this opportunity .I am also thankful to
School of Management, R.G.G.I. Meerut and all the respective fraternity for their valuable
time, support, enthusiasm, guidance and keen interest shown to me during the project. I
deliberate my profound sense of gratitude to all the supporting hands.
I am also thankful to my parents who have persuaded me to undergo this course.
(Signature)
Name: ANUJ JAIN
Roll No.: 1107570013
Date:
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EXECUTIVE SUMMARY
The project titled Customer Satisfaction Towards The Real Estate Products has been
prepared in Partial fulfillment for the award of the degree of masters of business
administration.
Through the project, the Researcher has tried my level best to bring to the knowledge of the
management of Excel Pack. Regarding the Customer buying behavior process by which an
organization ensure that it has capable manpower effectively and efficiently accomplishing
the appointed tasks that wall help the organization to achieve its overall objective. The
customer buying behavior process in Excel Pack start with the manpower planning and this
process end till the induction of the new employee
The term research defined as the systematic methods consisting of identification of problem,
formulating a hypotheses, collection of facts or data analyses of facts and reaching certain
conclusion either in the form of solution towards the concerned problems or in certain
generalization for some theoretical formulation. It may also be defend as systematic design,
collection and analysis and reporting of data and findings with respect to a particular market
situation facing a company.
The purpose of research in discovers answer to questions through the application of scientific
procedures. The main aim of research is to unravel the truth which is hidden has been
discovered as yet. Research means search for knowledge. Increased account of research
makes progress possible. Research has its special significance the various operational and
problems of business and marketing.
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Logical and systematized applications of the fundamental of science to the general and
overall question of a study, and scientific techniques which provide precise tools, specific
procedure and technical, rather than philosophically means for getting and ordering the data
prior to the logical and manipulation.
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LIST OF FIGURES
S. NO.
NAME
PAGE
NO.
45
Fig. 4.1
Fig. 4.2
46
Fig. 4.3
47
Fig. 4.4
48
Fig. 4.5
49
Fig. 4.6
50
Fig. 4.7
51
Fig. 4.8
52
Fig. 4.9
53
10
Fig. 4.10
54
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TABLE OF CONTENTS
CHAPTER NO.
TITLE
EXECUTIVE SUMMARY
LIST OF FIGURES
PART I
1
2.1
2.2
2.3
INTRODUCTION
INTRODUCTION TO REAL ESTATE INDUSTRY
OBJECTIVES OF THE STUDY
RESEARCH METHODOLOGY
LIMITATIONS
COMPANY PROFILE
ABOUT AADI REAL INFRACOM PVT. LTD.
BUILDERS WE WORK WITH
PRODUCTS
3.1
3.2
3.2.1
3.2.2
3.2.3
LITRETURE REVIEW
LITRETURE REVIEW
RESEARCH METHOD
RESEARCH DESIGN
DATA COLLECTION
STATISTICAL TOOLS
1.1
1.2
1.3
1.4
2
PART II
3
PART III
4
PART IV
5
10
12
13
14
16
18
22
33
39
39
40
42
44
REFERENCES
55
56
57
58
59
APPENDICES
60
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5.1
5.2
5.3
5.4
PAGE
NO.
V
VII
PART-I
CHAPTER-1
INTRODUCTION
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Real estate is "Property consisting of land and the buildings on it, along with its natural
resources such as crops, minerals, or water; immovable property of this nature; an interest
vested in this; (also) an item of real property; (more generally) buildings or housing in
general. Also: the business of real estate; the profession of buying, selling, or renting land,
buildings or housing."
Real estate has become a major area of business, commonly referred to as commercial real
estate. Purchasing real estate requires a significant investment, and each parcel of land has
unique characteristics, so the real estate industry has evolved into several distinct fields.
Specialists are often called on to valuate real estate and facilitate transactions. Some kinds of
real estate businesses include:
Within each field, a business may specialize in a particular type of real estate, such as
residential, commercial, or industrial property. In addition, almost all construction business
effectively has a connection to real estate.
Professional university-level education in real estate is primarily focused at the graduate
level. Focus in towards the commercial real estate sector, primarily real estate development
or investment rather than residential real estate sales conducted by a Realtor.
A real estate investor or a real estate entrepreneur to a lesser extent is someone who
actively or passively invests in real estate. An active investor may buy a property, make
repairs and/or improvements to the property, and sell it later for a profit. A passive investor
might hire a firm to find and manage an investment property for him. Typically, investors
choose real estate for several reasons: cash flow, capital appreciation, depreciation, tax
benefits and leverage.
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Appreciation occurs over time, generally, though an investor may "force the equity" in a
property by making enhancements to it or the surrounding environment to increase its value.
In general, residential real estate is valued by the "comparable sales" method which estimates
the value of property under the principle of substitution. The method estimates property
values by comparing a subject property to similar properties sold in similar locations within
a recent period of time.
Depreciation is one of the many benefits afforded to real estate investors. Though the
property is actually increasing in value, the government allows owners to systematically
depreciate the property over its projected useful life span. Depreciation is an allowable tax
deduction. In addition to depreciation, an investor will usually claim the interest portion of
his monthly mortgage payment as a tax deduction.
Real estate investing has become quite popular in recent years due to rising property values
and low interest rates. Deflation in property values or a sharp increase in interest rates would
dampen the market considerably, however.
Corporate real estate is the real property held or used by a business enterprise or
organization for its own operational purposes. A corporate real estate portfolio typically
includes a corporate headquarters and a number of branch offices, and perhaps also various
manufacturing and retail sites.
Corporate real estate may also describe the functional practice, department,
or profession that is concerned with the planning, acquisition, management, and
administration of real property on behalf of a company. Generally, Corporate real estate
professionals approach the real estate market from the buy-side, or demand perspective,
similar to corporate purchasing or procurement. As such, they seek to contain costs, and may
benefit from economic environments that are described by most as "weak".
Although closely related to facilities management and property management, Corporate real
estate as a concept is usually broader in corporate functional scope but more narrow within
the real estate sector. For instance, Corporate Real Estate professionals (or departments)
typically dedicate greater emphasis and time on multi-site long-range planning (often called
"portfolio planning" or "strategic planning"). However, Corporate real estate is almost
exclusively focused on commercial properties types (mostly office, with industrial and retail
depending on the company); residential properties are rare in a corporate portfolio.
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1.4 LIMITATIONS
Taking the market conditions into consideration the survey, which includes a sample
of 100, was a respective one.
Due to the limitation of span of time and limited resources survey was conducted for a
period of 6 weeks.
The geographic region covered for the survey was limited to the boundaries of the
Northern INDIA.
Since the survey was conducted at the residential localities.
Improper response from customers and buyers due to lack of trust, but it was minimal.
Scientific methods of post testing could not be conducted.
Minimal possible bias in administrating the questions at the survey conducted areas.
The reaction and attitudes are subjected to changes according to needs and time.
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CHAPTER-2
COMPANY PROFILE
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Description: we work towards the growth of every individual associated with us. We
strongly believe that the Growth of every individual , every team, every process, every
department and every business is a must for the
Growth
of
the
organization.
Mission: We work toward the delight feeling of the individual. Instead of dealing with
Customer we always build a personalized relation. Because action Speaks More than the
words.
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Meerut,
Delhi,
Noida
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Haware
HCC
HDIL
Hiranandani Constructions
Hiranandani Upscale
HIRCO
K Raheja Corp
K. Raheja Universal Pvt. Ltd.
Kalpataru Construction Pvt Ltd
Kamala Group
Kanakia Constructions
Kesar Harmony
Kukreja Construction Co
Lalani
Lodha Group Of Companies
Lok Group
Lokhandwala
Mahavir
Mahindra Life Spaces
Man Infraprojects
Mantri Realty
Marathon Realty
Mayfair Housing
Mighty
Mittal Builders
Moraj Group
Nahar Builders and Developers Ltd
National builders
Neelkanth Group
Neervana Planners
Neptune Group
Nirmal Group
Oberoi Construction Pvt. Ltd.
Orbit Group
Peninsula Land Ltd
Prathamesh Realtors
Regency Group
Rizvi Builders
RNA (AA) Builders
RNA (NG) Builders
Royal Palms
Runwal Group
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Sagar Builders
Satellite Group
Shapoorji & Pallonji
Sheth Developers
Sheth Enterprises
Shikara Constructions
Shree Naman Developers Limited
Shree Tirupati
Shreedham builders
Siddhi
Sumer Group
Supreme Builders
Tata Housing
Vijay Group
Vikas Builders (Nancy group)
Wadhwa
List of builders for Bangalore
Aaryan Estates
Aashish builders and Developers
Aashrayaa Projects
Akshaya Builders and Developers
Arattukulam Developers
Balaji Developers
Brigade Group
Daya MK
Edifice Builders
Einion Builders and Developers
ETA Star
Galaxy Developers
Greater Bangalore Estates
Habitat Ventures
Home Space
Inest builders and Developers
JSR Enterprise housing Projects
Maxworth realty
MBR Builders
Multi Group
NBR Developers
NCC Urban
Pavani Homes
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Preeti Developers
Prodevmco
QVC realty
Radiant Structures
Ranka Group
Sierra Constructions
SJR Group
SN builders and Developers
Sneha Developers
SRK Infrastructure
SRR Group
Surakshaa Homes
Vaastu Developers
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2.3 PRODUCTS:Farmhouse: It is the main residence house on a farm, or a house built with the same type of
styling - located anywhere
Mansion: a quite-large and usually-luxurious detached house.
Villa: originally an upper-class country house, though since its origins in Romantimes the
idea and function of a villa has evolved considerably.
Duplex house: commonly refers to two separate residences, attached side-by-side, but the
term is sometimes used to mean stacked apartments on two different floors
Apartment: a relatively self-contained housing unit in a building which is often rented out
to one person or a family, or two or more people sharing a lease in a partnership,
for their exclusive use.
Flat: In Great Britain and Ireland, this means exactly the same as an "apartment". In and
around San Francisco, Calif., this term means an apartment that takes up an entire
floor of a large house, usually one that has been converted from an older Victorian
house.
Penthouse: the top floor of multi-story building
Studio apartment or Studio flat , or Bachelor apartment or Efficiency apartment: a suite
with a single room that doubles as living/sitting room and bedroom, with a kitchenette and
bath squeezed in off to one side. The unit is designed for a single occupant or possibly a
couple. Especially in Canada and South Africa, also called bachelor, or bachelorette if very
small.
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Type
Private[1]
Industry
Conglomerate
Founded
1979[2]
Founder(s)
Jaiprakash Gaur
Products
Engineering
Construction
Cement
Power
Hospitality
Real
Estate
Expressways and Highways
Revenue
Net income
Employees
Over 20,000
Website
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Tehri Dam India - the largest rock and earth fill dam in Asia, completed by Jaypee
The Jaypee Group is an Indian conglomerate based in Noida, India. It was founded
byJaiprakash Gaur which is involved in well diversified infrastructure conglomerate with
business interests in Engineering & Construction, Power, Cement, Real Estate, Hospitality,
Expressways, Sports & Education (not-for-profit). Jaiprakash Gaur, Founder Chairman of
Jaiprakash Associates Limited after acquiring a Diploma in Civil Engineering in 1950 from
the University of Roorkee, had a stint with Govt. of U.P. and branched off on his own, to
start as a civil contractor in 1958, group is the 3rd largest cement producer in the country.
The groups cement facilities are located today all over India in 10 states, with 18 plants
having an aggregate cement production capacity of 24 Million Tonnes and same is poised to
become 36 Million Tonnes before October 2011.
A penalty of Rs 100 crore was imposed on the group by the Green Bench of Himachal
pradesh High Court for setting up a cement plant and a captive thermal power unit in the
state.
Overview
Jaypee is India's fourth largest cement producer, the largest private sector hydropower
company with 1,700 MW in operation. JIL, the group flagship, has an engineering and
construction wing which mostly supports Jaypee projects. It also has the largest land bank in
India's National Capital Region (New Delhi). Jaypee has four thermal power plants totalling
5,120 MW under construction, and these are slated to go on stream by December 2014. The
group's major project accomplishments in India include: Sardar Sarovar over the Narmada in
Gujarat, the largest concrete dam in the country; Tehri over the Bhagirathi in Uttarakhand,
the largest rockfill dam; Nathpa-Jhakri in Himachal Pradesh, the largest underground
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1979 - Jaiprakash Associates Pvt Ltd formed and sets foot in Iraq.
1981 - Commenced Hotel Business with first hotel in Delhi - Siddharth
1982 - Hotel Vasant Continental was set up
1986 - Commissioning of 1st unit of 1 MTPA Jaypee Rewa Plant (JRP) in District
Rewa, MP Formation of Jaiprakash Industries Ltd (JIL)
1987 - JIL listed on Bombay Stock Exchange
1991 - Commissioning of 2nd unit of 1.5 MTPA Jaypee Rewa Plant
1992 - Jaiprakash Hydro Power Ltd established to operate 300 MW Baspa II HE
Project, Jaiprakash Power Ventures Ltd established to operate 400 MW Vishnuprayag HE
project
1993 - JIL signs MOU to develop & operate 1000 MW Karcham Wangtoo HE Project
1995 - Bela Cement Ltd incorporated to establish 3rd Cement Plant at Bela, Hotel
Jaypee Residency Manor set up
1996 - Commissioning of the 3rd cement plant 1.7 MTPA Jaypee Bela Plant in District
Rewa, MP
1999 - Hotel Jaypee Palace, Agra set up
2000 - Jaypee Greens Ltd 458-acre (1.85 km2) golf centric real estate company
comes into being
2001 - Jaypee Institute of Information Technology (deemed University since Nov 1
2004) set up at NOIDA
2002 - Jaypee Karcham Hydro Corporation Ltd established to operate 1000 MW
Karcham Wangtoo HE Project, Jaypee University of Information Technology (State
university), Waknaghat set up
2003 - Jaypee Hotel Training Centre (JHTC) is set up at Agra to train students in Hotel
Management. In 2007 the institute changed it's program from a diploma course to a
degree course and increased the number of years from 2 to 3.
2003 - Jaypee Institute of Engineering Technology (Constituent Centre of JUIT,
Waknaghat) set up at Raghogarh, Guna. Later this institute was declared first private state
university of Madhya Pradesh as Jaypee University of Engineering & Technology. Also
1st Captive Thermal Power Plant of 25 MW commissioned at JRP. Formation of
Jaiprakash Associates Ltd (JAL) by merging JIL with Jaypee Cement Ltd
2004 - Commissioning of 2nd Captive Power Plant of 25 MW at Jaypee Bela Plant
2005 - Shares of JHPL listed on BSE/NSE. First hydropower company to be listed in
the country
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SPORTS CENTERS
It comprises a Golf Course, an Equestrian Centre and other exciting sports clubs.
UTILITIES
Last but not the least, the utilities section includes power plant / back up facility and sewage
treatment plant.
RESIDENTIAL
The Jaypee Green Sports City lets you shape your imagination into a dream dwelling.
Presenting the Country Homes that gives you an opportunity to design your dream home
to match your unique taste & lifestyle.
On the outside you may choose to have a lush landscaped garden that give you refreshing
views and a chance to be closer to nature. On the inside you can either have less number of
rooms that are spaciously designed or more number of rooms that are efficiently designed.
Choose from a wide range of specifications for the interiors such as the wall finish, light
fittings, doors/windows, woodwork, flooring etc. Overall you may describe these as Self
Styled Homes
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PART-II
CHAPTER-3
LITERATURE REVIEW
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Listing the property for sale to the public, often on an MLS, in addition to any other
methods.
Based on the law in several states, providing the seller with a real property condition
disclosure form, and other forms that may be needed.
Preparing necessary papers describing the property for advertising, pamphlets, open
houses, etc.
Generally placing a "For Sale" sign on the property indicating how to contact the real
estate office and agent.
Advertising the property. Advertising is often the biggest outside expense in listing a
property.
In some cases, holding an open house to show the property.
Being a contact person available to answer any questions about the property and to
schedule showing appointments
Ensuring buyers are prescreened so that they are financially qualified to buy the
property; the more highly financially qualified the buyer is, the more likely the closing
will succeed.
Negotiating price on behalf of the sellers. The seller's agent acts as a fiduciary for the
seller. This may involve preparing a standard real estate purchase contract by filling in
the blanks in the contract form.
In some cases, holding an earnest payment cheque in escrow from the buyer(s) until
the closing. In many states, the closing is the meeting between the buyer and seller
where the property is transferred and the title is conveyed by a deed. In other states,
especially those in the West, closings take place during a defined escrow period when
buyers and sellers each sign the appropriate papers transferring title, but do not meet
each other.
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In this type of agreement, the broker is given the exclusive right to market the property and
represents the seller exclusively. This is referred to as seller agency. However, the brokerage
also offers to co-operate with other brokers and agrees to allow them to show the property to
prospective buyers and offers a share of the total real estate commission.
Exclusive agency
An alternative form, "exclusive agency", allows only the broker the right to sell the property,
and no offer of compensation is ever made to another broker. In that case, the property will
never be entered into an MLS. Naturally, that limits the exposure of the property to only one
agency.
Open listing
This is an agreement whereby the property is available for sale by any real estate
professional who can advertise, show, or negotiate the sale. Whoever first brings an
acceptable offer would receive compensation. Real estate companies will typically require
that a written agreement for an open listing be signed by the seller to ensure the payment of a
commission if a sale should take place.
Although there can be other ways of doing business, a real estate brokerage usually earns its
commission after the real estate broker and a seller enter into a listing contract and fulfill
agreed-upon terms specified within that contract. The seller's real estate is then listed for
sale, frequently with property data entered into an MLS in addition to any other ways of
advertising or promoting the sale of the property.
In most of North America, where brokers are members of a national association (such as
NAR in the United States or the Canadian Real Estate Association), a listing agreement or
contract between broker and seller must include the following: starting and ending dates of
the agreement; the price at which the property will be offered for sale; the amount of
compensation due to the broker and how much, if any, will be offered to a co-operating
broker who may bring a buyer. Without an offer of compensation to a co-operating broker
(co-op percentage or flat fee), the property may not be advertised in the MLS system.
Net listings: Property listings at an agreed-upon net price that the seller wishes to receive
with any excess going to the broker as commission are not legal in most, if not all, states.
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Brokerage commissions
In consideration of the brokerage successfully finding a satisfactory buyer for the property, a
broker anticipates receiving a commission for the services the brokerage has provided.
Usually, the payment of a commission to the brokerage is contingent upon finding a
satisfactory buyer for the real estate for sale, the successful negotiation of a purchase
contract between a satisfactory buyer and seller, or the settlement of the transaction and the
exchange of money between buyer and seller. The median real estate commission charged to
the seller by the listing (seller's) agent is 6% of the purchase price. Typically, this
commission is split evenly between the seller's and buyer's agents, with the buyer's agent
generally receiving a commission of 3% of the purchase price of the home sold.
In North America commissions on real estate transactions are negotiable. Local real estate
sales activity usually dictates the amount of commission agreed to. Real estate commission is
typically paid by the seller at the closing of the transaction as detailed in the listing
agreement.
Shared commissions with co-op brokers
If any buyer's broker (or any of his/her agents) brings the buyer for the property, the buyer's
broker would typically be compensated with a co-op commission coming from the total
offered to the listing broker, often about half of the full commission from the seller. If an
agent or salesperson working for the buyer's broker brings the buyer for the property, then
the buyer's broker would commonly compensate his agent with a fraction of the co-op
commission, again as determined in a separate agreement. A discount brokerage may offer a
reduced commission in the event no other brokerage firm is involved and no co-op
commission is paid out.
If there is no co-commission to pay to another brokerage, the listing brokerage receives the
full amount of the commission minus any other types of expenses.
Services provided to buyers
Buyers as clients
With the increase in the practice of buyer brokerage in the United States, especially since the
late 1990s in most states, agents (acting under their brokers) have been able to represent
buyers in the transaction with a written "Buyer Agency Agreement" not unlike the "Listing
Agreement" for sellers referred to above. In this case, buyers are clients of the brokerage.
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Some brokerages represent buyers only and are known as exclusive buyer
agents (EBAs). Consumer Reports states, "You can find a true buyer's agent only at a firm
that does not accept listings." The advantages of using an Exclusive Buyer Agent is that they
avoid conflicts of interest by working in the best interests of the buyer and not the seller,
avoid homes and neighborhoods likely to fare poorly in the marketplace, ensure the buyer
does not unknowingly overpay for a property, fully informs the buyer of adverse conditions,
encourages the buyer to make offers based on true value instead of list price, which can
sometimes be overstated, and works to save the buyer money. A buyer agency firm
commissioned a study that found EBA purchased homes were seventeen times less likely to
go into foreclosure.
A real estate brokerage attempts to do the following for the buyers of real estate only when
they represent the buyers with some form of written buyer-brokerage agreement:
Find real estate in accordance with the buyers needs, specifications, and cost.
Takes buyers to and shows them properties available for sale.
When deemed appropriate, prescreens buyers to ensure they are financially qualified
to buy the properties shown (or uses a mortgage professional, such a bank's mortgage
specialist or alternatively a Mortgage broker, to do that task).
Negotiates price and terms on behalf of the buyers and prepares standard real estate
purchase contract by filling in the blanks in the contract form. The buyer's agent acts
as a fiduciary for the buyer.
Due to the importance of the role of representing buyers' interests, many brokers who seek to
play the role of client advocate are now seeking out the services of Certified Mortgage
Planners, industry experts that work in concert with Certified Financial Planners to align
consumers' home finance positions with their larger financial portfolio(s).
Buyers as customers
In most states, until the 1990s, buyers who worked with an agent of a real estate broker in
finding a house were customers of the brokerage, since the broker represented only sellers.
Today, state laws differ. Buyers and/or sellers may be represented. Typically, a written
"Buyer Brokerage" agreement is required for the buyer to have representation (regardless of
which party is paying the commission), although by his/her actions, an agent can create
representation.
Find real estate in accordance with the buyers' needs, specifications, and affordability.
Take buyers to and shows them properties available for sale.
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When deemed appropriate, prescreen buyers to ensure they are financially qualified to
buy the properties shown (or uses a mortgage professional to do that task).
Assist the buyer in making an offer for the property.
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Internal Sources
Companys Reports.
Companys Publications.
Companys Employees.
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2. External Sources
Information was gathered from Magazines like Property Expo, Property Guru, and
Business World & Business Today.
News Paper like The Hindustan Times, Business Standard & The Corporate Times.
Apart from this some information was also taken from internet.
SAMPLING PROCESS:
Taking into account the practical considerations (such as time limit, cost, etc) the study a
sample survey as the means of gathering primary information. A sample survey allows a
reason to concentrate his attention upon a relatively small number of people and hence, to
devote more time and energy to ensure that the information collected from them is more
accurate.
DEFINING THE POPULATION:
The first thing that a sample plan must include is the definition of the population to be
investigated. The population should be defined as clearly as possible. The population chosen
for the study, taking into consideration the objective of the study is defined as, all the
customer of real estate products.
SAMPLE DESIGN:
Sample design is the heart of the sample planning process. A sample design involves
specifications of the type of sample used, the appropriate sampling unit, and the sample size.
TYPE OF SAMPLE:
The study use non-probability sampling. Most of the sampling in marketing research is nonprobability in nature. Of the various non probability methods, convenience sampling method
is used in this study rather than using a table of random number as in probability sampling.
Convenience sampling means that the sampling units are accessible, convenient and easy to
measure.
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The advantage of choosing a non-probability sampling methods is that the sampling error
will be lesser when compared to probability sampling.
SAMPLING UNIT:
The sampling unit forms the basis of the entire sampling procedure. It is that which is
actually chosen by the sampling process. The sampling unit may contain one or more
population elements. The sampling units in the study consist of the private employees,
government employees, business people and others.
SAMPLE SIZE:
The sample consist of 100 customer selected from the Meerut using convenience sampling
method. Out of the customers selected for the study, some did not own any property and
some had not responded well. Hence they had to be replaced by other customers.
3.2.3 STATISTICAL TOOLS
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Excel package
Pie diagram
Bar Chart
Ring diagram
PART-III
CHAPTER-4
DATA ANALYSIS AND
INTERPRETATION
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B. No
Fig. 4.1
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B. Investor
Fig. 4.2
Interpretation:There are more number of people who want to invest their money in real-estate instead of
end users
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B. Plot
D. Commercial
Fig. 4.3
Interpretation:In Meerut Society most of the people are interested in investment in plots in compare to
other options
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B. Flexi
D. submesion
Fig. 4.4
Interpretation:The investor in Meerut mostly preferred there payment in CLP plan
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B. Noida
D. Others
Fig. 4.5
Interpretation:Most of the investors are interested to invest their money in Noida rather than in Meerut and
other place
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Fig. 4.6
Interpretation:There are different type of problems in this market in which most common are the wrong
guidelines and the wrong commitments
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B. CPC
D. IFMS
F. C & D both
Fig. 4.7
Interpretation:Mostly investor never wants to pay any type of extra charges apart of the basic sales price of
the project.
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money
D. Cash
Fig. 4.8
Interpretation:High interest rate on the late payment is the biggest problem in the payment made by the
investor
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C. Rate revised
B. Low quality
D. A & B Both
Fig. 4.9
Interpretation:Low quality and late possession is the biggest problem faced by the investor from builder
side and the never want these two things most.
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C. Club
B. CPC
D. Power Backup
Fig. 4.10
Interpretation:Although the investor wants everything free from builder, but in most they want maintenance
and power backup.
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PART-IV
CHAPTER -5
FINDINGS
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5.1 FINDINGS
Basing on the data gathered from the customers, which was analyzed, the following
observations are made.
ARI is providing quality products to the customers.
ARI has an ability to give total value to the customers.
Majority of the customers are really satisfied with the ARI services.
Most of the customers are really satisfied with ARI
Now a days family members are playing a major role in buying pattern and specially
young childs are playing a vital role in deciding the location of the property. Apart
from that, majority of the customers are taking their own decision in buying
properties.
Most of the customers are interested to purchase properties in DELHI-NCR because of
good returns
Almost 70% customers are satisfied with the extra charges.
Customers are really satisfied with ARI and the majority of the customers would
suggest to their friends or family members to buy property through ARI in future.
66% customers said that, builders did not deliver the project on time.
Most of the customer wants good quality construction.
5.2 CONCLUSION
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In real estate market around 96% persons are interested to work as investment or as
end user, and there are a large number of people who want to invest their money in
real-estate.
In Meerut, majority of the people are interested in investment in plots within the city.
Builders name plays a vital role in Meerut, brand value of builder is very important in
Meerut to sell the product.
Majority of the investors are interested to invest their money in DELHI-NCR rather
than in Meerut or other cities.
Low quality construction material and late possession is the major complaint of the
customer.
Customers of Meerut are always ready to pay more prices for good location and brand
name.
Consumer of the real-estate products in Meerut city, wants Car Parking (CPC) and
Club Membership (CMC) without paying extra cost, and they bargain on it with
builders as well as dealers.
Investor/customer/consumer of real-estate products is always looking for the discount
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5.3 LIMITATIONS
Taking the market conditions into consideration the survey, which includes a sample of 100,
was a respective one.
Due to the limitation of span of time and limited resources survey was conducted for a
period of 4 weeks.
The geographic region covered for the survey was limited to the boundaries of
Northern INDIA.
Improper response from customers and buyers, but it was minimal.
The survey was conducted at the residential localities.
Minimal possible bias in administrating the questions at the survey conducted areas.
The reaction and attitude are subjected to changes according to the needs and time.
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5.4 SUGGESTIONS
After analyzing the findings, the following suggestions have been prepared. Great care has
been taken in making these suggestions for improvement of customer satisfaction:
Builder should provide possession on time as per the commitment.
Extra charges should be minimal.
Car parking and club membership should be free.
Standard construction materials (tiles, wooden work etc.) should be use.
Introduce low installments and low down payment schemes to attract more people.
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REFERENCES
BOOKS
AUTHOR
MARKETING MANAGEMENT
PRINCIPAL OF MARKETING
RESEARCH METHODOLOGY
R.C KOTHARI
CONSUMER BEHAVIOR
WEBSITES:
http://www.99acres.com
http://www.allcheckdeals.com
http://www.jaypeegreens.com
PRINT MEDIA:
THE PROPERTY TIMES DELHI
THE TIMES OF INDIA
HINDUSTAN TIMES
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APPENDICES
QUESTIONNAIRE
Name:- _______________________
Date:- ________________________
B. No
B. Investor
B. Plot
D. Commercial
B. Flexi
D. Submesion
B. Noida
D. Others
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B. Adjustment in Black or
white money
D. Cash
B. Low quality
D. A & B Both
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