MASTER MARKETING BUDGET TEMPLATE (MONTHLY & QUAR

How to Use This Template*

This template will A) help you plan your marketing program's budget and B) le
projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding time periods and cat
Advertising, Content, Events, etc.) and totals will be calculated automatically. Y
the actual expenses table to see how well you're sticking to your budget.

Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis,

(Budget - Quarterly) is for budget planning on a quarterly basis.

*Wondering where all the line items are? This is a "MASTER" template, which takes a hig

marketing budget. To drill down into specific line items, check out the 7 other budget tem
included in this bundle: Paid Advertising, Content, Events, Public Relations, Branding & Cr
Marketing, and Website Redesign. (Note: Because website redesigns don't happen on a r
Redesign is not reflected in this MASTER template. Use the "Other" category if you want t
budget!)

NTHLY & QUARTERLY)

s budget and B) let you compare that

me periods and categories (e.g. Paid

ed automatically. You can then update
your budget.
month basis, while Sheet 3

te, which takes a high-level view of your

e 7 other budget templates that were
ations, Branding & Creative, Product
don't happen on a regular basis, Website
ategory if you want to factor it into your

MASTER MARKETING BUDGET (MONTHLY)

2014 Projected Expenses
Marketing Program
Paid Advertising
Content
Events
Public Relations
Branding & Creative
Product Marketing
Other
Total

Jan-14
$100
$100
$100
$100
$100
$100
$100
$700

Feb-14
$100
$100
$100
$100
$100
$100
$100
$700

Mar-14
$100
$100
$100
$100
$100
$100
$100
$700

Apr-14

May-14

$0

$0

Jan-14
$100
$100
$100
$100
$100
$100
$100
$700

Feb-14
$100
$100
$100
$100
$100
$100
$100
$700

Mar-14
$100
$100
$100
$100
$100
$100
$100
$700

Apr-14

May-14

$0

$0

2014 Actual Expenses

Marketing Program
Paid Advertising
Content
Events
Public Relations
Branding & Creative
Product Marketing
Other
Total

Fill in your projected expenses here.

(Those "$100" entries are placeholders.)

Jun-14

Jul-14

Aug-14

Sep-14

Oct-14

Nov-14

Dec-14

$0

$0

$0

$0

$0

$0

$0

Jun-14

Jul-14

Aug-14

Sep-14

Oct-14

Nov-14

Dec-14

$0

$0

$0

$0

$0

$0

$0

Fill in your actual expenses here.

(Those "$100" entries are placeholders.)

2014 Total
$300
$300
$300
$300
$300
$300
$300
$2,100

2014 Total
$300
$300
$300
$300
$300
$300
$300
$2,100

MASTER MARKETING BUDGET (QUARTERLY)

2014 Projected Expenses
Marketing Program
Paid Advertising
Content
Events
Public Relations
Branding & Creative
Product Marketing
Other
Total

Q1 2014

Q2 2014
$300
$300
$300
$300
$300
$300
$300
$2,100

Q3 2014

$0

$0

2014 Actual Expenses

Marketing Program
Paid Advertising
Content
Events
Public Relations
Branding & Creative
Product Marketing
Other
Total

Q1 2014

Q2 2014
$300
$300
$300
$300
$300
$300
$300
$2,100

Q3 2014

$0

$0

Fill in your

(Those "$300" entries

Fill in your projected expenses here.

(Those "$300" entries are placeholders.)

Q4 2014

$0

2014 Total
$300
$300
$300
$300
$300
$300
$300
$2,100

$0

2014 Total
$300
$300
$300
$300
$300
$300
$300
$2,100

Q4 2014

Fill in your actual expenses here.

(Those "$300" entries are placeholders.)