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Copenhagen

Business School
Persuasive Presenta5ons
Timothy Cramp
17 November 2014

Spontaneous Presenta5ons
One of the most important aspects of making an
impromtu presenta5on is to impose some
structure. I suggested a simple 5meline

1. My rst rela5onship with the subject (then)
2. My rela5onship with the subject now
(present)
3. My future rela5onship with the subject
(future)

Spontaneous Presenta5ons
Naturally, it is possible to have other
structures and even to play around with the
simple 5me line. Why not start with the future
and then ashback to the past?
Other structures can readily be provided by
looking at a spa5al perspec5ve i.e. by
comparing the subject here (e.g. in Denmark)
with two other places (e.g. Germany and US)
It is the sense of order that is central!

A persuasive argument


1. State what you want
2. provide the evidence
Argument 1 readily acceptable
Argument 2 put any weaker arguments here
Argument 3 end with your killer point

3. ac5on-oriented ending

2 MINUTE ARGUMENTS
1. The only legi5mate goal for a company is to
maximise the return to its shareholders.

2. No truly important engineering or technical
breakthroughs have been made since 1969.

3. Entrepeneurs are born, not taught

2 MINUTE ARGUMENTS
4. Work-life balance is for the lazy and unambi5ous.

5. Companies do best in equal socie5es.

6. Redressing gender inequality requires a quota for
women on the board of directors.

7. Companies must consider their Corporate Social
Responsibili5es if they are to survive.

Speech and body


Remember to breathe J
Use vocal warm-up such as onion or mashed potato
smashed potato
Stand up straight and with weight evenly placed on
both feet
Orient to audience as much as possible
Use notes by all means but dont let them dominate.
Find a neutral fall-back posi5on and then introduce
anima5on when you deem it relevant.
Make sure your body language is appropriate to
message

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