Professional Documents
Culture Documents
School of Management
COURSE DESCRIPTION
This is a capstone-level course requiring integration of all fields of business. Students will
draw on their broadened awareness of various environmental influences (social and political)
to solve business problems. Management alternatives will be examined with an ethical
perspective relating policy trends to the strategic planning mode. Group and individual
assignments will be graded on content and written and oral presentation skills.
The Strategic Management course has been designated a capstone course in business at the
University of Texas at Dallas. The purpose of a capstone course is to integrate the learning
achieved in individual business courses taken to earn a business degree. The knowledge
acquired in finance, accounting, operations, MIS, marketing, and organizational behavior
classes will be utilized to study the strategic management of the firm as well as the
responsibilities of the general manager.
The approach of the class is practical and problem oriented. The major part of the course will
involve applying concepts, analytic frameworks, and intuition to the strategic issues that real-
world companies face. These issues are presented in case studies and in the form of a six
round simulation exercise. Students will participate in a simulation that requires taking into
account multiple decision-making factors while balancing all sectors of the firm’s
environment. For the class to work well – and for you to benefit from it – attendance and
preparation for each class meeting is essential.
This is an extremely intense course, which requires a substantial time commitment. The
university has mandated as part of this course a requirement of at least 15 double spaces
pages of writing per individual student that will be evaluated on grammar, punctuation, and
writing style. A writing tutor will assess the written assignments, provide detailed feedback,
and determine whether a revision is necessary. Because of this requirement, please submit 2
copies of all written assignments.
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Strategic Management BA 4302-022
COURSE REQUIREMENTS
This course requires extensive readings, active discussions, and diligent attention to the
exercises. Each student will be expected to spend an average of 4 hours a week on this course
in addition to class time. This is particularly true during the first weeks of the class.
If a student cannot commit this amount of time and effort on this course, he or she must
realize that it may be very difficult to earn a good grade.
Failure to fully prepare for class is also a detriment to one’s fellow students. It is the
student’s responsibility to thoroughly read the syllabus, fully understand all the
requirements, and keep track of all important dates in order to be successful.
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PARTICIPATION/ATTENDANCE
Participation is expected and essential to the learning process –excessive absences tend to
adversely affect ones’ ability to participate. Lack of attendance hinders a student’s awareness
of classroom assignments and their ability to comprehend relevant information.
Quality of class contributions will be weighted more heavily than quantity. Frequent
and valuable participants are those who attend all of the lectures, participate regularly.
To help me learn each student’s name and grade “participation and contribution” as
fairly as possible, you will prepare and bring a “nameplate” to each class.
Class Discussion: Your participation grade will reflect the degree to which you
contribute to class, rather than simply whether you are physically present. Here are
some guidelines in participation grades. The instructor has the sole authority in
assigning participation grades. Please see the Appendix for further criteria.
IN-CLASS ASSIGNMENTS
I may periodically assign additional assignments not listed on the syllabus. Per my discretion,
there may also be unannounced in-class only assignments given for extra credit. You must be
in attendance in order to receive any credit. Also, we may have guest lecturers and or films
shown throughout the course with associative assignments. You are expected to complete
these assignments on time.
QUIZZES:
Web-based quizzes will be given weekly. Material will cover any previous assigned chapter
readings/discussions/lectures. These are designed to aid you in your learning and help
prepare you for the exams. No excused absences will be given without a written excuse from
a doctor or academic dean.
EXAMS
There will be two exams, a mid-term and a final. Exam questions stem from the Strategic
Management textbook as well as outside materials that may be brought in by the instructor
and/or students. Exams are primarily multiple-choice with the possibility of short answer.
Make-up exams are allowed for excused absences only. Excused absences include, but are not
limited to, sickness, a death in the family, and personal/family injuries. Contact must be made
with the instructor or student services prior to the scheduled exam time. If contact is not made
according to this guideline, students should not expect make-up exams to be offered.
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SIMULATION:
The group simulation exercise will allow students to practice some of the key concepts and
theories learned in the course while managing in a competitive business environment. There
will be six formal rounds in this simulation exercise. Each round is equivalent to a quarter
year of the business. That is, your executive team has the next year and a half (6 quarter-
decision periods) to get your company off the ground.
When possible, some class time will be allotted to the simulation exercise; however, students
are expected to meet outside of the class time to prepare weekly simulation decisions and to
upload their decisions to the simulation web-site on the assigned due date. To be effective
team members, students should prepare for the team meetings by analyzing data in their
particular area of responsibilities and prepare the various types of documents for presentation
to the team. Teams will be competing against their peers. More specific information can be
found in the appendix.
ADDITIONAL READINGS:
There are additional readings (aside from your text) assigned throughout the semester. Please
refer to WebCT for access to these articles (listed under Media Library). We will discuss
these articles in class, and material covered may show up on exams.
PEER EVALUATIONS:
Members will assess each other (as well as themselves) on their contribution to the group
simulation, attendance at meetings, timely contribution to individually assigned tasks, and
overall performance. Details on how to calculate peer evaluations are given in the appendix
and the peer evaluation form is at the end of the syllabus (also available on WebCT).
GRADING
Your grade in this course is determined as follows:
Grading Scale:
100+ A+
94-99 A
90-93 A-
87-89 B+
84-86 B
80-83 B-
77-79 C+
74-76 C
70-73 C-
67-69 D+
64-66 D
60-63 D-
Below 60 F
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CLASS COMMUNICATION:
WebCT: Class notes, the syllabus, and other relevant course-related materials will be posted
on WEBCT. You may download this material from the website. In addition, you are advised
to check your messages on WEBCT frequently, and prior to each class session. This will be
the main way of disseminating any messages or instructions relating to the course.
Contacting the Instructor: Faculty has been requested to state in their syllabi that a new
university policy to protect student privacy has been established. This policy states that
faculty is not required to answer student emails unless they come from a UTD email account.
Therefore, you are advised to contact me via WebCT email from your own WebCT account.
This is the best way to get in touch.
Common Courtesy: You are expected to be courteous during class time. Please respect
your fellow students by turning off cell phones and beepers before class, refraining from
talking with others when someone is speaking, and arriving punctually to class. Also, note
that laptop usage during class is prohibited, unless authorized by the instructor for certain
class exercises.
Make-Up Policy: Students not present for an exam will be assigned a grade of “0” unless
PRIOR arrangements have been made or an acceptable excuse provided. Excused exam
makeup is at the instructor’s discretion and in accordance with departmental policy.
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APPENDIX
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6. Use of professional tools and concepts from the text and lectures. (This includes tools
used in other courses such as ratio analysis or market share analysis.)
7. Alternatives that are realistic and fall from the analysis.
8. Examination of tradeoffs associated with alternatives.
9. Justification for the recommendation that is consistent with company strategy and its
resources.
Damaging aspects in your case-reports
1. Poorly edited or organized or presented clearly (i.e. Failure to proofread ANY written
material and correct obvious misspellings, errors, and sloppy grammar)
2. Mere repetition of case facts without analysis. (I.e. Rehash of the facts of the case is not
value added and should be avoided.)
3. Failure to identify outside sources.
4. Exhibits that are extraneous to the analysis. The reader or viewer is left to draw his/her
own conclusions and wonder why the exhibit is there.
5. Failure to ANALYZE. Don’t just give facts, do ANALYSIS!
6. Lack of consideration of non-economic issues (i.e. firm culture, values, ethics) if it is
relevant.
7. Failure to support opinions by evidence or logical explanation.
8. Lack of adequate outside research, such as relying on Google or Wikipedia for
information versus the library’s databases.
Criteria for the quality of writing
The university has mandated as part of this course a requirement of at least 15 double spaced
pages of writing per individual student that will be evaluated on grammar, punctuation, and
writing style. A writing tutor will assess the written assignments, provide detailed feedback,
and determine whether a revision is necessary. Because of this requirement, please submit 2
copies of all written assignments, with one copy noted with a large circled “W” on it.
An assigned writing tutor will grade your written assignments on a scale of 1-10, using three
rubrics. Any assignments receiving grades of 6 or below must be rewritten, and will be
assessed again. Be aware that your average writing grade will be part of the calculation for
your final course grade.
Learning Goal: Students will develop competency in written communications. Each student
will complete a minimum of 15 pages of double-spaced written assignments in this course.
The assignments will be assessed using the rubrics as follows:
A paper scoring a zero in any of the criteria must be rewritten.
For all papers totaling 6 or under, the paper must be rewritten.
For all papers totaling 5 or under, the student must make an appointment with the
writing tutor.
Papers scoring 7 and above may be rewritten to improve the grade.
Rewrites must be stapled to the original paper and submitted no later than the
following week.
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1. Students will write a firm case analysis draft using appropriate organization, mechanics, & style.
a. Grading will utilize the below rubric:
Criteria 0 1 2 Total
Several grammar
Grammar One or two errors No mistakes
errors
Multiple spelling No spelling
Spelling One or two errors
errors errors
Below average Good word Excellent word
Word Choice
word choices choices choices
Paragraph/Sentence Good Very well
Poor organization
Organization and Flow organization organized
Professional Style Poor Acceptable Excellent
Total Points 10
2. Students will write a firm case analysis draft gathering, incorporating and interpreting source
material in their writing.
a. Grading will utilize the below rubric:
3. Students will write a firm case analysis draft using effective written arguments.
a. Grading will utilize the below rubric:
Criteria 0 1 2-3 Total
Problem not Problem stated Problem is
Problem identification
identified but not precisely clearly stated
Evidence
No supporting logically
Evidence presented Support is vague
evidence supports
argument
Argument Flow and Good Very Well
Poor organization
Organization organization organized
No solutions Solutions are Solutions are
Solutions proposed
offered vague specific
Total Points 10
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1
Note that I maintain the right to disregard self-ratings that are substantially higher than peer ratings.
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CLASS PARTICIPATION/ATTENDANCE
Class participation will be graded based on the quantity and quality of contributions to the
case discussion during the class. With regard to quality, some of the following criteria
normally applied are:
9 Are the points that have been made relevant to the discussion?
9 Are the points simple recitations of case facts, or have new implications been drawn?
9 Is there evidence of analysis rather than mere expression of opinions?
9 Are the comments linked to those of others?
9 Did the contribution further the class' understanding of the issue?
Here is a rough guide of how this is evaluated:
9 Excellent class participation is characterized by a student consistently attending class,
making an insightful contribution to discussions, being well-prepared by having prepared
notes and demonstrating a superior understanding of the material.
9 Good class participation is characterized by students consistently attending class and
contributing to discussions as well as being reasonably prepared with notes from the
reading, while only occasionally demonstrating a superior understanding of the material.
9 Poor class participation is characterized by a student inconsistently attending class rarely
contributing to class discussion (or contributing with banter), and having no notes
prepared for the readings.
QUIZZES
Web-based quizzes will be given weekly. These are open book/open note and will cover the
weekly class material. They are designed to help prepare you for the exams as well as help keep
you on top of the course material. Your top 6 quiz scores will be used in calculating your final
grade (2 lowest scores dropped). Quizzes will be available beginning on Thursday, May 17th (see
WebCT for further details).
Quiz Schedule:
Name Content Availability
Quiz 1 Chapter 1 17-May to 24-May
Quiz 2 Chapters 2-3 24-May to 31-May
Quiz 3 Chapter 4 31-May to 7-June
Quiz 4 Chapters 5-6 7-June to 14-June
Quiz 5 Chapter 8 & Review 14-June to 21-June
Quiz 6 Chapter 7 28-June to 12-July
Quiz 7 Chapters 9-11 12-July to 19-July
Quiz 8 Chapters 12-13 19-July to 26-July
FINAL GRADE
Following the university's guideline for grade distribution, the final grade of a student will be
based on the relative standing of his or her total credit points accumulated from all the
requirements as compared with the rest of the class. After the final exam, there will be designated
office hours for final grade checking in the instructor's office. In accordance with the university's
policy of confidentiality, no grade information will be transmitted via phone or e-mail.
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SYLLABUS ADDENDUM
E-mail Policy
Email Use The University of Texas at Dallas recognizes the value and efficiency of
communication between faculty/staff and students through electronic mail. At the same time,
email raises some issues concerning security and the identity of each individual in an email
exchange. The university encourages all official student email correspondence be sent only to
a student’s U.T. Dallas email address and that faculty and staff consider email from students
official only if it originates from a UTD student account. This allows the university to
maintain a high degree of confidence in the identity of all individual corresponding and the
security of the transmitted information.
UTD furnishes each student with a free email account that is to be used in all communication
with university personnel. The Department of Information Resources at U.T. Dallas provides
a method for students to have their U.T. Dallas mail forwarded to other accounts.
Academic Integrity
The faculty expects from its students a high level of responsibility and academic honesty.
Because the value of an academic degree depends upon the absolute integrity of the work
done by the student for that degree, it is imperative that a student demonstrate a high standard
of individual honor in his or her scholastic work.
Scholastic dishonesty includes, but is not limited to, statements, acts or omissions related to
applications for enrollment or the award of a degree, and/or the submission as one’s own
work or material that is not one’s own.
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As a general rule, scholastic dishonesty involves one of the following acts: cheating,
plagiarism, collusion and/or falsifying academic records. Students suspected of academic
dishonesty are subject to disciplinary proceedings. Plagiarism, especially from the web, from
portions of papers for other classes, and from any other source is unacceptable and will be
dealt with under the university’s policy on plagiarism (see general catalog for details). This
course will use the resources of turnitin.com, which searches the web for possible plagiarism.
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Disability Services
The goal of Disability Services is to provide students with disabilities educational opportunities
equal to those of their non-disabled peers. Disability Services is located in room 1.610 in the
Student Union. Office hours are Monday and Thursday, 8:30 a.m. to 6:30 p.m.; Tuesday and
Wednesday, 8:30 a.m. to 7:30 p.m.; and Friday, 8:30 a.m. to 5:30 p.m. The contact
information for the Office of Disability Services is: The University of Texas at Dallas, SU 22
PO Box 830688 Richardson, Texas 75083-0688 (972) 883-2098 (voice or TTY).
Essentially, the law requires that colleges and universities make those reasonable adjustments
necessary to eliminate discrimination on the basis of disability. For example, it may be
necessary to remove classroom prohibitions against tape recorders or animals (in the case of
dog guides) for students who are blind. Occasionally an assignment requirement may be
substituted (for example, a research paper versus an oral presentation for a student who is
hearing impaired). Classes enrolled students with mobility impairments may have to be
rescheduled in accessible facilities. The college or university may need to provide special
services such as registration, note-taking, or mobility assistance. It is the student’s
responsibility to notify his or her professors of the need for such an accommodation.
Disability Services provides students with letters to present to faculty members to verify that
the student has a disability and needs accommodations. Individuals requiring special
accommodation should contact the professor after class or during office hours.
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Important Notes
Throughout the semester, each student is expected to follow the university’s guideline on student
conduct with regard to cheating and other dishonorable behaviors. Severe consequences can
occur if such rules are not followed.
The instructor also reserves the right to deduct from a student’s individual class participation
credit if the student has shown severe non-constructive behavior in class (such as disrupting the
class or abusing another individual), in addition to other disciplinary actions.
If a student is absent or late to a class meeting, it will be his or her responsibility to catch up with
all the missed materials including any announcement made while the student was absent. No
make-up exams or lectures will be given. It will also be the students’ responsibility to accept any
consequences that may result from absences. No late assignments will be accepted. Finally, it is a
student’s responsibility to read the syllabus thoroughly and regularly and keep track of all the
important dates and requirements every week.
Experience shows that the answer for most questions that students ask can in fact be found in the
syllabus. Please always consult the syllabus before contacting the instructor.
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Use this form to evaluate the level of contribution of yourself and group members on the simulation group exercise.
First, write each team member’s name in the space provided (please do so alphabetically, last name fist). Second,
assign a score between 80 and 120 for each team member that reflects your perception as to the grade they should
receive on this project. And finally, offer comments (if desired) to explain your reasoning of the grade you assigned
(and because self-evaluation is important in the learning process – make sure to place an * next to your name and
assign yourself a letter grade as well). As a guideline, suggested comment topics are provided below.
Finally, you should know that this document will be held in strict confidence by the instructor but if need be, some
evaluation comments may be referred to in student-instructor conferences (with evaluator’s name withheld).
Suggested comment topics: level of labor / thinking contribution, attitude toward the assignment/each other, would
like to work with this person again, pulled their own weight, etc.
2) _____________________________
Project Grade _____
3) _____________________________
Project Grade _____
4) _______________________________
Project Grade _____
5) _______________________________
Project Grade _____
6) _______________________________
Project Grade _____
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